Marketing Strategy News

Curated Marketing Strategy News From The Top Blogs Around The World

How to Find and Grow Your Amazon Sales Rank

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Are you a seller on Amazon? If so, you need to understand the importance of your Amazon sales rank and how it can help (or harm) your business. What is Amazon Sales Rank? Amazon sales rank (also known as best sellers rank or BSR) is a numerical score representing an item’s popularity in both its overall category and respective subcategories. What does that mean? Let’s look at Jenga’s performance . While Jenga scored position three in the overall category of Toys & Games, it earned the number one rank in Stacking Games. With this level of visibility into performance, sellers can view performance on multiple levels. Amazon sales rank can range from one to over a million, with lower scores indicating superior rank. The metric is calculated hourly using the number of recent sales, as well as historical sales in relation to other products in the same category. Wondering how …

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What is Geofencing Marketing?

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Imagine you’re walking in a mall and receive a Starbucks coupon on your smartphone. You look up to see a Starbucks shop. This scenario may encourage you to visit the outlet, learn about the promo, and use the coupon . With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. How can you leverage it? Let’s start by discussing the basics. What Is Geofencing Marketing, and How Is It Used? Geofencing lets businesses advertise to consumers within a specified geographic area. With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. Then, they can create a virtual barrier or “geofence” in the area. As consumers enter the geofence, they’re sent location-based ads on their devices. Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can …

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What is Livestream Shopping?

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Traditional, physical retailers are great at customer service. They can focus on the specific needs of a handful of shoppers at a time, answering their questions and providing bespoke recommendations until browsers are ready to buy. On the other hand, e-commerce stores have a much broader reach than their brick-and-mortar peers. There’s basically no limit to the number of people they can serve at once, and those people can be anywhere in the world as long as they have an internet connection. Livestream shopping effectively combines the two, putting digital retailers in front of a vast online audience while still allowing them to respond to customers on a one-on-one level. It’s highly effective: Livestream shopping generated $60 billion in global sales in 2019. Yet just $1 billion of that came from the United States, with China dominating the market. Almost one in three Chinese internet users has bought products via …

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25 Review Sites to Get More Reviews for Your Business

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What’s in a review? A lot, it turns out. Reviews aren’t just about finding out what consumers think you’re doing right or where you can improve. They’re a highly useful marketing tool for drawing traffic, generating leads, and making conversions. Let me show you why you should be scoping out reviews for your business . Why It’s Important for Your Business to Get Reviewed With over 31 million small businesses in the US, consumers have a massive amount of choices. For businesses, this means it’s crucial to find ways to set your brand apart from competitors. Reviews can help in three primary ways. 1. Purchasing Decisions Reviews directly affect purchasing decisions: Around 95 percent of consumers check out online reviews before buying anything. It’s not just your average consumer who cares about reviews, though. Over 41 percent of businesses use review websites before purchasing software—so reviews matter for B2B work, …

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What Are Google Customer Reviews?

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With the competition becoming fiercer every day, e-commerce businesses need to pull all the stops to ensure they continue beating the competition . One simple yet powerful marketing tool you can use to your advantage is the Google Customer Reviews feature. Research shows that 70 percent of people trust online reviews more than they trust advertisements. That’s why getting as many reviews as possible from your customers can be one of the best things you can do for your business. Google has made that easy with Google Customer Reviews. Let’s dive right in and see what these reviews are all about. An Overview of Google Customer Reviews Google Customer Reviews is a service that allows businesses to collect reviews on their website. To participate in Google Customer Reviews, you must have a Google Merchant account. Google does most of the heavy lifting by helping collect customer feedback for you. To …

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45% of retailers plan to spend more on social media advertising in 2021 vs 2020

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30-second summary: Social media ad automation company Smartly.io, polled 300 leaders from global retail organizations to see how their social media advertising process changed in 2020 versus 2019 The poll revealed that 74% of respondents allocated at least a third of their marketing budget in 2020 to social media ads, with most planning to increase social ad spend in 2021 Respondents planned to increase their social ad spend in 2021, with the lion’s share of budget going to Facebook, followed by Twitter and Instagram Smartly.io published the poll results in a report that contains key suggestions for planning a retail social media marketing strategy in 2021 You can download the full 2021 social advertising trends report from ClickZ. A poll of 300 leaders from retail organizations around the world, conducted by Smartly.io and the eTail conference series, revealed that 74% of respondents had allocated at least one third of their …

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15 Lucrative Ways to Use Facebook Carousel Ads

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Facebook carousel ads offer marketers and entrepreneurs a compelling way to introduce their products and services to customers. Since it can include different images or videos, it seems to be a distinct yet effective marketing strategy. Now, how can you leverage Facebook carousel ads for your own social media strategy? Let’s start with the basics of carousel ads. What is a Facebook Carousel Ad? The Facebook carousel ad format consists of up to ten images or videos. Each carousel card has a URL that users can click to view a specific product page or landing page. Here’s an example of a Facebook carousel ad for bee earrings : Viewers can swipe left or right to view the clickable cards on mobile, while desktop users click the left or right arrow buttons. We bet you’ve seen a bunch of these ads while scrolling down your feed. Benefits of Facebook Carousel Ads …

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A data-centric customer acquisition playbook for insurance companies

