Top Marketing Podcasts

Top Marketing Podcasts and Podcast News From Around The World

How to Write Headlines People Can’t Help but Click [Formulas Inside]

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There’s more than one reason sites like BuzzFeed, Upworthy, or PopSugar get so many clicks, views, and site visitors. The top reason, though, is that all of these sites use unique, powerful, and engaging headlines that make people want to click on their content and view the whole story. There isn’t one right way to write a headline, but certain types have been more successful over the years. By following certain headline “formulas,” you’ll write headlines that will persuade people to click on your content. Here’s how to write powerful headlines that people can’t help but click. Why Headlines Matter The headlines you write either grab the attention of your audience or bore them. You need to get them right because your prospective customers will make their first impressions about your brand from them. Your headlines shouldn’t focus on selling to the reader since that can be a turnoff. Instead, …

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8 Unconventional Ways to Generate Qualified B2B Sales Leads

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Posted by Nadya_Khoja We know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death. It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience. As a refresher, here’s how organization goals differ in the B2C versus the B2B sectors: Source: Venngage Before we begin detailing these B2B methods, it’s important to keep in mind that lead generation isn’t a one-and-done deal. You have to be open to A/B testing your strategies and your content. Regularly track your content performance, metrics, conversions, and be ready to improve. So, what are these unconventional methods to generate B2B sales leads? Read on to find out. 1. Tailor content for B2B sales leads B2B content is brand and agency-focused, and …

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What to Do When Your Facebook Ads Fail

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Are your Facebook ads not working for you? Wondering how to make changes that deliver better results? To explore what to do when your Facebook ads fail, I interview Tara Zirker on the Social Media Marketing Podcast. Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed to […] The post What to Do When Your Facebook Ads Fail appeared first on Social Media Examiner | Social Media Marketing .

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The Evolution of SEO [Video Presentation]

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Posted by RobOusbey Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! Rob draws on his years of research experience in the industry to discuss how SEO has changed, and what that means for your strategies. Editor's Note : Rob mentions a promo in the video that has since expired, but you can still get a free month of Moz Pro + free walkthrough here ! Video Transcription Hello, everyone. Thank you for that introduction. I very much appreciate it, and it's wonderful to be with all of you here today. I'm Rob Ousbey from Moz. Real quick, I was going to share my screen here and say that my gift to you for coming to the session today is this link . This won't just get you a free month of Moz …

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10 Useful Podcast Software Tools You Should Be Using

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eMarketer predicts businesses will spend $1 billion on podcast ads in 2021, and 54% of podcast listeners are more likely to buy a product recommendation. Before you hit record and start carving out a slice of the podcast pie for your brand, you need somewhere to record, edit, and publish your episodes. With so many podcast software options out there, it can feel a bit overwhelming deciding what is best for you. Some are only for professionals, while others skew towards beginners Some do everything, while others only record Some are free and easy to use, while others are expensive, with a steep learning curve In this post, we’ll take a look at some of the top podcast software options available to help you pick the best one to fit your needs. 10 Useful Podcast Software Tools Not all podcast software tools are created equal. Some only solve one specific …

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40 Advanced and Alternative Search Engines

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Have you ever been looking for something but didn’t know where to find it? If that something is online, then your search is over (or just about to begin). The following are 40 advanced and alternative search engines that you can use to find just about anything on the Internet. Use them to follow discussions about your industry, monitor your online reputation , and much more! General Search To start off our search adventure, let’s look at some general search engines beyond the top three — Google, Bing , and Baidu. DuckDuckGo Concerned about online privacy? DuckDuckGo prides itself on being the search engine that does not track or personalize your searches and results. They even offer handy visual guides on Google tracking and filter bubbling. If you’re an iOS user, you can set DuckDuckGo to be the default search engine in Safari. It’s also an option for Safari on …

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Organic LinkedIn Marketing: Proven Techniques for Marketers

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Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you? To explore organic LinkedIn marketing strategies that work today, I interview Michaela Alexis on the Social Media Marketing Podcast. Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their […] The post Organic LinkedIn Marketing: Proven Techniques for Marketers appeared first on Social Media Examiner | Social Media Marketing .

