Content Marketing News

Curated Content Marketing News From The Top Blogs Around The World

19 Strategies That’ll Help You Become an Influencer

{ object.primary_image.title }}

Interest in influencer marketing has skyrocketed 90x since 2013 . And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. But how? Why? In this article, we’ll go over how I became one and how to become an influencer in your own field. 1. Start by Becoming an Influencer in a Niche Field The reason you need a niche is to start out as a micro influencer in your particular niche. Micro influencers create powerful word of mouth to small groups. They don’t have the followings of a Kardashian, but they’re much cheaper and can still reach enough people to make a difference in product sales. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. It’s not enough to just pick the field you want to influence. Take my …

More

Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

{ object.primary_image.title }}

30-second summary: 2020 was about survival while 2021 is about survival paired with opportunities to expand The ‘Cancel culture’ is real and a lot of brands need to focus on their digital customer experiences, trust, and being socially responsible 75 percent of younger consumers believe that businesses should take greater responsibility and do more to create a better and fairer world for everyone Gen Z is proving to be an increasingly powerful demographic that your brand needs to tap into We condense various insights and help you decode the minds of Gen Z with personal comments from them and industry leaders 2021 has brought a tangible shift in values and needs amongst Gen Z consumers giving rise to the ‘cancel culture’ that poses a threat for brands. Gen Z, the consumers aged 18 to 24 are a group succeeding the Millennials and preceding Generation Alpha. Digital experience and values are …

More

How to Merge Twitter Accounts

{ object.primary_image.title }}

If you’ve ever juggled multiple Twitter accounts, you know how challenging it can be. Not only do you need to engage your followers by producing targeted, valuable content, you also need to keep your brand message consistent across all accounts. Sounds a little overwhelming, right? It can be, which is why it might be worth merging your Twitter accounts instead. By unifying your Twitter presence, you can strengthen your brand story and reach a wider pool of followers across two or more separate accounts. The problem? As of yet, there’s no official way to “merge” Twitter accounts. However, even if you can’t literally merge your existing accounts into one, you can still run them as a single unit from a marketing perspective. Below, I’ll show you when it might be worth “merging” Twitter accounts as a marketing strategy to the extent it’s possible, and I’ll talk you through specific circumstances …

More

A/B Testing: Definition, How it Works, Examples & Tools

{ object.primary_image.title }}

A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails to search ads. While it can be time-consuming, the advantages of A/B testing are enough to offset the additional time it takes. Well-planned tests can make a huge difference in the effectiveness of your marketing efforts . Narrowing down the most effective elements of a promotion and then combining them, can create a far more effective marketing plan. What is A/B Testing and Why Does it Matter? A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. For example, you might test two different popups to see which drives more webinar sign-ups or two different Google Ads to see …

More

Facebook Stories: A Marketing Guide With Actionable Tips

{ object.primary_image.title }}

Everyone loves a good story, so why not use them for business? Facebook Stories are great to grab and keep attention in a world where attention is our currency. The platform offers various customization options to help make your stories more engaging to convert more leads. Here are some of the actionable steps you can take to implement Facebook Stories in your marketing strategy. What Are Facebook Stories? Facebook Stories allow users to upload content that will disappear after 24 hours. The main point of this feature is to enable people to upload something that might be time-sensitive or something they don’t want everyone to see forever. Whether it’s a quick photo of something going on in your personal life or a short-term business opportunity that you only want available for 24 hours, Stories mimic what made Snapchat so popular. What makes Facebook Stories unique is you can pile a …

More

How to Use Facebook Ads and Organic Content to Build Awareness

{ object.primary_image.title }}

Want to get your brand in front of new audiences on Facebook? Wondering how to amplify your organic content for greater reach? In this article, you’ll discover how to build brand awareness with organic content and Facebook ads. Learn what content to promote, how many pieces of content to promote each month, and who to […] The post How to Use Facebook Ads and Organic Content to Build Awareness appeared first on Social Media Examiner | Social Media Marketing .

