Pay Per Click (PPC) Marketing News

Curated Pay Per Click (PPC) News From The Top Blogs Around The World

A/B Testing: Definition, How it Works, Examples & Tools

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A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails to search ads. While it can be time-consuming, the advantages of A/B testing are enough to offset the additional time it takes. Well-planned tests can make a huge difference in the effectiveness of your marketing efforts . Narrowing down the most effective elements of a promotion and then combining them, can create a far more effective marketing plan. What is A/B Testing and Why Does it Matter? A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. For example, you might test two different popups to see which drives more webinar sign-ups or two different Google Ads to see …

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How to Use Facebook Ads and Organic Content to Build Awareness

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Want to get your brand in front of new audiences on Facebook? Wondering how to amplify your organic content for greater reach? In this article, you’ll discover how to build brand awareness with organic content and Facebook ads. Learn what content to promote, how many pieces of content to promote each month, and who to […] The post How to Use Facebook Ads and Organic Content to Build Awareness appeared first on Social Media Examiner | Social Media Marketing .

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If anyone can take on Google and Facebook’s ad duopoly, it’s Amazon

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The company reported more, and faster, growth in its ads business than the market leaders during the past year. In the wave of big-tech quarterly financial announcements this week, we learned that the interactive advertising businesses of Google and Facebook had strong quarters, helped by both the pandemic and the return of the economy. But so did Amazon’s much lower-profile ads business.Indeed, Amazon, on the strength of its horde of purchasing data, is growing the fastest of all and could eventually challenge the long-standing Facebook/Google duopoly. Read Full Story

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How to Use First-Party Data for Ad Personalization

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Have you ever felt like someone was watching you online? Those shoes you just searched for on Amazon suddenly show up in ads on Facebook. Maybe you start seeing ads on YouTube for a resort you were researching for an upcoming vacation. The truth is, you are being watched. In fact, marketers have used cookies to track the actions of internet users for years—but that may soon change. Google announced they are ending the use of third-party cookies . As a result, most businesses will have to rely on first-party data for things like ad targeting. What does that mean for your marketing strategy? It might not be as bad as you think. Here’s what you need to know about first-party data and how to use it to create targeted paid ads. (Spoiler alert: It might actually be better for your PPC strategy in the long run!) What Is First-Party …

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Adobe rearchitects its CDP: Wednesday’s daily brief

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Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and digital keeps everything running. But for how long? Let me explain. I was struck by a comment from Adobe CEO Shantanu Narayen to the effect that digital capabilities kept the economy running over the last year. There may be an element of hyperbole there, but it seems essentially true. I’ll go further. Digital kept everything running, not only in our work lives but in every other sphere, from shopping to entertainment. It even kept human relationships running, beyond the immediate circle of the household. The first two stories below raise the question of whether everything — everything — will revolve around digital in …

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How to Humanize PPC Ads

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As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. There’s nothing wrong with that approach. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. However, for all their benefits, these ads can sometimes lack something. Has anyone guessed what I’m talking about? It’s the human touch. By humanizing your PPC ads, you can stand apart from your competitors. Before I go on, what do I mean by humanizing your PPC ads? It means creating ads that provoke a response or an emotion. It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. Aside from those I’ve already listed, there are a few other …

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7 Tips for Creating International PPC Ads

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Have you ever thought a struggling ad campaign would perform better outside of the country? International PPC campaigns work best when you understand your target audience and appeal to the local culture. Here are seven top tips for running international PPC ads to give you the knowledge necessary to succeed anywhere on the planet. International PPC Ad Strategies There are many reasons a marketer or company would want to run international PPC ads in another country. For example, you want to earn more revenue, or your product or service caters to another culture. Or, perhaps you are doing well in your current country but are ready to expand your market. If you’re not entirely sure but want to give it a shot, running ads outside of the country might prove to be lucrative if you can get past the hurdles to developing a successful ad campaign . This article guides …

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Facebook Ads Lead Generation Strategy: Developing a System That Works

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Wondering how to generate qualified leads with Facebook ads? Looking for a system that works? In this article, you’ll learn how to develop a custom strategy that’s unique to your business. Find out why you shouldn’t follow a cookie-cutter template and how to approach and nurture your audience so they become buyers. To learn how […] The post Facebook Ads Lead Generation Strategy: Developing a System That Works appeared first on Social Media Examiner | Social Media Marketing .

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10 Powerful Instagram Marketing Tips (That Actually Work)

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Since Instagram’s creation, it has grown into the ultimate platform for sharing photos. Over 1.16 billion monthly users are active on the site. Daily users spend about 8 minutes on the app and 500 million use Stories daily. There’s also a large number of influencers on the site with a massive amount of followers. And with the right plan, you can become an influential brand, too. You need to post the right kind of content to stay relevant to current followers while also bringing in new ones. But it can be hard to know which kinds of posts work best for growing your audience. Here are ten powerful Instagram marketing tips (that actually work) that you can use to milk the popular platform for all that it’s worth. 1. Switch to a Business Profile ASAP Before you start thinking about your Instagram marketing plan , be sure that you have …

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What is Programmatic Buying For PPC?

