Social Media Marketing News

Curated Social Media Marketing News From The Top Blogs Around The World

19 Strategies That’ll Help You Become an Influencer

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Interest in influencer marketing has skyrocketed 90x since 2013 . And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. But how? Why? In this article, we’ll go over how I became one and how to become an influencer in your own field. 1. Start by Becoming an Influencer in a Niche Field The reason you need a niche is to start out as a micro influencer in your particular niche. Micro influencers create powerful word of mouth to small groups. They don’t have the followings of a Kardashian, but they’re much cheaper and can still reach enough people to make a difference in product sales. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. It’s not enough to just pick the field you want to influence. Take my …

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Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

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30-second summary: 2020 was about survival while 2021 is about survival paired with opportunities to expand The ‘Cancel culture’ is real and a lot of brands need to focus on their digital customer experiences, trust, and being socially responsible 75 percent of younger consumers believe that businesses should take greater responsibility and do more to create a better and fairer world for everyone Gen Z is proving to be an increasingly powerful demographic that your brand needs to tap into We condense various insights and help you decode the minds of Gen Z with personal comments from them and industry leaders 2021 has brought a tangible shift in values and needs amongst Gen Z consumers giving rise to the ‘cancel culture’ that poses a threat for brands. Gen Z, the consumers aged 18 to 24 are a group succeeding the Millennials and preceding Generation Alpha. Digital experience and values are …

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How to Merge Twitter Accounts

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If you’ve ever juggled multiple Twitter accounts, you know how challenging it can be. Not only do you need to engage your followers by producing targeted, valuable content, you also need to keep your brand message consistent across all accounts. Sounds a little overwhelming, right? It can be, which is why it might be worth merging your Twitter accounts instead. By unifying your Twitter presence, you can strengthen your brand story and reach a wider pool of followers across two or more separate accounts. The problem? As of yet, there’s no official way to “merge” Twitter accounts. However, even if you can’t literally merge your existing accounts into one, you can still run them as a single unit from a marketing perspective. Below, I’ll show you when it might be worth “merging” Twitter accounts as a marketing strategy to the extent it’s possible, and I’ll talk you through specific circumstances …

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Pinterest’s Post-Earnings Dip is a Buying Opportunity

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Pinterest (NYSE: PINS) reported its fiscal first quarter earnings a week ago, and investors were not happy with what they heard from the social media firm; shares are down more than 21% in the five sessions since the release. While some of the disappointment is justified, the sell-off has been overdone and presents investors with a buying opportunity.

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How to Use Twitter Amplify Pre-Roll Ads

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Ready to get more value from your Twitter video ads? Curious how Twitter Amplify pre-roll ads work? In this article, you’ll learn how to create a Twitter Amplify pre-roll ad and see how brands are already leveraging this newly enhanced opportunity. What Are Twitter Amplify Pre-Roll Ads? The Twitter Amplify program isn’t exactly new, as […] The post How to Use Twitter Amplify Pre-Roll Ads appeared first on Social Media Examiner | Social Media Marketing .

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3 Cathie Wood Internet Stocks to Buy Now

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Cathie Wood is betting on technology companies with disruptive innovations that are expected to kick start the fourth industrial revolution globally. Given the market’s current high volatility, Wood has hedged a portion of her portfolio through investments in large-cap tech stocks with impressive performance histories, namely Facebook, Inc. (FB), Netflix, Inc. (NFLX), and Baidu Inc. (BIDU). Read on to learn why these stocks could be solid bets now.

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How to Create an Authentic Brand Story that Actually Improves Trust

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Storytelling is all the rage. More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their status . What’s in a story, though? How does the story develop authenticity? More to the point, how does a brand story create that trusting feeling that customers crave? Brand Stories Create Trust There is a good reason for the popularity of stories among brands, businesses, and individuals. Stories are a powerful tool in human communication. Research shows that the human brain responds to the descriptive power of stories in deeply affecting ways, influencing both the sensory and motor cortex. To read a story is to feel an experience and to synchronize our minds with …

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Facebook Stories: A Marketing Guide With Actionable Tips

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Everyone loves a good story, so why not use them for business? Facebook Stories are great to grab and keep attention in a world where attention is our currency. The platform offers various customization options to help make your stories more engaging to convert more leads. Here are some of the actionable steps you can take to implement Facebook Stories in your marketing strategy. What Are Facebook Stories? Facebook Stories allow users to upload content that will disappear after 24 hours. The main point of this feature is to enable people to upload something that might be time-sensitive or something they don’t want everyone to see forever. Whether it’s a quick photo of something going on in your personal life or a short-term business opportunity that you only want available for 24 hours, Stories mimic what made Snapchat so popular. What makes Facebook Stories unique is you can pile a …

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How to Use Facebook Ads and Organic Content to Build Awareness

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Want to get your brand in front of new audiences on Facebook? Wondering how to amplify your organic content for greater reach? In this article, you’ll discover how to build brand awareness with organic content and Facebook ads. Learn what content to promote, how many pieces of content to promote each month, and who to […] The post How to Use Facebook Ads and Organic Content to Build Awareness appeared first on Social Media Examiner | Social Media Marketing .

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