Marketing Automation News

Curated Marketing Automation News From The Top Blogs Around The World

How to Use First-Party Data for Ad Personalization

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Have you ever felt like someone was watching you online? Those shoes you just searched for on Amazon suddenly show up in ads on Facebook. Maybe you start seeing ads on YouTube for a resort you were researching for an upcoming vacation. The truth is, you are being watched. In fact, marketers have used cookies to track the actions of internet users for years—but that may soon change. Google announced they are ending the use of third-party cookies . As a result, most businesses will have to rely on first-party data for things like ad targeting. What does that mean for your marketing strategy? It might not be as bad as you think. Here’s what you need to know about first-party data and how to use it to create targeted paid ads. (Spoiler alert: It might actually be better for your PPC strategy in the long run!) What Is First-Party …

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How to Create The Perfect Call-to-Action

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Sign up. Buy now. Learn more. None of these common call-to-action triggers will probably get you the desired result, because your target audience is more knowledgeable than ever before. If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with you in mind. One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency . Not all call to action messages are created equal. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. And, even worse, some aren’t using them at all. According to Small Biz Trends, 70% of small business B2B sites lack a call-to-action. Stop giving flimsy excuses for your lack of an effective call-to-action. Now’s the time to …

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How to Understand and Improve CTOR (Click-to-Open Rate)

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Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA , 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. Email marketing’s success rate comes from its high ROI , which DMA states comes in at around $58 for every $1 spent. All this aside, your email campaigns won’t mean anything if you don’t harness your click-to-open rate (CTOR). Tracking and optimizing this metric can help you understand how effective your email content is in engaging your customers. It can also help you build strategies to improve your content in the long run. This post explains why your click-to-open rate matters, how to improve it, and how to create effective marketing emails that your customers want to read. What Is Click-to-Open Rate and Why Is It Important? A click-to-open rate is an equation …

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7 Neuroscience Sales Tips That’ll Skyrocket Your Sales

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Selling can be challenging because it involves s a complex process of human behavior and cognition. More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips. Whether you’re selling a digital product online or you run a brick-and-mortar business, these behavioral neuroscience principles will work for you. They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. 1. Influence Drives the Value of Your Product Influence marketing is here to stay, so you should embrace it. Influence is your ability to persuade others to adopt your own perspective. You believe in your product (e.g., online course, ebook, software), so you naturally want others to believe in it, too. Your ability to persuade others …

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How to Use Amazon Attribution For Ad Campaigns

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Every Amazon seller knows how difficult it is to track and measure the impact of external advertising channels on sales. It doesn’t matter how you are driving clicks to your Amazon page; once consumers land on the website, it’s anyone’s guess what happens. Thankfully, that’s not the case anymore. Amazon Attribution makes it possible for certain sellers to track what happens to every user they send to the platform. In this post, I’ll explain everything you need to know about Amazon Attribution, including: who can use Amazon Attribution the benefits of using Amazon Attribution how to set up Amazon Attribution what you can track using Amazon Attribution What Is Amazon Attribution? Amazon Attribution is a new tool that promises to grow your Amazon business by improving experiences away from the Amazon platform. Specifically, the tool provides analytics insight into how non-Amazon marketing channels like search, social media, display, PPC, and …

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Email Marketing Strategy: What Marketers Need to Know

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Do you have an email list? Wondering how to leverage email in your marketing? In this article, you’ll learn how to develop an email marketing strategy to sell your products and services. Why Social Marketers Should Consider Email Unlike your following on social media, your email list is an asset that you control. On social […] The post Email Marketing Strategy: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing .

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These Are Marketers’ Top Organizational Priorities Right Now

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This year will see global CMOs prioritizing the expansion of marketing automation and data analytics, as well as applying strategic marketing depth across all functions. This is per a report [download page] from CMO Council and Chief Outsiders. Some 61% of the 150 CMO Council members surveyed say that one of their top organizational development… Read More » The post These Are Marketers’ Top Organizational Priorities Right Now appeared first on Marketing Charts .

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25 Marketing Books You Should Be Reading

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Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. Often, these books offer philosophical approaches that apply to circumstances far beyond the realm of marketing, while simultaneously providing insight into some of the most successful campaigns of our time. If you’re on the hunt for a great marketing read that will stimulate you from start to finish, check out these 25 marketing books. 1. Permission Marketing: Turning Strangers into Friends and Friends into Customers This narrative is incredibly compelling and appeals to marketers of all kinds, regardless of whether you work for an agency or a company. In these pages, you’ll find advice from Seth Godin, marketing entrepreneur and author of 19 best-selling …

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What is Demand Generation?

