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Every now and then Google and YouTube provide us with a little insight into what they’re thinking. This small glimmer of hope shows us that we, too, can have success on the platform with the right steps. The YouTube Measurement Program is one of these little glimmers. YTMP provides a clear list of all the approved partners that YouTube recommends we use in conjunction with the video platform. Software for metrics, data management, influencer marketing , security, and video insights are all present on the list. In this article, we’ll cover what YTMP is and see if it’s worth a deeper look. What Is the YouTube Measurement Program (YTMP)? As marketers, we spend a lot of money on measurement tools, software, advertising, and analysis; but how can you be sure the tools you use provide the most up-to-date and accurate data? Unfortunately, you can’t. When you spend time and money …

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. WordPress popup plugins are one of the best ways to maximize your site’s effectiveness. Easy to use and implement, popups help to enhance your messaging and convert leads. You can use them in many ways, including to upsell products, drive newsletter signups, and more. A WordPress popup plugin can help to increase your return on the investment you’ve made in your website, your branding, and your products or services. I’ll show you the best WordPress popup plugins that you should consider, as well as my methodology for choosing which is right for your needs. #1 – Ninja Popups — The Best For Customization Ninja Popups was released in 2012 and has been regularly updated with features and capabilities, including new popup templates and integrations with the most popular current …

Just like your favorite iOS apps , software-specific apps can greatly improve our day-to-day work experiences. Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day . What’s more, their diverse and ever-growing selection of Slack apps is only improving their service. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Below, we’ll cover the 25 best Slack apps on the market and explore how they can improve your marketing processes. Add-On Slack Apps for Metrics Marketing is all about metrics . If you want to prove your worth to your customers and find ways to become more efficient, you need clear analytics to guide you. If you want to access your marketing data directly in Slack, you can use metric tracking apps. For example, if you want to track your read and click-through …

My colleagues recently shared the results of a marketing campaign they conducted using Facebook Messenger bots, which are basically the Facebook version of email marketing. The metrics shocked me: 88% open rate and 56% click-through rate! Although I’ve had some great email marketing campaigns, it’s hard to top that result. Why Should You Use Facebook Messenger Bots? Facebook Messenger bots are a growing part of the marketing scene. It’s an exciting time to dive in and learn all about them. Being an early adopter of Facebook Messenger bots in your industry will also give you a huge advantage as a marketer. You may have heard of a concept called first-mover’s advantage or FMA. The idea is this: if you’re the first one using a specific tactic or employing a particular tactic, you win. The early adopters of SEO were able to dominate the SERPs and gain massive organic search traffic. …

Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, Have you registered for MarTech yet? Before we get into that, first allow me to introduce myself. I’m Kathy Bushman, Director, Events Content at Third Door Media. That means I work closely with our editorial team to craft the educational programs and seek out skilled and diverse speakers for the MarTech series of events. You’ll see me in this newsletter a couple of times a month writing about different topics relating to events. I’ve been programming educational business events and working with speakers for a number of years. I find the most rewarding part is when someone says that something they learned at the …

Brand posts on Instagram had an average engagement rate in 2020 that was more than 4x higher than Facebook’s. This is according to recent findings from Socialinsider, which also analyzed social media engagement benchmarks across industries. Based on data from more than 22 million posts from upwards of 56K business pages on Instagram, Facebook and… Read More » The post Post Engagement Rates Remain Far Higher on Instagram Than Facebook or Twitter appeared first on Marketing Charts .

The U.S. government forced wireless companies to let you take your phone number with you when you switched carriers. A similar move may be called for again. Reining in the power of big tech companies, including major social networks, is an idea with growing bipartisan support in Washington. Much of the debate so far has revolved around the idea of breaking up companies such as Facebook to limit their reach and influence. But such “structural remedies” require a difficult and costly court battle, and history shows that they can take a decade or more to play out. Read Full Story

Traditional, physical retailers are great at customer service. They can focus on the specific needs of a handful of shoppers at a time, answering their questions and providing bespoke recommendations until browsers are ready to buy. On the other hand, e-commerce stores have a much broader reach than their brick-and-mortar peers. There’s basically no limit to the number of people they can serve at once, and those people can be anywhere in the world as long as they have an internet connection. Livestream shopping effectively combines the two, putting digital retailers in front of a vast online audience while still allowing them to respond to customers on a one-on-one level. It’s highly effective: Livestream shopping generated $60 billion in global sales in 2019. Yet just $1 billion of that came from the United States, with China dominating the market. Almost one in three Chinese internet users has bought products via …

A number of factors indicate that the tech giant may be losing its luster.

