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A question: Do you know anyone who doesn’t have an email? Highly unlikely, right? After all, it’s mandatory to get an email address for all kinds of things – from opening a bank account to signing up for social media platforms to booking flights online. And that’s not it! Nearly 3.93 billion users have email addresses, out of which the clients you’re trying to target or retain already have active email addresses. What makes it even better is that most people don’t mind signing up for a product/service demo or a lead magnet in exchange for their email addresses. In short, you get a direct connection to your lead, where you can leverage your offerings and boost your chances of landing a sale. Let’s take a look at some email stats while we’re at it: Nearly 99% of consumers check their emails daily. 73% of millennials prefer receiving business communication …

Social media dominates the present-day marketing landscape. More so, a platform like Facebook that gives you direct access to 2.6 billion people. But is it actually worthwhile to use Facebook? Facebook advertising has definitely increased in popularity, with an increasing number of businesses using the platform to gain new leads and stay connected to their existing customers. Plus, there are solid stats that highlight how useful incorporating Facebook can be for your marketing strategy: A total of 1.6 billion users see Facebook ads , out of which 1.21 billion are between the ages of 13 and 34. An average Facebook user clicks on about 12 ads every 30 days. Approximately 80% of social reference to e-commerce sites stems from Facebook. Converting visitors into customers should be super easy on the platform then, right? Sadly, this isn’t the case. You see, all your marketing efforts will backfire if you don’t have …

A chatbot for e-commerce gives you the power to engage with new, existing, and potential customers with real-time, text-style messaging, without actually providing (and paying for!) a live person. Through carefully scripted conversations, your brand can provide your customer base with support, information, and resources 24/7. Like any conversation, chatbots are a two-way street —- and there are benefits for both brands and users. Customers (or prospective costumes) can find information quickly, without having to wait for a human. And you can draw customers through the sales funnel, without interacting with them directly. Chatbots leverage artificial intelligence more than any other technology , and can help you: Identify and nurture qualified leads Provide customer service and support Interact with past customers, including providing shipping and return information Gather feedback on the customer experience Recommend related products to increase sales If you are looking for a way to build a real …

Ever notice that former Facebook employees have a certain way of cleansing their consciences well after the fact? Comedy writer Rachel Wenitsky sure did. What: An uncanny comedic impression of a very specific burgeoning archetype. Read Full Story

As Facebook becomes a more popular destination for people to post ratings and reviews of businesses, the site is experiencing some speed bumps. Case in point: an ongoing issue related to the way it changed its ratings/recommendations system in 2018. It looks like Facebook is not consistently managing the transition...

A lot of businesses still don’t take Pinterest seriously, which is a huge mistake. Pinterest is now the third-largest social network in the United States. Data shows that Pinterest users spend 50% more than competitor sites, such as Instagram or Facebook (who hold the top spots in the US). Not to mention, 90% or more of Pinterest buyers are brand-new to the merchant site, making their traffic very exciting. Why use Pinterest for E-commerce? With the rise of visual search, Pinterest is more critical for your business than ever before. According to Pinterest, their Lens feature can identify over 2.5 billion home and fashion objects (1.5 billion more than Google’s Lens). Buyable pins helped transform the Pinterest e-commerce network into a high-quality sales funnel. Users can instantly buy products without having to trudge through the awareness, consideration, and purchase cycle. You can also create links between product pages, websites, and …

30-second summary: ClickZ interviews The Trade Desk’s Philippa Snare, SVP of EMEA, for our ongoing Peer Network series. In her Peer Network briefing, Snare discusses the benefits of ethical ad buying, addresses the changes in media consumption during COVID-19, and provides some insight on how this is impacting marketing trends. Snare notes that people’s media consumption habits are changing, in part due to being home more. People are consuming audio and visual content in more traditional ways, and this includes younger generations who are watching TV on connected devices. Snare emphasizes the importance of continued consumer outreach during COVID-19. Ads should not go dark, but it should also be thoughtful and appear beside good quality, trusted content. Two specific areas of growth from The Trade Desk include connected TV (CTV) and digital out of home advertising. Snare recommends marketers visit The Trade Desk’s Edge Academy and enroll for free to …

The brand image trade-off in the multiyear deal between Facebook and Ray-Ban parent EssilorLuxottica is as lopsided as a pair of busted glasses. When Mark Zuckerberg came on screen to launch the Facebook Connect virtual conference last week, he outlined the company’s goals when it came to the innovation and proliferation of virtual and augmented reality. In fact, he announced a whole new division called Facebook Reality Labs that would oversee Facebook’s charge toward a future in which we literally never log off. Read Full Story

Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. But as people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective. To counter this issue, you must make sure that your content is native to each platform you publish on. However, that doesn’t mean that you need to start from scratch. There's a way to take one content idea and turn it into multiple, which can scale across multiple platforms and improve your brand awareness. It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and budget. The biggest challenge here is building a content strategy at scale. …