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Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. What’s the best way to do that? Shifting their perspective so they understand not just what you do, but what problem you solve. Help them recognize they need what you offer to create a demand for your products or services. This process is called demand generation. If you do it well, demand generation can create awareness with your desired audiences, deliver more qualified leads to your sales team, and help link your marketing efforts to revenue. Overview of Demand Generation Demand generation is creating interest in your products or services to build a healthy pipeline of qualified leads for your sales team. It’s a broad term covering all your marketing and sales initiatives at every stage of the sales funnel . When you can provide valuable …

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21 Digital Marketing Tools You Need When Starting a Business

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Did you know there are more than 30 million small businesses in the United States alone? With a number like this, small business owners need a competitive edge . If you are building a business, chances are you’re looking for ways to get your leg up on the competition. To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business . You may be familiar with a marketing tool or two in here; others might be new to you. From simplifying your social media marketing efforts and project management to finding freelancers, each of these tools will help you get the competitive edge you’re after. Are you ready to grow your business with digital marketing? Then let’s begin. 1. MailChimp Get this: email marketing is used by …

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10 Strategies for Better Music Marketing

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The advent of P2P file-sharing and streaming services changed music forever. If you only read the headlines, you might think the industry is on shaky ground. Google the phrase “Napster killed the music industry,” and you’ll see 242,000 results. Does that mean music marketing is dead? Actually, the reality is very different. In fact, the music industry is growing at a healthy rate and has been every year since 2013. By the end of 2023, global revenue is projected to surpass $65 billion . Not bad for an industry on its knees! Despite this, music is a notoriously uneven playing field. Huge names like Paul McCartney, Jay-Z, and Madonna have become multi-millionaires, or even billionaires, off the back of their success. For every superstar, there are tens of thousands of unknowns. Roughly 50 percent of artists tracked by online music analytics and insights provider Next Big Sound are considered “undiscovered.” …

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Why Data Quality is a Must for Email Marketers

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[Sponsored by Validity] Email continues to be one of the top performing marketing channels, providing an indispensable value to marketers that are no longer able to reach their customers in store or outside. However, as new research from Validity and the DMA reveals, not all organizations are in a position to capitalize on its strengths.… Read More » The post Why Data Quality is a Must for Email Marketers appeared first on Marketing Charts .

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Half of Your Email Campaign’s Clicks Occur Within 3 Hours Post-Send + More Email Benchmarks

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Email marketers are still feeling the challenge that comes with competition in the inbox and maintaining an engaged list. So, how long does it take for recipients to engage with emails campaigns? Here are some of the latest email benchmarks from GetResponse. The analysis of 5.5 billion emails sent by GetResponse customers with at least… Read More » The post Half of Your Email Campaign’s Clicks Occur Within 3 Hours Post-Send + More Email Benchmarks appeared first on Marketing Charts .

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How to Target Generation X Through Paid Ads

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Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Your customers are individuals, but they also belong to a group based on what year they were born. As unique as each might be, they move through some experiences and stages of life together. What makes Generation X so valuable? We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. How Old is Generation X? 1965 to 1980 are typically known as the Generation X years. The name “Genera t ion X” was adopted from a 1991 novel written by Douglas Coupland called Generation X: Tales …

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25 Social Media Tools That Experts Use to Streamline Their Marketing

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With more than 3.6 billion social media users worldwide, social media marketing cannot be ignored. Savvy marketers know social media is a vital part of every marketing campaign. For businesses, every social media platform is an opportunity to engage with their target audience. Even marketing stars know that strategizing and managing even a few social networks can be overwhelming without the right management social media tools in place. Consider this: 60 percent of company mentions on Twitter occur when you aren’t in the office. 64 percent of consumers expect real-time responses from brands they mention on social media. 40 percent of users expect brands to respond within the first hour of reaching out , and 79 percent expect a response within 24 hours. 54 percent of people on social media use it to research products . How can you keep up with your Twitter account when you haven’t even checked …

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How to Build an Email Marketing List as Quickly as Possible

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Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. This guide walks you through the best tips in the business for growing your email list and getting the most out of your leads. 1. Content Upgrades Content upgrades could be the difference between your blog post converting at 6% and converting at 60%. Upgrading content involves: Writing a blog post Creating a piece of content that goes more in-depth on the post’s topic Offering readers of your blog post the option to receive the upgraded content in exchange for their email This strategy is brilliant in its simplicity. Your readers have already expressed interest in a topic by clicking through to the blog post. Why not take advantage of their interest by offering …

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