Becoming a third-party seller isn’t the only way to make money on Amazon. What if I told you there’s a way to get rid of the bulk of your seller admin and focus solely on helping a single customer who will sell your products for you? Well, that’s what you can expect from Amazon’s Vendor Central. We’ll take a deep dive into the platform and discuss: What is Vendor Central, and how to get an invite. The main differences between Seller Central and Vendor Central. The benefits and disadvantages of becoming a vendor. How to measure your success on the platform and more. Let’s get started! What Is Amazon Vendor Central? Vendor Central is an invite-only platform where you can sell directly to Amazon as a supplier. It’s similar to Seller Central, where vendors can manage their purchase orders and product data from one central hub. If you get an …

What’s in a review? A lot, it turns out. Reviews aren’t just about finding out what consumers think you’re doing right or where you can improve. They’re a highly useful marketing tool for drawing traffic, generating leads, and making conversions. Let me show you why you should be scoping out reviews for your business . Why It’s Important for Your Business to Get Reviewed With over 31 million small businesses in the US, consumers have a massive amount of choices. For businesses, this means it’s crucial to find ways to set your brand apart from competitors. Reviews can help in three primary ways. 1. Purchasing Decisions Reviews directly affect purchasing decisions: Around 95 percent of consumers check out online reviews before buying anything. It’s not just your average consumer who cares about reviews, though. Over 41 percent of businesses use review websites before purchasing software—so reviews matter for B2B work, …

Explore how businesses are using Facebook tools to connect customers with their great ideas and stories from entrepreneurs that show how you can easily go online and grow your business.

Twitter is following Facebook’s lead with a crackdown on vaccine misinformation. Twitter is taking another step to curb misinformation on its platform. Read Full Story

Grow your social media presence with this intuitive automation tool.

Wondering how iOS 14 and other pixel-blockers will impact your Facebook marketing? Did you know that the Facebook Conversions API can help? In this article, you’ll discover how to set up the Facebook Conversions API so you can measure your Facebook and Instagram marketing activities. What Is the Facebook Conversions API? You may have noticed […] The post Facebook Conversions API: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing .

30-second summary: Social media ad automation company Smartly.io, polled 300 leaders from global retail organizations to see how their social media advertising process changed in 2020 versus 2019 The poll revealed that 74% of respondents allocated at least a third of their marketing budget in 2020 to social media ads, with most planning to increase social ad spend in 2021 Respondents planned to increase their social ad spend in 2021, with the lion’s share of budget going to Facebook, followed by Twitter and Instagram Smartly.io published the poll results in a report that contains key suggestions for planning a retail social media marketing strategy in 2021 You can download the full 2021 social advertising trends report from ClickZ. A poll of 300 leaders from retail organizations around the world, conducted by Smartly.io and the eTail conference series, revealed that 74% of respondents had allocated at least one third of their …

The country sets a precedent for others to follow suit, forcing tech giants to pay media companies for using their content on the Google News Showcase and Facebook News.

Facebook carousel ads offer marketers and entrepreneurs a compelling way to introduce their products and services to customers. Since it can include different images or videos, it seems to be a distinct yet effective marketing strategy. Now, how can you leverage Facebook carousel ads for your own social media strategy? Let’s start with the basics of carousel ads. What is a Facebook Carousel Ad? The Facebook carousel ad format consists of up to ten images or videos. Each carousel card has a URL that users can click to view a specific product page or landing page. Here’s an example of a Facebook carousel ad for bee earrings : Viewers can swipe left or right to view the clickable cards on mobile, while desktop users click the left or right arrow buttons. We bet you’ve seen a bunch of these ads while scrolling down your feed. Benefits of Facebook Carousel Ads …

Rather than fixating on certain metrics, look at your team’s approaches to communication and complex thinking processes. As coronavirus was unleashed across the world in early 2020, Facebook did something unprecedented: It gave its employees a break. For the first half of the year, the tech giant granted each of its 45,000 full-time staffers an “exceeds expectations” performance review rating, ensuring they all got $1,000 bonuses . Google, for its part, skipped its midyear reviews altogether, and in the fall, promoted twice as many people as it usually does. Read Full Story

Australia’s News Media and Digital Platforms Bargaining Code has officially passed through the Senate a day after the Government confirmed last-minute amendments made as part of the Morrison Government’s negotiations with Facebook over the past week.