Coronvirus (Covid-19) Marketing News

Curated Coronvirus (Covid-19) Marketing News From the Best Marketing Blogs in the World.

Corporate donations shouldn’t be Band-Aids. Big bets on social enterprises will make more change

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Companies should think beyond charities when making their donations. When the COVID-19 pandemic first hit, many business leaders started rethinking how their companies could serve the needs of society as a whole. And for many, that meant donating to relief organizations and charities: Seven in 10 U.S. corporate funders increased their charitable contributions in response to the pandemic. Read Full Story

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Twitter, Facebook, and Google could combat disinformation with this simple design tweak

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Text labels can be easily misunderstood or ignored. Here’s what works instead. A senior physician in charge of the U.K.’s National Health Service anti-disinformation campaign has said that language and cultural barriers could be causing people from ethnic minorities to reject the COVID-19 vaccine. Dr. Harpreet Sood told the BBC it was “ a big concern ” and officials were working hard to reach different groups “to correct so much fake news.” Read Full Story

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Marketers’ Top Digital Transformation Priority? The Customer Experience

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If COVID-19 has spurred anything along in a positive way it’s been digital transformation. This is according to The Marketer’s Toolkit 2021 [download page] from WARC, which found that 93% of the more than 1,000 global marketing executives surveyed agreed that the pace of digital transformation has been hastened by COVID-19. Alongside this quickened pace… Read More » The post Marketers’ Top Digital Transformation Priority? The Customer Experience appeared first on Marketing Charts .

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In the face of divisive politics, paid family leave should remain a bipartisan priority

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As a result of the ongoing pandemic, working parents continue to face brutal economic, healthcare, and childcare trade-offs. A divisive political landscape was a defining attribute of 2020, and will continue to be one in 2021. However, one universally agreed-upon issue is the endlessly exhausting toll the pandemic has on caregivers. Working parents are facing brutal economic, healthcare, and childcare trade-offs. Nearly a year into the COVID-19 crisis, most people have exhausted their short-term leave options, and large numbers are simply leaving the workforce. In September 2020 at the start of the school year, 865,000 women dropped out of the labor force—or 4x the rate of men. COVID-19 has laid bare the gaps in our caregiving infrastructure. Read Full Story

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You can’t use bleach to sterilize the White House. Here’s what experts recommend instead

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There’s not enough bleach in the world to disinfect it from Trump. We all have witnessed Donald Trump’s callous disregard for the health of the American people during COVID-19. That extends to his own staff. He discredited his own coronavirus advisor Anthony Fauci, his cabinet has refused to wear masks at the White House, and there have been multiple White House outbreaks over the past year. More than 130 individuals serving across his Secret Service detail have fallen ill, not to mention the president himself . Read Full Story

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Female-founded companies will save our economy. Here’s why

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The founder of Pipeline Equity says it’s time for women to finally have the freedom to live the American dream by launching their companies with the requisite funding. The first wave of COVID-19 closures in March came just two months after I had moved my mum in to live with me and my family. She had been diagnosed with terminal cancer in December. Upon hearing the heartbreaking news, I decided to move her from California to Colorado, where she would spend her final months under my care and under my roof. This meant I had officially joined the ranks of the sandwich generation . Read Full Story

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The Best-Laid Plans: Can We Predict Anything About 2021?

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Posted by Dr-Pete I've deleted this introduction twice. To say that no one could've predicted how 2020 unfolded seems trite since we're not even a month into 2021, and this new year has already unraveled. Our challenges in the past year, across the globe, have gone far beyond marketing, and I doubt any of us ended the year the way we expected. This graph from Google Trends tells the story better than I can: The pandemic fundamentally rewrote the global economy in a way none of us has ever experienced, and yet we have to find a path forward. How do we even begin to chart a course in 2021? What do we know? Let's start small. Within our search marketing realm, is there anything we can predict with relative certainty in 2021? Below are some of the major announcements Google has made and trends that are likely to continue. …

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8 Unconventional Ways to Generate Qualified B2B Sales Leads

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Posted by Nadya_Khoja We know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death. It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience. As a refresher, here’s how organization goals differ in the B2C versus the B2B sectors: Source: Venngage Before we begin detailing these B2B methods, it’s important to keep in mind that lead generation isn’t a one-and-done deal. You have to be open to A/B testing your strategies and your content. Regularly track your content performance, metrics, conversions, and be ready to improve. So, what are these unconventional methods to generate B2B sales leads? Read on to find out. 1. Tailor content for B2B sales leads B2B content is brand and agency-focused, and …

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The simple reason West Virginia leads the nation in vaccinating nursing home residents

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The state has mobilized all its pharmacies (not just big chains) and offered smart incentives. It’s seeing results. The urgency of vaccinating nursing home residents is evident in the numbers. The COVID-19 pandemic has claimed the lives of more than 136,000 residents and employees of long-term care facilities in the U.S. alone, accounting for nearly 40% of all U.S. deaths linked to the disease. Read Full Story

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Scheduling COVID-19 vaccinations is a mess. Zocdoc has a solution

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The healthcare marketplace has come up with a scheduling platform designed to help people get vaccinated as quickly as possible. COVID-19 vaccines are here, but even if you qualify to get one, getting it is a harried experience. Phone lines for health departments and care providers offering the vaccine are overwhelmed. Signing up for a vaccination online has been no easier. New York City Comptroller Scott Stringer, who is also running for mayor, complained that both websites available for booking vaccination appointments were “buggy” and one required too much information. Meanwhile, residents in several counties in Florida have to reserve their COVID-19 vaccinations on event-ticketing site Eventbrite (the same place they can get tickets to see local band Clematis). Read Full Story

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Security experts weigh in on how to prevent more right-wing violence on Inauguration Day

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Between the coronavirus pandemic and the recent attack on the Capitol, this year’s inauguration will be unusually highly secured. Next Wednesday will see the inauguration of Joe Biden as president, but between the ongoing coronavirus pandemic and security concerns after last week’s deadly Capitol riot and failed insurrection, the celebration will be far from typical. Read Full Story

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