Pay Per Click (PPC) Marketing News

Curated Pay Per Click (PPC) News From The Top Blogs Around The World

Best WordPress Popup Plugins

{ object.primary_image.title }}

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. WordPress popup plugins are one of the best ways to maximize your site’s effectiveness. Easy to use and implement, popups help to enhance your messaging and convert leads. You can use them in many ways, including to upsell products, drive newsletter signups, and more. A WordPress popup plugin can help to increase your return on the investment you’ve made in your website, your branding, and your products or services. I’ll show you the best WordPress popup plugins that you should consider, as well as my methodology for choosing which is right for your needs. #1 – Ninja Popups — The Best For Customization Ninja Popups was released in 2012 and has been regularly updated with features and capabilities, including new popup templates and integrations with the most popular current …

More

25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective

{ object.primary_image.title }}

Just like your favorite iOS apps , software-specific apps can greatly improve our day-to-day work experiences. Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day . What’s more, their diverse and ever-growing selection of Slack apps is only improving their service. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Below, we’ll cover the 25 best Slack apps on the market and explore how they can improve your marketing processes. Add-On Slack Apps for Metrics Marketing is all about metrics . If you want to prove your worth to your customers and find ways to become more efficient, you need clear analytics to guide you. If you want to access your marketing data directly in Slack, you can use metric tracking apps. For example, if you want to track your read and click-through …

More

How to Optimize Your Amazon Storefront

{ object.primary_image.title }}

980450_HowtoOptimizeYourAmazonStorefront_022521 Selling on Amazon can be incredibly profitable, but it’s also incredibly competitive. It’s important to take advantage of every bit of help Amazon offers. The first step to improve sales on Amazon is to get an Amazon Storefront. This gives your brand a customizable home on Amazon. It’s not enough just to have a storefront; you need to make sure it’s in good working order and designed with your customers in mind to maximize sales. Today, I’m going to show you how to do just that. We’ll cover: what an Amazon Storefront is why your business should create one how to create an Amazon Storefront how to optimize your Storefront to boost sales If you’re ready to get your store set up and start driving more sales on Amazon, then let’s get started. What is an Amazon Storefront? An Amazon Storefront is a small version of the Amazon website …

More

What is Geofencing Marketing?

{ object.primary_image.title }}

Imagine you’re walking in a mall and receive a Starbucks coupon on your smartphone. You look up to see a Starbucks shop. This scenario may encourage you to visit the outlet, learn about the promo, and use the coupon . With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. How can you leverage it? Let’s start by discussing the basics. What Is Geofencing Marketing, and How Is It Used? Geofencing lets businesses advertise to consumers within a specified geographic area. With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. Then, they can create a virtual barrier or “geofence” in the area. As consumers enter the geofence, they’re sent location-based ads on their devices. Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can …

More

A Starter Guide to Amazon Vendor Central

{ object.primary_image.title }}

Becoming a third-party seller isn’t the only way to make money on Amazon. What if I told you there’s a way to get rid of the bulk of your seller admin and focus solely on helping a single customer who will sell your products for you? Well, that’s what you can expect from Amazon’s Vendor Central. We’ll take a deep dive into the platform and discuss: What is Vendor Central, and how to get an invite. The main differences between Seller Central and Vendor Central. The benefits and disadvantages of becoming a vendor. How to measure your success on the platform and more. Let’s get started! What Is Amazon Vendor Central? Vendor Central is an invite-only platform where you can sell directly to Amazon as a supplier. It’s similar to Seller Central, where vendors can manage their purchase orders and product data from one central hub. If you get an …

More

45% of retailers plan to spend more on social media advertising in 2021 vs 2020

{ object.primary_image.title }}

30-second summary: Social media ad automation company Smartly.io, polled 300 leaders from global retail organizations to see how their social media advertising process changed in 2020 versus 2019 The poll revealed that 74% of respondents allocated at least a third of their marketing budget in 2020 to social media ads, with most planning to increase social ad spend in 2021 Respondents planned to increase their social ad spend in 2021, with the lion’s share of budget going to Facebook, followed by Twitter and Instagram Smartly.io published the poll results in a report that contains key suggestions for planning a retail social media marketing strategy in 2021 You can download the full 2021 social advertising trends report from ClickZ. A poll of 300 leaders from retail organizations around the world, conducted by Smartly.io and the eTail conference series, revealed that 74% of respondents had allocated at least one third of their …

