eCommerce Marketing News

Curated eCommerce Marketing News From The Top Blogs Around The World

Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

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30-second summary: 2020 was about survival while 2021 is about survival paired with opportunities to expand The ‘Cancel culture’ is real and a lot of brands need to focus on their digital customer experiences, trust, and being socially responsible 75 percent of younger consumers believe that businesses should take greater responsibility and do more to create a better and fairer world for everyone Gen Z is proving to be an increasingly powerful demographic that your brand needs to tap into We condense various insights and help you decode the minds of Gen Z with personal comments from them and industry leaders 2021 has brought a tangible shift in values and needs amongst Gen Z consumers giving rise to the ‘cancel culture’ that poses a threat for brands. Gen Z, the consumers aged 18 to 24 are a group succeeding the Millennials and preceding Generation Alpha. Digital experience and values are …

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5 Coding Bootcamps to Help You Snag a Job In Digital Marketing

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When you think of coding, your next thought probably isn’t digital marketing. It’s more likely to be UX design or software development. Coding skills can be instrumental in digital marketing, and coding bootcamps can help set you up for a successful career. What Are Coding Bootcamps? Coding bootcamps are designed to give students the programming skills employers look for. Generally, between 12 and 40 weeks long, these courses aim to get students into the tech field without spending years in undergraduate school. With the internet and software playing such an essential part in our lives, more and more skilled programmers are needed to develop and maintain the tools we need to thrive. For the past several years, many employers have said they’ve seen skills gaps in recent graduates—that is, students are often graduating with skills that are a bit out of date. Coding bootcamps have moved to fill that gap, …

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How to Become a Shopify Partner

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As one of the largest e-commerce platforms on the internet, Shopify offers budding (and established) entrepreneurs a platform to sell their wares and increase their reach. In fact, Shopify dominates nearly 20 percent of the e-commerce market share. That’s not all. With millions of active buyers on the platform, there is plenty of opportunity for brands to grow their revenue. In addition to a massive audience, Shopify offers users a simple, streamlined experience that allows store set up in record time. When you join the Shopify platform, you have immediate access to functionality that allows you to: build a website create a domain multiple payment options order receiving and processing In short, Shopify equips sellers with the tools they need to get their store off the ground. Shopify benefits don’t only apply to online vendors—through their unique partnership program, individuals can align with Shopify to grow their business and increase …

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What Should You Look For When Choosing a Shopify Theme

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A recent study found that 70 percent of Americans are shopping online more than ever. E-commerce is booming, and there’s never been a better time to start an online store. One of the best platforms to launch your e-commerce store is Shopify. Why do so many people love Shopify? In part due to its: affordability ease of use scalability security One stand-out reason many e-commerce store owners love Shopify is the flexibility it offers through Shopify themes. With thousands of paid and free themes available, you can create a unique e-commerce store that offers your customers a positive user experience (UX). That could be why over a million businesses use Shopify to build their e-commerce stores. What Are Shopify Themes? Shopify themes are a template that determines the way your website looks and feels to customers who visit your store. Different themes offer different styles and layouts. Also, each theme …

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Which Consumer Buying Changes Are Likely to Stick?

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The vast majority (78%) of consumers have come to prefer online shopping for specific items over the course of the past 6 months, according to a Cheetah Digital report [download page] on the digital consumer trends that are set to outlast the pandemic. Among the more than 5,000 consumers surveyed, several buying behavior changes over… Read More » The post Which Consumer Buying Changes Are Likely to Stick? appeared first on Marketing Charts .

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How to Create The Perfect Call-to-Action

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Sign up. Buy now. Learn more. None of these common call-to-action triggers will probably get you the desired result, because your target audience is more knowledgeable than ever before. If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with you in mind. One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency . Not all call to action messages are created equal. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. And, even worse, some aren’t using them at all. According to Small Biz Trends, 70% of small business B2B sites lack a call-to-action. Stop giving flimsy excuses for your lack of an effective call-to-action. Now’s the time to …

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How to Run an Omnichannel E-Commerce Marketing Campaign

