Content Marketing News

Curated Content Marketing News From The Top Blogs Around The World

Email Marketing Consulting

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A question: Do you know anyone who doesn’t have an email? Highly unlikely, right? After all, it’s mandatory to get an email address for all kinds of things – from opening a bank account to signing up for social media platforms to booking flights online. And that’s not it! Nearly 3.93 billion users have email addresses, out of which the clients you’re trying to target or retain already have active email addresses. What makes it even better is that most people don’t mind signing up for a product/service demo or a lead magnet in exchange for their email addresses. In short, you get a direct connection to your lead, where you can leverage your offerings and boost your chances of landing a sale. Let’s take a look at some email stats while we’re at it: Nearly 99% of consumers check their emails daily. 73% of millennials prefer receiving business communication …

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How To Build A Chatbot For E-commerce

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A chatbot for e-commerce gives you the power to engage with new, existing, and potential customers with real-time, text-style messaging, without actually providing (and paying for!) a live person. Through carefully scripted conversations, your brand can provide your customer base with support, information, and resources 24/7. Like any conversation, chatbots are a two-way street —- and there are benefits for both brands and users. Customers (or prospective costumes) can find information quickly, without having to wait for a human. And you can draw customers through the sales funnel, without interacting with them directly. Chatbots leverage artificial intelligence more than any other technology , and can help you: Identify and nurture qualified leads Provide customer service and support Interact with past customers, including providing shipping and return information Gather feedback on the customer experience Recommend related products to increase sales If you are looking for a way to build a real …

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The B2B content that can help your sales team close

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30-second summary: The driving force behind many B2B marketing initiatives is content creation, but all content is not equal. Some content types are better for closing the deal than others. Tying content to specific stages of the buying cycle has been shown to increase b2B buyer engagement and lead to more deals. B2B buying groups spend most of their time researching new solutions independently. They use content to help facilitate this process. By creating content that matches different needs on the buying cycle, B2B marketers can help guide buyers in their increasingly self-guided buying process. Marketers who understand the job inherent in the buying funnel are in a better position to create content that helps buyers complete them. B2B marketing teams are juggling a million balls, with responsibilities that include driving demand gen and awareness through outbound marketing, creating compelling messaging for their company’s unique audience (not to mention defining …

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The 8 Best CRO Companies of 2020

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Imagine this… Your website is ranked for every keyword you can think of. You are getting enormous levels of organic traffic … Full of enthusiasm, you rush to your sales manager to check the sales status. And your jaw drops seeing you’ve got little to none sales from all of that traffic. If that’s your current situation, then you need to focus on Conversion Rate Optimization [CRO]. SEO is the main source of traffic for your website but without a high-converting funnel, you might as well retire. No, I’m serious. If ýou can’t convert your traffic, there’s literally no point in getting it. You have to make consistent sales if you want to scale your business fast . And all of that depends on your ability to convert your unaware traffic into active customers craving for your next product launch. Knowing that today we’ll dive into: The 8 Top CRO …

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How to Use Pinterest for E-commerce

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A lot of businesses still don’t take Pinterest seriously, which is a huge mistake. Pinterest is now the third-largest social network in the United States. Data shows that Pinterest users spend 50% more than competitor sites, such as Instagram or Facebook (who hold the top spots in the US). Not to mention, 90% or more of Pinterest buyers are brand-new to the merchant site, making their traffic very exciting. Why use Pinterest for E-commerce? With the rise of visual search, Pinterest is more critical for your business than ever before. According to Pinterest, their Lens feature can identify over 2.5 billion home and fashion objects (1.5 billion more than Google’s Lens). Buyable pins helped transform the Pinterest e-commerce network into a high-quality sales funnel. Users can instantly buy products without having to trudge through the awareness, consideration, and purchase cycle. You can also create links between product pages, websites, and …

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Best Business Credit Cards

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A business credit card is much more than just a convenient payment method; it’s a way for you to earn rewards and benefits for your company. The best business credit cards offer features like purchase protection, membership rewards, travel insurance, and some even pay you cash. Your next big purchase could result in a free flight, a free night in a hotel, or even a few hundred dollars back into your pocket. You can’t get these types of benefits if you’re using checks or ACH transfers for business purchases—credit cards are the only way to access these perks. But all business credit cards are not created equally. Navigating the waters and trying to find the best option for your business can be tough, especially with hundreds of choices to …

