Search Engine Optimization (SEO) News

Curated Search Engine Optimization (SEO) News From The Top Blogs Around The World

How to Use Data Visualization in Your Content to Increase Readers and Leads

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Have you heard of data visualization ? Even if you don’t know the term, you’ve probably seen some examples. Data visualization refers to graphical images that represent and explain data trends or other numerical information, such as charts, maps, scatter plots, or graphs. You can use data visualization in articles or on web pages to make numbers and data easily digestible to the reader. Especially when you are trying to distill down complex topics to convert more readers, data can add value and help you make your case. The Benefits of Data Visualization Visuals are a powerful addition to your articles and presentations. Our brains process images at a rapid pace, according to an MIT study . Including visuals in your article not only breaks up the text and gives your reader something else to look at, but also may help them process the information more quickly. Think about it: …

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What Is the YouTube Measurement Program (YTMP)?

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Every now and then Google and YouTube provide us with a little insight into what they’re thinking. This small glimmer of hope shows us that we, too, can have success on the platform with the right steps. The YouTube Measurement Program is one of these little glimmers. YTMP provides a clear list of all the approved partners that YouTube recommends we use in conjunction with the video platform. Software for metrics, data management, influencer marketing , security, and video insights are all present on the list. In this article, we’ll cover what YTMP is and see if it’s worth a deeper look. What Is the YouTube Measurement Program (YTMP)? As marketers, we spend a lot of money on measurement tools, software, advertising, and analysis; but how can you be sure the tools you use provide the most up-to-date and accurate data? Unfortunately, you can’t. When you spend time and money …

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Best WordPress Popup Plugins

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. WordPress popup plugins are one of the best ways to maximize your site’s effectiveness. Easy to use and implement, popups help to enhance your messaging and convert leads. You can use them in many ways, including to upsell products, drive newsletter signups, and more. A WordPress popup plugin can help to increase your return on the investment you’ve made in your website, your branding, and your products or services. I’ll show you the best WordPress popup plugins that you should consider, as well as my methodology for choosing which is right for your needs. #1 – Ninja Popups — The Best For Customization Ninja Popups was released in 2012 and has been regularly updated with features and capabilities, including new popup templates and integrations with the most popular current …

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How to Resolve Duplicate Content

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Posted by meghanpahinui What is duplicate content , and why is it a concern for your website? Better yet, how can you find it and fix it? In this week's episode of Whiteboard Friday, Moz Learn Team specialist, Meghan, walks through some handy (and hunger-inducing) analogies to help you answer these questions! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Meghan, and I'm part of the Learn Team here at Moz. Today we're going to talk a bit about duplicate content. So why are we talking about duplicate content? Well, this is a pretty common issue, and it can often be a bit confusing. What is it? How is it determined? Why are certain pages on my site being flagged as duplicates of one another? And most importantly, how …

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How to Get 88% Open Rates and 56% CTRs Using Facebook Messenger Bots

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My colleagues recently shared the results of a marketing campaign they conducted using Facebook Messenger bots, which are basically the Facebook version of email marketing. The metrics shocked me: 88% open rate and 56% click-through rate! Although I’ve had some great email marketing campaigns, it’s hard to top that result. Why Should You Use Facebook Messenger Bots? Facebook Messenger bots are a growing part of the marketing scene. It’s an exciting time to dive in and learn all about them. Being an early adopter of Facebook Messenger bots in your industry will also give you a huge advantage as a marketer. You may have heard of a concept called first-mover’s advantage or FMA. The idea is this: if you’re the first one using a specific tactic or employing a particular tactic, you win. The early adopters of SEO were able to dominate the SERPs and gain massive organic search traffic. …

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How To Create an Ecommerce Website with WordPress

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with an additional $39,000 in your bank every month? Well, if you plan on creating an ecommerce website, you can expect to earn this MASSIVE amount if you do it right. There are, of course, ecommerce sellers who haven’t been able to make that much, but with the right ecommerce strategies and best practices , this might become your reality. But before you can start earning, you need to first own and set up an ecommerce website. Read on as I show you a step-by-step tutorial to create an ecommerce website with WordPress. Your Two-Minute Cheat Sheet Want to know how to create an ecommerce website in a nutshell? I got you. First, you’ll have to choose a domain name and a web hosting provider …

