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In an increasingly digital world, direct mail seems old and boring. You wouldn’t drive a horse-drawn carriage to work or use a pager to contact your friends, would you? Of course not. Direct mail feels outdated. But direct mail is still a great way to reach your audience, grab their attention, and connect with them on a personal level . In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Even better, the prospect response rate increased by 190% compared to 2015. Many marketers are in shock. But the data is undeniable. Direct mail is still effective, and using it is a game-changer for any serious marketer. Here are 13 reasons why direct mail still isn’t dead. 1. Direct Mail has a High ROI Would it surprise you if I said that direct mail gives you more bang for your buck than …

Want career lessons from successful company founders such as Dave Thomas of Wendy's, Mark Zuckerberg of Facebook, Elon Musk of Tesla, and more? Read the full article at MarketingProfs

Logic School will offer workers 12 weeks of education on how to build on the growing movement of activism inside tech companies. From the Google walkout protesting the company’s sexual harassment issues to the letter from Facebook employees of color detailing the micro (and macro) aggressions they say they’ve experienced at the company, tech workers have been trying to demand better from their employers. Some Amazon workers demanded that Jeff Bezos stop providing its Rekognition technology to law enforcement departments; others have asked the company to strengthen its climate policies. Now that these techniques have been proven to work, how else can tech workers organize to change their industry? As part of a new online school, tech workers will explore how else to organize creative protests. Read Full Story

Tara McGowan, the CEO of political operation Acronym, spent about $100 million on digital ads in key swing states. Here’s her plan to counter right-wing media for good. Tara McGowan should be celebrating. Read Full Story

All the latest martech and adtech news this week from Salesforce, ServiceNow, Facebook, Frontify, Seismic, Verint, ShareThis and Gainsight

By subscribing to Shopify’s e-commerce platform, Shopify customers can harness the platform’s shopping cart solution to sell, ship, and manage products. Founded in 2004, the e-commerce platform now reports an annual gross merchandise volume exceeding $61 billion and has over 500,00 merchants . While this number is massive, it also may be slightly daunting if you’re one in a half a million. If you’re trying to make your service stand out among those other 500,000 merchants, Shopify offers thousands of apps that can help you optimize your commerce content. These Shopify apps range from email capture to photo optimization and everything in between. If you’re looking to boost your success rate on the platform, there are many free ways to drive e-commerce traffic , but Shopify apps are definitely the first place you should look. What Are Shopify Apps? The Shopify App Store offers vendors thousands of apps. These Shopify …

Want more quality leads from Facebook? Are your Facebook lead forms set up properly? In this article, you’ll learn what type of Facebook lead form will yield the highest-quality leads, which pre-fill questions to include, and how to add custom questions that will pre-qualify your leads. You’ll also discover the most important aspect of lead […] The post Facebook Lead Form Ads: How to Optimize for Results appeared first on Social Media Examiner | Social Media Marketing .

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In the world of digital marketing , content is king. And keywords hold the keys to that kingdom. They unlock connections to your target market—people who are looking for what you’re trying to sell. When you’re setting up paid social media campaigns , keywords can help you make those critical connections and ensure your campaign’s success. Knowing which keywords to use throughout the copy of your campaign can be a pain. If you’re not sure which ones are right, you might miss the mark and, by extension, your audience. Popular hashtags can be the source of inspiration that gets your paid social media campaigns off the ground. The Importance of Hashtags in Paid Social Media Campaigns Why are the top hashtags important for inspiration and keyword ideas? Because they can provide a lot of information if you know how to look for it. Here are the questions you should ask …

More than three-quarters of social media ad spend in Q3 2020 was allotted to main-feed formats according to Socialbakers’ social media trends report [download page] for the last quarter. Here’s a look at some key trends in the study relating to Facebook and Instagram post types. In a quarter that saw total ad spend grow… Read More » The post Live Video Gets Highest Post Engagement Rate on Facebook in Q3; News Feed Still Tops for Ad CTR appeared first on Marketing Charts .

