Search Engine Optimization (SEO) News

Curated Search Engine Optimization (SEO) News From The Top Blogs Around The World

19 Strategies That’ll Help You Become an Influencer

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Interest in influencer marketing has skyrocketed 90x since 2013 . And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. But how? Why? In this article, we’ll go over how I became one and how to become an influencer in your own field. 1. Start by Becoming an Influencer in a Niche Field The reason you need a niche is to start out as a micro influencer in your particular niche. Micro influencers create powerful word of mouth to small groups. They don’t have the followings of a Kardashian, but they’re much cheaper and can still reach enough people to make a difference in product sales. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. It’s not enough to just pick the field you want to influence. Take my …

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Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

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30-second summary: 2020 was about survival while 2021 is about survival paired with opportunities to expand The ‘Cancel culture’ is real and a lot of brands need to focus on their digital customer experiences, trust, and being socially responsible 75 percent of younger consumers believe that businesses should take greater responsibility and do more to create a better and fairer world for everyone Gen Z is proving to be an increasingly powerful demographic that your brand needs to tap into We condense various insights and help you decode the minds of Gen Z with personal comments from them and industry leaders 2021 has brought a tangible shift in values and needs amongst Gen Z consumers giving rise to the ‘cancel culture’ that poses a threat for brands. Gen Z, the consumers aged 18 to 24 are a group succeeding the Millennials and preceding Generation Alpha. Digital experience and values are …

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How to Make Fewer HTTP Requests

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When you browse the internet, do you ever stop to wonder what’s happening in the background? If the answer’s no, don’t worry. You’re not alone. Most marketers, even great ones, don’t give the “tech stuff” much thought. How a website performs is just something for IT specialists to worry about, right? No, unfortunately. If your website’s slow or clunky, it directly affects the user experience. In fact, 40 percent of people won’t hang around if your website takes more than 3 seconds to load. With this in mind, it’s crucial you know how to fix a sluggish website and streamline your page loading times before you lose leads. Where do you start? Well, one way is to make fewer HTTP requests for your website. Although an HTTP request sounds like a really technical term best reserved for engineers and IT pros, don’t panic. It’s something any good marketer can understand. …

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Why Entity-Based SEO is a New Way of Thinking About Optimization

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Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content. When Google launched its knowledge graph , SEO shifted away from simply relying on keywords, and search engine crawlers began prioritizing rich snippets and entities on search engine results pages ( SERPs ). These days, Google has more systems to identify the true meaning of keyword searches and queries. By categorizing ideas into “entities,” Google revolutionized its search proficiency. While keywords are still important, SEO experts now also use entity-based SEO to further their ranking efforts. Context and relevance are becoming increasingly important in search engine results, and entities can help improve these factors. In this article, we’ll explain what entities are, how to use them, and what the future of SEO might look like. What Is Entity-Based SEO? Entity-based SEO uses context, not just keywords, to help users find …

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15 Actionable Examples of Fashion Marketing

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From high fashion to a terrible sense of fashion, wherever we fall on the spectrum, fashion marketing comes our way online, on television, catalogs, billboards, window shopping, and more. We are bombarded with messages of what we should be wearing, and why. If you’re on the marketing or sales side of fashion, how do you leverage your message to reach the right buying audience? In this guide, let’s learn what fashion marketing truly is and how to form your own strategy if you work in the fashion field. What Is Fashion Marketing? Because we interact so often with fashion marketing from a consumer perspective, we may think we have a clear picture of what all goes into it. We may have some idea of what fashion marketing is, but maybe we don’t understand all the logistics behind it. Fashion marketing is about advertising and promoting fashion to the right market …

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What Should You Look For When Choosing a Shopify Theme

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A recent study found that 70 percent of Americans are shopping online more than ever. E-commerce is booming, and there’s never been a better time to start an online store. One of the best platforms to launch your e-commerce store is Shopify. Why do so many people love Shopify? In part due to its: affordability ease of use scalability security One stand-out reason many e-commerce store owners love Shopify is the flexibility it offers through Shopify themes. With thousands of paid and free themes available, you can create a unique e-commerce store that offers your customers a positive user experience (UX). That could be why over a million businesses use Shopify to build their e-commerce stores. What Are Shopify Themes? Shopify themes are a template that determines the way your website looks and feels to customers who visit your store. Different themes offer different styles and layouts. Also, each theme …

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Announcement: Please do this before the upcoming Google update

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Google recently announced that they have delayed the release of the Google Page Experience update. In mid-June they are going to release the update as well as some new tools to help you out. But as you know, you don’t want to wait for Google to release their algorithm update and then fix the issues as then you can potentially lose traffic if something is wrong. But don’t worry, I have 3 steps to prepare you. Step 1: Read this… I’ve already blogged about the Page Experience update. Make sure you follow everything in that blog post. Even though they are focusing on mobile, you can eventually expect them to ensure that websites are providing the best experience to searchers whether they are using a mobile, desktop, or even tablet device. So I would recommend that you again, read my article on Page Experience and follow the steps. Step 2: …

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The Complete Marketer’s Guide to YouTube