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. This is no surprise when you realize 70 percent of people would prefer to learn about a company through an article rather than advertising. Content marketing can generate huge amounts of traffic, leads, and sales for your business. If you’re a company looking to get started with content marketing, this can be tough. The 8 Best Content Marketing Companies of 2020 What kind of content do your customers want from you? Is that the same kind of content that creates revenue for your business? Today we’ll take a look at the best content marketing companies in the industry. 1. NP Digital – Best for Immediate and Consistent Revenue Growth NP Digital is my content marketing company. Working with Mike Kamo, we created NP Digital to serve the millions of …

Local search has exploded. Research from Think with Google, says local searches with the qualifier “near me” have grown by 150 percent faster than other local search queries. There’s been a 500 percent increase in “near me” mobile searches and a 900 percent increase in “near me today/tonight” searches. When you think about it, this makes a lot of sense. Google introduced us to something they call “ micro moments .” They defined micro moments as “an intent-rich moment when a person turns to a device to act on a need — to know, go, do, or buy.” Businesses that rely on local SEO companies dominate these micro moments in the long run. Which company is best for your business? We’ll take a look at a few of the best Local SEO companies in the industry today. 6 of the Best Local SEO companies 1. NP Digital – Best for …

According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy. Choosing the right digital strategy for your business is essential. Experience helps you sift through what to do differently, what not to do, and where to focus your energy. Having a fresh perspective from an outside eye can make all the difference. What’s more important is choosing a company that can execute that strategy. When you need to choose the best digital strategy company, you may be wondering where to start. Here’s a list of our picks for the best digital strategy companies in the world. 1. Neil Patel Digital — Best For Content Marketing & Digital Strategy I’ve written more than 4,294 blog posts in 10 years. I’ve created millions of words and I’ve used content marketing to build three companies of my own. I used content marketing to generate 195,013 visitors a month …

The internet has made communication between businesses more accessible than ever. Collaboration and outreach can often be done with the touch of a button. But sometimes, finding the email address of someone you’d like to communicate with can be such a hassle. Getting someone’s contact info doesn’t have to be a headache. Today, I’ll show you how to get anyone’s business email address and teach you how to follow up with them effectively. All it takes is a simple tool. Why Would You Need to Find Someone’s Email Address? You probably know sending unsolicited spam is a terrible idea. So what reason would you have to go tracking down someone’s email address? Perhaps you need to get in direct contact with someone hard to reach like a CEO, manager, or investor. Maybe you’re trying to recruit a specialist or subject matter expert for contract work. Or you’re trying to get …

Posted by rjonesx. Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, folks. Welcome back to another Whiteboard Friday. Today, we're going to be talking about ranking factors and the theory behind them, and hopefully get past some of these — let's say controversies — that have come up over the years, when we've really just been talking past one another. You see, ranking factors have been with us since pretty much day one of search engine optimization. We have been trying as SEOs to identify exactly what influences the …

Groups have been a major source of misinformation on the platform.

Disney spent an estimated $211.8 million in Facebook advertising in the first half of this year, making it, by far, the top Facebook advertiser for the first two quarters of the year. This is according to a report [download page] from Pathmatics that looks at the top US Facebook advertisers in H1 and the effects… Read More » The post Disney Was A Top Ad Spender on Facebook in H1 appeared first on Marketing Charts .

It’s hard to believe Instagram started in 2010. It has turned into a marketing powerhouse . There are 1 billion monthly active Instagram users , and more than half of them use the platform every day. US businesses also love the social channel, and about 71% use it to connect with their market. While Instagram isn’t the biggest social media platform (that spot belongs to Facebook ), it’s still the most impactful influencer marketing channel . There’s just no denying the power of Instagram in this social media age. As the site continues to grow exponentially, businesses and brands everywhere are also leveraging the social network by working with Instagram influencers . So, how do you go about finding the best Instagram influencers for your marketing campaigns? Why You Need Instagram Influencers To appreciate how powerful Instagram is, you first need to understand what engagement rates are and what they …

30-second summary: Influencers can generally be classified into three categorical buckets: aspirational, authoritative, and peer. Avoid fixating on sales when it comes to influencer KPIs, consider other levels of the sales funnel that create the compulsion to purchase. Leverage influencers within the entire LinkedIn ecosystem from groups to Sales Navigator campaigns. Consider social shares and other amplification tactics to maximize budget. Most B2B marketers immediately dismiss influencer marketing as a vacuous activity only undertaken by their B2C counterparts to sell pretty packaging through anxiety-riddled models in between a morning green tea cleanse product post and a beach sunset photo. It is far more complex and nuanced of a subject. For B2B enterprises, the decision to employ influencer marketing comes down to a few key questions: Which influencer type is ideal? What KPI is the influencer being measured against? Which channel makes the most sense for this campaign? How does an …

Platforms like Facebook's Messenger Rooms have met the moment of our socially distanced era.

She and a group of celebrities including Katy Perry, Michael B. Jordan and Leonardo DiCaprio are calling for action from Instagram's parent company, Facebook.