Are you missing out on a huge section of your target audience? If you’re not using live streaming to engage with your followers, then you might be. The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Here’s how you can leverage live streaming to create crazy levels of engagement with your audience. What Is Live Streaming? Live streaming is a powerful way to connect with your target audience and personalize your message in a way that’s unique compared to other marketing mediums. It’s a simple process to send a live feed over the internet to your audience, but it can have big results. By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. The growth of live streaming has been exponential, …

We analyzed 306M keywords to understand the types of queries that people use in Google search. Specifically, we looked at keyword distribution, query length, keyword difficulty, CPC, SERP features, and more. Using data from DataForSEO and Ahrefs , we uncovered some very interesting findings. Now it’s time to share what we found. Here is a Summary of Our Key Findings: 1. 91.8% of all search queries are long tail keywords. However, long tails are responsible for a relatively small percentage of total search volume (3.3%). 2. Search demand is concentrated in a small percentage of high volume terms. In fact, the top 500 most popular search terms make up 8.4% of all search volume. And the top 2000 keywords are responsible for 12.2% of all searches conducted in Google. 3. The average keyword gets 989 searches per month. However, the median search volume for a keyword is only 10 searches …

Studying how people use video search to find the content they want is an essential but often neglected area of marketing. When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. When you understand your audience’s search intent and properly optimize your videos, you unlock new means of generating leads for your business. In this guide, we break down video search engines and how you can use them to increase your traffic. What Is Video Search? The first thing we need to think about is why people search for videos in the first place. What makes someone look for a specific video? Why are they searching for that video? What are they looking to accomplish? All of these questions are important to answer, and we’ll address them, one by one. According to Google, people look for videos for three different reasons. …

Libra would be a stablecoin and would be released in the month of January. Its value would be backed by the US dollar.

Every minute, Facebook users upload 147,000 photos, and Instagram users post over 347,000 stories . That’s a tremendous amount of content entering the digital space every day—which may be a problem for digital marketers. In a world where everyone seems to be creating content, it’s simply not enough to develop everyday content anymore. You need to produce visually appealing, unique content at a high volume, all without overextending your marketing budget. Let me introduce you to generative media and all its possibilities. What is Generative Media? Generative media is computer-generated art or “photographs” as shown below. In other words, it’s not an artist drawing the pictures or creating the design. It’s all made by artificial intelligence (AI). Here’s how it works: The artist “instructs” the machine to create content within specific parameters or algorithms. Following these algorithms, the machine generates images. The artist can change the parameters for creating content …

30-second summary: This article will look into the benefits of Augmented Reality (AR) content experiences, specifically in the retail sector: It will define and explain the value of WebAR versus app-based AR experiences – both for the consumer and brands Dive deeper into holographic WebAR, with examples Educate on how to unearth the value of WebAR for your business and how to go about putting an AR strategy in place Finally, it will touch on the future of this new content medium for marketers and advertisers. Competition for consumer attention is fiercer than ever. Experts suggest that the average consumer is fielding 4,000 to 10,000 ads per day . In today’s attention economy, brands are spending millions of dollars on marketing and ad communications strategies to stand out amongst the sea of digital content that floods consumer’s devices. But the harsh reality is that still so many brands go unnoticed. …

It seems like every week there’s a new article about how people don’t use Facebook anymore. You may hear that it’s only for “old people,” that it’s not relevant, that brands are abandoning it . Thing is, that’s just not supported by the user data. In reality, Facebook has barely seen a slowdown in audience growth at any point in the last 12 years. It’s been super consistent: With approximately 2.5 billion monthly active users , Facebook is comfortably bigger than Twitter, Snapchat, Reddit, and Instagram combined. So what does this tell us? Simply put, if you’re a brand, you can’t afford to ignore Facebook. It might not be your audience’s favorite social platform, but they’ll almost certainly be on there, which means you need to be, too. You should be using it to promote your products, advertise your brand , and generally represent your company. The starting point for …

Facebook's digital currency could arrive in January 2021, but in a more limited presentation than expected, according to information from the Financial Times.

Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? Me neither. That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach. But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. What Qualifies as a Luxury Brand? Gucci, Rolex, Ferrari. For the most part, you know luxury brands when you hear them. But what does it take for a brand to qualify as a luxury? In my opinion, it’s down to the three Es: Expensive, Excellent, and Exclusive. Luxury products are synonymous with high price tags. This is the most common indicator of luxury, but it is also the …

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing. What is Hyperlocal Marketing? As the name suggests, hyperlocal marketing is a marketing strategy that focuses on reaching customers in your vicinity. It is targeted to motivated people who are ready to buy your products. The main goal of hyperlocal marketing is to increase foot traffic to your business. This is achieved by strategically placing the right ads in front of the right people at the right time. It could also serve the purpose of raising brand awareness in your specific locale. Several factors are considered, with the main one being your prospect’s location. Hence the name hyperlocal marketing. Advantages of Hyperlocal Marketing Many businesses are adopting …