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If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over 2 billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos . With this flood of consumer attention, it’s no wonder companies are putting more of their ad dollars into digital video advertising . The good news is you don’t need to flood thousands of dollars in YouTube advertising. If you create a good channel that constantly puts out quality content that people want, you’ll get the attention and eyeballs you need to drive customer acquisition through YouTube. Here’s how to do just that. Part 1: Create a Great Channel Layout & Organize Your Youtube Content This blog post won’t get into the weeds of how to upload a profile picture, cover image, or the steps …

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The Definitive Guide to Online Reputation Management

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There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter? Just a few years ago, the internet was very different. Companies didn’t engage customers, they just sold (or tried to sell) to a passive audience People could not express their voice in a powerful way, and the overall communication landscape was very “top down.” The situation has radically changed. Today, websites are no longer static brochures. User-generated content is a must. And regular interactions on social networks are vital to any business …

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How We’re Going to Use X Reality (XR) in Business

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Are you ready for X reality? It’s coming, too, along with a host of exciting business and marketing opportunities. Here is what it is, why it matters, and how to use it to grow your business. What Is X Reality? X reality is short for extended reality . Sometimes called cross reality, it’s a convergence of the real, physical world around us and a digital world or space. One way to think about it is combining a digital or virtual experience with a physical one. There are many different ways this plays out, but as the technology develops, the opportunities explode. To get a better picture of what we’re talking about, let’s take a moment to imagine. Have you ever taken a tour through a museum with a set of headphones that give an audible experience as you walk along? Suddenly, it sounds like you are walking through the Wild …

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How to Run Effective eBay Ads

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You want to get your products in front of the people who are going to buy them. When you get your products on eBay, you’re putting them in front of an audience of 185 million people , but with competition from over 1.7 billion listings, how can you make sure you stand out from the crowd? One way to ensure you’re getting your products in front of the right audience is to make use of eBay ads. These are extremely easy to set up and can help propel you to the top of the search results, even in the most competitive categories. How Do eBay Ads Work? eBay ads can boost the visibility of your products by allowing them to feature at the top of the listings. With millions of products on the platform, eBay is a competitive place, and if you’re competing against hundreds of sellers all selling the …

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What are Influencers: Types, Examples & How Much They Make

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Although the concept only appeared a few years ago, everyone today knows what an “influencer” is. They are experts within a specific community who endorse or review products, software, or even thoughts within their field of expertise. Others in the community look to them when making their own purchasing choices. Influencers yield a lot of power. If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following. Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product. Let’s explore how you can create this type of campaign. Part 1: What Is an Influencer? Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more …

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7 Neuroscience Sales Tips That’ll Skyrocket Your Sales

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Selling can be challenging because it involves s a complex process of human behavior and cognition. More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips. Whether you’re selling a digital product online or you run a brick-and-mortar business, these behavioral neuroscience principles will work for you. They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. 1. Influence Drives the Value of Your Product Influence marketing is here to stay, so you should embrace it. Influence is your ability to persuade others to adopt your own perspective. You believe in your product (e.g., online course, ebook, software), so you naturally want others to believe in it, too. Your ability to persuade others …

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How to Optimize Your Business’ Contribution Margin Ratio

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Education is the key to success in business but I’m not just talking about your college or university; I’m talking about self-education. Understanding the finances behind your business can help you increase your profits, cut back on expenses, and operate more smoothly. Contribution margin ratio is one of these financial terms that sounds more complicated than it is. In this article, we’ll cover how to calculate it, what it means, and how to improve it. What Is the Contribution Margin Ratio? A contribution margin ratio is the difference between sales and variable costs within a company. For example, if an ecommerce store sells t-shirts for $20 and the variable cost of producing the t-shirt is $10, then the contribution margin ratio per unit is $10. To learn how to get the contribution margin ratio, you subtract the variable costs of producing a product or service from the overall sale price …

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How to Create Mobile First PPC Ads

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Marketers are likely to use desktop computers to create and deploy paid ad campaigns, so we may be primed to design with a desktop user in mind. With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. By taking a mobile first ppc approach , you can ensure mobile users have the best experience with your ads and are more inclined to click through to your landing page or website. Why Should You Create Mobile First PPC Ads? As you create your PPC ads, a mobile-first approach can be an efficient way to think through how these will play out. It’s important to remember mobile-first PPC ads can be compatible with desktop ad viewing as well. In other words, optimizing for mobile first can be beneficial across the board. Let’s talk about some numbers. The average adult spends over three …

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How to Use a Web Cache Viewer: Everything You Need to Know

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Pages on the internet don’t last forever. Some disappear overnight without warning. Other times, servers go down, or maybe you’re simply curious what your website or someone else’s looked like ten years ago. So how do you re-access this information? You need a web cache viewer. It’s a tool that helps you recover backups or snapshots of websites. In this guide, we’ll go through some of the best web cache viewer tools to help you turn back time to find missing information or even spy on your competitors . What Is a Web Cache Viewer? A web cache viewer lets you see the older version or snapshot of any website, called a cache page. A cached page is a snapshot of the raw HTML and content of a page. For example, when Google indexes your website, it takes a screenshot of what it looks like at the time and indexes …

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