Top Marketing Podcasts

Top Marketing Podcasts and Podcast News From Around The World

Podcast Discovery 101: How to Find Podcasts Easily

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The growth in podcasts is significant for listeners looking for a show that appeals to their individual interests. Plus, it’s great for marketers and business owners looking for new platforms to advertise on and new audiences to reach. While you won’t find any lack of podcasts, the sheer volume out there makes it time-consuming to slim down your choices and find appealing podcasts. In this guide, we explore both how to find podcasts as well as how to get your own podcast discovered. How to Find Podcasts That Interest You If you’re overwhelmed by the number of podcasts out there, it’s not surprising. How many podcasts are there exactly? The latest research shows there are over 47 million episodes available, and the number is growing. As an article on Pacific Content states , there are “Too many podcasts. Not enough time.” Keeping up with new episodes and freshly-launched podcasts are …

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What Are the Main Benefits of Podcast Advertising?

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As more advertisers consider advertising on podcasts, ad spend on podcasts is estimated to grow some 41% year-over-year this year. But, is podcast advertising effective? What drives advertisers to choose this form of media? Here’s what a recent report from Advertiser Perceptions reveals. In an October 2020 survey of more than 200 digital audio advertisers… Read More » The post What Are the Main Benefits of Podcast Advertising? appeared first on Marketing Charts .

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What is Demand Generation?

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Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. What’s the best way to do that? Shifting their perspective so they understand not just what you do, but what problem you solve. Help them recognize they need what you offer to create a demand for your products or services. This process is called demand generation. If you do it well, demand generation can create awareness with your desired audiences, deliver more qualified leads to your sales team, and help link your marketing efforts to revenue. Overview of Demand Generation Demand generation is creating interest in your products or services to build a healthy pipeline of qualified leads for your sales team. It’s a broad term covering all your marketing and sales initiatives at every stage of the sales funnel . When you can provide valuable …

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Mark Cuban sees bitcoin as better than gold, likes Ethereum

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Billionaire investor Mark Cuban remains bullish on the future of bitcoin and other cryptocurrencies, often comparing blockchain technology to the internet’s earliest days. He discussed his cryptocurrency portfolio on a recent episode of The Delphi Podcast. Q4 2020 hedge fund letters, conferences and more Currently, Cuban’s cryptocurrency portfolio consists of 60% bitcoin and 30% Ethereum. […]

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Ikea hires its first-ever global chief creative officer

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The key to Linus Karlsson’s success will be to somehow get Ikea’s e-commerce and product experience to match its marketing creativity. Ikea has long been one of the most creative marketers in the world, whether it’s Spike Jonze’s legendary “ Lamp ” ad from 2002 or turning its entire 2021 catalog into a four-hour podcast this past month. Its ability to capture the zeitgeist is arguably one of the best in the world. Remember the crib ad that doubled as an at-home pregnancy test or Jon Snow’s cloak in Game of Thrones ? Read Full Story

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How the pandemic changed what it means to look ‘professional’ at work

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In the first episode of the Hit the Ground Running podcast, we discuss evolving grooming standards—and the complicated calculations we make about how we look at work. For those of us who were unexpectedly thrust into working from home a year ago, the biggest change in our work lives is likely in how we interact with our colleagues. Many of us have spent hours a day, everyday for over a year seeing (and being seen in) little boxes on Zoom screens. Read Full Story

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What Are Podcast Listeners’ Favorite Genres?

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Podcast listenership is on the upswing and is expected to make up more than half of total monthly digital audio listeners this year. There also seems to be a podcast genre for every taste. Here are the ones people are listening to most, according to research [download page] from Nielsen. The study found that Music… Read More » The post What Are Podcast Listeners’ Favorite Genres? appeared first on Marketing Charts .

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Content is King…But Why? Here is a Data-Driven Answer

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Tired of hearing “content is king?” It’s a phrase that makes most marketers roll their eyes. Does it still ring true? If so, why is content still so important? Where Did the Phrase ‘Content is King’ Come From? In 1996, Bill Gates wrote an essay that changed the course of digital marketing. Titled “Content is King,” he suggested most of the money generated on the internet would come from content, much like broadcasting. Even more groundbreaking, Gates suggested content could serve as an equalizer because anyone (and any brand) could create and publish content: One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create. In a sense, the Internet is the multimedia equivalent of the photocopier. It allows material to be duplicated at low cost, no matter the size of the audience. Much has changed in …

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Why Presentation Skills Are Important in Marketing

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What does it take to be a successful marketer? Turns out we don’t have to guess because someone’s already done the research. Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). According to the study, the No. 1 trait shared by marketing leaders is adventurousness, followed by high energy levels, assertiveness, and intelligence. One interesting thing about this is that you’d also find a lot of those traits in people with exceptional presentation skills. To put yourself out there and present to a room full of people, you need to be at least a little adventurous. If you’re not a high-energy person, you’ll find it hard to keep people engaged. If you’re not assertive, you’ll struggle to communicate your points effectively. The list goes on. That’s not a …

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Forecast Says Spotify to Overtake Apple in Podcast Audience Size

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The number of monthly podcast listeners is expected to grow by 10.1% year-over-year in 2021, with an estimated 117.8 million listeners tuning in each month, per a recent forecast from eMarketer. The forecast also has podcasts accounting for 53.9% of monthly digital audio listeners, making 2021 the first year where this form of entertainment will… Read More » The post Forecast Says Spotify to Overtake Apple in Podcast Audience Size appeared first on Marketing Charts .

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Podcast Listeners Are More Diverse Than the General Population

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Podcasts continue to grow in popularity, with the number of US adults who listen to them increasing each year. And, while the majority of podcast listeners are white, listeners in the US span ethnicities and races to a greater extent than the general population, per a report [download page] from Nielsen. Indeed, Nielsen’s data shows… Read More » The post Podcast Listeners Are More Diverse Than the General Population appeared first on Marketing Charts .

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