Search Engine Optimization (SEO) News

Curated Search Engine Optimization (SEO) News From The Top Blogs Around The World

How to Come Up With Tangential Content Ideas — Whiteboard Friday

{ object.primary_image.title }}

Posted by amandamilligan Your brand has probably used content marketing to generate awareness and engagement, but have you tried tangential content? In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you through what tangential content is, why it's useful, and how to create it.     Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. My name is Amanda Milligan. I'm the Marketing Director at Fractl, an agency that helps brands build their organic growth. Today I'm going to talk to you about one of the strategies we use for our clients, and it's called tangential content. If you haven't heard of it, don't worry. Odds are you might have already done it and not even known. Today we're going to talk about what it is, why you should include it …

More

13 Reasons Why Direct Mail Isn’t Dead

{ object.primary_image.title }}

In an increasingly digital world, direct mail seems old and boring. You wouldn’t drive a horse-drawn carriage to work or use a pager to contact your friends, would you? Of course not. Direct mail feels outdated. But direct mail is still a great way to reach your audience, grab their attention, and connect with them on a personal level . In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Even better, the prospect response rate increased by 190% compared to 2015. Many marketers are in shock. But the data is undeniable. Direct mail is still effective, and using it is a game-changer for any serious marketer. Here are 13 reasons why direct mail still isn’t dead. 1. Direct Mail has a High ROI Would it surprise you if I said that direct mail gives you more bang for your buck than …

More

10 Useful Shopify Apps

{ object.primary_image.title }}

By subscribing to Shopify’s e-commerce platform, Shopify customers can harness the platform’s shopping cart solution to sell, ship, and manage products. Founded in 2004, the e-commerce platform now reports an annual gross merchandise volume exceeding $61 billion and has over 500,00 merchants . While this number is massive, it also may be slightly daunting if you’re one in a half a million. If you’re trying to make your service stand out among those other 500,000 merchants, Shopify offers thousands of apps that can help you optimize your commerce content. These Shopify apps range from email capture to photo optimization and everything in between. If you’re looking to boost your success rate on the platform, there are many free ways to drive e-commerce traffic , but Shopify apps are definitely the first place you should look. What Are Shopify Apps? The Shopify App Store offers vendors thousands of apps. These Shopify …

More

Local SEO for Nonprofit Organizations: 5 Tactics to Try Today

{ object.primary_image.title }}

Posted by kellyjcoop Many marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails, perusing articles online, browsing social feeds, listening to the radio, watching TV — the list goes on. SEO is one of the only marketing channels (the only?) that serves to first deliver something, instead of asking before delivering. At its core, SEO is used to deliver helpful content to people actively searching for it. And, it can (and should!) be used to reach target audiences at the local and national level. According to Google , searches for local places without the use of “near me” have grown 150% over the last two years — showing that, when people search, they’re increasingly expecting local results. This creates a powerful opportunity for those organizations primed to take advantage of it. Through the “search and deliver” dynamic of …

More

We Analyzed 306M Keywords. Here’s What We Learned About Google Searches

{ object.primary_image.title }}

We analyzed 306M keywords to understand the types of queries that people use in Google search. Specifically, we looked at keyword distribution, query length, keyword difficulty, CPC, SERP features, and more. Using data from DataForSEO and Ahrefs , we uncovered some very interesting findings. Now it’s time to share what we found. Here is a Summary of Our Key Findings: 1. 91.8% of all search queries are long tail keywords. However, long tails are responsible for a relatively small percentage of total search volume (3.3%). 2. Search demand is concentrated in a small percentage of high volume terms. In fact, the top 500 most popular search terms make up 8.4% of all search volume. And the top 2000 keywords are responsible for 12.2% of all searches conducted in Google. 3. The average keyword gets 989 searches per month. However, the median search volume for a keyword is only 10 searches …

More

Social Media Marketing Trends for 2021: Predictions From the Pros

{ object.primary_image.title }}

Want to tap into the latest social media marketing changes? Looking for expert insight to help you get your marketing plans on the right track? In this article, 10 top marketing experts share their predictions to help you prepare your social media marketing plans for the coming year. #1: SEO Drives Organic Instagram Visibility When […] The post Social Media Marketing Trends for 2021: Predictions From the Pros appeared first on Social Media Examiner | Social Media Marketing .

