What Are the Most Desirable Digital Marketing Skills Heading into the New Year?

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Data analysis is not only a much sought after skill, it’s often what sets a successful company apart from the others. This isn’t bound to change anytime soon, with a recent report [download page] from Altimeter (a Prophet company) on the state of digital marketing revealing that data analysis is one of the most desired… Read More » The post What Are the Most Desirable Digital Marketing Skills Heading into the New Year? appeared first on Marketing Charts .

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4 ways Google looks for emotional intelligence in job candidates

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EI is a sought-after quality. Here are some ways people at Google look for it during the application process. Job candidates going through the hiring process at Google may be familiar with “Googleyness,” a set of qualities typically found in people who are successful at the company and have added the most to its culture. The meaning of the eponymous adjective has changed over time and, today, includes six qualities: Read Full Story

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M.Gemi, the Italian leather shoe company, is launching a line of handbags—and saving some of the world’s most sought after Italian artisans in the process

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M.Gemi uses the same handbag makers as some of the most luxury fashion houses, but sells them for half the price. Launching a new product category is a risky thing for a brand to do in the thick of a pandemic—particularly if those products are handbags. After all, who would buy a gorgeous new leather tote or clutch while sheltering in place, with nowhere to go? But Maria Gangemi, founder of direct-to-consumer footwear startup M.Gemi , couldn’t help herself. Read Full Story

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Most People Will Decide to Watch A TV Show After Watching One Episode

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TV viewers will make a judgement call on a show after a single episode, and most prefer shorter series, according to new figures [download page, free excerpt available] from Hub Entertainment Research. The study breaks down viewing habits at a time when consumers are staying at home and streaming is spiking. Based on an October… Read More » The post Most People Will Decide to Watch A TV Show After Watching One Episode appeared first on Marketing Charts .

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These Are the Most “Intimate” Brands in the US in 2020

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After only a year in the pole position as the most “intimate” brand in the US, Disney has dropped a notch, with Amazon jumping two positions to top the list this year, per the latest annual study [download page] from brand agency MBLM. The brands are ranked based on survey responses from 3,000 US adult… Read More » The post These Are the Most “Intimate” Brands in the US in 2020 appeared first on Marketing Charts .

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