Content Marketing News

Curated Content Marketing News From The Top Blogs Around The World

How to Come Up With Tangential Content Ideas — Whiteboard Friday

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Posted by amandamilligan Your brand has probably used content marketing to generate awareness and engagement, but have you tried tangential content? In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you through what tangential content is, why it's useful, and how to create it.     Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. My name is Amanda Milligan. I'm the Marketing Director at Fractl, an agency that helps brands build their organic growth. Today I'm going to talk to you about one of the strategies we use for our clients, and it's called tangential content. If you haven't heard of it, don't worry. Odds are you might have already done it and not even known. Today we're going to talk about what it is, why you should include it …

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10 Useful Shopify Apps

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By subscribing to Shopify’s e-commerce platform, Shopify customers can harness the platform’s shopping cart solution to sell, ship, and manage products. Founded in 2004, the e-commerce platform now reports an annual gross merchandise volume exceeding $61 billion and has over 500,00 merchants . While this number is massive, it also may be slightly daunting if you’re one in a half a million. If you’re trying to make your service stand out among those other 500,000 merchants, Shopify offers thousands of apps that can help you optimize your commerce content. These Shopify apps range from email capture to photo optimization and everything in between. If you’re looking to boost your success rate on the platform, there are many free ways to drive e-commerce traffic , but Shopify apps are definitely the first place you should look. What Are Shopify Apps? The Shopify App Store offers vendors thousands of apps. These Shopify …

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Local SEO for Nonprofit Organizations: 5 Tactics to Try Today

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Posted by kellyjcoop Many marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails, perusing articles online, browsing social feeds, listening to the radio, watching TV — the list goes on. SEO is one of the only marketing channels (the only?) that serves to first deliver something, instead of asking before delivering. At its core, SEO is used to deliver helpful content to people actively searching for it. And, it can (and should!) be used to reach target audiences at the local and national level. According to Google , searches for local places without the use of “near me” have grown 150% over the last two years — showing that, when people search, they’re increasingly expecting local results. This creates a powerful opportunity for those organizations primed to take advantage of it. Through the “search and deliver” dynamic of …

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How to Find Paid Social Media Keyword Ideas From Top Hashtags

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In the world of digital marketing , content is king. And keywords hold the keys to that kingdom. They unlock connections to your target market—people who are looking for what you’re trying to sell. When you’re setting up paid social media campaigns , keywords can help you make those critical connections and ensure your campaign’s success. Knowing which keywords to use throughout the copy of your campaign can be a pain. If you’re not sure which ones are right, you might miss the mark and, by extension, your audience. Popular hashtags can be the source of inspiration that gets your paid social media campaigns off the ground. The Importance of Hashtags in Paid Social Media Campaigns Why are the top hashtags important for inspiration and keyword ideas? Because they can provide a lot of information if you know how to look for it. Here are the questions you should ask …

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Best Data Visualization Tools

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The right image convinces a conference room instantly. Sell that new client, get your boss’s approval, and rally the team behind you. Data visualization tools turn a whole mess of numbers into a crisp image that says it all. With the right product, you can take command of overwhelming amounts of data to tell a clear and compelling story, while leaving your audience with a visual that resonates long after your presentation concludes. In this post, I’ll give a complete overview of the best data visualization tools, and what to look for as you make your decision. The Top 5 Options for Data Visualization Tableau – Best for Enterprise Infogram – Best For Collaboration Plecto – Best for Sales Teams Datawrapper – Best DIY Visualization Tool Highcharts – Best …

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How to Engage Your Audience with Live Streaming

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Are you missing out on a huge section of your target audience? If you’re not using live streaming to engage with your followers, then you might be. The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Here’s how you can leverage live streaming to create crazy levels of engagement with your audience. What Is Live Streaming? Live streaming is a powerful way to connect with your target audience and personalize your message in a way that’s unique compared to other marketing mediums. It’s a simple process to send a live feed over the internet to your audience, but it can have big results. By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. The growth of live streaming has been exponential, …

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We Analyzed 306M Keywords. Here’s What We Learned About Google Searches

