Marketing Strategy News

Curated Marketing Strategy News From The Top Blogs Around The World

Email Marketing Consulting

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A question: Do you know anyone who doesn’t have an email? Highly unlikely, right? After all, it’s mandatory to get an email address for all kinds of things – from opening a bank account to signing up for social media platforms to booking flights online. And that’s not it! Nearly 3.93 billion users have email addresses, out of which the clients you’re trying to target or retain already have active email addresses. What makes it even better is that most people don’t mind signing up for a product/service demo or a lead magnet in exchange for their email addresses. In short, you get a direct connection to your lead, where you can leverage your offerings and boost your chances of landing a sale. Let’s take a look at some email stats while we’re at it: Nearly 99% of consumers check their emails daily. 73% of millennials prefer receiving business communication …

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Facebook Advertising Consulting

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Social media dominates the present-day marketing landscape. More so, a platform like Facebook that gives you direct access to 2.6 billion people. But is it actually worthwhile to use Facebook? Facebook advertising has definitely increased in popularity, with an increasing number of businesses using the platform to gain new leads and stay connected to their existing customers. Plus, there are solid stats that highlight how useful incorporating Facebook can be for your marketing strategy: A total of 1.6 billion users see Facebook ads , out of which 1.21 billion are between the ages of 13 and 34. An average Facebook user clicks on about 12 ads every 30 days. Approximately 80% of social reference to e-commerce sites stems from Facebook. Converting visitors into customers should be super easy on the platform then, right? Sadly, this isn’t the case. You see, all your marketing efforts will backfire if you don’t have …

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How To Build A Chatbot For E-commerce

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A chatbot for e-commerce gives you the power to engage with new, existing, and potential customers with real-time, text-style messaging, without actually providing (and paying for!) a live person. Through carefully scripted conversations, your brand can provide your customer base with support, information, and resources 24/7. Like any conversation, chatbots are a two-way street —- and there are benefits for both brands and users. Customers (or prospective costumes) can find information quickly, without having to wait for a human. And you can draw customers through the sales funnel, without interacting with them directly. Chatbots leverage artificial intelligence more than any other technology , and can help you: Identify and nurture qualified leads Provide customer service and support Interact with past customers, including providing shipping and return information Gather feedback on the customer experience Recommend related products to increase sales If you are looking for a way to build a real …

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The 8 Best CRO Companies of 2020

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Imagine this… Your website is ranked for every keyword you can think of. You are getting enormous levels of organic traffic … Full of enthusiasm, you rush to your sales manager to check the sales status. And your jaw drops seeing you’ve got little to none sales from all of that traffic. If that’s your current situation, then you need to focus on Conversion Rate Optimization [CRO]. SEO is the main source of traffic for your website but without a high-converting funnel, you might as well retire. No, I’m serious. If ýou can’t convert your traffic, there’s literally no point in getting it. You have to make consistent sales if you want to scale your business fast . And all of that depends on your ability to convert your unaware traffic into active customers craving for your next product launch. Knowing that today we’ll dive into: The 8 Top CRO …

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Best Business Credit Cards

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A business credit card is much more than just a convenient payment method; it’s a way for you to earn rewards and benefits for your company. The best business credit cards offer features like purchase protection, membership rewards, travel insurance, and some even pay you cash. Your next big purchase could result in a free flight, a free night in a hotel, or even a few hundred dollars back into your pocket. You can’t get these types of benefits if you’re using checks or ACH transfers for business purchases—credit cards are the only way to access these perks. But all business credit cards are not created equally. Navigating the waters and trying to find the best option for your business can be tough, especially with hundreds of choices to …

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How to Turn One Piece of Content into Multiple for SEO

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Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. But as people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective. To counter this issue, you must make sure that your content is native to each platform you publish on. However, that doesn’t mean that you need to start from scratch. There's a way to take one content idea and turn it into multiple, which can scale across multiple platforms and improve your brand awareness. It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and budget. The biggest challenge here is building a content strategy at scale. …

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Search Intent and SEO: A Quick Guide

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Posted by DawnMacri Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. As an SEO Strategist at a digital marketing agency ( Brainlabs ), we often find clients on the brink of ranking success. They’re sitting on stellar content that simply isn’t ranking for their target keywords. Why? Oftentimes, the keywords and the intent simply don’t match. Here we’ll discuss the different types of search intent, how to determine the best intent for given keywords, and how to optimize for search intent. First–let’s iron out the basics. What is search intent? Search intent (also known as user intent) is the primary goal a user has when searching a query in a search engine. Many times, users are searching for a specific type of answer or resource as they search. Take pizza for example. Searching for a pizza recipe has a different intent …

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How to Choose The Right Ecommerce Agency

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As an industry, ecommerce is expected to grow at a minimum of 6.3 percent per year. According to Statista , user penetration will be 82.2 percent by 2024, up from 77.3 percent in 2020. The retail apocalypse and a worldwide pandemic have boosted ecommerce growth. This is good news for ecommerce companies; it’s great news for ecommerce companies with an agency that’s ready to take advantage of this growth. Here’s what you need to choose the right ecommerce agency. Know Your Goals and Desired Outcomes With ecommerce, the goals and desired outcomes are pretty straightforward. You need to sell products to make money. Your agency’s approach should be geared toward direct response marketing. You send customers a relevant message that’s designed to get them to do something — learn, subscribe, follow, or buy. Here are a few simple goals you can use as a starting point with your agency. Increase …