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How to Optimize Your Amazon Storefront

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980450_HowtoOptimizeYourAmazonStorefront_022521 Selling on Amazon can be incredibly profitable, but it’s also incredibly competitive. It’s important to take advantage of every bit of help Amazon offers. The first step to improve sales on Amazon is to get an Amazon Storefront. This gives your brand a customizable home on Amazon. It’s not enough just to have a storefront; you need to make sure it’s in good working order and designed with your customers in mind to maximize sales. Today, I’m going to show you how to do just that. We’ll cover: what an Amazon Storefront is why your business should create one how to create an Amazon Storefront how to optimize your Storefront to boost sales If you’re ready to get your store set up and start driving more sales on Amazon, then let’s get started. What is an Amazon Storefront? An Amazon Storefront is a small version of the Amazon website …

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What are Google Review Summaries?

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What are Google review summaries, and how do they impact consumers’ view of your brand? First impressions matter. When people search for a business or your specific business name on Google, one of the first things they see is your Google listing and the corresponding reviews. Those reviews, positive or negative, impact how they view your brand. What others have to say about your brand could impact how people perceive your brand. It could help them decide if they want to do business with you or not. It could encourage them to give you a call, visit your website, or stop by your local shop. Or it may encourage them to keep looking for a business with better reviews. Let’s talk more about Google review summaries and what they mean for your company. Intro to Google Review Summaries Google review summaries are the snippets of three customer reviews for your …

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10 Steps to Blend STAT Ranking Data with Site Performance Metrics

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Posted by AndrewMiller Too often, we assume that SEO best practices will work in any industry against any competitive set. But most best practices go untested and may not be “best” in every situation. We all know that tactics that worked in 2020 won’t necessarily move the needle in 2021 as Core Web Vitals (CWV) and other signals shuffle to the front. We have to do better for our businesses and our clients. I’m a data nerd at heart with lots of battle scars from 15 years in SEO. The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I found some surprising correlations, and just as importantly, built a methodology and data set that can be updated quarterly to show changes over time. I analyzed 50,000+ SERPs in the retail banking sector so I could make sense of the massive shifts in rankings …

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A Starter Guide to Amazon Vendor Central

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Becoming a third-party seller isn’t the only way to make money on Amazon. What if I told you there’s a way to get rid of the bulk of your seller admin and focus solely on helping a single customer who will sell your products for you? Well, that’s what you can expect from Amazon’s Vendor Central. We’ll take a deep dive into the platform and discuss: What is Vendor Central, and how to get an invite. The main differences between Seller Central and Vendor Central. The benefits and disadvantages of becoming a vendor. How to measure your success on the platform and more. Let’s get started! What Is Amazon Vendor Central? Vendor Central is an invite-only platform where you can sell directly to Amazon as a supplier. It’s similar to Seller Central, where vendors can manage their purchase orders and product data from one central hub. If you get an …

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Best WordPress Maintenance and Management Services

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Make no mistake: running a website is hard. There are so many areas to focus on, from content creation to admin, to maintaining a site via updates. The good news is that WordPress maintenance services can take a load off users’ shoulders, keeping their sites up to date and allowing them to spend their time elsewhere. These services offer support and can help with website downtime, theme modifications, site backups, and more. I’ve put together a list of the best WordPress maintenance and management services to help you get started. #1 – GoWP — The Best For Agencies GoWP is an ideal WordPress maintenance service for agencies. It positions itself as a white-label service, which allows an agency to layer its own branding and SOPs on top of the …

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What Are Google Customer Reviews?