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The Trade Desk SVP helps agencies understand the changing trends in media consumption

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30-second summary: ClickZ interviews The Trade Desk’s Philippa Snare, SVP of EMEA, for our ongoing Peer Network series. In her Peer Network briefing, Snare discusses the benefits of ethical ad buying, addresses the changes in media consumption during COVID-19, and provides some insight on how this is impacting marketing trends. Snare notes that people’s media consumption habits are changing, in part due to being home more. People are consuming audio and visual content in more traditional ways, and this includes younger generations who are watching TV on connected devices. Snare emphasizes the importance of continued consumer outreach during COVID-19. Ads should not go dark, but it should also be thoughtful and appear beside good quality, trusted content. Two specific areas of growth from The Trade Desk include connected TV (CTV) and digital out of home advertising. Snare recommends marketers visit The Trade Desk’s Edge Academy and enroll for free to …

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Why now is the most exciting time in space in 50 years

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It’s not the launches, or even the possibility of human spaceflight becoming commonplace. It’s the economy, stupid. The essential parts of an economy are intertwined by their very nature. There’s no point in having a food market if there are no farmers to supply food. But there’s no point in growing food until there are markets where you can sell it. And what is the right moment to go into the “food transportation” business, carting the freshly harvested produce from the field to the store? We’ve seen this in our own era: What was the point in creating high-speed internet service if there was no content online that required such speeds? Why bother creating YouTube if no one has the bandwidth to watch and upload videos easily? Read Full Story

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How to Turn One Piece of Content into Multiple for SEO

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Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. But as people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective. To counter this issue, you must make sure that your content is native to each platform you publish on. However, that doesn’t mean that you need to start from scratch. There's a way to take one content idea and turn it into multiple, which can scale across multiple platforms and improve your brand awareness. It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and budget. The biggest challenge here is building a content strategy at scale. …

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The 8 Best Content Marketing Companies of 2020

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Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. This is no surprise when you realize 70 percent of people would prefer to learn about a company through an article rather than advertising. Content marketing can generate huge amounts of traffic, leads, and sales for your business. If you’re a company looking to get started with content marketing, this can be tough. The 8 Best Content Marketing Companies of 2020 What kind of content do your customers want from you? Is that the same kind of content that creates revenue for your business? Today we’ll take a look at the best content marketing companies in the industry. 1. NP Digital – Best for Immediate and Consistent Revenue Growth NP Digital is my content marketing company. Working with Mike Kamo, we created NP Digital to serve the millions of …

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Search Intent and SEO: A Quick Guide

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Posted by DawnMacri Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. As an SEO Strategist at a digital marketing agency ( Brainlabs ), we often find clients on the brink of ranking success. They’re sitting on stellar content that simply isn’t ranking for their target keywords. Why? Oftentimes, the keywords and the intent simply don’t match. Here we’ll discuss the different types of search intent, how to determine the best intent for given keywords, and how to optimize for search intent. First–let’s iron out the basics. What is search intent? Search intent (also known as user intent) is the primary goal a user has when searching a query in a search engine. Many times, users are searching for a specific type of answer or resource as they search. Take pizza for example. Searching for a pizza recipe has a different intent …

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The 6 Best Local SEO Companies of 2020

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Local search has exploded. Research from Think with Google, says local searches with the qualifier “near me” have grown by 150 percent faster than other local search queries. There’s been a 500 percent increase in “near me” mobile searches and a 900 percent increase in “near me today/tonight” searches. When you think about it, this makes a lot of sense. Google introduced us to something they call “ micro moments .” They defined micro moments as “an intent-rich moment when a person turns to a device to act on a need — to know, go, do, or buy.” Businesses that rely on local SEO companies dominate these micro moments in the long run. Which company is best for your business? We’ll take a look at a few of the best Local SEO companies in the industry today. 6 of the Best Local SEO companies 1. NP Digital – Best for …

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The Best Blogging Platforms (In-Depth Review)