More

When (and When Not) to Outsource Link Building

{ object.primary_image.title }}

Posted by Alex-T Have you ever outsourced link building? How did you like the experience? To be honest, mine was terrible. Allow me to share my story. When I had a typical 9-to-5 job as a marketing director at SEMrush, we made a decision to get more links from the top resources in our segment. We ended up hiring an agency to help us build these links. The agency was charging us an outrageous $13K a month, but, unfortunately, the high price didn’t equal quality. They weren’t capable of writing anything meaningful, not to mention publishing their content on trustworthy industry blogs. What made things worse was the fact that I brought them on board. Needless to say, we stopped working with this agency. We decided to give another one a try, thinking that this time luck would be on our side. Well, we were wrong. Although the second agency …

More

What is Video Search and How Can it Help Your Business?

{ object.primary_image.title }}

Studying how people use video search to find the content they want is an essential but often neglected area of marketing. When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. When you understand your audience’s search intent and properly optimize your videos, you unlock new means of generating leads for your business. In this guide, we break down video search engines and how you can use them to increase your traffic. What Is Video Search? The first thing we need to think about is why people search for videos in the first place. What makes someone look for a specific video? Why are they searching for that video? What are they looking to accomplish? All of these questions are important to answer, and we’ll address them, one by one. According to Google, people look for videos for three different reasons. …

More

How to Choose The Right Technical SEO Agency

{ object.primary_image.title }}

Got a crawling, indexing, or site-wide ranking problem? SEO traffic isn’t just about having the right content. One wrong technical SEO setting can bring your entire site down. And many technical errors are so obscure that they go unnoticed for years. Even small problems can add up, slowing you down and resulting in less traffic. Technical SEO audits require specialized skills and in-depth expertise. Google is constantly changing it’s algorithms. If you want the audit done right, you’ll need someone that really knows that they’re doing. Well, I have good news. Step-by-step, I’ll walk you through how to choose a technical SEO agency that’s right for your business. Whether you’re a small business that just needs an audit done right, or a major corporation that needs a complete SEO program, there’s an option for you. Know Your Goals and Desired Outcomes Most people only give technical SEO a second thought …

More

Image Link Building — Best of Whiteboard Friday

{ object.primary_image.title }}

Posted by BritneyMuller Last week, we took you into the future with SEO expert Britney Muller to explore link prospecting in 2021 . This week, we're going back in time — all the way to 2017 — for her concrete advice on an important part of building links: image link building. Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. Let's dive in! Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans, welcome to another edition of Whiteboard Friday. Today we're going to go over all things image link building, which is sort of an art. I'm so excited to dig into this with you. Know your link targets So first and foremost, you need …

More

The Best Luxury Marketing Strategies

{ object.primary_image.title }}

Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? Me neither. That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach. But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. What Qualifies as a Luxury Brand? Gucci, Rolex, Ferrari. For the most part, you know luxury brands when you hear them. But what does it take for a brand to qualify as a luxury? In my opinion, it’s down to the three Es: Expensive, Excellent, and Exclusive. Luxury products are synonymous with high price tags. This is the most common indicator of luxury, but it is also the …

More

How to Create Hyperlocal Ad Campaigns

{ object.primary_image.title }}

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing. What is Hyperlocal Marketing? As the name suggests, hyperlocal marketing is a marketing strategy that focuses on reaching customers in your vicinity. It is targeted to motivated people who are ready to buy your products. The main goal of hyperlocal marketing is to increase foot traffic to your business. This is achieved by strategically placing the right ads in front of the right people at the right time. It could also serve the purpose of raising brand awareness in your specific locale. Several factors are considered, with the main one being your prospect’s location. Hence the name hyperlocal marketing. Advantages of Hyperlocal Marketing Many businesses are adopting …

More

The Definitive Guide to Local SEO

{ object.primary_image.title }}

Local SEO is important. In fact, 46% of all searches on Google are local . That means if you’re a local business and you don’t have your local SEO in order, you’re missing an opportunity every time someone searches for your products or services online. And there’s a lot of people searching. About 89% of people search for a local business on their smartphone at least once a week, with 58% searching daily. And from that search, 72% will visit a store within five miles . These searchers are unlikely to find you if your local SEO is poor. What, Exactly, Is Local SEO? Local SEO is the practice of increasing the online visibility of local businesses. It’s similar organic SEO , but with an added geographical component. Specifically, you’re aiming to rank high in the search engine result pages (SERPs) for local searches. There’s no point in a New …

