Marketing Automation News

Curated Marketing Automation News From The Top Blogs Around The World

Best WordPress Popup Plugins

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. WordPress popup plugins are one of the best ways to maximize your site’s effectiveness. Easy to use and implement, popups help to enhance your messaging and convert leads. You can use them in many ways, including to upsell products, drive newsletter signups, and more. A WordPress popup plugin can help to increase your return on the investment you’ve made in your website, your branding, and your products or services. I’ll show you the best WordPress popup plugins that you should consider, as well as my methodology for choosing which is right for your needs. #1 – Ninja Popups — The Best For Customization Ninja Popups was released in 2012 and has been regularly updated with features and capabilities, including new popup templates and integrations with the most popular current …

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25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective

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Just like your favorite iOS apps , software-specific apps can greatly improve our day-to-day work experiences. Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day . What’s more, their diverse and ever-growing selection of Slack apps is only improving their service. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Below, we’ll cover the 25 best Slack apps on the market and explore how they can improve your marketing processes. Add-On Slack Apps for Metrics Marketing is all about metrics . If you want to prove your worth to your customers and find ways to become more efficient, you need clear analytics to guide you. If you want to access your marketing data directly in Slack, you can use metric tracking apps. For example, if you want to track your read and click-through …

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How to Get 88% Open Rates and 56% CTRs Using Facebook Messenger Bots

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My colleagues recently shared the results of a marketing campaign they conducted using Facebook Messenger bots, which are basically the Facebook version of email marketing. The metrics shocked me: 88% open rate and 56% click-through rate! Although I’ve had some great email marketing campaigns, it’s hard to top that result. Why Should You Use Facebook Messenger Bots? Facebook Messenger bots are a growing part of the marketing scene. It’s an exciting time to dive in and learn all about them. Being an early adopter of Facebook Messenger bots in your industry will also give you a huge advantage as a marketer. You may have heard of a concept called first-mover’s advantage or FMA. The idea is this: if you’re the first one using a specific tactic or employing a particular tactic, you win. The early adopters of SEO were able to dominate the SERPs and gain massive organic search traffic. …

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MarTech approaches, Sitecore’s CDP: Thursday’s daily brief

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Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, Have you registered for MarTech yet? Before we get into that, first allow me to introduce myself. I’m Kathy Bushman, Director, Events Content at Third Door Media. That means I work closely with our editorial team to craft the educational programs and seek out skilled and diverse speakers for the MarTech series of events. You’ll see me in this newsletter a couple of times a month writing about different topics relating to events. I’ve been programming educational business events and working with speakers for a number of years. I find the most rewarding part is when someone says that something they learned at the …

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A Starter Guide to Amazon Vendor Central

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Becoming a third-party seller isn’t the only way to make money on Amazon. What if I told you there’s a way to get rid of the bulk of your seller admin and focus solely on helping a single customer who will sell your products for you? Well, that’s what you can expect from Amazon’s Vendor Central. We’ll take a deep dive into the platform and discuss: What is Vendor Central, and how to get an invite. The main differences between Seller Central and Vendor Central. The benefits and disadvantages of becoming a vendor. How to measure your success on the platform and more. Let’s get started! What Is Amazon Vendor Central? Vendor Central is an invite-only platform where you can sell directly to Amazon as a supplier. It’s similar to Seller Central, where vendors can manage their purchase orders and product data from one central hub. If you get an …

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What Are Productized Services?

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If you try to grow your consulting or freelance revenue by merely adding more clients to your portfolio, you may hit a common obstacle: Living project to project. This kind of lifestyle isn’t sustainable for everyone, and it can be frustrating and stressful. One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Productized services are standardized services sold like products, with clearly defined parameters and pricing. When we outline precisely what a customer will get and at what price, we can market and sell this “product” many times. The customer is still receiving a service, now with the appealing predictability of an off-the-shelf product. Benefits of Productized Services for Freelancers and Consultants Productized services allow you …

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The State of Email Marketing in 2021

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[Sponsored by Validity] How do you compare to other email marketers right now? Our new report provides you six key findings you can use to benchmark your performance and further clarify your 2021 strategy to stay ahead of the curve. Inside, you’ll find: Key areas where senders are losing sight of email best practices The… Read More » The post The State of Email Marketing in 2021 appeared first on Marketing Charts .

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The Complete Guide to Client Onboarding and Retention

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You’ve signed a new client—congratulations. Now it’s time to start the client onboarding process and welcome the new client into the fold. This is the point where many companies drop the ball. After all, you already made the sale. Now you can relax and get to work. Right? Not so fast. Client onboarding is the first step to creating a long-term relationship with a new client. Do it right, and you’ll have a customer for life. Get it wrong, and you risk losing a sale and leaving a bad impression. If you want to retain customers, you need the right onboarding system. Before digging into how to create an onboarding system, let’s talk about why the process is crucial to your overall business success. How Does a Smooth Onboarding System Help Retain Customers? The onboarding process sets the stage for your entire relationship. When done well, your client will feel …

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Squarespace Review

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you need a website builder that lets you build beautiful sites without needing to learn all the technical stuff? Squarespace is an intuitive site builder that enables you to create beautiful websites easily and quickly. The huge drag-and-drop website builder was started in 2004 by a University of Maryland college student and has since flourished into an amazingly streamlined website builder that has been used to create millions of websites. Squarespace Compared to The Best Website Builders Squarespace stands out for one main reason: it is amazingly easy to create beautiful websites for even the most clueless novice. Though it didn’t make our list of best site builders, Squarespace is still worth reviewing as one of the top website builders on the market today. In our review of …

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The 10 Biggest Trends in Entrepreneurship to Look For in 2021

