eCommerce Marketing News

Curated eCommerce Marketing News From The Top Blogs Around The World

Best WordPress Popup Plugins

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. WordPress popup plugins are one of the best ways to maximize your site’s effectiveness. Easy to use and implement, popups help to enhance your messaging and convert leads. You can use them in many ways, including to upsell products, drive newsletter signups, and more. A WordPress popup plugin can help to increase your return on the investment you’ve made in your website, your branding, and your products or services. I’ll show you the best WordPress popup plugins that you should consider, as well as my methodology for choosing which is right for your needs. #1 – Ninja Popups — The Best For Customization Ninja Popups was released in 2012 and has been regularly updated with features and capabilities, including new popup templates and integrations with the most popular current …

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25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective

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Just like your favorite iOS apps , software-specific apps can greatly improve our day-to-day work experiences. Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day . What’s more, their diverse and ever-growing selection of Slack apps is only improving their service. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Below, we’ll cover the 25 best Slack apps on the market and explore how they can improve your marketing processes. Add-On Slack Apps for Metrics Marketing is all about metrics . If you want to prove your worth to your customers and find ways to become more efficient, you need clear analytics to guide you. If you want to access your marketing data directly in Slack, you can use metric tracking apps. For example, if you want to track your read and click-through …

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How To Create an Ecommerce Website with WordPress

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with an additional $39,000 in your bank every month? Well, if you plan on creating an ecommerce website, you can expect to earn this MASSIVE amount if you do it right. There are, of course, ecommerce sellers who haven’t been able to make that much, but with the right ecommerce strategies and best practices , this might become your reality. But before you can start earning, you need to first own and set up an ecommerce website. Read on as I show you a step-by-step tutorial to create an ecommerce website with WordPress. Your Two-Minute Cheat Sheet Want to know how to create an ecommerce website in a nutshell? I got you. First, you’ll have to choose a domain name and a web hosting provider …

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MarTech approaches, Sitecore’s CDP: Thursday’s daily brief

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Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, Have you registered for MarTech yet? Before we get into that, first allow me to introduce myself. I’m Kathy Bushman, Director, Events Content at Third Door Media. That means I work closely with our editorial team to craft the educational programs and seek out skilled and diverse speakers for the MarTech series of events. You’ll see me in this newsletter a couple of times a month writing about different topics relating to events. I’ve been programming educational business events and working with speakers for a number of years. I find the most rewarding part is when someone says that something they learned at the …

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What is Livestream Shopping?

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Traditional, physical retailers are great at customer service. They can focus on the specific needs of a handful of shoppers at a time, answering their questions and providing bespoke recommendations until browsers are ready to buy. On the other hand, e-commerce stores have a much broader reach than their brick-and-mortar peers. There’s basically no limit to the number of people they can serve at once, and those people can be anywhere in the world as long as they have an internet connection. Livestream shopping effectively combines the two, putting digital retailers in front of a vast online audience while still allowing them to respond to customers on a one-on-one level. It’s highly effective: Livestream shopping generated $60 billion in global sales in 2019. Yet just $1 billion of that came from the United States, with China dominating the market. Almost one in three Chinese internet users has bought products via …

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Best WordPress Maintenance and Management Services

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Make no mistake: running a website is hard. There are so many areas to focus on, from content creation to admin, to maintaining a site via updates. The good news is that WordPress maintenance services can take a load off users’ shoulders, keeping their sites up to date and allowing them to spend their time elsewhere. These services offer support and can help with website downtime, theme modifications, site backups, and more. I’ve put together a list of the best WordPress maintenance and management services to help you get started. #1 – GoWP — The Best For Agencies GoWP is an ideal WordPress maintenance service for agencies. It positions itself as a white-label service, which allows an agency to layer its own branding and SOPs on top of the …

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What Are Productized Services?

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If you try to grow your consulting or freelance revenue by merely adding more clients to your portfolio, you may hit a common obstacle: Living project to project. This kind of lifestyle isn’t sustainable for everyone, and it can be frustrating and stressful. One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Productized services are standardized services sold like products, with clearly defined parameters and pricing. When we outline precisely what a customer will get and at what price, we can market and sell this “product” many times. The customer is still receiving a service, now with the appealing predictability of an off-the-shelf product. Benefits of Productized Services for Freelancers and Consultants Productized services allow you …

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GoDaddy Review

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. GoDaddy hosts millions of websites all over the world as a giant in the hosting and domain name selling game. Its long list of products offers just about anything you might need to get a website up and running on a shoestring budget, at least for the first year. After lots of research, comparison, and consideration, it’s safe to say GoDaddy satisfies most of your website needs, especially if it’s your first time building a site and you want affordable VPS hosting. Beyond that, and as with any other web hosting and domain name provider, there are solid pros and cons to its plans and packages. GoDaddy Compared to The Best Cheap Web Hosting I curated a top list of affordable web hosting providers, so you know your options …