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Advancements in the advertising industry have led to data-driven methods to promote and market your business. One relevant example is programmatic advertising. A study found programmatic ad spend will top $59.45 billion in 2019. By 2021, $81 billion of digital display ad spend will be conducted programmatically. How can programmatic buying benefit your business? What does it even mean? This guide will share everything you need to know about this latest marketing trend and how to leverage it for your business. What Is Programmatic Buying? Previously, buying ads was a long and arduous process. Advertisers were required to purchase impressions from publishers, negotiate terms for ad inventory, and send proposal requests to get their ads out into the world. This meant a lot of back and forth and follow-ups across multiple parties. It was costly in most cases and, worse, inefficient. The rise of programmatic advertising has sped up the …

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How to Create The Perfect Call-to-Action

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Sign up. Buy now. Learn more. None of these common call-to-action triggers will probably get you the desired result, because your target audience is more knowledgeable than ever before. If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with you in mind. One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency . Not all call to action messages are created equal. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. And, even worse, some aren’t using them at all. According to Small Biz Trends, 70% of small business B2B sites lack a call-to-action. Stop giving flimsy excuses for your lack of an effective call-to-action. Now’s the time to …

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How to Run Effective eBay Ads

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You want to get your products in front of the people who are going to buy them. When you get your products on eBay, you’re putting them in front of an audience of 185 million people , but with competition from over 1.7 billion listings, how can you make sure you stand out from the crowd? One way to ensure you’re getting your products in front of the right audience is to make use of eBay ads. These are extremely easy to set up and can help propel you to the top of the search results, even in the most competitive categories. How Do eBay Ads Work? eBay ads can boost the visibility of your products by allowing them to feature at the top of the listings. With millions of products on the platform, eBay is a competitive place, and if you’re competing against hundreds of sellers all selling the …

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How to Budget for Facebook Ads: Forecasting Your Costs

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Do you use Facebook ads? Wondering how to accurately forecast your ad spend? In this article, you’ll discover a simple formula that will help you budget your Facebook ad spend. To learn how to calculate your Facebook ads budget based on your sales goals, read the article below for an easy-to-follow walkthrough or watch this […] The post How to Budget for Facebook Ads: Forecasting Your Costs appeared first on Social Media Examiner | Social Media Marketing .

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Marketing Funnel: What They Are, Why They Matter, and How to Create One

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If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” What exactly are marketing funnels and why do they matter? Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting. Understanding them provides useful insight into why some customers convert — and some don’t. What Are Marketing Funnels? A marketing funnel is a visual representation of the steps a visitor takes from first finding out about your brand until they convert. The most common type of marketing funnel is four steps: Attention : A prospective customer sees your ad, social media post, or hear about you from a friend. Interest : They think you can solve a problem and wants to learn more. Desire : The prospect has done their research and wants to convert. Action : The prospect takes action …

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7 Neuroscience Sales Tips That’ll Skyrocket Your Sales

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Selling can be challenging because it involves s a complex process of human behavior and cognition. More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips. Whether you’re selling a digital product online or you run a brick-and-mortar business, these behavioral neuroscience principles will work for you. They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. 1. Influence Drives the Value of Your Product Influence marketing is here to stay, so you should embrace it. Influence is your ability to persuade others to adopt your own perspective. You believe in your product (e.g., online course, ebook, software), so you naturally want others to believe in it, too. Your ability to persuade others …

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How to Create Mobile First PPC Ads

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Marketers are likely to use desktop computers to create and deploy paid ad campaigns, so we may be primed to design with a desktop user in mind. With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. By taking a mobile first ppc approach , you can ensure mobile users have the best experience with your ads and are more inclined to click through to your landing page or website. Why Should You Create Mobile First PPC Ads? As you create your PPC ads, a mobile-first approach can be an efficient way to think through how these will play out. It’s important to remember mobile-first PPC ads can be compatible with desktop ad viewing as well. In other words, optimizing for mobile first can be beneficial across the board. Let’s talk about some numbers. The average adult spends over three …

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How to Run Spotify Ads

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There was a time when Pandora was all the rage. Everyone everywhere was streaming music, listening, and sharing it with their friends. In came Spotify and in no time, the platform reached 345 million users . Spotify now has 34 percent of the market share compared with Apple Music, Amazon Music, and others. What does all of this mean for you? It means Spotify ads are popular, and advertising on this platform could make a significant difference in your business. In this post, we’re breaking down every last detail you need to know about Spotify ads and how to set them up. Spotify Ads: What You Need to Know If you’re considering running Spotify ads, there are a few important factors you’re likely thinking about. How much does it cost, what types of ads do they have, and how do they play the ads on the platform? Here are more …

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How to Use Amazon Attribution For Ad Campaigns

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Every Amazon seller knows how difficult it is to track and measure the impact of external advertising channels on sales. It doesn’t matter how you are driving clicks to your Amazon page; once consumers land on the website, it’s anyone’s guess what happens. Thankfully, that’s not the case anymore. Amazon Attribution makes it possible for certain sellers to track what happens to every user they send to the platform. In this post, I’ll explain everything you need to know about Amazon Attribution, including: who can use Amazon Attribution the benefits of using Amazon Attribution how to set up Amazon Attribution what you can track using Amazon Attribution What Is Amazon Attribution? Amazon Attribution is a new tool that promises to grow your Amazon business by improving experiences away from the Amazon platform. Specifically, the tool provides analytics insight into how non-Amazon marketing channels like search, social media, display, PPC, and …

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