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Think back to the last time you made a big online purchase. If you’re like most consumers, there’s a good chance you interacted with the brand multiple times on different channels using different devices before you paid. The customer journey isn’t straightforward anymore (if it ever was). It’s a meandering path where customers visit brands on different platforms before converting. To successfully target and convert consumers across every channel and platform, you need a unified marketing strategy. That’s the crux of an omnichannel e-commerce marketing campaign. This article walks you through precisely what omnichannel e-commerce looks like, why it is crucial for e-commerce brands, and how you can create your own killer omnichannel e-commerce marketing campaign. What Is Omnichannel E-commerce? Omnichannel e-commerce is a marketing approach that creates a unified customer experience across multiple platforms. Specifically, omnichannel retailers deliver the same experience across every channel and create a seamless experience …

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What are Influencers: Types, Examples & How Much They Make

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Although the concept only appeared a few years ago, everyone today knows what an “influencer” is. They are experts within a specific community who endorse or review products, software, or even thoughts within their field of expertise. Others in the community look to them when making their own purchasing choices. Influencers yield a lot of power. If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following. Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product. Let’s explore how you can create this type of campaign. Part 1: What Is an Influencer? Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more …

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How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand

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The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay. BOPUS lets retailers leverage omnichannel experiences to boost online and in-store profits when done well. However, it requires synergy between online commerce channels and physical retail to succeed. What are the advantages of the buy online, pick up in-store strategy, and how can retailers deliver? Here are some tips to consider. What Is Buy Online, Pick Up In-Store (BOPUS)? BOPUS stands for Buy Online, Pick Up In-Store. It is sometimes also shortened to BOPIS. True to its name, it gives shoppers the option to order items online and pick them up in-store. Here’s how the process works: Customers place the order: Shoppers purchase goods online through the retailer’s mobile app or website. On the checkout landing page, customers can choose the date, time, and pickup location. Retailer …

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How to Optimize Your Business’ Contribution Margin Ratio

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Education is the key to success in business but I’m not just talking about your college or university; I’m talking about self-education. Understanding the finances behind your business can help you increase your profits, cut back on expenses, and operate more smoothly. Contribution margin ratio is one of these financial terms that sounds more complicated than it is. In this article, we’ll cover how to calculate it, what it means, and how to improve it. What Is the Contribution Margin Ratio? A contribution margin ratio is the difference between sales and variable costs within a company. For example, if an ecommerce store sells t-shirts for $20 and the variable cost of producing the t-shirt is $10, then the contribution margin ratio per unit is $10. To learn how to get the contribution margin ratio, you subtract the variable costs of producing a product or service from the overall sale price …

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How Humanscale pivoted from in-office to the WFH furniture market

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30-second summary: Humanscale is an award-winning provider of ergonomic office furniture that, pre-pandemic, was primarily focused on selling to companies in the B2B space The pandemic abruptly halted sales of the corporate office furniture while forcing Humanscale’s staff to work remotely on short notice Leena Utsch, Humanscale’s CMO, worked with her team to create a brand-new work from home (WFH) campaign within two weeks She faced the challenge of educating the sales team about the new offering, updating all creative and marketing materials, and alerting customers and prospects of the new offering, all within a short time frame Humanscale used its existing digital asset management (DAM) platform to update, manage, and distribute information about the new WFH offering within two weeks They successfully grew this new category by 300 percent and expanded their retail direct-to-consumer business in the process Humanscale’s One World Task Chair For a company like Humanscale , …

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How to Launch a Subscription Box For Your Company

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HelloFresh, Fabletics, Dollar Shave Club. What do these wildly different companies all have in common? They offer some of the best-known subscription boxes around, reflecting an increasingly popular (and potentially lucrative) business model. The premise is simple. For a monthly fee, consumers receive a box filled with goodies ranging from sample-size toiletries to leisurewear. If you do it right, you could benefit from a loyal customer base, regular billing, predictable financials, and enhanced brand profile. Why Should You Launch a Subscription Box? According to MarketsandMarkets , the subscription and recurring billing market will grow to around $7.8 billion by 2025. But that’s not the only reason it could be worth giving subscription boxes a try. Recurring Business Revenue Subscription boxes mean you’re likely to build a consistent consumer base. According to Paysafe , 69 percent of Americans have multiple subscriptions, and 36 percent of those consumers believe they’ll invest in …

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