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Whether you want to become a blogger for a big-time news publication, share your independent thoughts online, make millions as a blogger, or something in between, it all starts with a blogging platform. And choosing the right one sets precedence for everything else you do. But with so many options to choose from, picking the best blogging platform can feel overwhelming. So to help you out, I created a list of considerations to think about as you go through the process and reviewed the top five blogging platforms on the market today. By the end of this article, you’ll be well on your way to starting your own blog. The top 6 options for blogging platforms: Wix – Best drag-and-drop blogging platform WordPress.org – Best open-source blogging platform Squarespace …

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How to Choose The Right Ecommerce Agency

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As an industry, ecommerce is expected to grow at a minimum of 6.3 percent per year. According to Statista , user penetration will be 82.2 percent by 2024, up from 77.3 percent in 2020. The retail apocalypse and a worldwide pandemic have boosted ecommerce growth. This is good news for ecommerce companies; it’s great news for ecommerce companies with an agency that’s ready to take advantage of this growth. Here’s what you need to choose the right ecommerce agency. Know Your Goals and Desired Outcomes With ecommerce, the goals and desired outcomes are pretty straightforward. You need to sell products to make money. Your agency’s approach should be geared toward direct response marketing. You send customers a relevant message that’s designed to get them to do something — learn, subscribe, follow, or buy. Here are a few simple goals you can use as a starting point with your agency. Increase …

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The 6 Best Digital Strategy Companies of 2020

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According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy. Choosing the right digital strategy for your business is essential. Experience helps you sift through what to do differently, what not to do, and where to focus your energy. Having a fresh perspective from an outside eye can make all the difference. What’s more important is choosing a company that can execute that strategy. When you need to choose the best digital strategy company, you may be wondering where to start. Here’s a list of our picks for the best digital strategy companies in the world. 1. Neil Patel Digital — Best For Content Marketing & Digital Strategy I’ve written more than 4,294 blog posts in 10 years. I’ve created millions of words and I’ve used content marketing to build three companies of my own. I used content marketing to generate 195,013 visitors a month …

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Most Consumers Want to See Ads That Match A Webpage’s Content

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About three-quarters (74%) of consumers like to see ads that match the content they’re viewing, according to a report [download page] from Integral Ad Science (IAS). Here’s what the study has to say about how context and sentiment are influencing the digital advertising landscape right now. One thing made clear by the more than 1,100… Read More » The post Most Consumers Want to See Ads That Match A Webpage’s Content appeared first on Marketing Charts .

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Tech Talk with censhare: Offering Universal Content Management to steer marketing content

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30-second summary: Organizations are working with convoluted content management processes that aren’t scalable. Lack of centralization can take valuable time away from creative teams. In our latest Tech Talk series, Josh Van Dyk, censhare’s Vice President, North American Sales shares some insights into their Universal Content Management platform. Learn how brands like Jaguar Land Rover, McDonald’s, GoPro, Toyota, and Dyson are utilizing the platform to efficiently create and deliver quality, contextualized, and exceptional content. It is vital for organizations to power their brand forward with buyer-centric experiences. This is where censhare delivers excellence. When it comes to content management, imagine not having to hunt for the most up-to-date assets, frantically looking for assets, or worrying about content rights or user permissions. Josh Van Dyk , Vice President, North American Sales at censhare talks about how organizations can significantly speed up their creative workflow. About censhare censhare was founded in 2001 …

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The Theory Behind Ranking Factors — Whiteboard Friday

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Posted by rjonesx. Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, folks. Welcome back to another Whiteboard Friday. Today, we're going to be talking about ranking factors and the theory behind them, and hopefully get past some of these — let's say controversies — that have come up over the years, when we've really just been talking past one another. You see, ranking factors have been with us since pretty much day one of search engine optimization. We have been trying as SEOs to identify exactly what influences the …

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Best VPS Hosting Plans

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. In a world filled with different web hosting options, VPS hosting has become a popular choice for websites in various categories. Upgrading to a virtual private server (VPS for short) will drastically improve your site performance if you’re currently on a shared hosting plan. For those of you who are starting a new site from scratch and expecting tons of traffic from the beginning, getting a VPS hosting plan out of the gate is a viable option as well. There are literally hundreds of thousands of web hosting providers on the market today. That’s why finding the right web hosting plan for your site can be such a tough decision. Fortunately, you’ve come to the right place—this guide will provide you with everything you need to know about VPS …

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