Just in time for baseball, Fox Sports’ new app wants to be your ballgame buddy of the future

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Fox Sports’ head of digital David Katz breaks down why the new app is trying to bring everything—news, live games, social—under one roof, in real-time. The first pitches of the 2020 Major League Baseball season will be thrown on Thursday night, as the Opening Night games kick off between the New York Yankees and Washington Nationals, and the San Francisco Giants and Los Angeles Dodgers. As with all major sports since the pandemic hit, this baseball season is going to be significantly different. The number of games has been cut to 60, teams are starting with 30-man rosters (up from 26) presumably for some buffer if anyone tests positive for COVID-19. Read Full Story

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Intel knows you miss sports. Its new app lets you geek out on how athletes soar

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Intel Studios and ‘Sport Science’ star John Brenkus go beyond a TV show to create a new app, ‘Soul & Science,’ featuring NBA star Aaron Gordon, Olympic champ Kerri Walsh Jennings, and more. John Brenkus has been fascinated for a long time with how athletes are able to perform elite physical feats. His Emmy-winning show Sport Science ran for years between Fox and ESPN, always finding compelling ways to explain the physiology and physics involved in our favorite games. His 2010 best-selling book, The Perfection Point , used data and research to explore the absolute limits of human performance in events like the heaviest bench press, highest dunk, longest golf drive, and fastest mile run. Read Full Story

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5 tips for adding connected TV to your holiday ad strategy

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There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that viewers are mostly tuning in to subscription options like Netflix or Disney+, it’s ad-supported Connected TV that’s getting a major chunk of viewership; according to research from the IAB: 73% of streaming viewers watch ad-supported CTV content. 45% of streaming viewers watch ad-supported CTV the most. Meanwhile, this holiday shopping season is set to be massive for e-commerce. Last year saw holiday e-commerce sales grow by 13.2% to $137.6 billion. That double-digit growth occurred before the COVID-19 crisis forced millions of shoppers to turn to online options for everything from gifts to groceries. And with 66% of shoppers saying they plan …

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5 tips for adding connected TV to your holiday ad strategy

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There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that viewers are mostly tuning in to subscription options like Netflix or Disney+, it’s ad-supported Connected TV that’s getting a major chunk of viewership; according to research from the IAB: 73% of streaming viewers watch ad-supported CTV content. 45% of streaming viewers watch ad-supported CTV the most. Meanwhile, this holiday shopping season is set to be massive for e-commerce. Last year saw holiday e-commerce sales grow by 13.2% to $137.6 billion. That double-digit growth occurred before the COVID-19 crisis forced millions of shoppers to turn to online options for everything from gifts to groceries. And with 66% of shoppers saying they plan …

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