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With the competition becoming fiercer every day, e-commerce businesses need to pull all the stops to ensure they continue beating the competition . One simple yet powerful marketing tool you can use to your advantage is the Google Customer Reviews feature. Research shows that 70 percent of people trust online reviews more than they trust advertisements. That’s why getting as many reviews as possible from your customers can be one of the best things you can do for your business. Google has made that easy with Google Customer Reviews. Let’s dive right in and see what these reviews are all about. An Overview of Google Customer Reviews Google Customer Reviews is a service that allows businesses to collect reviews on their website. To participate in Google Customer Reviews, you must have a Google Merchant account. Google does most of the heavy lifting by helping collect customer feedback for you. To …

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What Are Productized Services?

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If you try to grow your consulting or freelance revenue by merely adding more clients to your portfolio, you may hit a common obstacle: Living project to project. This kind of lifestyle isn’t sustainable for everyone, and it can be frustrating and stressful. One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Productized services are standardized services sold like products, with clearly defined parameters and pricing. When we outline precisely what a customer will get and at what price, we can market and sell this “product” many times. The customer is still receiving a service, now with the appealing predictability of an off-the-shelf product. Benefits of Productized Services for Freelancers and Consultants Productized services allow you …

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Featured Snippets Drop to Historic Lows

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Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. Here's a two-week view (February 10-23): Here's a 60-day view, highlighting this historic low-point in our 10K-keyword data set: I could take the graph back further, but let's cut to the chase — this is the lowest prevalence rate of Featured Snippets in our data set since we started collecting reliable data in the summer of 2015. Are we losing our minds? After the year we've all had, it's always good to check our sanity. In this case, other data sets showed a drop on the same date, but the severity of the drop varied dramatically. So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop. Interestingly, there's …

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GoDaddy Review

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. GoDaddy hosts millions of websites all over the world as a giant in the hosting and domain name selling game. Its long list of products offers just about anything you might need to get a website up and running on a shoestring budget, at least for the first year. After lots of research, comparison, and consideration, it’s safe to say GoDaddy satisfies most of your website needs, especially if it’s your first time building a site and you want affordable VPS hosting. Beyond that, and as with any other web hosting and domain name provider, there are solid pros and cons to its plans and packages. GoDaddy Compared to The Best Cheap Web Hosting I curated a top list of affordable web hosting providers, so you know your options …

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Best WordPress Cache Plugin

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Three seconds. That’s all your visitors give you when they come to your website. If your website takes any longer to upload, 40% of people will abandon it. What’s worse, a one-second delay in page response can cause a 7% reduction in conversions. You’ll end up losing 40% of your website traffic, out of which 80% of these people won’t return—ever. I could continue talking about these scary loading time statistics , but the bottom line is your website needs to be fast if you want to boost your traffic and conversions. If you don’t work on improving loading times, you’ll end up losing hundreds of thousands of dollars every single year. Luckily, there is a solution: Installing a WordPress cache plugin. These plugins are designed to improve your …

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How To Build a WordPress Website

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. WordPress has officially passed the 39% mark and powers over one-third of the entire web. It’s like the Oprah Winfrey of the web hosting world—reliable, has a loyal user base, an excellent reputation, and is super popular worldwide. Therefore, it makes perfect sense to build a website on WordPress. Creating a website may seem scary if you aren’t a “techie“ type of person, but trust me when I tell you that times have changed. It’s now faster, cheaper, and easier than ever. In this guide, I’ll tell you how to build a WordPress site in under 60 minutes. Ready? Your Two-Minute Cheat Sheet Don’t have enough time to go through the whole article? Here’s your quick cheat sheet. Disclaimer: This is just the gist of the whole shebang. So, …

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Google Posts: Conversion Factor — Not Ranking Factor

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Posted by Greg_Gifford While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Fridays. I'm Greg Gifford, the Vice President of Search at SearchLab, a boutique digital marketing agency specializing in local SEO and paid search. I'm here today to talk about— you guessed it — Google Posts , the feature on Google My Business that lets you post interesting and attractive things to attract potential customers. The importance of Google My Business Mike Blumenthal said it first. Your Google My Business listing is your new homepage. Then we all kind of stole …

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