More

How to Use First-Party Data for Ad Personalization

{ object.primary_image.title }}

Have you ever felt like someone was watching you online? Those shoes you just searched for on Amazon suddenly show up in ads on Facebook. Maybe you start seeing ads on YouTube for a resort you were researching for an upcoming vacation. The truth is, you are being watched. In fact, marketers have used cookies to track the actions of internet users for years—but that may soon change. Google announced they are ending the use of third-party cookies . As a result, most businesses will have to rely on first-party data for things like ad targeting. What does that mean for your marketing strategy? It might not be as bad as you think. Here’s what you need to know about first-party data and how to use it to create targeted paid ads. (Spoiler alert: It might actually be better for your PPC strategy in the long run!) What Is First-Party …

More

How to Make Fewer HTTP Requests

{ object.primary_image.title }}

When you browse the internet, do you ever stop to wonder what’s happening in the background? If the answer’s no, don’t worry. You’re not alone. Most marketers, even great ones, don’t give the “tech stuff” much thought. How a website performs is just something for IT specialists to worry about, right? No, unfortunately. If your website’s slow or clunky, it directly affects the user experience. In fact, 40 percent of people won’t hang around if your website takes more than 3 seconds to load. With this in mind, it’s crucial you know how to fix a sluggish website and streamline your page loading times before you lose leads. Where do you start? Well, one way is to make fewer HTTP requests for your website. Although an HTTP request sounds like a really technical term best reserved for engineers and IT pros, don’t panic. It’s something any good marketer can understand. …

More

Why Entity-Based SEO is a New Way of Thinking About Optimization

{ object.primary_image.title }}

Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content. When Google launched its knowledge graph , SEO shifted away from simply relying on keywords, and search engine crawlers began prioritizing rich snippets and entities on search engine results pages ( SERPs ). These days, Google has more systems to identify the true meaning of keyword searches and queries. By categorizing ideas into “entities,” Google revolutionized its search proficiency. While keywords are still important, SEO experts now also use entity-based SEO to further their ranking efforts. Context and relevance are becoming increasingly important in search engine results, and entities can help improve these factors. In this article, we’ll explain what entities are, how to use them, and what the future of SEO might look like. What Is Entity-Based SEO? Entity-based SEO uses context, not just keywords, to help users find …

More

How to Become a Shopify Partner

{ object.primary_image.title }}

As one of the largest e-commerce platforms on the internet, Shopify offers budding (and established) entrepreneurs a platform to sell their wares and increase their reach. In fact, Shopify dominates nearly 20 percent of the e-commerce market share. That’s not all. With millions of active buyers on the platform, there is plenty of opportunity for brands to grow their revenue. In addition to a massive audience, Shopify offers users a simple, streamlined experience that allows store set up in record time. When you join the Shopify platform, you have immediate access to functionality that allows you to: build a website create a domain multiple payment options order receiving and processing In short, Shopify equips sellers with the tools they need to get their store off the ground. Shopify benefits don’t only apply to online vendors—through their unique partnership program, individuals can align with Shopify to grow their business and increase …

More

Adobe rearchitects its CDP: Wednesday’s daily brief

{ object.primary_image.title }}

Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and digital keeps everything running. But for how long? Let me explain. I was struck by a comment from Adobe CEO Shantanu Narayen to the effect that digital capabilities kept the economy running over the last year. There may be an element of hyperbole there, but it seems essentially true. I’ll go further. Digital kept everything running, not only in our work lives but in every other sphere, from shopping to entertainment. It even kept human relationships running, beyond the immediate circle of the household. The first two stories below raise the question of whether everything — everything — will revolve around digital in …

More

How to Humanize PPC Ads

{ object.primary_image.title }}

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. There’s nothing wrong with that approach. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. However, for all their benefits, these ads can sometimes lack something. Has anyone guessed what I’m talking about? It’s the human touch. By humanizing your PPC ads, you can stand apart from your competitors. Before I go on, what do I mean by humanizing your PPC ads? It means creating ads that provoke a response or an emotion. It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. Aside from those I’ve already listed, there are a few other …