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10 Alternatives to Google Hangouts on Air

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Google has an impressive resume of highly impactful, successful products. For instance, products like Google Search and Google Docs are used by millions around the world daily. But no business is perfect. Even the most inspired innovation can fail if the market just doesn’t get into it. That’s why, over the last few years, Google has started to cut their losses and kill products that never quite hit the mark. Google Play Music, Google Glass, and now Google Hangouts on Air have been retired, which may come as a surprise to users who relied on these products. Don’t worry, though—it’s not all bad news! While you may have lost your favorite live-streaming service, there are plenty of Google Hangouts on Air replacements. What Was Google Hangouts on Air? Google Hangouts on Air launched in 2012, with Google adding live-streaming and community elements to their already existing Hangouts platform. At the …

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Best WordPress Themes

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. All businesses need a good website. The sites must load quickly, and they need to have a winning design. The good news is there’s a wide variety of excellent WordPress themes that do just that. WordPress themes use different layouts to present content beautifully and boost engagement with your brand. I’ve put together a guide to the best WordPress themes available now to help get you started. The Top 7 Options For WordPress Themes: Astra — The Best WordPress Theme for Beginners Sydney — The Best WordPress Theme for Freelancers Foodie Pro — The Best WordPress Theme for Food Bloggers Jayla — The Best WordPress Theme for Online Shops Zakra — The Best WordPress Theme for SEO Tusant — The Best WordPress Theme for Podcast Creators Travel Way — …

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What Are The Best Marketing Podcasts in Australia?

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Over the past few years, podcasts have grown popular although they’ve been around for almost a decade. More than 30 per cent of Australians are listening to podcasts each month, and the trend is expected to grow. Many people choose podcasts over other educational materials because they’re convenient for those who prefer listening over reading. […] The post What Are The Best Marketing Podcasts in Australia? first appeared on Cemoh and is written by julie .

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How to Get More Views on YouTube: Strategy From a Top Creator

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Wondering how to get more people to watch your YouTube videos? Looking for a strategy you can model? To explore how to get more views on your YouTube videos, I interview Justin Brown on the Social Media Marketing Podcast. Justin is a YouTube expert and video strategist who helps businesses grow an audience and scale […] The post How to Get More Views on YouTube: Strategy From a Top Creator appeared first on Social Media Examiner | Social Media Marketing .

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10 Alternative RSS Readers if You Still Miss Google Reader

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The mid-aughts to early 2010s were the heyday for RSS feeds like Google Reader. It felt like everyone was using them. Then, in 2013, Google Reader was switched off, and their popularity has dwindled. Dwindled, but not vanished entirely. Google Trends data shows a massive dropoff since RSS hit its peak back around 2005. But interest has been pretty stable since about 2015: What does this tell us? While RSS feeds aren’t the must-use resource they once were, there’s still a dedicated base of users who aren’t prepared to say goodbye. If you’re one of them, you might still be searching for the perfect alternative to your beloved Google Reader. Here are a few options, as well as some practical tips on using them to improve your content marketing strategy . What Was Google Reader? Google Reader was an RSS reader. RSS, which stands for “really simple syndication,” is an …

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The 10 Best Ways to Promote an Event Online

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How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. Events like Inbound are already established enough to earn a certain level of attention. But if this is your first event, or your brand has yet to be seen as an online authority, you’re going to need every trick in the book to stand out. That’s why I put together this guide to event promotion for online and in-person events. Armed with this, your online promotion efforts are going to help drive meaningful engagement and, ideally, increase event attendance. Create Content to Promote Your Event No matter what kind of event you’re promoting online, letting it exist in a vacuum is never a good idea. What I mean by that is …

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Social Media Video Made Simple: How to Easily Make Great Videos

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Want to use more video in your social marketing? Wondering how to get started? To explore how to easily make organic video you can share on social media, I interview Pelpina Trip on the Social Media Marketing Podcast. Pelpina is a video expert who helps businesses grow their visibility with online video. She’s the author […] The post Social Media Video Made Simple: How to Easily Make Great Videos appeared first on Social Media Examiner | Social Media Marketing .

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