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30-second summary: In their recently published playbook, Data Axle uses brand examples from top companies like John Hancock, Aetna, Esurance, and more to illustrate how data can be used to create targeted acquisition programs. The playbook outlines a four-phased acquisition approach. The phases, summarized below, include: Establishing a baseline/defining an objective, defining your audience, identifying audience needs, motivations, and preferences, and putting a go-to-market plan into action. You can download The Insurer’s Customer Acquisition Playbook from ClickZ. Data Axle, a leading provider of data and real-time business intelligence solutions, recently published a comprehensive acquisition guide for insurance companies. Insurance companies face unique customer acquisition challenges including rapidly changing customer needs and high acquisition costs. Data Axle’s playbook demonstrates how data can be leveraged to create an effective acquisition strategy. By featuring examples from top insurance industry brands and outlining a comprehensive four-phased approach, Data Axle provides a roadmap that insurance …

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The Potential Impact of Gen Z on SEO

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Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z's presence is also growing in the marketing industry itself and, as such, learning how to work with and appeal to these young people is a critical step to take sooner rather than later. Who is Generation Z? Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. Although the purported birth years of this generation vary across different sources, Pew Research refers to them as individuals born from 1997 and onward . With that in mind, it may come as a surprise that these Americans now make up about 28.7% of the total population . For context, Baby Boomers now …

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What is the Difference Between B2B vs B2C for Paid Social Media?

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While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media. This chart outlines a few of the main differences. These differences are particularly evident in the approaches for paid social media strategies. Before we dig into the different strategies, let’s take a deeper look at the differences between B2B and B2C. What is B2B Paid Social Media? B2B buyers are typically large organizations (like enterprise companies, hospitals, or universities) that market their products or services to other businesses. Those businesses typically need agreement from multiple stakeholders before making a purchase, which often extends the sales cycle length. When conducting B2B marketing, the message should focus on logic and ROI, rather than emotional impact. How …

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How Niche Communities Are Changing Online Conversations

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Social media is a noisy place. When you log onto Facebook, Instagram, or TikTok , ready to enjoy some content, you’re bombarded with ads and thousands of posts about all sorts of things—much of which you might not care about. It’s overwhelming at best, and at worst, it makes us feel lonely. For the most part, we aren’t having meaningful discussions or engaging conversations around our biggest passions. Instead, we are mindlessly tapping away or not feeling safe to express ourselves online because of trolls. As a result, people are moving away from crowded online spaces and seeking more curated experiences within niche communities. These platforms bring together people who share interests or experiences—without all the ads and other distractions. What does this mean for the future of social media and digital marketing? In this post, we take a deep dive into niche internet communities, where you can find them, …

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The Strategic Value of Structured Data Implementation on SME Websites

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Posted by CrystalontheWeb Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Over the last five years, many of Google’s most game-changing SERP features have been driven by the use of structured data from across the web. Google for Jobs, Google Shopping, featured snippets, how-to instructions, recipe cards, knowledge panels, and other rich snippets all serve content from sites with structured data. So, when we think about how small and medium-sized enterprises (SMEs) can compete in today's ever-evolving SERP landscape, time and time again, well-implemented structured data is what makes the difference. In this blog I’ll explain the following: What is structured data? Why should SMEs prioritize structured data implementation? How do you identify which structured data is best for your SEO strategy? Strategies for adding …

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10 Content Marketing Trends for 2021 and Beyond

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Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. What worked last year may not be enough to creep ahead in 2021. Being able to anticipate trends and changes in audience behavior based on technology trends and updates can help you adjust your strategy and get ahead of the wave. Here, we’ll detail some trends to keep an eye on in 2021, but before we do, let’s look at why content marketing keeps evolving. Why Does Content Marketing Change so Frequently? Content marketing continues to evolve to keep pace with trends, technologies, and consumer demands. For instance, increasing use of mobile devices, voice search, and social media all require us to stay on top of things. Then there are the platforms themselves that …

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How to Know If Your SEO Firm Is Hurting You with Black Hat Techniques

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Your SEO company could be hurting your business. I know a lot of small businesses who have placed their trust in an SEO agency, only to have their sites all but destroyed through black hat techniques. I’ve seen struggling online startups spend thousands of dollars trying to “skyrocket in the rankings,” and then realize they’ve been scammed. I don’t want that to happen to you. I don’t want you to waste your money or ruin your site. I wrote this article to help you figure out if your SEO agency is doing good or doing harm. I’ve organized the article into three parts. First, I’ll explain how to know if they’re hurting you. Second, I’ll explain how to know if they’re truly helping you. Finally, I’ll explain a few things that will help you work with an SEO agency in a profitable way. Your SEO Agency Is Hurting You: Signs …

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How to Run a Cohort Analysis in Google Analytics to Better Segment Your Traffic

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Google Analytics is a staple in every experienced digital marketer’s set of tools. This is primarily because it provides a wealth of data, covering virtually everything you might want to know about how visitors interact with your site. Cohort Analysis is a particularly useful feature for marketers and small businesses. It can tell you how well your website is performing overall. It also gives you in-depth insights into user behavior on your site. What is a Cohort Analysis? To understand what a cohort analysis is, it’s necessary to define a “cohort” first. This term refers to a subset of people grouped together because of a shared value. Google defines it as a group of users who share a common characteristic, identified by an Analytics dimension. A cohort analysis, then, is the process of analyzing the behavior of groups of users. You can compare groups to one another and look for …

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What Are Remarketing Lists for Search Ads (RLSA)?

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Have you ever had a customer visit your website repeatedly but never land the sale? Do you sit up at night wondering where those leads go and how you could win them back? Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for. These engagement-driven remarketing ads allow you to target your ads to your highest-value prospects. That means you can show your ads directly to the customers who are most likely to do business with you. What’s more, you can bid on keywords you don’t generally bid for to attract customers who have been on your website recently. This opens your business up to a broader market of interested buyers you previously couldn’t connect with. Let’s talk about how to get this done. What Are Remarketing Lists For Search Ads? RLSAs are a Google Ads feature allowing you to customize your search campaigns based on …

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