Social Media Marketing News

Curated Social Media Marketing News From The Top Blogs Around The World

How to Analyze Instagram Stories Ads

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Do you know whether your Instagram Stories ads are working? Wondering which ad performance metrics to track and where to find the data? In this article, you’ll discover how to analyze Instagram Stories ads data so you can find out what’s working and what isn’t. To learn how to analyze Instagram Stories ads, read the […] The post How to Analyze Instagram Stories Ads appeared first on Social Media Examiner | Social Media Marketing .

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Why is TikTok getting banned? Here’s the latest update as the U.S. mulls app shutdown

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Geopolitics has a massive role to play. Both India and the U.S. have incentives to stick it to China any way they can right now–including Chinese owned businesses. It hasn’t been a good few weeks for TikTok, the Chinese-owned app that has been the world’s hottest social media platform for the past few years. It currently has over 2 billion users. Despite its mass appeal, the app is coming under increasing scrutiny from powerful governments–which could spell disaster for TikTok’s future. Read Full Story

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Social Media Remains Gen Z’s Main Access Point for News

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Some 28% of online news consumers globally start their news journeys via a website or app, with a further 26% primarily coming across news via social media, per the latest Digital News Report [pdf] by the Reuters Institute for the Study of Journalism. Online news habits explored in the report – based on a survey… Read More » The post Social Media Remains Gen Z’s Main Access Point for News appeared first on Marketing Charts .

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Sheryl Sandberg says Facebook is making changes to fight hate speech—but not because of ad boycott

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Despite saying it’s because it’s “the right thing to do,” Sandberg and Mark Zuckerberg are meeting with Stop Hate for Profit leaders. if(typeof(jQuery)=="function"){(function($){$.fn.fitVids=function(){}})(jQuery)}; jwplayer('jwplayer_6CSz0sUg_G2hQKLvX_div').setup( {"playlist":"https:\/\/content.jwplatform.com\/feeds\/6CSz0sUg.json","ph":2} ); On June 17, civil rights groups such as the NAACP and the Anti-Defamation League, as well as Color of Change, Free Press, Common Sense, and Sleeping Giants, launched the Stop Hate for Profit campaign, calling for a boycott of Facebook advertising to force the platform to stem the sheer amount of hate speech and divisive content on the platform and halt its long-standing tolerance of problematic posts by President Trump and his campaign. Read Full Story

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How to Choose the Right LinkedIn Ads Objective

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Do you know which objective to choose for your LinkedIn ad campaigns? Wondering which objectives deliver the most cost-effective results? In this article, you’ll discover how to use five LinkedIn ads objectives. Learn which objective will give you the results you’re after, find tips for getting the lowest cost per click or cheapest cost per […] The post How to Choose the Right LinkedIn Ads Objective appeared first on Social Media Examiner | Social Media Marketing .

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Here’s everything to know about Blackout Day 2020

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Black purchasing power rose 114% between 2000-2018, while white spending power only rose 89% during the same period. If you’ve been on social media today, you’ve probably seen the hashtag #BlackOutDay2020 trending. But just what is Blackout Day 2020? In short, it’s a Black Lives Matter-adjacent moment that aims to highlight the importance of Black lives to the economy. Read Full Story

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How to Bring Your Best Self to the Online Conference Season

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Posted by cheryldraper Conference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you’ll be setting up your computer as the main stage. For some, this is going to be a major learning curve. Virtual events can be tougher to follow and engage with. To help you out, we’ve compiled a list of best practices to show up ready and take on any online event you choose to attend this year. Don't forget, if you haven't yet, there is still time to purchase your MozCon Virtual ticket! Join us for MozCon Virtual! Set your intention To get the most out of your online event, you need to go in with an intention. That way you’ll be more likely to gain something from the experience. Ask yourself, what are you hoping to …

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How to Bring Your Best Self to the Online Conference Season

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Posted by cheryldraper Conference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you’ll be setting up your computer as the main stage. For some, this is going to be a major learning curve. Virtual events can be tougher to follow and engage with. To help you out, we’ve compiled a list of best practices to show up ready and take on any online event you choose to attend this year. Don't forget, if you haven't yet, there is still time to purchase your MozCon Virtual ticket! Join us for MozCon Virtual! Set your intention To get the most out of your online event, you need to go in with an intention. That way you’ll be more likely to gain something from the experience. Ask yourself, what are you hoping to …

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How to Create Effective Facebook Lead Ads: Step-by-Step Tutorial

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Want to collect more leads using Facebook? Have you considered using the platform’s built-in lead form feature? In this article you’ll learn, step-by-step, how to set up effective Facebook lead ads. You’ll discover which lead gen form options to use, how to add custom questions and fields to your form, and more. To learn how […] The post How to Create Effective Facebook Lead Ads: Step-by-Step Tutorial appeared first on Social Media Examiner | Social Media Marketing .

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Want to speak out like Ben & Jerry’s? Here’s how to earn it

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Being an advocacy-minded brand means putting in the work, often years in advance. In the weeks since George Floyd’s killing, as business leaders struggled with how to respond to protests rocking the nation, many looked on with awe and envy at one company that seemed to rise above the rest : Ben & Jerry’s. The ice-cream maker did not sugarcoat its feelings, speaking with authority but also backing up its social media outrage with a detailed plan to dismantle white supremacy. Read Full Story

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What TikTok teens fooling Trump means for the 2020 election

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Though teenagers on TikTok may have tricked the Trump campaign during its recent rally, the same forces on social media could be used to undermine election integrity in November. The lower-than-expected attendance at President Trump’s rally in Tulsa on June 20 was attributed, at least in part, to an online army of K-pop fans who used the social network TikTok to organize and reserve tickets for the rally as a means of pranking the campaign . Read Full Story

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Using Instagram Stories During a Launch: Promotional Strategy

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Looking for creative ways to use Instagram Stories during a launch? Wish you did more with Stories? To explore how to use Instagram Stories during a launch, I interview Alex Beadon on the Social Media Marketing Podcast. Alex is an Instagram Stories expert who specializes in helping people use Instagram for business. Her course is […] The post Using Instagram Stories During a Launch: Promotional Strategy appeared first on Social Media Examiner | Social Media Marketing .

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What’s wrong with Facebook’s plan to sign up 4 million voters

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Facebook has launched the largest voter registration effort in history. But this isn’t just any election season—and Facebook isn’t just any get-out-the-vote campaigner. Starting Friday, everyone who’s voting age on Facebook in the U.S. will be part of one of the biggest-ever experiments in democracy: a reminder will appear at the top of their feed with more information about how to register to vote online or in person. Read Full Story

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