Marketing Strategy News

Curated Marketing Strategy News From The Top Blogs Around The World

19 Strategies That’ll Help You Become an Influencer

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Interest in influencer marketing has skyrocketed 90x since 2013 . And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. But how? Why? In this article, we’ll go over how I became one and how to become an influencer in your own field. 1. Start by Becoming an Influencer in a Niche Field The reason you need a niche is to start out as a micro influencer in your particular niche. Micro influencers create powerful word of mouth to small groups. They don’t have the followings of a Kardashian, but they’re much cheaper and can still reach enough people to make a difference in product sales. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. It’s not enough to just pick the field you want to influence. Take my …

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How to Merge Twitter Accounts

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If you’ve ever juggled multiple Twitter accounts, you know how challenging it can be. Not only do you need to engage your followers by producing targeted, valuable content, you also need to keep your brand message consistent across all accounts. Sounds a little overwhelming, right? It can be, which is why it might be worth merging your Twitter accounts instead. By unifying your Twitter presence, you can strengthen your brand story and reach a wider pool of followers across two or more separate accounts. The problem? As of yet, there’s no official way to “merge” Twitter accounts. However, even if you can’t literally merge your existing accounts into one, you can still run them as a single unit from a marketing perspective. Below, I’ll show you when it might be worth “merging” Twitter accounts as a marketing strategy to the extent it’s possible, and I’ll talk you through specific circumstances …

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A/B Testing: Definition, How it Works, Examples & Tools

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A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails to search ads. While it can be time-consuming, the advantages of A/B testing are enough to offset the additional time it takes. Well-planned tests can make a huge difference in the effectiveness of your marketing efforts . Narrowing down the most effective elements of a promotion and then combining them, can create a far more effective marketing plan. What is A/B Testing and Why Does it Matter? A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. For example, you might test two different popups to see which drives more webinar sign-ups or two different Google Ads to see …

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Facebook Stories: A Marketing Guide With Actionable Tips

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Everyone loves a good story, so why not use them for business? Facebook Stories are great to grab and keep attention in a world where attention is our currency. The platform offers various customization options to help make your stories more engaging to convert more leads. Here are some of the actionable steps you can take to implement Facebook Stories in your marketing strategy. What Are Facebook Stories? Facebook Stories allow users to upload content that will disappear after 24 hours. The main point of this feature is to enable people to upload something that might be time-sensitive or something they don’t want everyone to see forever. Whether it’s a quick photo of something going on in your personal life or a short-term business opportunity that you only want available for 24 hours, Stories mimic what made Snapchat so popular. What makes Facebook Stories unique is you can pile a …

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How to Make Money by Requiring a Minimum Order Quantity (MOQ)

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If you run or are starting an e-commerce business , you might have heard the term “minimum order quantity,” or MOQ, floating around. If you have heard of it, chances are you feel conflicted. There’s advice for and against this method. This makes it difficult to decide whether it’s the right choice for you, especially if you don’t understand how it works and how it can make you money. In this post, you’ll learn what an MOQ is, how to set one that won’t make your customers run for the hills, and how to use the strategy to increase your profits and reduce your expenses. What Is Minimum Order Quantity? Before we jump into the good stuff (like how to make money with an MOQ), let’s dive into the minimum order quantity definition. An MOQ refers to the minimum amount someone can order from a business. For example, imagine you’re …

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How to Use First-Party Data for Ad Personalization

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Have you ever felt like someone was watching you online? Those shoes you just searched for on Amazon suddenly show up in ads on Facebook. Maybe you start seeing ads on YouTube for a resort you were researching for an upcoming vacation. The truth is, you are being watched. In fact, marketers have used cookies to track the actions of internet users for years—but that may soon change. Google announced they are ending the use of third-party cookies . As a result, most businesses will have to rely on first-party data for things like ad targeting. What does that mean for your marketing strategy? It might not be as bad as you think. Here’s what you need to know about first-party data and how to use it to create targeted paid ads. (Spoiler alert: It might actually be better for your PPC strategy in the long run!) What Is First-Party …

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How to Become a Shopify Partner

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As one of the largest e-commerce platforms on the internet, Shopify offers budding (and established) entrepreneurs a platform to sell their wares and increase their reach. In fact, Shopify dominates nearly 20 percent of the e-commerce market share. That’s not all. With millions of active buyers on the platform, there is plenty of opportunity for brands to grow their revenue. In addition to a massive audience, Shopify offers users a simple, streamlined experience that allows store set up in record time. When you join the Shopify platform, you have immediate access to functionality that allows you to: build a website create a domain multiple payment options order receiving and processing In short, Shopify equips sellers with the tools they need to get their store off the ground. Shopify benefits don’t only apply to online vendors—through their unique partnership program, individuals can align with Shopify to grow their business and increase …

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How to Run Pandora Music Ads