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Ever wish you could predict the future? Me too. If only you could predict what’s shaping business trends, or what your clients need, you could plan and grow your company, right? Well, there’s good news. While we don’t have a crystal ball, it’s entirely possible to gain a little insight into how the market is evolving and how the changes affect your long-term business planning. The more you know about market trends, the better you can leverage them to your advantage and get a head start on your competition. Remember, entrepreneurship is all about investing in your long-term success. Sure, there’s value in studying short-term data for day-to-day business planning, but don’t neglect your trend forecasting. Here are the ten key trends influencing entrepreneurs this year and beyond. Current 2021 Trends in Entrepreneurship Entrepreneurship is constantly changing gears, and technology is central to much of this accelerated growth. Briefly, here’s …

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AI-powered chatbots deliver personalization at scale

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30-second summary: Conversational marketing platforms use messaging apps to help companies build direct relationships with their customers Ecommerce chatbots are designed to identify (and respond to) customer intent They recommend products or actions in real-time using customer feedback in messenger apps on websites, social media platforms, and ads The latest robust conversational marketing platforms enable companies to build and implement chatbots on multiple channels without requiring programming or engineering expertise. Content created in partnership with Spectrm. Conversational marketing technology is utilizing developments in machine learning algorithms and artificial intelligence (AI) to facilitate machine-powered selling to consumers via the use of chatbots. These marketing automation solutions enable businesses to personally engage their audiences in both scripted and unscripted conversations, in real-time and at scale. Chatbots are computer programs that simulate human conversation through voice or text commands – or both. To understand how far we’ve come from the earliest version of …

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25 Sneaky Online Tools and Gadgets to Help You Spy on Your Competitors

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There are dozens of factors to consider when spying on your competition–what are they ranking for, what are they doing on social, is there a new platform you should be considering? It can be overwhelming, but paying attention to what is working and what doesn’t can make or breatk your long-term success. This is where marketing tools come into play. In many cases, the same tools that help monitor your own web performance can also help you gather data on your competition. You might be using some of these tools already, without using the features that help you evaluate your competitors. Here are some of the best competitive analysis tools out there: 1. Google Alerts – A Tool for Monitoring Mentions This is a very simple and easy-to-use tool that will send reports right to your inbox. If you want to know every single time your competitor is mentioned online, …

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10 Direct Response Marketing Examples

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With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work . One such marketing strategy is direct response marketing. Unlike other marketing strategies that focus on building relationships with prospects first, direct response marketing seeks to turn prospects into customers in one step. What is Direct Response Marketing? Direct response marketing is any marketing technique designed to elicit an immediate response from your target audience. The required action can be anything from reading a blog post to downloading a resource or making a purchase. It focuses on making things happen as soon as the prospect digests your marketing material. For it to be effective, your direct response marketing campaign must cleverly package your value proposition , pitch, and call-to-action (CTA) in one place. This strategy results in the prospect moving quickly …

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In Engagement Shift, Friday Proves Top Day for Email Response Rates in 2020

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For email marketers, the end of the working week was the best time to reach audiences last year, according to a recent Campaign Monitor report. The study outlines a variety of email marketing benchmarks heading into 2021, including year-over-year changes to engagement in key verticals and how top industries fared in terms of response rates.… Read More » The post In Engagement Shift, Friday Proves Top Day for Email Response Rates in 2020 appeared first on Marketing Charts .

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10 Clever Sales Promotions for Paid Campaigns

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We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. Let’s look at ten of the best sales promotions for your paid campaigns. What Are Attractive Sales Promotions for Paid Ads? Sales promotions are a marketing device designed to boost sales and convert potential customers into actual buyers. We see them everywhere we go, whether it’s on TV, on the internet, or even when we drive by a billboard: “buy one get one free” “free entry for veterans” “25 percent off when you buy in the next 24 hours” These are all sales promotions, and they’re designed to get us to part ways with our …

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What the SERPs Will Look Like in 2021?

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Google continually updates its SERPs (search engine results pages). With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. It makes sense—Google’s entire business model is based on providing users with the best possible experience. For marketers, though, it can be frustrating. Every year there are dozens of updates, new features, and updated strategies. How do you keep up? Preparation is the key to search engine success. Here’s what you need to know about SERPs in 2021. SERP Result Trends in 2021 According to Moz, Google updates its algorithm thousands of times a year . Most of the changes are small adjustments with no significant impact. However, you can expect at least a few of those updates to cause major SERP changes. What SERP result trends should you pay attention to …

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WP Engine Review

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. WP Engine is one of the best managed WordPress hosting services out there for website owners wanting to take a hands-off approach to website management. With excellent uptime, a high-performance hosting environment, real-time threat detection, and numerous premium hosting features, WP Engine is the best WordPress hosting service for managed hosting. WP Engine Compared to The Best Web Hosting for WordPress WordPress web hosting services are a dime a dozen, and WP Engine has been criticized as one of the most expensive of the bunch. If you believe in the adage that time is money, as we do, it is easy to justify WP Engine’s relatively costly plans. WP Engine is one of the best managed hosting services, effectively taking care of the three horsemen of the web apocalypse: …

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NP Summit 2021: A Free, Online Digital Marketing & Sales Summit for Small Businesses

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I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing. That’s a huge missed opportunity for small and medium businesses that could be building awareness opportunities, leads, and conversions through search and social. I’ve helped large and small businesses maximize their online marketing strategies, generate leads, and increase conversions through strategic SEO, effective e-commerce sites, valuable content, and effective email marketing campaigns. I’m gathering the best of the best from across my teams. They’ll be teaching you essential digital marketing skills, such as: How to leverage platforms such as YouTube and Facebook to increase lead generation; How to fix common SEO and content mistakes; How to get a leg up …

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