Facebook Marketing News

Curated Facebook Marketing News From The Top Blogs Around The World

Sheryl Sandberg says Facebook is making changes to fight hate speech—but not because of ad boycott

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Despite saying it’s because it’s “the right thing to do,” Sandberg and Mark Zuckerberg are meeting with Stop Hate for Profit leaders. if(typeof(jQuery)=="function"){(function($){$.fn.fitVids=function(){}})(jQuery)}; jwplayer('jwplayer_6CSz0sUg_G2hQKLvX_div').setup( {"playlist":"https:\/\/content.jwplatform.com\/feeds\/6CSz0sUg.json","ph":2} ); On June 17, civil rights groups such as the NAACP and the Anti-Defamation League, as well as Color of Change, Free Press, Common Sense, and Sleeping Giants, launched the Stop Hate for Profit campaign, calling for a boycott of Facebook advertising to force the platform to stem the sheer amount of hate speech and divisive content on the platform and halt its long-standing tolerance of problematic posts by President Trump and his campaign. Read Full Story

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How to Create Effective Facebook Lead Ads: Step-by-Step Tutorial

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Want to collect more leads using Facebook? Have you considered using the platform’s built-in lead form feature? In this article you’ll learn, step-by-step, how to set up effective Facebook lead ads. You’ll discover which lead gen form options to use, how to add custom questions and fields to your form, and more. To learn how […] The post How to Create Effective Facebook Lead Ads: Step-by-Step Tutorial appeared first on Social Media Examiner | Social Media Marketing .

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What’s wrong with Facebook’s plan to sign up 4 million voters

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Facebook has launched the largest voter registration effort in history. But this isn’t just any election season—and Facebook isn’t just any get-out-the-vote campaigner. Starting Friday, everyone who’s voting age on Facebook in the U.S. will be part of one of the biggest-ever experiments in democracy: a reminder will appear at the top of their feed with more information about how to register to vote online or in person. Read Full Story

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Discrimination charges at Pinterest reveal a hidden Silicon Valley hiring problem

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Two Black women who worked at Pinterest went public with their stories of pay disparity and discrimination. Their experience illuminates tech’s wider problems with pay “leveling.” In July of 2018, Ifeoma Ozoma started a new job as the public policy and social impact manager at Pinterest. After working on the large public policy teams at Facebook and Google, she was excited to be the second person on Pinterest’s team, where her responsibilities included leading half of the global public policy team’s work. She believed she would be building the team from the ground up, with the head of public policy as her partner. Plus, Pinterest was pre-IPO, meaning that there was a significant financial opportunity to be had once the company went public. Read Full Story

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How to Grow Your Email Subscribers With a Facebook Messenger Giveaway

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Want to quickly grow your email list? Looking for a frictionless signup process you can use over and over? In this article, you’ll learn how to set up an evergreen Facebook Messenger promotion to easily increase the size of your email list. Why Facebook Messenger Giveaways Work for Email Signups Giveaways have long been used […] The post How to Grow Your Email Subscribers With a Facebook Messenger Giveaway appeared first on Social Media Examiner | Social Media Marketing .

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Bots and trolls control a shocking amount of online conversation

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Even as a social media researcher, I underestimate the degree to which my opinion is shaped by trolls and bots. Here’s what you can do to guard against them. Social media platforms like Facebook, Twitter, and Instagram started out as a way to connect with friends, family, and people of interest. But anyone on social media these days knows it’s increasingly a divisive landscape. Read Full Story

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These filmmakers turned their studio’s social media into a platform for Black Lives Matter

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The writer-directors of the forthcoming movie ‘Antebellum’ took the reins of Lionsgate’s social feeds, educating and provoking their millions of follows about social justice. On June 13, Lionsgate, the studio behind such films as 3 From Hell and the John Wick and Saw franchises posted an image of a Confederate monument overlaid with Black Lives Matter protest art on the company’s Twitter, Instagram, and Facebook feeds. “The confederate monuments are a daily insult; a reminder that America was built on the backs of stolen bodies and free labor,” reads the text accompanying the image. Read Full Story

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How to Choose the Most Link-Worthy Data Source for Your Content

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Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. In this topic, I want to dive a little bit deeper into the data and share insights about how the source of your content can be just as important in determining how your content will perform. In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab It’s important to note that there are countless other data sources that we use for content campaigns every day at …

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How to Choose the Most Link-Worthy Data Source for Your Content

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Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. In this topic, I want to dive a little bit deeper into the data and share insights about how the source of your content can be just as important in determining how your content will perform. In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab It’s important to note that there are countless other data sources that we use for content campaigns every day at …

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Key insights: AI Summit highlights, microbrowser advertising, and customer engagement sweet spots

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30-second summary: We’re not in a “post-COVID” world, we’re in a “coexisting-with-COVID” world where essentialism and humanization will matter the most Now is the time for marketers to dive into their data and reconsider the technology they use to understand the customers’ pulse Emerging habits of the “Interim Normal” The common line of vision for the bigger picture of the oncoming times will be based on hyper-targeted advertising and marketing Keeping it light, engaging, and interactive isn’t an option anymore – it’s a prerequisite for brands wanting to succeed at marketing and advertising More on the big-four of microbrowser advertising, the sweet spot for engaging your audience globally, and the secret sauce to marketing success in emerging times The answers lie in the data and how it is digested and applied will continue to play a vital role. Today we’ll take you through key takeaways from our AI Summit, new …

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I joined Parler, the right-wing echo chamber’s new favorite alt-Twitter

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The “free speech” social network is a safe space to share memes and conspiracies, bash the libs and other targets, and complain about Jack Dorsey. Running an alternative social network is no easy feat in a world dominated by Facebook and Twitter. People just don’t see the benefit of going off to some new site where their friends aren’t. But for some folks, a new “non-biased free speech” site called Parler offers a good reason for switching—a place that’s friendlier to your politics if you’re a right-winger. Enough people are intrigued that it’s now the most popular News app on the App Store. Read Full Story

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Former Patagonia CEO Rose Marcario speaks out on the Facebook boycott and compassionate capitalism

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Marcario spoke to Kara Swisher for a Lesbians Who Tech event about these issues and what her next move will be. Earlier this month, Patagonia CEO Rose Marcario announced she would be stepping down from her leadership of the outdoor retailer . The move came as quite a shock to many, given that since joining the company in 2008, Marcario has steered it to unprecedented success, both in sales but also in amplifying its environmental activism. Read Full Story

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