Google Ads News

Curated Google Ads News From The Top Blogs Around The World

25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective

{ object.primary_image.title }}

Just like your favorite iOS apps , software-specific apps can greatly improve our day-to-day work experiences. Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day . What’s more, their diverse and ever-growing selection of Slack apps is only improving their service. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Below, we’ll cover the 25 best Slack apps on the market and explore how they can improve your marketing processes. Add-On Slack Apps for Metrics Marketing is all about metrics . If you want to prove your worth to your customers and find ways to become more efficient, you need clear analytics to guide you. If you want to access your marketing data directly in Slack, you can use metric tracking apps. For example, if you want to track your read and click-through …

More

What is Geofencing Marketing?

{ object.primary_image.title }}

Imagine you’re walking in a mall and receive a Starbucks coupon on your smartphone. You look up to see a Starbucks shop. This scenario may encourage you to visit the outlet, learn about the promo, and use the coupon . With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. How can you leverage it? Let’s start by discussing the basics. What Is Geofencing Marketing, and How Is It Used? Geofencing lets businesses advertise to consumers within a specified geographic area. With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. Then, they can create a virtual barrier or “geofence” in the area. As consumers enter the geofence, they’re sent location-based ads on their devices. Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can …

More

Featured Snippets Drop to Historic Lows

{ object.primary_image.title }}

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. Here's a two-week view (February 10-23): Here's a 60-day view, highlighting this historic low-point in our 10K-keyword data set: I could take the graph back further, but let's cut to the chase — this is the lowest prevalence rate of Featured Snippets in our data set since we started collecting reliable data in the summer of 2015. Are we losing our minds? After the year we've all had, it's always good to check our sanity. In this case, other data sets showed a drop on the same date, but the severity of the drop varied dramatically. So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop. Interestingly, there's …

More

10 Successful Google Advertising Ideas

{ object.primary_image.title }}

Coming up with Google advertising ideas is challenging. However, it’s well worth it to have a solid strategy. With around 3.5 billion searches per day , Google gives you an incredible opportunity to get in front of the right audience. Of course, you first need to know what you’re doing. If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you. Before we get to strategy, let’s first understand what Google ads are . Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. With the right strategy, you can drive qualified traffic, connect with your target customers, and drive sales. One of the platform’s best aspects is that it allows you to stick within your ad budget by setting your ads to stay within a certain daily, weekly, or monthly cap. You can also …

More

The brand name conundrum: to buy or not to buy (your brand name)?

{ object.primary_image.title }}

It almost comes down to philosophical questions: Why pay for traffic while I am ranking in the number one position on organic results? Will my Adwords ads on my brand keyword have an impact on my organic traffic? Why buy my own brand terms, and give money to Google for traffic I am the only legitimate destination for? TLDR; Yes, you should bid on your brand keyword… but you need to follow a few basic rules to make it work for you. Now let’s go through this step by step: why should you, how to do it efficiently, how to defend from too aggressive competitors and how to replicate. Why should I give money to Google? I am already in first position . 1. Maximize your share of voice Bidding on branded queries helps you prevail on search engine result pages (SERPs). Like CPG brands pay to get extra shelf …

More

What Are Remarketing Lists for Search Ads (RLSA)?

{ object.primary_image.title }}

Have you ever had a customer visit your website repeatedly but never land the sale? Do you sit up at night wondering where those leads go and how you could win them back? Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for. These engagement-driven remarketing ads allow you to target your ads to your highest-value prospects. That means you can show your ads directly to the customers who are most likely to do business with you. What’s more, you can bid on keywords you don’t generally bid for to attract customers who have been on your website recently. This opens your business up to a broader market of interested buyers you previously couldn’t connect with. Let’s talk about how to get this done. What Are Remarketing Lists For Search Ads? RLSAs are a Google Ads feature allowing you to customize your search campaigns based on …

More

How to Increase E-Commerce Sales Through Paid Search & Social Media Campaigns

{ object.primary_image.title }}

The move from brick-and-mortar retail shopping to e-commerce sites has continued steadily over the last decade. Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 billion . As online shopping integrates seamlessly with search and social platforms and as UX improves, more users are inclined to make their purchases online. This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. In 2020, advertisers spent almost $200 billion in paid search ads , with retail spending over $15 billion , and this number is expected to increase moving forward. If you’re behind in your paid search and social ad spend, don’t worry. Paid ads for e-commerce sales are pretty easy to jump into, and you’re likely to see faster results than you would with SEO. In this article, I’ll discuss everything you need …

