Coronvirus (Covid-19) Marketing News

It's all about being interactive and intimate with clients and understanding their concerns.

New guidance on the coronavirus and airborne transmission was abruptly deleted by the CDC. There are still plenty of unknowns when it comes to the coronavirus, including an ever-growing list of symptoms (COVID toe and pink eye, anyone?) and whether or not you can be or become immune . Now you can count the Centers for Disease Control and Prevention among the agents of confusion, as it has abruptly removed previously published guidance about how the virus spreads through the air. Read Full Story

As its market size continues to grow, podcast advertising is currently being used by one-third (34%) of respondents to a new study from Advertiser Perceptions commissioned by Cumulus Media / Westwood One. Intention for and consideration of podcast advertising is on the rise, despite a brief period of difficulty in the wake of the COVID-19… Read More » The post Almost Half of Advertisers to Consider Podcast Ads in the Next 6 Months appeared first on Marketing Charts .

Although COVID-19 has caused close to half (47%) of B2B buyers to delay purchases due to freezes in their budgets, another 3 in 10 say they have escalated some purchases due to changing business needs. And, with more than three-quarters (77%) of buyers spending more time researching their purchase than they did last year, what… Read More » The post What Should B2B Vendor Websites Focus on as the Pandemic Affects Purchase Behavior? appeared first on Marketing Charts .

The IRS is trying to reach 8.8 million Americans who may still be eligible for a direct payment from the coronavirus relief package passed in March. The Internal Revenue Service is sending letters to almost 9 million Americans with unusual tax situations who may still be eligible for a direct payment as part of the federal coronavirus relief package passed earlier this year. Read Full Story

With the company’s first “Battery Day” tomorrow, the Teslasphere is debating the company’s true worth, next-generation battery technology, and claims for fully autonomous cars. It’s been a banner year thus far for Tesla, which saw continued profits and a skyrocketing—albeit, contentious—valuation, despite COVID 19-related sales declines in the auto industry. Read Full Story

Quarantine pets have led to some soul-searching for animal shelters, which are now evolving to offer more than just housing. In the spring, when it became clear that COVID-19 was going to dramatically alter society for the foreseeable future, many people went to the pound. Animal shelters across the United States saw adoptions rise and unexpected numbers of people sign up to foster animals in their homes. Pets became the go-to salve for a time of great uncertainty. Read Full Story

While it would be ideal if employee performance was never an issue, understanding the options enables managers to succeed when it is. Early in the COVID-19 crisis, when the number of Americans working remotely spiked to over 60% , many for the first time, we advocated for managers to recognize the unique challenges faced by their employees. We and others emphasized that remote work during a pandemic can differ dramatically from remote work in non-quarantine times. However, as it appears that remote work will remain prevalent for some time to come, many leaders are beginning to adapt their management practices to this new reality. Read Full Story

By pushing the boundaries of how and where we can do business, the COVID-19 pandemic has forced entrepreneurs to look at digital media in a new light.

Having been on the rise for some time, e-commerce has surged over the past few months as a result of the COVID-19 pandemic. With SEMRush data showing that traffic to e-commerce sites has been on the rise this year, here’s a look at some key e-commerce website mistakes that businesses, more than ever, should be… Read More » The post As E-Commerce Site Traffic Grows, Don’t Make These SEO Mistakes appeared first on Marketing Charts .

30-second summary: Organizations are working with convoluted content management processes that aren’t scalable. Lack of centralization can take valuable time away from creative teams. In our latest Tech Talk series, Josh Van Dyk, censhare’s Vice President, North American Sales shares some insights into their Universal Content Management platform. Learn how brands like Jaguar Land Rover, McDonald’s, GoPro, Toyota, and Dyson are utilizing the platform to efficiently create and deliver quality, contextualized, and exceptional content. It is vital for organizations to power their brand forward with buyer-centric experiences. This is where censhare delivers excellence. When it comes to content management, imagine not having to hunt for the most up-to-date assets, frantically looking for assets, or worrying about content rights or user permissions. Josh Van Dyk , Vice President, North American Sales at censhare talks about how organizations can significantly speed up their creative workflow. About censhare censhare was founded in 2001 …

Companies need to ensure that working mothers aren’t set back generations during this crisis. It’s a moral imperative, as well as a business one. With parents doubling the time they spend on education and household tasks, report after report shows that working mothers are carrying the bulk of this burden . They’re providing close to 70% of child care during the day, causing them to reduce their working hours and, in many cases, forcing them to step back from their careers entirely. This summer, we’ve seen countless countless articles repeating the same warning: We might be on the brink of eradicating the gains women have made in the workplace over generations. With daycare and school openings in limbo , working mothers (whether they’re working from home or heading back to offices) are stretched too far. Read Full Story

There’s no doubt COVID-19 has accelerated the shift to digital channels and transactions for Australian retailers. Here, Cue Clothing’s CIO, Shane Lenton, shares how the iconic Australian fashion brand adapted to the new normal of retail presented by the pandemic, the virtual and digital offerings it’s rapidly created, and the longer-term innovations they’re helping inform.

Safety, security, transparency and reliable delivery became the top customer experience attributes for Australian consumers as the COVID-19 crisis prompted a shift in the brands they value most, a new KPMG report claims.

These are the benefits of gratitude in the time of coronavirus.

Eight in 10 adult consumers who have made a home improvement purchase or are planning to do so say that it was COVID-19 that got them thinking more about home improvement projects. And, from awareness to purchase, media plays a part in influencing consumers’ home improvement purchasing decisions, per data from the TVB. Media ads… Read More » The post Media Ads Influence Home Improvement Behavior As Consumers Respond to Pandemic appeared first on Marketing Charts .

For struggling Americans, there’s a lot riding on the 2020 election. As the United States passes the six-month mark in the coronavirus crisis, negotiations for a second relief package are at an impasse on Capitol Hill, with neither Republicans nor Democrats willing to give up ground on the runway to November. Read Full Story

If the pandemic has reinforced anything, it is that life throws us unexpected, life-altering curveballs. How we face these challenges will determine our long-term success, says this NYU leadership professor. Now that we have accepted how COVID-19 has forever changed the world of work, it’s time to accept how we need to change along with it. Our current uncertainty demands that we rethink everything from the way we network and job hunt, to how we meaningfully connect, grow professionally, and build cohesive corporate cultures without water cooler moments and “get-to-know-you” lunches. Similarly, with entire industries cratering, job security a distant memory, and life in the “new normal” anything but, mastering the new rules of work requires the ability to not only survive change, but thrive in it. Read Full Story

While other professions were able to shift to Zoom meetings and working from home, traffic reporters found they had nothing to say when COVID-19 came. “Cramps on the ramps,” “waits at the gates,” and “tails at the tolls” are among traffic reporter Chuck Whitaker’s pet phrases when he’s telling drivers in Baltimore and Florida that roadways aren’t clear. Read Full Story

Gun violence hasn’t stopped during the pandemic—it’s gotten worse. And gun safety organization Giffords wants the business community to commit to fighting the problem. In the face of the Trump administration’s failure to battle COVID-19 or take meaningful action in response to this summer’s national reckoning on systemic racism, an overwhelming majority of Americans are now looking to the corporate world for much-needed leadership on critical issues facing our country. Those issues increasingly include not only COVID-19 and racial justice, but another crisis that is raging in our communities as the federal government fails to act: gun violence. According to a new nationwide poll by my organization, gun safety organization Giffords , Americans expect companies to speak out and take a stand on gun safety. Read Full Story