eCommerce Marketing News

Curated eCommerce Marketing News From The Top Blogs Around The World

9 Steps to Creating a Landing Page That Reads Your Prospects’ Minds

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So you’ve decided to create a landing page to promote your new product or service. But how do you know if your landing page will convince your readers to convert ? There are a number of things you can do to ensure your readers are enticed by your landing page and want to know more information. In this post, we’re going to figure out exactly what you need to do to produce a mind-reading landing page. But first, let’s start with the basics. What is a landing page? Before you create a landing page, you need to understand exactly what it is. A landing page is a dedicated web page, often called a squeeze or splash page. The objective is to collect your visitor’s data through a lead capture form. You might use a landing page to give away a free e-book, webinar, or course in exchange for your audience …

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Unilever partners with Alibaba Cloud for marketing intelligence

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Unilever has partnered with Alibaba Cloud, the IaaS outfit behind the Chinese ecommerce giant Alibaba Group, to power its digital marketing initiatives. The multinational consumer goods company will be able to optimise its omni-channel, online and offline demand generation activities using Alibaba Cloud’s artificial intelligence (AI) and cloud-based technologies.

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Five changes in social advertising for brands during COVID-19

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30-second summary: The increased use of social platforms from users during lockdown led to a decrease in the advertising cost. Many industries benefited from this sudden change making the most of the reduced competition and the cost-effective ad results. According to Smartly.io’s survey, users are more open to engaging with advertising on social media, especially in countries that experienced stricter lockdowns. The best way to create effective ads is to find a balance between consumer needs and advertising best practices. According to Smartly.io’s report, one-third of consumers want brands to share relevant messaging that is useful during and post the pandemic. More consumers expect from brands to continue their advertising compared to the ones who wish they’d stop for the time being. Not everything is negative for brands right now. Despite the uncertainty, it’s encouraging to see that consumers are now making more purchases through social media compared to the …

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SEMrush Review: Details, Features & Pricing

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Here is my complete review of SEMrush . In this post you’ll see: What SEMrush does well What SEMrush doesn’t do well My opinion of SEMrush’s SEO and PPC features Whether SEMrush is worth the monthly fee A whole lot more Let’s get started. Domain Analytics This is a big picture overview of a site’s overall SEO and PPC marketing efforts. And if you want to dig deeper, you can get details on a site’s organic traffic, backlinks , PPC campaigns, engagement metrics (like bounce rate ), the site’s main competitors in Google search, and more. This report is helpful if you want to quickly see how much traffic a site gets from SEO or Google Ads . But the real value here comes from each of the detailed subreports. So let’s break down a few of these right now. Organic Research This feature is simple. Yet super powerful if …

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Welcome to Ecommerce Unlocked: Your Free Ecommerce Marketing Course

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E-commerce is booming. There are currently 24 million e-commerce sites and counting. And with only 12% of sales taking place online , you can expect there to be massive growth in the years to come. So if you want to create an online business, one of the best ones to create is an e-commerce store. But how do you market it? How do you grow your traffic? And, most importantly, how do you get sales? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Introducing E-Commerce Unlocked Over the next 4 weeks, I am going to teach you how to market an e-commerce website. From SEO to paid ads to even CRO… I am going to cover all aspects of e-commerce marketing. And of course, all for …

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How amika uses an AI platform to drive online sales and build trust

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30-second summary: amika is a Brooklyn-based hair care company that had a very popular live chat platform, but the brand didn’t have the human resources to reply instantly and offer a personalized hair care consultation to each visitor. amika wanted a chatbot solution that could provide customers with immediate and accurate product recommendations, all while fostering an intimate connection between the brand and its customers. So Automat created ace (for a conversational experience on amika’s website), the ultimate AI hair advisor, which spoke in amika’s brand voice and knew its product line and applications inside and out. Within just a few months, amika was reporting KPIs of 3x conversion, 4x average revenue per customer, and 90% satisfaction. The partnership came in at a crucial moment for amika. After COVID-19 hit, their traditional distribution channel went down and they had to prioritize DTC ecommerce. Automat directly generated 30% of additional online …

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Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SEO strategy

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30-second summary: COVID-19 and world recession eclipse the UK consumer sentiment as McKinsey & Company track a 46% growth in pessimism about their economic recovery The five most positive shifts and how they are here to stay Majority of marketing professionals believed that BAU will return in a year 2020 is the year for perfect vision in terms of CXO (customer experience optimization) How many SEO tools do marketers use? Feed your curiosity and discover more on local SEO and strategies. The COVID-19 waves have brought upon a unique fashion of ebb and flow in the marketing sea. Our key insights continue to reflect the new developments in the face of marketing as 2020 progresses. Pessimism continues to eclipse UK consumers Consumer behavior is a mosaic that has continued to shape up a new abstract in recent months. McKinsey & Company have continually been observing consumer thoughts and trends and …

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These tools will be the secret to fueling our economy’s recovery

