Pay Per Click (PPC) Marketing News

Curated Pay Per Click (PPC) News From The Top Blogs Around The World

Sheryl Sandberg says Facebook is making changes to fight hate speech—but not because of ad boycott

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Despite saying it’s because it’s “the right thing to do,” Sandberg and Mark Zuckerberg are meeting with Stop Hate for Profit leaders. if(typeof(jQuery)=="function"){(function($){$.fn.fitVids=function(){}})(jQuery)}; jwplayer('jwplayer_6CSz0sUg_G2hQKLvX_div').setup( {"playlist":"https:\/\/content.jwplatform.com\/feeds\/6CSz0sUg.json","ph":2} ); On June 17, civil rights groups such as the NAACP and the Anti-Defamation League, as well as Color of Change, Free Press, Common Sense, and Sleeping Giants, launched the Stop Hate for Profit campaign, calling for a boycott of Facebook advertising to force the platform to stem the sheer amount of hate speech and divisive content on the platform and halt its long-standing tolerance of problematic posts by President Trump and his campaign. Read Full Story

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AI marketing technology tools pricing guide 2020

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30-second summary AI is transforming marketing—giving marketers more accurate and more useful insights on a continuous basis. Whether you want to optimize your content, advertising, or audience management, there’s a tool out there for you. We run through some of the best options that currently exist: their functionality, the different packages available, and how much they’ll each set you back. The amount of data that we collectively produce has reached astronomical levels. For many marketers, deriving critical insights from this mountain of information is like finding a needle in the haystack—so that’s where AI comes in. By relying on automated algorithms to crunch large datasets, marketers can access continuous insights into their customers and find up-to-date answers to marketing’s two most pressing questions: How does my audience behave? And how can I appeal to them? We’re going to explore some of the best AI-based marketing tools currently on the market. …

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SEMrush Review: Details, Features & Pricing

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Here is my complete review of SEMrush . In this post you’ll see: What SEMrush does well What SEMrush doesn’t do well My opinion of SEMrush’s SEO and PPC features Whether SEMrush is worth the monthly fee A whole lot more Let’s get started. Domain Analytics This is a big picture overview of a site’s overall SEO and PPC marketing efforts. And if you want to dig deeper, you can get details on a site’s organic traffic, backlinks , PPC campaigns, engagement metrics (like bounce rate ), the site’s main competitors in Google search, and more. This report is helpful if you want to quickly see how much traffic a site gets from SEO or Google Ads . But the real value here comes from each of the detailed subreports. So let’s break down a few of these right now. Organic Research This feature is simple. Yet super powerful if …

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Welcome to Ecommerce Unlocked: Your Free Ecommerce Marketing Course

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E-commerce is booming. There are currently 24 million e-commerce sites and counting. And with only 12% of sales taking place online , you can expect there to be massive growth in the years to come. So if you want to create an online business, one of the best ones to create is an e-commerce store. But how do you market it? How do you grow your traffic? And, most importantly, how do you get sales? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Introducing E-Commerce Unlocked Over the next 4 weeks, I am going to teach you how to market an e-commerce website. From SEO to paid ads to even CRO… I am going to cover all aspects of e-commerce marketing. And of course, all for …

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The MozCon Virtual 2020 Final Agenda

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Posted by cheryldraper We're just about a month out from this year's MozCon and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel. Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for …

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The MozCon Virtual 2020 Final Agenda

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Posted by cheryldraper We're just about a month out from this year's MozCon and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel. Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for …

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How to Set Up Facebook Standard Events and Custom Conversions

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Need to set up standard events and custom conversion tracking for your Facebook ads? Want a better way to retarget leads from Facebook? In this article, you’ll discover how to set up standard events and custom conversions to better track leads from your Facebook ads. To learn how to set up Facebook standard events and […] The post How to Set Up Facebook Standard Events and Custom Conversions appeared first on Social Media Examiner | Social Media Marketing .

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Report: Amazon gains significant ground in digital ad market as COVID-19 drags Google

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The decline comes as travel businesses pull back their ad spending due to the pandemic. The world is in crisis due to the pandemic, economic fallout, and the fight for racial justice. And it’s playing out across many stages. Research firm eMarketer just noted another one: Google’s ad revenue, the search giant’s bread and butter, is expected to drop for the first time since the research firm began keeping track in 2008. Read Full Story

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5 essential tips for optimizing your Google Ads Campaigns

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If you are using Google Ads to advertise your goods or services, then you are making a conscious and significant effort to increase your business and improve your market share. However, you won’t be increasing your profitability and reaching your max potential unless you take the necessary steps to optimize your Google Ads campaign and ensure that you are getting the best bang for your buck. Fortunately, campaign optimization tools like SEISO can help diagnose the problems advertisers face with Google Ads campaigns. Through the process of helping thousands of digital marketing and online advertising professionals assess their campaigns, we’ve put together a list of five essential tips to help optimize your Google Ads campaigns and get the most from your ad dollars. Measure lost impression share Running a successful Google Ads campaign is heavily dependent on the data that you can gather on behalf of your campaign. When you …

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5 essential tips for optimizing your Google Ads Campaigns