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Pandora, the popular music-streaming service, boasts over 81 million users, and the average Pandora user spends 2 hours and 15 minutes per day listening to music on the platform. With ad options on both their free and paid platforms, Pandora music ads are a great opportunity for advertisers who want to increase their audience. Let’s learn about how you can harness Pandora’s unique advertising platform to make your campaign goals a reality. How Do Pandora Ads Work? Pandora advertisers can choose among three types of ads, all of which include several subsets. Pandora’s three main ad types are: Pandora contents ads Pandora visual ads Pandora audio ads Pandora Music Content Ads This ad experience allows advertisers to share content with listeners in unique ways, including the option to build branded playlists and own all of the ad space on a particular station. In short, content ads are all about bringing …

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10 Powerful Instagram Marketing Tips (That Actually Work)

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Since Instagram’s creation, it has grown into the ultimate platform for sharing photos. Over 1.16 billion monthly users are active on the site. Daily users spend about 8 minutes on the app and 500 million use Stories daily. There’s also a large number of influencers on the site with a massive amount of followers. And with the right plan, you can become an influential brand, too. You need to post the right kind of content to stay relevant to current followers while also bringing in new ones. But it can be hard to know which kinds of posts work best for growing your audience. Here are ten powerful Instagram marketing tips (that actually work) that you can use to milk the popular platform for all that it’s worth. 1. Switch to a Business Profile ASAP Before you start thinking about your Instagram marketing plan , be sure that you have …

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The Definitive Guide to Online Reputation Management

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There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter? Just a few years ago, the internet was very different. Companies didn’t engage customers, they just sold (or tried to sell) to a passive audience People could not express their voice in a powerful way, and the overall communication landscape was very “top down.” The situation has radically changed. Today, websites are no longer static brochures. User-generated content is a must. And regular interactions on social networks are vital to any business …

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How to Use Amazon Posts to Promote Your Products

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If you’re serious about digital marketing, you’ve likely spent thousands of dollars on testing, experimenting, and workshopping only to find that you simply aren’t reaching your target audience. That’s where Amazon Posts comes in. Amazon is doing more than just integrating social with online retail. Their Posts initiative reimagines what social media marketing could be, and it might just be the answer to some e-commerce sellers’ problems. What Are Amazon Posts? Amazon Posts is Amazon’s social media initiative designed to help shoppers find new products and engage with their favorite brands. Essentially, this is Amazon’s version of Instagram . Posts allow brands to create and promote product-related content, directly linking to specific product listings. All your posts will appear on your brand’s feed. Your content is visible to shoppers on product detail pages, related product feeds, and category-based feeds. Amazon is presenting brands and businesses with an opportunity to market …

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What is Programmatic Buying For PPC?

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Advancements in the advertising industry have led to data-driven methods to promote and market your business. One relevant example is programmatic advertising. A study found programmatic ad spend will top $59.45 billion in 2019. By 2021, $81 billion of digital display ad spend will be conducted programmatically. How can programmatic buying benefit your business? What does it even mean? This guide will share everything you need to know about this latest marketing trend and how to leverage it for your business. What Is Programmatic Buying? Previously, buying ads was a long and arduous process. Advertisers were required to purchase impressions from publishers, negotiate terms for ad inventory, and send proposal requests to get their ads out into the world. This meant a lot of back and forth and follow-ups across multiple parties. It was costly in most cases and, worse, inefficient. The rise of programmatic advertising has sped up the …

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How to Run an Omnichannel E-Commerce Marketing Campaign

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Think back to the last time you made a big online purchase. If you’re like most consumers, there’s a good chance you interacted with the brand multiple times on different channels using different devices before you paid. The customer journey isn’t straightforward anymore (if it ever was). It’s a meandering path where customers visit brands on different platforms before converting. To successfully target and convert consumers across every channel and platform, you need a unified marketing strategy. That’s the crux of an omnichannel e-commerce marketing campaign. This article walks you through precisely what omnichannel e-commerce looks like, why it is crucial for e-commerce brands, and how you can create your own killer omnichannel e-commerce marketing campaign. What Is Omnichannel E-commerce? Omnichannel e-commerce is a marketing approach that creates a unified customer experience across multiple platforms. Specifically, omnichannel retailers deliver the same experience across every channel and create a seamless experience …

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What are Influencers: Types, Examples & How Much They Make

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Although the concept only appeared a few years ago, everyone today knows what an “influencer” is. They are experts within a specific community who endorse or review products, software, or even thoughts within their field of expertise. Others in the community look to them when making their own purchasing choices. Influencers yield a lot of power. If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following. Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product. Let’s explore how you can create this type of campaign. Part 1: What Is an Influencer? Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more …

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7 Neuroscience Sales Tips That’ll Skyrocket Your Sales

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Selling can be challenging because it involves s a complex process of human behavior and cognition. More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips. Whether you’re selling a digital product online or you run a brick-and-mortar business, these behavioral neuroscience principles will work for you. They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. 1. Influence Drives the Value of Your Product Influence marketing is here to stay, so you should embrace it. Influence is your ability to persuade others to adopt your own perspective. You believe in your product (e.g., online course, ebook, software), so you naturally want others to believe in it, too. Your ability to persuade others …

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