Social Media Marketing News

Curated Social Media Marketing News From The Top Blogs Around The World

What Is the YouTube Measurement Program (YTMP)?

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Every now and then Google and YouTube provide us with a little insight into what they’re thinking. This small glimmer of hope shows us that we, too, can have success on the platform with the right steps. The YouTube Measurement Program is one of these little glimmers. YTMP provides a clear list of all the approved partners that YouTube recommends we use in conjunction with the video platform. Software for metrics, data management, influencer marketing , security, and video insights are all present on the list. In this article, we’ll cover what YTMP is and see if it’s worth a deeper look. What Is the YouTube Measurement Program (YTMP)? As marketers, we spend a lot of money on measurement tools, software, advertising, and analysis; but how can you be sure the tools you use provide the most up-to-date and accurate data? Unfortunately, you can’t. When you spend time and money …

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Best WordPress Popup Plugins

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. WordPress popup plugins are one of the best ways to maximize your site’s effectiveness. Easy to use and implement, popups help to enhance your messaging and convert leads. You can use them in many ways, including to upsell products, drive newsletter signups, and more. A WordPress popup plugin can help to increase your return on the investment you’ve made in your website, your branding, and your products or services. I’ll show you the best WordPress popup plugins that you should consider, as well as my methodology for choosing which is right for your needs. #1 – Ninja Popups — The Best For Customization Ninja Popups was released in 2012 and has been regularly updated with features and capabilities, including new popup templates and integrations with the most popular current …

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25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective

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Just like your favorite iOS apps , software-specific apps can greatly improve our day-to-day work experiences. Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day . What’s more, their diverse and ever-growing selection of Slack apps is only improving their service. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Below, we’ll cover the 25 best Slack apps on the market and explore how they can improve your marketing processes. Add-On Slack Apps for Metrics Marketing is all about metrics . If you want to prove your worth to your customers and find ways to become more efficient, you need clear analytics to guide you. If you want to access your marketing data directly in Slack, you can use metric tracking apps. For example, if you want to track your read and click-through …

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What companies are still getting wrong about DEI training (and how to fix it)

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The right approach to bringing more diversity, equity, and inclusion to your company is to be thoughtful and create a plan that gets training right but also goes beyond training. Here’s where to start. Last week, Coca-Cola, whose Twitter bio is a simple and warm “Everyone welcome,” found itself at the center of a telling diversity-related crisis. For those who missed it: A set of problematic slides from one of its DEI training sessions, leaked by one of its employees, asked the company’s workers to be “ less white “—with “white” equated to “oppressive,” “arrogant,” and “offensive,” among other things. As expected, Twitter went through the cycle of outrage, calls to boycott, and memes, which were followed by an explanation from Coca-Cola on how that content had found its way into their training in the first place. Read Full Story

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Don’t miss doing these 4 critical things when you apply for any job

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If you want to develop your career and to be fulfilled and engaged at work, don’t overlook these four essential things in your job search because now is the time to G.R.O.W. Your résumé and cover letter gleam from the final revision you made last night. Your LinkedIn profile is up to date and the Excel spreadsheet of potential companies, keyword search terms, recruiters, and people to contact in your network is complete. Let the job search begin. Read Full Story

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How to Find and Grow Your Amazon Sales Rank

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Are you a seller on Amazon? If so, you need to understand the importance of your Amazon sales rank and how it can help (or harm) your business. What is Amazon Sales Rank? Amazon sales rank (also known as best sellers rank or BSR) is a numerical score representing an item’s popularity in both its overall category and respective subcategories. What does that mean? Let’s look at Jenga’s performance . While Jenga scored position three in the overall category of Toys & Games, it earned the number one rank in Stacking Games. With this level of visibility into performance, sellers can view performance on multiple levels. Amazon sales rank can range from one to over a million, with lower scores indicating superior rank. The metric is calculated hourly using the number of recent sales, as well as historical sales in relation to other products in the same category. Wondering how …

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How to Get 88% Open Rates and 56% CTRs Using Facebook Messenger Bots

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My colleagues recently shared the results of a marketing campaign they conducted using Facebook Messenger bots, which are basically the Facebook version of email marketing. The metrics shocked me: 88% open rate and 56% click-through rate! Although I’ve had some great email marketing campaigns, it’s hard to top that result. Why Should You Use Facebook Messenger Bots? Facebook Messenger bots are a growing part of the marketing scene. It’s an exciting time to dive in and learn all about them. Being an early adopter of Facebook Messenger bots in your industry will also give you a huge advantage as a marketer. You may have heard of a concept called first-mover’s advantage or FMA. The idea is this: if you’re the first one using a specific tactic or employing a particular tactic, you win. The early adopters of SEO were able to dominate the SERPs and gain massive organic search traffic. …