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If you are using Google Ads to advertise your goods or services, then you are making a conscious and significant effort to increase your business and improve your market share. However, you won’t be increasing your profitability and reaching your max potential unless you take the necessary steps to optimize your Google Ads campaign and ensure that you are getting the best bang for your buck. Fortunately, campaign optimization tools like SEISO can help diagnose the problems advertisers face with Google Ads campaigns. Through the process of helping thousands of digital marketing and online advertising professionals assess their campaigns, we’ve put together a list of five essential tips to help optimize your Google Ads campaigns and get the most from your ad dollars. Measure lost impression share Running a successful Google Ads campaign is heavily dependent on the data that you can gather on behalf of your campaign. When you …

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7 enterprise level providers of AI-enabled marketing solutions

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30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. This list is not inclusive of every enterprise-level provider, but is meant to give mid-to-enterprise-level organizations an sense of the best-in-class tools that exist in the market today, and how organizations are using them to improve their marketing, sales, and customer experience initiatives. As part of our ongoing coverage of artificial intelligence (AI) in marketing, we’ve compiled a list of ten enterprise-level providers of technology solutions that utilize AI in some capacity. This list covers key categories within the martech space including digital asset management, marketing and sales enablement, customer experience/engagement, and account-based marketing. This list is not – by any stretch of the imagination – comprehensive in terms …

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How Facebook Delivers Ads: What Marketers Need to Know

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Want better results from your Facebook ads? Do you understand how the Facebook ads delivery system works? In this article, you’ll learn how the learning phase of Facebook ads affects your ads’ visibility and find tools to improve ad performance. How Does the Facebook Ads Delivery System Work? The Facebook auction and algorithm were designed […] The post How Facebook Delivers Ads: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing .

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The 4 Ps of Marketing: A Step-by-Step Guide (With Examples)

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The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. And no, it’s not just for large companies… the smaller you are, the more important for you it is to leverage the 4 Ps. So before we dive into it, let’s first break down what they are… What are the 4 Ps of marketing? The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: product, price, place, and promotion. It sounds simple and it really is (the harder part is implementing it, which we will get into later). The idea behind the theory is that if you implement them, you will generate more sales. But sadly nothing is that easy. :/ …

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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

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Posted by MiriamEllis Image credit: Kenneth Leung , Michael Coghlan “Dried beans saw a more than 230% increase in demand and rice sales spiked by 166% in that same time.” - ABC How should a business operate now? Where is there work to be done? Economists are making stark predictions about the future of small businesses in the US, but at the same time, I live in a town without a courier service established enough to meet the mushrooming demand for home delivery. Frankly, it’s devastating reading headlines forecasting the permanent closure of 7.5 million American SMBs , but while absorbing these, I also spent six weeks shaking the Internet for bathroom tissue before locating some 1,400 miles away. Point being: Where there’s need, fulfilment can be a public good, and where there’s upheaval, any possibility is worth considering. Necessities are emerging in bold relief on the map of each …

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Retention is the new growth

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30-second summary: From now on, the best playbook for hacking your way to growth will be more about leaning into existing customers than acquiring new ones, and more about demonstrating measurable proof of value than about feeding Google Adwords and making micro-optimizations on a webpage. Customer success team are the unsung heroes of many SaaS companies, the ones left to clean up the sins of our past as customers struggle to reconcile what they’ve been told and sold with the more complicated truths of living with a vendor over time. Many companies experience a collective memory loss as the closing plan doesn’t translate into a lasting success plan. Consequently, the customer is left waiting for the promised value to accrue… while everybody else seems to have moved on. Every SaaS leader likes to boast about Annual Recurring Revenue (ARR) growth, but this economy calls for a more acute focus on …

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Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more

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30-second summary: There’s no doubt that brands will be judged for a long period on the basis of their sensitivity and approach towards the COVID-19 situation 21% of marketers pulled creatives to prevent looking insensitive Social media ads saw the biggest set back while print and TV ads followed Top three marketing technologies that are winning attention are Content & Experience, Data, and Advertising TapClicks predicts increasing partnerships between telehealth businesses and Insurance companies As 2020 continues to surprise the world, more surprises are something business heads aren’t looking forward to. In order to help you stay a step ahead, we bring to you a quick wrap up of key movements and trends from across the marketing industry. Marketers prepared to pivot strategy to fit the changing environment A recent survey by Sixieme Son and DiSanti Hicks found that 68% of marketers have pulled advertising campaigns due to COVID-19. The …

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How to Run Facebook Ads for Local Businesses: Driving Foot Traffic

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Does your local business need more walk-in customers? Want to know how to use Facebook ads to drive more foot traffic? In this article, you’ll discover how to run Facebook ads with the Store Traffic objective to generate more business for your local business. To learn how to properly set up and run a store […] The post How to Run Facebook Ads for Local Businesses: Driving Foot Traffic appeared first on Social Media Marketing | Social Media Examiner .

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Google Testing Top Rated Labels in the Local Pack

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Over the weekend, I noticed that Google added top rating verbiage to local listings. I first spotted this on Sunday, May 24th. Depending on the search query, the message will show up in the map pack or when you click on to the local finder. I am only seeing these... The post Google Testing Top Rated Labels in the Local Pack appeared first on Local University .

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