More

8 Tips For Creating a More Effective Case Study – With Examples

{ object.primary_image.title }}

Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfied your customer’s needs and helped them accomplish their goals. An in-depth case study helps you highlight your successes in a way that will help your ideal potential customer become your next customer. They help you show rather than tell prospective customers how you can help them reach their goals. But, creating a solid case study can be a challenge. Today, I’ll provide actionable tips to help you write a case study, provide background information, and identify key metrics that will help your case study drive conversions. 1. Write About Someone Your Ideal Customer Can Relate To Do you know who your ideal customer is ? If it’s someone in the education industry, then make your case studies about your university customers. If it’s someone in the automobile industry, then make your case studies about auto …

More

How are Local Citations Important to Your SEO Rankings

{ object.primary_image.title }}

You may have heard about local citations, and there is always an ongoing debate about their importance for SEO. In this article, we’ll discuss what local citations are, why they’re important and how to use them to drive traffic to your website. What are Local Citations? Local citations are essentially a mention of your business […] The post How are Local Citations Important to Your SEO Rankings first appeared on Cemoh and is written by julie .

More

The Top Skincare Marketing Tips to Boost Your Beauty Brand

{ object.primary_image.title }}

The skincare space makes over $17 million in revenue each year, and it’s expected to grow by 5.3% annually. And as people stay home more, the desire for self-care products, including skincare, continues to expand. This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. That’s exactly what Skincare by Alana did. Founder Alana Mitchell already had $3 million in annual revenue, but she knew there was room for improvement. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. With guided content marketing, link-building, and influencer marketing, she increased her revenue by 150%. In this article, I’ll take you through steps you can take to improve your skincare marketing strategy using examples from Skincare by Alana and other beauty industry leaders. Step 1: Make Some Skincare Marketing Technical Improvements …

More

Daily SEO Fix: Collecting, Organizing, and Tracking Keywords with Moz Pro

{ object.primary_image.title }}

Posted by KerryDuggan So we meet again, keyword research... Now more than ever, we’re depending on the online world for our day-to-day activities. We’re making use of the web for learning and studying, shopping, paying bills, and for the majority of our entertainment and social needs. This means the need for search engines to provide us with what we’re looking for has never been more relevant. Google's algorithm focuses on how to fulfill search intent , and we want Google to see us doing that. We know the accuracy and relevancy of content is imperative so Google thinks we’re the answer to the searcher's query. I lead Moz’s onboarding team in Ireland, and keywords are our most discussed topic in one-on-one walkthroughs — you all want to know how to find the best keywords, if you are currently using the most relevant keywords, and what keywords your competitors are using. …

More

How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday

{ object.primary_image.title }}

Posted by BritneyMuller As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns are taking you into the future to evaluate link prospecting, a really important part of link building. This is part of my link building series. If you missed the first video, definitely go check it out . It's all around no-brainer link building. It's the easiest thing you can possibly …

More

3 Key Reasons to Use Augmented Intelligence Tools in Digital Marketing

{ object.primary_image.title }}

Do terms like “AI” and “machine learning” make you think of robots and science fiction? These technologies are being used everywhere, and the age of AI is already in full swing. AI and technology offer a solution to inefficiency. Deloitte has shown that 83 percent of early adopters of AI and cognitive technologies achieved either “moderate” or “substantial” benefits. AI is somewhat part of augmented intelligence tools’ technology, but how is it used in marketing right now? What is Augmented Intelligence? Gartner defines “augmented intelligence” as “a human-centric partnership model of people and artificial intelligence working together to enhance cognitive performance.” What that means is that augmented intelligence isn’t just about creating super smart machines. It’s about creating technology that can help you and your brain do things better. Augmented intelligence is sometimes also called intelligence automation (IA). How is Augmented Intelligence Different From Artificial Intelligence (AI)? Artificial intelligence is …

More

What Are Google Ad Grants?

{ object.primary_image.title }}

Most of us have got a favorite non-profit, and usually with good reason. They might provide vital resources for your community or just be a cause close to your heart. Or they may have played an important role in your own life or that of a family member. Non-profits need to be visible in today’s digital age — but that takes time, money, and expertise. Which is where Google Ad grants can help. What Are Google Ad Grants? If you’re a non-profit, Google Ad grants offer a set amount of funding towards Google advertising every month. Why did Google launch its Ads grants program, and how do they work? Google designed the grants program to help nonprofits flourish. The ads work just like regular PPC ads . Nonprofits use them to drive targeted traffic to their sites, just as any marketer or business owner would And whether you realize it …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.