More

Featured Snippets Drop to Historic Lows

{ object.primary_image.title }}

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. Here's a two-week view (February 10-23): Here's a 60-day view, highlighting this historic low-point in our 10K-keyword data set: I could take the graph back further, but let's cut to the chase — this is the lowest prevalence rate of Featured Snippets in our data set since we started collecting reliable data in the summer of 2015. Are we losing our minds? After the year we've all had, it's always good to check our sanity. In this case, other data sets showed a drop on the same date, but the severity of the drop varied dramatically. So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop. Interestingly, there's …

More

10 Successful Google Advertising Ideas

{ object.primary_image.title }}

Coming up with Google advertising ideas is challenging. However, it’s well worth it to have a solid strategy. With around 3.5 billion searches per day , Google gives you an incredible opportunity to get in front of the right audience. Of course, you first need to know what you’re doing. If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you. Before we get to strategy, let’s first understand what Google ads are . Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. With the right strategy, you can drive qualified traffic, connect with your target customers, and drive sales. One of the platform’s best aspects is that it allows you to stick within your ad budget by setting your ads to stay within a certain daily, weekly, or monthly cap. You can also …

More

15 Lucrative Ways to Use Facebook Carousel Ads

{ object.primary_image.title }}

Facebook carousel ads offer marketers and entrepreneurs a compelling way to introduce their products and services to customers. Since it can include different images or videos, it seems to be a distinct yet effective marketing strategy. Now, how can you leverage Facebook carousel ads for your own social media strategy? Let’s start with the basics of carousel ads. What is a Facebook Carousel Ad? The Facebook carousel ad format consists of up to ten images or videos. Each carousel card has a URL that users can click to view a specific product page or landing page. Here’s an example of a Facebook carousel ad for bee earrings : Viewers can swipe left or right to view the clickable cards on mobile, while desktop users click the left or right arrow buttons. We bet you’ve seen a bunch of these ads while scrolling down your feed. Benefits of Facebook Carousel Ads …

More

What is the Difference Between B2B vs B2C for Paid Social Media?

{ object.primary_image.title }}

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media. This chart outlines a few of the main differences. These differences are particularly evident in the approaches for paid social media strategies. Before we dig into the different strategies, let’s take a deeper look at the differences between B2B and B2C. What is B2B Paid Social Media? B2B buyers are typically large organizations (like enterprise companies, hospitals, or universities) that market their products or services to other businesses. Those businesses typically need agreement from multiple stakeholders before making a purchase, which often extends the sales cycle length. When conducting B2B marketing, the message should focus on logic and ROI, rather than emotional impact. How …

More

Yes, it’s martech, Facebook ads outage: Tuesday’s daily brief

{ object.primary_image.title }}

Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and here’s another perspective on “What is martech?” Steve Petersen’s latest contribution (see below) argues that if marketers (or marketing ops professionals) use a solution, then it counts as martech. That’s not what I believe, but I’ll come back to that. One important contribution Steve makes is that he qualifies that affirmation by suggesting that these solutions count as martech if they are part of the orchestration which should overlay operations and technology. If they are in tune with the more conventional parts of the martech stack, one might say. This argument does have some legs, and I think it explains why marketers include …

More

The brand name conundrum: to buy or not to buy (your brand name)?

{ object.primary_image.title }}

It almost comes down to philosophical questions: Why pay for traffic while I am ranking in the number one position on organic results? Will my Adwords ads on my brand keyword have an impact on my organic traffic? Why buy my own brand terms, and give money to Google for traffic I am the only legitimate destination for? TLDR; Yes, you should bid on your brand keyword… but you need to follow a few basic rules to make it work for you. Now let’s go through this step by step: why should you, how to do it efficiently, how to defend from too aggressive competitors and how to replicate. Why should I give money to Google? I am already in first position . 1. Maximize your share of voice Bidding on branded queries helps you prevail on search engine result pages (SERPs). Like CPG brands pay to get extra shelf …

More

The Strategic Value of Structured Data Implementation on SME Websites

{ object.primary_image.title }}

Posted by CrystalontheWeb Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Over the last five years, many of Google’s most game-changing SERP features have been driven by the use of structured data from across the web. Google for Jobs, Google Shopping, featured snippets, how-to instructions, recipe cards, knowledge panels, and other rich snippets all serve content from sites with structured data. So, when we think about how small and medium-sized enterprises (SMEs) can compete in today's ever-evolving SERP landscape, time and time again, well-implemented structured data is what makes the difference. In this blog I’ll explain the following: What is structured data? Why should SMEs prioritize structured data implementation? How do you identify which structured data is best for your SEO strategy? Strategies for adding …

More

The Complete Guide to Client Onboarding and Retention

{ object.primary_image.title }}

You’ve signed a new client—congratulations. Now it’s time to start the client onboarding process and welcome the new client into the fold. This is the point where many companies drop the ball. After all, you already made the sale. Now you can relax and get to work. Right? Not so fast. Client onboarding is the first step to creating a long-term relationship with a new client. Do it right, and you’ll have a customer for life. Get it wrong, and you risk losing a sale and leaving a bad impression. If you want to retain customers, you need the right onboarding system. Before digging into how to create an onboarding system, let’s talk about why the process is crucial to your overall business success. How Does a Smooth Onboarding System Help Retain Customers? The onboarding process sets the stage for your entire relationship. When done well, your client will feel …

More

What Are Remarketing Lists for Search Ads (RLSA)?