More

How to Use PPC For Brand Awareness

{ object.primary_image.title }}

Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the right people. When you come up with a great idea or launch a new business, how do you get your name out there? How do you help people become more aware of what you’ve created or are trying to sell? The options are varied, from billboards and bumper stickers to word of mouth and cold calls. However, sometimes it can be simpler than that. You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more. What Is Brand Awareness, and Why Is it Important? In many ways, brand awareness is about how recognizable you are . Of course, in a noisy world online, where brands compete for attention all the …

More

6 tips to win local with paid search

{ object.primary_image.title }}

Consumer behavior has fundamentally changed and put local search well and truly on the map. Due to restrictions on movement, more and more consumers realize the ease and opportunity of online search and purchase. Individuals want a tailored search view with results that are relevant to where they are at that very moment. To win those conversions, your location-specific ads must be at the top of the search engine results page; it’s a competitive imperative. Here are six tips every marketer needs to win local marketing with paid search. 1) Don’t rely on Google alone Location targeting — through Google Ads, for example — marks a huge revolution for advertisers and marketers. It enables them to maximize their PPC by targeting ads to specific areas. Yet, while this is certainly helpful, significant blindspots remain. The data provided by Google Ads and others isn’t as granular as it needs to be …

More

10 Direct Response Marketing Examples

{ object.primary_image.title }}

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work . One such marketing strategy is direct response marketing. Unlike other marketing strategies that focus on building relationships with prospects first, direct response marketing seeks to turn prospects into customers in one step. What is Direct Response Marketing? Direct response marketing is any marketing technique designed to elicit an immediate response from your target audience. The required action can be anything from reading a blog post to downloading a resource or making a purchase. It focuses on making things happen as soon as the prospect digests your marketing material. For it to be effective, your direct response marketing campaign must cleverly package your value proposition , pitch, and call-to-action (CTA) in one place. This strategy results in the prospect moving quickly …

More

Diversity and inclusion in search marketing and advertising; Monday’s daily brief

{ object.primary_image.title }}

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and let’s talk about analytics. I was watching a talk from Andy Crestodina last week where he said that so many people forget the root of analytics is in “analysis.” We’re focused so much on reporting that we forget to really dig in and comb through the data. With SMX Report next Tuesday, this sentiment really hit home for me. I’ve seen some sneak peeks of the topics and session takeaways, and I can’t wait for attendees to see all the tactical analysis that our speakers are bringing to this virtual event. Sessions cover everything from competitive PPC analysis to what’s new in …

More

Google goes dark theme and passage ranking sees the light: Friday’s daily brief

{ object.primary_image.title }}

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, SEOs and PPCs or whatever titles you may have today. I mean, we all know we are tasked with a lot and sometimes it involves not just us fixing title tags or doing keyword research but other times it involves coding, graphic design and even a little tax law. We do it all. Okay, enough about professional titles… Today’s theme of the newsletter is, “Is that new?” As some of you may know, people ask me countless times a day, “Is this new?” The thing is, Google is always testing new interfaces, new designs, new features and releasing tweaks and changes to its …

More

How to Edit PPC Ads

{ object.primary_image.title }}

Pay-per-click (PPC) ads can add tons of value to your business, attracting and converting new consumers, while widening reach and visibility. If you’re currently not using PPC ads to promote your brand, today is the day to start. The benefits of PPC advertising include: buyer conversion increased audience reach higher profits stronger brand recognition increased access to marketing data Outside of merely increasing your profits, these five benefits work collaboratively to provide a better understanding of your buyer’s identity and habits, all while increasing name recognition and audience reach. 3 Reasons You Should Edit Your PPC Ads The five above reasons have convinced you. You started a PPC campaign and have ads running on Google and Bing. But before you kick back and watch your profits roll in, you notice some typos. Should you edit your PPC ads? More importantly, do you know how to edit PPC ads? The answer …

More

Local SEO Tips for Electric Vehicle Charging Stations

{ object.primary_image.title }}

Posted by MiriamEllis Some business models exist in the ditches of Google’s information highways, belonging in local search results, but not well addressed by the official guidelines . Electric vehicle (EV) charging stations exemplify this: They’re all over local packs, finders, and maps, but their models is a bit unusual, and Google has yet to update the guidelines to show exactly how to represent them in the Google My Business setting. Today, we’ll pull together our own set of EV charging station best practices — based on Google’s rules for similar enterprises — and throw a few free local search marketing tips into the trunk as well. How to handle your EV charging station Google My Business listings Whether you’re an owner, in-house marketer, or agency staffer who’s been tasked with promoting a fleet of EV charging stations online, having a presence in Google’s local search results — including local …