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MarTech approaches, Sitecore’s CDP: Thursday’s daily brief

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Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, Have you registered for MarTech yet? Before we get into that, first allow me to introduce myself. I’m Kathy Bushman, Director, Events Content at Third Door Media. That means I work closely with our editorial team to craft the educational programs and seek out skilled and diverse speakers for the MarTech series of events. You’ll see me in this newsletter a couple of times a month writing about different topics relating to events. I’ve been programming educational business events and working with speakers for a number of years. I find the most rewarding part is when someone says that something they learned at the …

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Post Engagement Rates Remain Far Higher on Instagram Than Facebook or Twitter

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Brand posts on Instagram had an average engagement rate in 2020 that was more than 4x higher than Facebook’s. This is according to recent findings from Socialinsider, which also analyzed social media engagement benchmarks across industries. Based on data from more than 22 million posts from upwards of 56K business pages on Instagram, Facebook and… Read More » The post Post Engagement Rates Remain Far Higher on Instagram Than Facebook or Twitter appeared first on Marketing Charts .

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How to Optimize Your Amazon Storefront

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980450_HowtoOptimizeYourAmazonStorefront_022521 Selling on Amazon can be incredibly profitable, but it’s also incredibly competitive. It’s important to take advantage of every bit of help Amazon offers. The first step to improve sales on Amazon is to get an Amazon Storefront. This gives your brand a customizable home on Amazon. It’s not enough just to have a storefront; you need to make sure it’s in good working order and designed with your customers in mind to maximize sales. Today, I’m going to show you how to do just that. We’ll cover: what an Amazon Storefront is why your business should create one how to create an Amazon Storefront how to optimize your Storefront to boost sales If you’re ready to get your store set up and start driving more sales on Amazon, then let’s get started. What is an Amazon Storefront? An Amazon Storefront is a small version of the Amazon website …

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NYSE Buzz: What to know about the new ETF that tracks hot stocks on social media

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Powered by artificial intelligence, a new exchange-traded fund was developed to trawl social media, news articles, and blogs. After video game retailer GameStop’s quadruple-digit, Reddit-driven rally caught institutional investors completely off guard in January, Wall Street is adding a new weapon to its arsenal: An exchange-traded fund that tracks stocks heating up on social media. Read Full Story

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The Future of Social Marketing: Trends to Track

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Wondering what’s next for social marketing? Wondering what disruptive changes in content and distribution might mean for business? In this article, you’ll learn about the latest social marketing trends and how marketers should prepare for a changing world. Disruption in Marketing Today Marketing today really boils down to one question: “How can we be heard?” […] The post The Future of Social Marketing: Trends to Track appeared first on Social Media Examiner | Social Media Marketing .

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How interoperability could end Facebook’s death grip on social media

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The U.S. government forced wireless companies to let you take your phone number with you when you switched carriers. A similar move may be called for again. Reining in the power of big tech companies, including major social networks, is an idea with growing bipartisan support in Washington. Much of the debate so far has revolved around the idea of breaking up companies such as Facebook to limit their reach and influence. But such “structural remedies” require a difficult and costly court battle, and history shows that they can take a decade or more to play out. Read Full Story

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What are Google Review Summaries?

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What are Google review summaries, and how do they impact consumers’ view of your brand? First impressions matter. When people search for a business or your specific business name on Google, one of the first things they see is your Google listing and the corresponding reviews. Those reviews, positive or negative, impact how they view your brand. What others have to say about your brand could impact how people perceive your brand. It could help them decide if they want to do business with you or not. It could encourage them to give you a call, visit your website, or stop by your local shop. Or it may encourage them to keep looking for a business with better reviews. Let’s talk more about Google review summaries and what they mean for your company. Intro to Google Review Summaries Google review summaries are the snippets of three customer reviews for your …

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What is Geofencing Marketing?

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Imagine you’re walking in a mall and receive a Starbucks coupon on your smartphone. You look up to see a Starbucks shop. This scenario may encourage you to visit the outlet, learn about the promo, and use the coupon . With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. How can you leverage it? Let’s start by discussing the basics. What Is Geofencing Marketing, and How Is It Used? Geofencing lets businesses advertise to consumers within a specified geographic area. With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. Then, they can create a virtual barrier or “geofence” in the area. As consumers enter the geofence, they’re sent location-based ads on their devices. Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can …

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