Social Media Marketing News

Curated Social Media Marketing News From The Top Blogs Around The World

How to Tell if You’re Shadowbanned on Social Media

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Suddenly you notice that none of your social media activity seems to be showing up at all. It’s like you don’t even exist on the site… Weird! Is it a bug? Every website suffers from them sometimes, and the interactive features can often be the first to go haywire. Server maintenance could also be the culprit. But another possibility is that you might have been “shadowbanned” (previously called ghostbanned). Accounts that are shadowbanned are put into a kind of invisible mode. In other words, they become a “shadow” that no one can see. In this post, we’ll talk more about what exactly shadowbanning is, and how you can tell if it happened to you. What Is Shadowbanning? Shadowbanning is when your posts or activity don’t show up on a site, but you haven’t received an official ban or notification. It’s a way to let spammers continue to spam without anyone …

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The Top Skincare Marketing Tips to Boost Your Beauty Brand

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The skincare space makes over $17 million in revenue each year, and it’s expected to grow by 5.3% annually. And as people stay home more, the desire for self-care products, including skincare, continues to expand. This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. That’s exactly what Skincare by Alana did. Founder Alana Mitchell already had $3 million in annual revenue, but she knew there was room for improvement. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. With guided content marketing, link-building, and influencer marketing, she increased her revenue by 150%. In this article, I’ll take you through steps you can take to improve your skincare marketing strategy using examples from Skincare by Alana and other beauty industry leaders. Step 1: Make Some Skincare Marketing Technical Improvements …

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Social Media’s Still Considered the Toughest Channel for Revenue Attribution

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More than 2 in 5 (44%) marketing and sales professionals say they currently have a revenue attribution strategy in place, while a similar share either are currently rolling out such a strategy (17%) or plan to do so in the future (25%). And, while virtually all (97%) are seeing at least some level of success… Read More » The post Social Media’s Still Considered the Toughest Channel for Revenue Attribution appeared first on Marketing Charts .

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Facebook Ads for Local Businesses: A Framework for More Revenue

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Does your local business need more paying customers? Need a proven Facebook ads strategy? In this article, you’ll discover three different levels of Facebook ads your local business should be using and learn which content and campaign types work best at each level. You’ll also find specific advice you can apply to attract new customers, […] The post Facebook Ads for Local Businesses: A Framework for More Revenue appeared first on Social Media Examiner | Social Media Marketing .

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Key Insights: Exclusive market intelligence and ecommerce highlights

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30-second summary: Cyber Monday and Black Friday are set to smash the $10 billion ballpark figure in ecommerce sales. Thanksgiving is expecting a 49.5% sales growth. US retail ecommerce sales to reach $190.47 billion, which is a 35.8% jump. Consumer behavior insights that will help retailers take advantage of the shorter calendar window between Thanksgiving, Hanukkah, and Christmas will positively impact holiday shopping dynamics. Our latest Marketing Automation Summit data shows that 13% of businesses do not use marketing automation while 47% use some of it, and 28% are exploring their options. We tracked $52 million of investment in Marketing Technologies during October. Who got the funding? What are the top martech? How can you pivot strategy to ace holiday sales? Let’s help you find answers. After the smashing success of Amazon Prime Day , Cyber Monday and Black Friday are set to smash the $10 billion ballpark figure in …

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3 reasons you’re so exhausted and what you can do to help

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From social media headlines to conversations with friends and family, information overload may leave many of us feeling as though we have no energy to engage. An endless flow of information is coming at us constantly: It might be an article a friend shared on Facebook with a sensational headline or wrong information about the spread of the coronavirus. It could even be a call from a relative wanting to talk about a political issue. Read Full Story

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Free Video Editing Software For E-commerce Videos

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High-quality video content is a great way to showcase products professionally in an e-commerce store. AI Multiple, a digital B2B research firm, found that video content makes website visitors 64-85% more likely to buy a product , compared to static images. There are many ways to edit your videos for free. Free video editing software has become increasingly popular in recent years, and the perks of the programs are always evolving. These days, you can create high-quality, engaging video content that converts without paying the high sticker price of big-name software. If you’re not sure about product videos for e-commerce, or you don’t know where to invest your money, then free video editing software is a great place to start experimenting. Is Free Video Editing Software as Effective as Paid Tools? Paid doesn’t always mean better. Free video editing software has come a long way since its inception, and the …

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Google Analytics 4: What Marketers Need to Know

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Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast. Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io. You’ll discover how […] The post Google Analytics 4: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing .

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Why ecommerce marketers should look beyond Facebook & Google this holiday season

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30-second summary: COVID has triggered a massive spike in digital shopping, especially on mobile. Pursuing customers exclusively via Facebook & Google ignores the larger opportunity. Consolidated competition in walled gardens correlates to reduced returns for all. OpenRTB technologies provide a powerful programmatic alternative. The window of programmatic first-mover advantage is closing. For ecommerce marketers, the 2020 holiday shopping season represents an unprecedented opportunity. COVID-19 has hurled us five years into the future in terms of addressable market size, and giants like Amazon have doubled their profits . The industry at large is expected to grow by at least 20% before the end of the year, with much of that growth attributed to mobile shoppers . On the other hand, high unemployment, presidential election dynamics and a growing national debt could lead to a shorter, flatter, myopic holiday shopping season in the United States, traditionally a tentpole market. This confluence of …

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Facebook says it’s deleting 95% of hate speech before anyone sees it

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The company has gotten much better about preventing hate from ever showing up. But moderators are unhappy about being pushed to return to office work. On Thursday, Facebook published its first set of numbers on how many people are exposed to hate content on its platform. But between its AI systems and its human content moderators, Facebook says it’s detecting and removing 95% of hate content before anyone sees it. Read Full Story

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What Are Google Ad Grants?

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Most of us have got a favorite non-profit, and usually with good reason. They might provide vital resources for your community or just be a cause close to your heart. Or they may have played an important role in your own life or that of a family member. Non-profits need to be visible in today’s digital age — but that takes time, money, and expertise. Which is where Google Ad grants can help. What Are Google Ad Grants? If you’re a non-profit, Google Ad grants offer a set amount of funding towards Google advertising every month. Why did Google launch its Ads grants program, and how do they work? Google designed the grants program to help nonprofits flourish. The ads work just like regular PPC ads . Nonprofits use them to drive targeted traffic to their sites, just as any marketer or business owner would And whether you realize it …

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Watch out Facebook, Apple’s ad tracking user protections are still on track

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Apple doubles down on its delayed anti-ad tracking features: “Privacy-focused ad networks were the universal standard in advertising before the practice of unfettered data collection began over the last decade or so.” Back in June during Apple’s first online-only Worldwide Developer’s Conference, the majority of the excitement, as usual, surrounded the glossy new features coming to iOS. In this case, the home screen widgets and major Messages improvements were among the big draws. However, Apple, as always, also announced more privacy features coming to its mobile operating systems–including approximate location, camera and microphone indicators, and a feature known as App Tracking Transparency (ATT), which gives users control over how much they allow apps to track them for advertising purposes. Read Full Story

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