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We analyzed 306M keywords to understand the types of queries that people use in Google search. Specifically, we looked at keyword distribution, query length, keyword difficulty, CPC, SERP features, and more. Using data from DataForSEO and Ahrefs , we uncovered some very interesting findings. Now it’s time to share what we found. Here is a Summary of Our Key Findings: 1. 91.8% of all search queries are long tail keywords. However, long tails are responsible for a relatively small percentage of total search volume (3.3%). 2. Search demand is concentrated in a small percentage of high volume terms. In fact, the top 500 most popular search terms make up 8.4% of all search volume. And the top 2000 keywords are responsible for 12.2% of all searches conducted in Google. 3. The average keyword gets 989 searches per month. However, the median search volume for a keyword is only 10 searches …

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When (and When Not) to Outsource Link Building

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Posted by Alex-T Have you ever outsourced link building? How did you like the experience? To be honest, mine was terrible. Allow me to share my story. When I had a typical 9-to-5 job as a marketing director at SEMrush, we made a decision to get more links from the top resources in our segment. We ended up hiring an agency to help us build these links. The agency was charging us an outrageous $13K a month, but, unfortunately, the high price didn’t equal quality. They weren’t capable of writing anything meaningful, not to mention publishing their content on trustworthy industry blogs. What made things worse was the fact that I brought them on board. Needless to say, we stopped working with this agency. We decided to give another one a try, thinking that this time luck would be on our side. Well, we were wrong. Although the second agency …

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What is Video Search and How Can it Help Your Business?

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Studying how people use video search to find the content they want is an essential but often neglected area of marketing. When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. When you understand your audience’s search intent and properly optimize your videos, you unlock new means of generating leads for your business. In this guide, we break down video search engines and how you can use them to increase your traffic. What Is Video Search? The first thing we need to think about is why people search for videos in the first place. What makes someone look for a specific video? Why are they searching for that video? What are they looking to accomplish? All of these questions are important to answer, and we’ll address them, one by one. According to Google, people look for videos for three different reasons. …

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How Can iPaaS Help Your Digital Marketing?

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If there’s one thing you need from your digital marketing toolbox, it’s efficiency. You need access to real-time data so you can quickly make the most effective decisions and convert those all-important leads into paying customers. You can start by deploying iPaaS, or “Integration Platform as a Service”. It’s a little tricky to understand at first, but don’t worry. I’ll break it down for you. So, let’s go over how iPaaS works, starting with some fundamentals. What I s iPaaS? Let’s be clear on some terminology before we dive into what iPaaS is. Chances are you’re already using various apps, or Software as a Service (SaaS), across your organization. Statistics show that small businesses use 40 apps on average, and larger businesses use many more. SaaS examples include Monday, Trello, Salesforce, and Gmail. You usually need to switch between these SaaS applications to complete tasks, whether it’s assigning someone a …

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Generative Media: The Future of Visual Marketing

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Every minute, Facebook users upload 147,000 photos, and Instagram users post over 347,000 stories . That’s a tremendous amount of content entering the digital space every day—which may be a problem for digital marketers. In a world where everyone seems to be creating content, it’s simply not enough to develop everyday content anymore. You need to produce visually appealing, unique content at a high volume, all without overextending your marketing budget. Let me introduce you to generative media and all its possibilities. What is Generative Media? Generative media is computer-generated art or “photographs” as shown below. In other words, it’s not an artist drawing the pictures or creating the design. It’s all made by artificial intelligence (AI). Here’s how it works: The artist “instructs” the machine to create content within specific parameters or algorithms. Following these algorithms, the machine generates images. The artist can change the parameters for creating content …

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Best Customer Service Software

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Customer service software lets you keep all of your tasks in the right baskets without losing track of anything. It also boosts your customer satisfaction and lightens your agents’ load. These customer service software options will help you organize your company, whether you’re a startup or a seasoned business owner. The Top 7 Options for Customer Service Software Hubspot’s Service Hub —Best for Free Software and Deals Zendesk —Best for a Complete Support Suite Groove —Best for Small Businesses and Startups TeamSupport —Best for B2B Support LiveAgent —Best for Live Chat Service Salesforce Service Cloud —Best for Remote and On-Site Support Freshdesk —Best for a Streamlined System …