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Best WordPress Cache Plugin

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Three seconds. That’s all your visitors give you when they come to your website. If your website takes any longer to upload, 40% of people will abandon it. What’s worse, a one-second delay in page response can cause a 7% reduction in conversions. You’ll end up losing 40% of your website traffic, out of which 80% of these people won’t return—ever. I could continue talking about these scary loading time statistics , but the bottom line is your website needs to be fast if you want to boost your traffic and conversions. If you don’t work on improving loading times, you’ll end up losing hundreds of thousands of dollars every single year. Luckily, there is a solution: Installing a WordPress cache plugin. These plugins are designed to improve your …

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Unified ID 2.0, ecommerce Shopper Experience: Thursday’s daily brief

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Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and it’s nice to know where everybody is headed. As you’ll see a little further down, the digital ad space may be headed toward several different standards for universal identifiers, and that is creating disruption — in the adtech space, and therefore for advertisers and marketers. But first, some more disruption — this is my first time visiting your inbox as part of the committed MarTech Today team. See, disruption doesn’t have to be catastrophic. It can be minor, and potentially seamless, thanks to the martech pros who’ve welcomed me. I’m obsessed with human behavior and how it can change when people encounter new …

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SiteGround Review

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. SiteGround is one of the most popular web hosting providers out there. Over two million website users trust SiteGround for their hosting needs. They offer a wide range of hosting options, plans at different price points, and phenomenal customer support. Whether you’re a small blog, medium-sized business, or large online store, SiteGround has an option for you. In a nutshell, SiteGround is a host that your business can grow with, which is pretty darn important. SiteGround Compared to The Best WordPress Web Hosts SiteGround fares exceptionally well against other products in its category . It’s without a doubt a key contender for top web hosting for WordPress services. But what I love most about it is that they’re both extremely scalable and dedicated to supporting your WordPress website. Whether …

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Yes, it’s martech, Facebook ads outage: Tuesday’s daily brief

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Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and here’s another perspective on “What is martech?” Steve Petersen’s latest contribution (see below) argues that if marketers (or marketing ops professionals) use a solution, then it counts as martech. That’s not what I believe, but I’ll come back to that. One important contribution Steve makes is that he qualifies that affirmation by suggesting that these solutions count as martech if they are part of the orchestration which should overlay operations and technology. If they are in tune with the more conventional parts of the martech stack, one might say. This argument does have some legs, and I think it explains why marketers include …

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The Strategic Value of Structured Data Implementation on SME Websites

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Posted by CrystalontheWeb Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Over the last five years, many of Google’s most game-changing SERP features have been driven by the use of structured data from across the web. Google for Jobs, Google Shopping, featured snippets, how-to instructions, recipe cards, knowledge panels, and other rich snippets all serve content from sites with structured data. So, when we think about how small and medium-sized enterprises (SMEs) can compete in today's ever-evolving SERP landscape, time and time again, well-implemented structured data is what makes the difference. In this blog I’ll explain the following: What is structured data? Why should SMEs prioritize structured data implementation? How do you identify which structured data is best for your SEO strategy? Strategies for adding …

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Best SSL Certificate Provider

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You want people to trust your site and that requires a valid secure sockets layer (SSL) certificate. SSL certificates are issued by a certificate authority (CA) and they build trust in two important ways: The CA authenticates the identity of the organization that wants the certificate. This way, people know that they are in fact sending their information to PayPal, for example, and not someone who has set up a fake PayPal site. The SSL certificate encrypts the data travelling between your website and visitors. This way, potential attackers can’t steal the information people share on your site, such as their username, password, or credit card number. Today, all of the popular browsers like Google Chrome will warn users anytime they attempt to visit a site without an SSL …

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Squarespace Review

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you need a website builder that lets you build beautiful sites without needing to learn all the technical stuff? Squarespace is an intuitive site builder that enables you to create beautiful websites easily and quickly. The huge drag-and-drop website builder was started in 2004 by a University of Maryland college student and has since flourished into an amazingly streamlined website builder that has been used to create millions of websites. Squarespace Compared to The Best Website Builders Squarespace stands out for one main reason: it is amazingly easy to create beautiful websites for even the most clueless novice. Though it didn’t make our list of best site builders, Squarespace is still worth reviewing as one of the top website builders on the market today. In our review of …

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AI-powered chatbots deliver personalization at scale

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30-second summary: Conversational marketing platforms use messaging apps to help companies build direct relationships with their customers Ecommerce chatbots are designed to identify (and respond to) customer intent They recommend products or actions in real-time using customer feedback in messenger apps on websites, social media platforms, and ads The latest robust conversational marketing platforms enable companies to build and implement chatbots on multiple channels without requiring programming or engineering expertise. Content created in partnership with Spectrm. Conversational marketing technology is utilizing developments in machine learning algorithms and artificial intelligence (AI) to facilitate machine-powered selling to consumers via the use of chatbots. These marketing automation solutions enable businesses to personally engage their audiences in both scripted and unscripted conversations, in real-time and at scale. Chatbots are computer programs that simulate human conversation through voice or text commands – or both. To understand how far we’ve come from the earliest version of …

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