{ object.primary_image.title }}

Have you ever had a customer visit your website repeatedly but never land the sale? Do you sit up at night wondering where those leads go and how you could win them back? Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for. These engagement-driven remarketing ads allow you to target your ads to your highest-value prospects. That means you can show your ads directly to the customers who are most likely to do business with you. What’s more, you can bid on keywords you don’t generally bid for to attract customers who have been on your website recently. This opens your business up to a broader market of interested buyers you previously couldn’t connect with. Let’s talk about how to get this done. What Are Remarketing Lists For Search Ads? RLSAs are a Google Ads feature allowing you to customize your search campaigns based on …

More

How to Increase E-Commerce Sales Through Paid Search & Social Media Campaigns

{ object.primary_image.title }}

The move from brick-and-mortar retail shopping to e-commerce sites has continued steadily over the last decade. Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 billion . As online shopping integrates seamlessly with search and social platforms and as UX improves, more users are inclined to make their purchases online. This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. In 2020, advertisers spent almost $200 billion in paid search ads , with retail spending over $15 billion , and this number is expected to increase moving forward. If you’re behind in your paid search and social ad spend, don’t worry. Paid ads for e-commerce sales are pretty easy to jump into, and you’re likely to see faster results than you would with SEO. In this article, I’ll discuss everything you need …

More

How to Use PPC For Brand Awareness

{ object.primary_image.title }}

Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the right people. When you come up with a great idea or launch a new business, how do you get your name out there? How do you help people become more aware of what you’ve created or are trying to sell? The options are varied, from billboards and bumper stickers to word of mouth and cold calls. However, sometimes it can be simpler than that. You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more. What Is Brand Awareness, and Why Is it Important? In many ways, brand awareness is about how recognizable you are . Of course, in a noisy world online, where brands compete for attention all the …

More

10 Successful Twitter Advertising Ideas

{ object.primary_image.title }}

With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. You can use Twitter for marketing, engagement, and customer service. Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags. Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message. With low costs and high potential return, Twitter is worthwhile to explore when trying to grow your business. The Top 10 Twitter Advertising Ideas You can choose from various Twitter advertising formats , including promoted tweets, promoted accounts, promoted trends, and automated ads managed by Twitter. Best practices change often, so be sure you’re staying on top of changes to the Twitter platform as you plan and execute new advertising ideas. Get familiar with how the site differs from other social media, too. For instance, when you compare Twitter and Facebook …

More

25 Sneaky Online Tools and Gadgets to Help You Spy on Your Competitors

{ object.primary_image.title }}

There are dozens of factors to consider when spying on your competition–what are they ranking for, what are they doing on social, is there a new platform you should be considering? It can be overwhelming, but paying attention to what is working and what doesn’t can make or breatk your long-term success. This is where marketing tools come into play. In many cases, the same tools that help monitor your own web performance can also help you gather data on your competition. You might be using some of these tools already, without using the features that help you evaluate your competitors. Here are some of the best competitive analysis tools out there: 1. Google Alerts – A Tool for Monitoring Mentions This is a very simple and easy-to-use tool that will send reports right to your inbox. If you want to know every single time your competitor is mentioned online, …

More

6 tips to win local with paid search

{ object.primary_image.title }}

Consumer behavior has fundamentally changed and put local search well and truly on the map. Due to restrictions on movement, more and more consumers realize the ease and opportunity of online search and purchase. Individuals want a tailored search view with results that are relevant to where they are at that very moment. To win those conversions, your location-specific ads must be at the top of the search engine results page; it’s a competitive imperative. Here are six tips every marketer needs to win local marketing with paid search. 1) Don’t rely on Google alone Location targeting — through Google Ads, for example — marks a huge revolution for advertisers and marketers. It enables them to maximize their PPC by targeting ads to specific areas. Yet, while this is certainly helpful, significant blindspots remain. The data provided by Google Ads and others isn’t as granular as it needs to be …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.