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How to Level up Your Writing Skills for Irresistible PPC Ads

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Marketers and business owners alike know the inherent value of PPC ads. With 64.6% of consumers interacting with Google ads when online shopping, it’s no wonder PPC ad creation is growing exponentially. While you may have aced your keyword research, gotten to know your budget intimately, and A/B tested relentlessly, your PPC campaigns may still be falling short of their desired goal. How can you craft PPC ads that stand out from the crowd with such a highly saturated market? Strong, compelling writing skills .These should be nurtured to drive conversions. The Importance of Good Writing Skills for PPC Ad Copy Google and Bing both reward superior writing with higher quality scores , earning you increased visibility and decreased cost per ad. While lowered cost is always a good thing, the real importance of good writing skills for PPC ad copy is audience reach and interaction. With limited character space …

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How to Create Instagram Guides: Step-by-Step Setup

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Wondering how to set up Instagram guides? Want to curate catalog-like collections of content on Instagram? In this article, you’ll learn how to create Instagram guides and discover examples you can model to promote your business with Instagram guides. What Are Instagram Guides? Instagram guides were initially introduced in mid-2020 and limited to the health […] The post How to Create Instagram Guides: Step-by-Step Setup appeared first on Social Media Examiner | Social Media Marketing .

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How web-based AR can help retailers boost customer engagement and sales

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30-second summary: This article will look into the benefits of Augmented Reality (AR) content experiences, specifically in the retail sector: It will define and explain the value of WebAR versus app-based AR experiences – both for the consumer and brands Dive deeper into holographic WebAR, with examples Educate on how to unearth the value of WebAR for your business and how to go about putting an AR strategy in place Finally, it will touch on the future of this new content medium for marketers and advertisers. Competition for consumer attention is fiercer than ever. Experts suggest that the average consumer is fielding 4,000 to 10,000 ads per day . In today’s attention economy, brands are spending millions of dollars on marketing and ad communications strategies to stand out amongst the sea of digital content that floods consumer’s devices. But the harsh reality is that still so many brands go unnoticed. …

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Why Content is King in 2020

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Content has always been important in digital marketing, but the landscape has certainly shifted over the years. Once upon a time, content was all about stuffing as many keywords into a blog and hoping to rank well on search engines. Today, it’s a lot more complex than that, but there are also far more opportunities […] The post Why Content is King in 2020 first appeared on Cemoh and is written by julie .

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How to Create the Best Facebook Cover Photos for Your Business

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It seems like every week there’s a new article about how people don’t use Facebook anymore. You may hear that it’s only for “old people,” that it’s not relevant, that brands are abandoning it . Thing is, that’s just not supported by the user data. In reality, Facebook has barely seen a slowdown in audience growth at any point in the last 12 years. It’s been super consistent: With approximately 2.5 billion monthly active users , Facebook is comfortably bigger than Twitter, Snapchat, Reddit, and Instagram combined. So what does this tell us? Simply put, if you’re a brand, you can’t afford to ignore Facebook. It might not be your audience’s favorite social platform, but they’ll almost certainly be on there, which means you need to be, too. You should be using it to promote your products, advertise your brand , and generally represent your company. The starting point for …

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Key Insights: The two missing pieces of your holiday season digital strategy that influence consumer buying decisions

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30-second summary: 2020 has given consumers and brands the most digital-first holiday shopping season. Consumers are making buying decisions in the “messy middle” stages – namely, exploration and evaluation. “Cheapest” vs “best”, what’s winning consumers’ search worldwide? If you’re still looking for ways to finetune your holiday season digital strategy, we’re sharing insights about just the missing pieces. This week we’re going for a strategy-heavy look at the crucial phases that influence your consumers’ buying decisions and how you can slam dunk sales by bumping up your digital marketing strategy to resonate through sales. 2020 consumers and brands have seen the most digital-first holiday shopping season and consumers are making buying decisions in the “messy middle” stages – namely, exploration and evaluation. According to Google’s behavioral science analysis, despite the global economic pressure, people aren’t interested in the “cheapest” products/services. The graph below pits the “cheapest” vs “best” search trend …

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