More

15 Actionable Examples of Fashion Marketing

{ object.primary_image.title }}

From high fashion to a terrible sense of fashion, wherever we fall on the spectrum, fashion marketing comes our way online, on television, catalogs, billboards, window shopping, and more. We are bombarded with messages of what we should be wearing, and why. If you’re on the marketing or sales side of fashion, how do you leverage your message to reach the right buying audience? In this guide, let’s learn what fashion marketing truly is and how to form your own strategy if you work in the fashion field. What Is Fashion Marketing? Because we interact so often with fashion marketing from a consumer perspective, we may think we have a clear picture of what all goes into it. We may have some idea of what fashion marketing is, but maybe we don’t understand all the logistics behind it. Fashion marketing is about advertising and promoting fashion to the right market …

More

What Should You Look For When Choosing a Shopify Theme

{ object.primary_image.title }}

A recent study found that 70 percent of Americans are shopping online more than ever. E-commerce is booming, and there’s never been a better time to start an online store. One of the best platforms to launch your e-commerce store is Shopify. Why do so many people love Shopify? In part due to its: affordability ease of use scalability security One stand-out reason many e-commerce store owners love Shopify is the flexibility it offers through Shopify themes. With thousands of paid and free themes available, you can create a unique e-commerce store that offers your customers a positive user experience (UX). That could be why over a million businesses use Shopify to build their e-commerce stores. What Are Shopify Themes? Shopify themes are a template that determines the way your website looks and feels to customers who visit your store. Different themes offer different styles and layouts. Also, each theme …

More

How to Run Pandora Music Ads

{ object.primary_image.title }}

Pandora, the popular music-streaming service, boasts over 81 million users, and the average Pandora user spends 2 hours and 15 minutes per day listening to music on the platform. With ad options on both their free and paid platforms, Pandora music ads are a great opportunity for advertisers who want to increase their audience. Let’s learn about how you can harness Pandora’s unique advertising platform to make your campaign goals a reality. How Do Pandora Ads Work? Pandora advertisers can choose among three types of ads, all of which include several subsets. Pandora’s three main ad types are: Pandora contents ads Pandora visual ads Pandora audio ads Pandora Music Content Ads This ad experience allows advertisers to share content with listeners in unique ways, including the option to build branded playlists and own all of the ad space on a particular station. In short, content ads are all about bringing …

More

10 Powerful Instagram Marketing Tips (That Actually Work)

{ object.primary_image.title }}

Since Instagram’s creation, it has grown into the ultimate platform for sharing photos. Over 1.16 billion monthly users are active on the site. Daily users spend about 8 minutes on the app and 500 million use Stories daily. There’s also a large number of influencers on the site with a massive amount of followers. And with the right plan, you can become an influential brand, too. You need to post the right kind of content to stay relevant to current followers while also bringing in new ones. But it can be hard to know which kinds of posts work best for growing your audience. Here are ten powerful Instagram marketing tips (that actually work) that you can use to milk the popular platform for all that it’s worth. 1. Switch to a Business Profile ASAP Before you start thinking about your Instagram marketing plan , be sure that you have …

More

The Complete Marketer’s Guide to YouTube

{ object.primary_image.title }}

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over 2 billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos . With this flood of consumer attention, it’s no wonder companies are putting more of their ad dollars into digital video advertising . The good news is you don’t need to flood thousands of dollars in YouTube advertising. If you create a good channel that constantly puts out quality content that people want, you’ll get the attention and eyeballs you need to drive customer acquisition through YouTube. Here’s how to do just that. Part 1: Create a Great Channel Layout & Organize Your Youtube Content This blog post won’t get into the weeds of how to upload a profile picture, cover image, or the steps …

More

How Unified ID 2.0 Will Affect Ad Personalization

{ object.primary_image.title }}

We’re all accustomed to ads following us around the internet. Is it a little creepy? It can be, but many people write it off as a part of using the web. However, the world is changing. With a greater emphasis on privacy, the way personalized ads follow you around the internet could be, too. The big fish in the middle of all this Google, announcing in 2020 that by 2022, it would end the use of third-party cookies (what advertisers use to track you) on its browser, Chrome. Ads are a fundamental part of how the internet works, so the quest to find a new way to provide users with personalized ads began and Unified ID 2.0 has established itself as a front runner. What Is Unified ID 2.0? Unified ID 2.0 is a proposed replacement for cookie tracking on the internet. It aims to add an extra layer to …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.