More

How to Use Vanity URLs for Paid Ads

{ object.primary_image.title }}

You’ve probably heard the popular 70s song, “You’re so vain, you probably think this URL is about you…don’t you, don’t you?” OK, Carly Simon probably wasn’t singing about vanity URLs. While they aren’t as catchy as that song, vanity web addresses are something you need to be paying attention to, especially when it comes to paid ads. Whether you aren’t sure what the heck a vanity URL is or are just trying to figure out how to use them, you are in the right place. Here’s what you need to know to leverage them to increase clicks and drive conversions for your paid ads. What is a Vanity URL, and How Are They Used for Paid Ad Campaigns? A vanity URL is a custom URL that is pronounceable, branded, or otherwise memorable. They might contain a keyword that you are optimizing for, a brand or product name, or any other …

More

What Are Google Web Stories?

{ object.primary_image.title }}

People love watching stories unfold. That’s why tappable story experiences are so popular. Many platforms exist to create these tappable stories and now Google has their own version, called Google Web Stories. Google Web Stories: Explained Google Web Stories are powered by AMP technology and are owned by Google. They are immersive, full-screen experiences that you can host on your own website. The ability to post them on your own site is what makes them different from other story experiences, such as Instagram or Facebook stories. In addition, you can include links, calls to action, and Google AdWords in your Google Web Stories. Using individual story panels with videos, graphics, and other features, you can share brand narratives that users can click through to experience the story you want to tell. In addition to viewing them on your website, people can also experience Google Web Stories in a Google search, …

More

Google Adding Stars to Review Snippets

{ object.primary_image.title }}

Tom Waddington recently tweeted that Google is showing star ratings now in the review snippets section of the Knowledge Panel. First time I’ve seen the star rating appear with the review snippet here pic.twitter.com/gXoP0mG7hn — Tom Waddington (@tomwaddington8) February 3, 2021 Here is a before and after screenshot that shows...

More

How to Identify Your Ideal Target Markets for Paid Campaigns

{ object.primary_image.title }}

Many marketers think generating a ton of traffic to their website is the end-all-be-all of online marketing. It isn’t. What’s far more important is getting your target market right. Your target market is the people you want to buy your product or service. Some are existing customers, while others may never have heard of you. Isn’t that just the same as a demographic? Not quite. Demographics are actually subsets of a target market. For example, a car insurance company’s target market could be “all car owners.” But their latest marketing campaign could focus on one specific demographic within that market, such as young drivers. Why You Need to Identify Your Target Market for Paid Ad Campaigns An ad campaign is only as strong as its audience targeting. To continue the car insurance example, I wouldn’t use messaging and imagery aimed at young drivers in a social campaign targeted at older …

More

Finding Keyword Opportunities Without Historical Data

{ object.primary_image.title }}

Posted by Imogen_Davies At Google’s Search On event in October last year, Prabhakar Raghavan explained that 15% of daily queries are ones that have never been searched before. If we take the latest figures from Internet Live Stats , which state 3.5 billion queries are searched every day, that means that 525 million of those queries are brand new. That is a huge number of opportunities waiting to be identified and worked into strategies, optimization, and content plans. The trouble is, all of the usual keyword research tools are, at best, a month behind with the data they can provide. Even then, the volumes they report need to be taken with a grain of salt – you’re telling me there are only 140 searches per month for “women’s discount designer clothing”? – and if you work in B2B industries, those searches are generally much smaller volumes to begin with. So, …

More

How to Host a Website

{ object.primary_image.title }}

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Everything is ready. You’ve decided your niche, thought of blog topics—perhaps even developed it—and have started optimizing the content you plan publishing to drive organic traffic . You have elaborate plans for your website and strategies for putting them into effect. But… If you want others to see your website, it must be hosted. It’s the only way to get your site published on the internet. But what does web hosting mean? Think of it as renting space on a server to hold your website files. You need a domain name (I’ll discuss this in more detail later) that will point the server to your website’s location. The whole process of getting your website live may already sound terrifying to first-timers. But it really isn’t scary! All you need …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.