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No- and low-code technology enables entrepreneurs to start businesses of one without needing to write a single line of code. When faced with financial uncertainty, taking control of your own income is an empowering, human instinct. During and after the financial crisis of 2008, many newly unemployed turned to the company I founded, TaskRabbit, to fill in income gaps, replenish savings, or gain flexible income while starting up a different type of business. Others turned side hustles into careers with the help of Shopify and Etsy. Still more plugged into the burgeoning array of on-demand companies to monetize their cars and homes. Many eventually found their way back into traditional employee roles, and some decided to continue on as solopreneurs. Read Full Story

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Preparing E-Commerce for the Post-COVID Bounce Back

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Posted by MrLukeCarthy COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a number of ways. If you feel like Shopify has been dropping huge, disruptive news bombs practically each week now, you’re right! And who’d have guessed that in the UK, the exclusively online supermarket, Ocado, is now worth more than brick-and-mortar grocers Morrisons, Sainsbury's, and Marks and Spencer combined. The speed of transformation in e-commerce since the COVID-19 outbreak (an already fast-paced industry) has been savage. Supply chains are under strain for many brands selling online (especially where demand is high and supplies are low). How do you best manage expectations and maximize every opportunity to sell to your target audience? With your consumers now relying on the world of online shopping more than ever, …

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Preparing E-Commerce for the Post-COVID Bounce Back

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Posted by MrLukeCarthy COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a number of ways. If you feel like Shopify has been dropping huge, disruptive news bombs practically each week now, you’re right! And who’d have guessed that in the UK, the exclusively online supermarket, Ocado, is now worth more than brick-and-mortar grocers Morrisons, Sainsbury's, and Marks and Spencer combined. The speed of transformation in e-commerce since the COVID-19 outbreak (an already fast-paced industry) has been savage. Supply chains are under strain for many brands selling online (especially where demand is high and supplies are low). How do you best manage expectations and maximize every opportunity to sell to your target audience? With your consumers now relying on the world of online shopping more than ever, …

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Key Insights: Marketers reveal their confidence, fears, and marketing technology inclinations

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30-second summary: Marketing technology spend has risen from the March slump towards the early phase of June A seven-day rolling of the statistics showed that 41% are increasing their marketing technology spend budgets Our benchmark survey revealed that 62% of marketers are confident about achieving their goals Search & Social Advertising, Ecommerce marketing, SEO, and Mobile & Web Analytics stand strong as marketers’ favorite technologies across April, May, and early June The chariot is only as fast as the slowest horse, so how will marketers achieve their goals? The world has moved from lockdown to an unlock phase into the new normal, and as that happens here’s a quick look at the progressions of the marketing mix. Current marketing technology stacks haven’t won confidence The chariot is only as fast as the slowest horse, so how will marketers achieve their goals? Our benchmark survey revealed that 62% of marketers are …

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J.C. Penney store closures: A list of all 154 stores closing

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Online shopping and COVID-19 are to blame. Last month it was reported that J.C. Penney would be closing up to 200 of its 850 stores as part of its bankruptcy and restructuring plans. The reason for the 118-year-old department store closures is reportedly due to a fall in foot traffic and sales for a variety of reasons, including a move to people shopping online and the economic fallout of COVID-19. Read Full Story

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Three A/B testing tactics to improve your conversion rate

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30-second summary: A/B testing for conversions can help ecommerce businesses test hypotheses as fast as possible. It is a safe way to use your budget in the best performing tactics that will lead to success. Mobile optimization can impact your success across all stages of the funnel. From new visitors who want to browse through your products through their phone to returning customers who want to purchase their favorite items as fast as possible. Every page on your website can be an opportunity to up-sell. The bundle offer shouldn’t be compulsory but it should still show up as an appealing option. Instead of leaving customers to wander on the page with the danger of exiting, you can help them stay engaged. It should be easy for them to look at the top-selling products to help them sort out their options. It’s more important than ever to optimize your website to …

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Crisis Adaptation - Whiteboard Friday

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Posted by BritneyMuller Businesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it's never been more vital to ensure your online presence is easily found and your business updates clearly communicated. In this special edition of Whiteboard Friday, Britney Muller outlines a checklist that businesses can use to meet the changing needs of consumers and improve visibility for local searches. Bonus — We've adapted these tips into a free checklist you can download and share: Get the checklist Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over crisis adaptation, and I first have to give a huge shout-out to Miriam Ellis , who really helped me …

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Key insights: Our pulse survey uncovers key marketing technology trends

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30-second summary: 35% of marketers said their marketing budgets were decreasing, the slump, however, shows signs of recovery in the past week On the contrary, 36% increasing spend on marketing technology while 40% of marketers chose to maintain the same budgets for martech spending ‘Content and experience’ and ‘data’ are the top two technologies marketing leaders are keen on purchasing The least preferred technologies were ‘Social and relationships’ and ‘Management’ We’ve been tracking six core marketing trends since May 1st to identify industry dynamics and project marketing leaders’ thoughts about their budgets, marketing technology spend preferences and more. There have been some remarkable shifts since the first report was released. Read on to derive some exciting insights. Marketing budgets overall see a recovering uptick As the global recession continues to surge, the figures mentioned below reinstate the downward movement trend for marketing budgets. However, if you observe the graph shared …

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