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Best VPS Hosting Plans

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. In a world filled with different web hosting options, VPS hosting has become a popular choice for websites in various categories. Upgrading to a virtual private server (VPS for short) will drastically improve your site performance if you’re currently on a shared hosting plan. For those of you who are starting a new site from scratch and expecting tons of traffic from the beginning, getting a VPS hosting plan out of the gate is a viable option as well. There are literally hundreds of thousands of web hosting providers on the market today. That’s why finding the right web hosting plan for your site can be such a tough decision. Fortunately, you’ve come to the right place—this guide will provide you with everything you need to know about VPS …

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What Shifts in Product Demand Mean for SEO

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Posted by SabrinaBomberger If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It makes sense that purchasing habits have, too. This shift in demand might require an equal shift in your marketing strategy. As an SEO, you need to make sure that you understand the new demands on your product in the given market, and ensure any on-site changes are SEO-friendly. These strategies apply not only in the midst of our current pandemic, but also during any rapid or unexpected change in product demand. E-commerce sites are facing two very different scenarios With my own e-commerce clients, and as a consumer myself, I’ve noticed two ways that the COVID-19 outbreak is affecting product demand: 1. Your product is suddenly …

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An Introduction to Yelp Ads for Local and e-Commerce Businesses

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If you own a business, you know word of mouth is vital to your success. A glowing review from a handful of customers, or even just one influential somebody , can put your business on the map. And a bad review? Well, that can ruin your reputation. Or at least put a good dent in it. Before you worry about good or bad, you first need a place to get those reviews. Here are a few questions to ponder: How can you, as a local business, stand out among your competitors? How can you attract the customer base you want, while also collecting reviews and ratings in one place? Most importantly, how can you interact with consumer reviews to put your business in the best possible light? Let’s take a closer look at Yelp Ads, Yelp’s various other services, and how they may help. What is Yelp? A crowd-sourced business …

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Hreflang: A Beginner’s Guide to Targeting Languages and Regions

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Tapping into new audiences is an incredibly effective way to grow your website traffic. If you’re expanding your business globally, you may have already considered translating your website into different languages. It can be a great way to monetize your content or sell to people outside your local area. It’s an exciting thought, but it’s not quite as simple as just hiring someone to translate your website’s pages. Some of the translated pages would likely be similar to the content on your existing pages, leaving you at risk for being penalized by search engines for duplicate content . Consider the experience of your reader, too. Imagine how quickly they’d leave a site that offers prices and shipping details in the wrong currency or language. There’s a huge opportunity to grow your business by attracting people in different geographical or language areas, but there is a specific way to guide new …

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The Secret Guide to VSEO: Video and SEO

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Since the Google Penguin and Panda updates, a lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. It’s also about creating high-quality content that will attract links naturally over time. However, one type of SEO that still is underutilized is VSEO: video search engine optimization. Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEOs don’t place a high priority on it. Usually, they opt for creating various other types of content (e.g., infographics, images, written content, etc.). If used correctly, video can be an extremely powerful form of content and make a significant contribution to your overall SEO strategy, in more ways than one. Avoiding a Common Trap and Defining Your Goals Although the idea of producing a video might seem like a “nice” idea, it’s important …

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How COVID-19 created a new kind of consumer in just 90 days

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After two decades of steady growth, the trajectory of digital consumerism went into hyperdrive when the pandemic changed everything—giving us ‘Generation N.’ Meet Generation Novel, a growing cross-generational psychographic of digital-first consumers galvanized by the disruptive effects of COVID-19. This emergent and significant customer segment isn’t just digital-centric. It’s also emotionally charged, as pandemic-fueled fear, anxiety, and worry take their toll. With the impact of the novel coronavirus likely to endure, companies must prioritize the study of Gen N. Doing so will help executives understand how consumers’ increased and accelerated use of technology affects their preferences, behaviors, and routines. These insights can guide brand, product, and market strategies to be more timely, relevant, and empathetic at a time when there is no pandemic playbook to follow. Read Full Story

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Four steps to ABM fueled targeting for B2B marketers

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30-second summary: Account-based marketing (ABM) is a B2B growth strategy that emphasizes targeting high-quality accounts by creating audience segments and maintaining an account-based funnel. Successful implementation of ABM requires that your marketing and sales teams are coordinated and that both teams approach ABM together. There are four accessible steps that companies can take to switch from traditional leads-based marketing to an ABM. These steps include: understanding the importance of high-value accounts, aligning marketing and sales teams, measuring and tracking what’s important, and investing in the right tools. Account-based marketing (ABM) is a B2B growth strategy that emphasizes targeting high-quality accounts over generating large quantities of leads. While an ABM approach may include both leads-based and accounts-based funnels, the emphasis with ABM is not on maintaining a high volume of leads, but on focusing your resources on fewer, more qualified, and higher-value prospects. Companies that are successful at implementing ABM tend …

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New study shows digital engagement is key to post-pandemic ecommerce customer retention

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30-second summary: COVID-19 has accelerated consumers’ shift to online shopping around the world, making digital strategy critical to retailer success, both now and in the future Analyzing these behavior trends yields insights about elevated retention risk, the primacy of mobile, shifts in purchase motivation, and in what drives brand affinity The holiday season will see many consumers planning to spend less, and to support local small retailers, so digital marketers must adapt Best-practice marketing strategies are now mission critical: Focus on customer relevance through personalization, seamless cross-channel experiences, and empathetic messaging across the lifecycle, or consumers will move on As the summer winds down, many of us are holding our breath in anticipation of another wave of pandemic-related headlines, guidelines, and obstacles to business as usual. The only thing we seem to be able to count on is change. That’s certainly the case in the retail industry, which has experienced …

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