Facebook Marketing News

Interest in influencer marketing has skyrocketed 90x since 2013 . And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. But how? Why? In this article, we’ll go over how I became one and how to become an influencer in your own field. 1. Start by Becoming an Influencer in a Niche Field The reason you need a niche is to start out as a micro influencer in your particular niche. Micro influencers create powerful word of mouth to small groups. They don’t have the followings of a Kardashian, but they’re much cheaper and can still reach enough people to make a difference in product sales. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. It’s not enough to just pick the field you want to influence. Take my …

iOS 14.5’s biggest new feature might be invisible, depending on your settings. If you recently upgraded your iPhone to iOS 14.5, you might be expecting a deluge of requests to track you from apps such as Facebook and Twitter. Read Full Story

Several local media outlets have reached agreements this week to share news across social media digital platforms.

Cathie Wood is betting on technology companies with disruptive innovations that are expected to kick start the fourth industrial revolution globally. Given the market’s current high volatility, Wood has hedged a portion of her portfolio through investments in large-cap tech stocks with impressive performance histories, namely Facebook, Inc. (FB), Netflix, Inc. (NFLX), and Baidu Inc. (BIDU). Read on to learn why these stocks could be solid bets now.

Everyone loves a good story, so why not use them for business? Facebook Stories are great to grab and keep attention in a world where attention is our currency. The platform offers various customization options to help make your stories more engaging to convert more leads. Here are some of the actionable steps you can take to implement Facebook Stories in your marketing strategy. What Are Facebook Stories? Facebook Stories allow users to upload content that will disappear after 24 hours. The main point of this feature is to enable people to upload something that might be time-sensitive or something they don’t want everyone to see forever. Whether it’s a quick photo of something going on in your personal life or a short-term business opportunity that you only want available for 24 hours, Stories mimic what made Snapchat so popular. What makes Facebook Stories unique is you can pile a …

Want to get your brand in front of new audiences on Facebook? Wondering how to amplify your organic content for greater reach? In this article, you’ll discover how to build brand awareness with organic content and Facebook ads. Learn what content to promote, how many pieces of content to promote each month, and who to […] The post How to Use Facebook Ads and Organic Content to Build Awareness appeared first on Social Media Examiner | Social Media Marketing .

Advertising in premium digital channels delivers more than two times better recall and brand lift than the rest of the Internet, while pre-roll video is also outperforming Facebook in terms of both measures.

The company reported more, and faster, growth in its ads business than the market leaders during the past year. In the wave of big-tech quarterly financial announcements this week, we learned that the interactive advertising businesses of Google and Facebook had strong quarters, helped by both the pandemic and the return of the economy. But so did Amazon’s much lower-profile ads business.Indeed, Amazon, on the strength of its horde of purchasing data, is growing the fastest of all and could eventually challenge the long-standing Facebook/Google duopoly. Read Full Story

Have you ever felt like someone was watching you online? Those shoes you just searched for on Amazon suddenly show up in ads on Facebook. Maybe you start seeing ads on YouTube for a resort you were researching for an upcoming vacation. The truth is, you are being watched. In fact, marketers have used cookies to track the actions of internet users for years—but that may soon change. Google announced they are ending the use of third-party cookies . As a result, most businesses will have to rely on first-party data for things like ad targeting. What does that mean for your marketing strategy? It might not be as bad as you think. Here’s what you need to know about first-party data and how to use it to create targeted paid ads. (Spoiler alert: It might actually be better for your PPC strategy in the long run!) What Is First-Party …

Mark Zuckerberg, CEO of Facebook, reported that new Instagram features include linking brands with influencers and creators who are aligned with their target audience.

Facebook Inc (NASDAQ:FB) stock jumped 7% out of the gate this morning following an exceptionally strong first-quarter earnings report. The social networking giant reported $3.30 per share in earnings on $26.17 billion in revenue, while analysts had been expecting $2.37 per share in earnings on $23.67 billion in revenue. Q1 2021 hedge fund letters, conferences […]

Do you use retargeting on Facebook and Instagram? Wondering how to leverage ad retargeting in light of recent privacy changes? In this article, you’ll discover creative ideas for retargeting audiences on Facebook and Instagram. Why Facebook Retargeting Still Matters Despite Recent Privacy Changes Despite recent privacy changes with Apple and Google, there are still ways […] The post Facebook Retargeting Strategy: Creative Applications appeared first on Social Media Examiner | Social Media Marketing .

While working for Facebook, Michael Sharon was drinking five or six cups of coffee per day. That level of stress led him to finding a healthier option.

Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and digital keeps everything running. But for how long? Let me explain. I was struck by a comment from Adobe CEO Shantanu Narayen to the effect that digital capabilities kept the economy running over the last year. There may be an element of hyperbole there, but it seems essentially true. I’ll go further. Digital kept everything running, not only in our work lives but in every other sphere, from shopping to entertainment. It even kept human relationships running, beyond the immediate circle of the household. The first two stories below raise the question of whether everything — everything — will revolve around digital in …

Which of these household names have the biggest following on Facebook, Instagram and Twitter?

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. There’s nothing wrong with that approach. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. However, for all their benefits, these ads can sometimes lack something. Has anyone guessed what I’m talking about? It’s the human touch. By humanizing your PPC ads, you can stand apart from your competitors. Before I go on, what do I mean by humanizing your PPC ads? It means creating ads that provoke a response or an emotion. It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. Aside from those I’ve already listed, there are a few other …

From high fashion to a terrible sense of fashion, wherever we fall on the spectrum, fashion marketing comes our way online, on television, catalogs, billboards, window shopping, and more. We are bombarded with messages of what we should be wearing, and why. If you’re on the marketing or sales side of fashion, how do you leverage your message to reach the right buying audience? In this guide, let’s learn what fashion marketing truly is and how to form your own strategy if you work in the fashion field. What Is Fashion Marketing? Because we interact so often with fashion marketing from a consumer perspective, we may think we have a clear picture of what all goes into it. We may have some idea of what fashion marketing is, but maybe we don’t understand all the logistics behind it. Fashion marketing is about advertising and promoting fashion to the right market …

Amazon continues its quest to take a larger piece of the US digital marketing pie away from Google and Facebook. Recent data from eMarketer shows that Amazon accounted for 10.3% of US digital ad revenues last year, reaching $15.7 billion. Estimates provided by eMarketer at the end of 2019 forecast Amazon to account for nearly… Read More » The post Amazon Tops 10% of US Ad Revenues appeared first on Marketing Charts .

Wondering how to generate qualified leads with Facebook ads? Looking for a system that works? In this article, you’ll learn how to develop a custom strategy that’s unique to your business. Find out why you shouldn’t follow a cookie-cutter template and how to approach and nurture your audience so they become buyers. To learn how […] The post Facebook Ads Lead Generation Strategy: Developing a System That Works appeared first on Social Media Examiner | Social Media Marketing .

The country has since faced an outcry over its censorship of free speech.