YouTube and Instagram Account for a Growing Share of Their Parent Companies’ Ad Revenues

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In recent years, marketers have spent increasing sums on online video. So for Google and Facebook, prior purchases of YouTube and Instagram (the latter of which has pivoted increasingly to videos and Stories) appear to be increasingly wise decisions. In Q4 of 2019, figures from the latest report [download page] by Merkle reveal that YouTube… Read More » The post YouTube and Instagram Account for a Growing Share of Their Parent Companies’ Ad Revenues appeared first on Marketing Charts .

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What Facebook Watch Means for Marketers

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It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in 2017 to select users in the U.S. via mobile, desktop, and TV apps, Facebook Watch is the company’s entrée into episodic streaming video . Videos range from mini-documentaries to live sporting events, courtesy of partnerships with Major League Baseball. There was a set group of publishers at launch, but the company opened it up to other creators. How Does Facebook Watch Make Money? Facebook Watch is monetized through ad breaks. The producing partners earn 55% of ad break revenue while Facebook keeps 45%. What Makes Facebook Watch Different From Other Streaming Services? The streaming video space is undeniably crowded, so Facebook had to find a …

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The Top Skincare Marketing Tips to Boost Your Beauty Brand

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The skincare space makes over $17 million in revenue each year, and it’s expected to grow by 5.3% annually. And as people stay home more, the desire for self-care products, including skincare, continues to expand. This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. That’s exactly what Skincare by Alana did. Founder Alana Mitchell already had $3 million in annual revenue, but she knew there was room for improvement. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. With guided content marketing, link-building, and influencer marketing, she increased her revenue by 150%. In this article, I’ll take you through steps you can take to improve your skincare marketing strategy using examples from Skincare by Alana and other beauty industry leaders. Step 1: Make Some Skincare Marketing Technical Improvements …

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How to Double Your YouTube Subscribers (Without Buying Them)

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Every minute, 500 hours of videos are uploaded to YouTube. With that much competition, you might have counted yourself out and accepted that getting enough Youtube subscribers isn’t worth the effort. But what if you’re making a social media mistake ? What if you could break through the noise and become popular on YouTube? One of the best ways of measuring popularity on YouTube is by looking at the number of subscribers. The more subscribers you have, the more you can consistently achieve high view counts on your videos. Not everyone who is uploading a video to YouTube has laid out a strategy that will allow them to increase subscriber numbers, which leads some to buy YouTube subscribers — which is a huge mistake. When you buy YouTube subscribers, many of those accounts are fake. Even if they are real people, they are unlikely to engage with your content and …

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The Marketer’s Guide to Instagram

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As the leading photo-sharing app on the market, Instagram has a singular hold on its diverse group of users. With over 500 million users logging onto the platform daily, Instagram’s popularity is unquestionable. How then can marketers reach this massive group of users? Through Instagram marketing. Soon you’ll be ready to launch campaigns like a pro and build a lasting community to support your products and brand. Read on to learn the ins and outs of marketing on this popular app. What Is Instagram Marketing? Instagram marketing refers to the process of brands harnessing the power of Instagram to reach their target audiences to generate brand awareness and share products. The platform offers marketers or businesses several avenues to connect with their desired audiences, including paid and non-paid options. Why Should Marketers Care About Instagram? While the platform hosts 32 percent of 25-to-34-year-olds, the photo-sharing app also hosts audiences of …

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How to Create YouTube Video Ads That Convert

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Want to advertise on YouTube? Wondering how to create YouTube ads that work? To explore how to create YouTube ads that convert, I interview Tom Breeze on the Social Media Marketing Podcast. Tom is a YouTube ads expert and CEO of Viewability, a YouTube ads agency that helps direct response B2C companies scale their businesses. […] The post How to Create YouTube Video Ads That Convert appeared first on Social Media Examiner | Social Media Marketing .

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Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more

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Why Pinterest moved beyond CTR to understand ad engagement Source: Pinterest Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a blog post . Those shortcomings include not accounting for ad position bias, users’ Save or Hide actions and brand awareness objectives. Instead, Pinterest explains, it developed a User Metric defined as Weighted Engagement on Ads [Clicks, Saves, Hides, etc.] / Weighted Engagement on Neighboring Organic Content [To account for position bias]. In the table above, the team shows examples of how the “new metric better reflects user engagement,” says Pinterest. (Blue is statistically significant positive, red statistically significant negative, grey is neutral.) Why we care. While the post illustrates how the new metric helps Pinterest better account for user satisfaction with ads as it continually runs new experiments, understanding how platforms consider and account for ad quality (such …

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Facebook Ad Campaigns Prioritize Post Engagement; Instagram Advertisers Focused on Clicks

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Global advertising revenue for Facebook (including Instagram, WhatsApp and Messenger) is expected to grow by 19% to reach almost $83 billion this year. But what are advertisers hoping to achieve with their ads on Facebook and Instagram? Here’s what a new report [download page] from Socialbakers reveals after analyzing more than 6,600 Facebook advertising accounts… Read More » The post Facebook Ad Campaigns Prioritize Post Engagement; Instagram Advertisers Focused on Clicks appeared first on Marketing Charts .

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The Trade Offs of Buying Instagram Followers

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Like any shortcut, buying Instagram followers can be very tempting. And why not? Just look at these ads: “Get 100% real Instagram followers within 10 minutes!” “Pay only $5 for 500 followers.” “Increase your Instagram following by 25% at shockingly low rates!“ See? Tempting. But let us warn you – don’t give in . These shortcuts are never worth it. More so, because the Instagram algorithm is updated regularly to weed out low-quality and fake accounts and interactions. Plus, the results are hollow, scammy, and… mortifyingly obvious. In this guide, we’ll cover all points to give you a better idea about how buying Instagram followers works – or rather how it doesn’t work – along with actionable ways to increase your number of followers organically. So, let’s get started! How People “Think” Buying Instagram Followers Will Help Them? Buying Instagram followers is usually done in two ways, each having different …

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9 Ways to Improve Organic Reach and Beat the YouTube Algorithm

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As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach. While it is possible to optimize YouTube SEO to score top results , without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list. YouTube’s product chief underlined the reality of the impact of suggested-to-watch videos in an interview, noting 70% of a user’s time spent on the platform was dictated by the company’s suggested video algorithm . 70%. That number is huge . To truly execute a successful YouTube marketing strategy, improve organic reach, and take advantage of that massive percentage, you need in-depth familiarity with the unique YouTube algorithm. Here are nine ways to increase your organic reach on YouTube. The YouTube Algorithm’s Evolution What began as a venture capital-funded technology startup in 2006 is now our go-to spot for …

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Content Marketing in 2021 and Beyond

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Let’s talk about content marketing. How’s it doing in 2021? Where might it be headed this year and next? Is it still the king? Content marketing continues to flourish for one very simple reason: it’s what the people want. They don’t want intrusive banners, ads, and popups. They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. They don’t want spam clogging their inbox. People want high quality, useful, relevant, and engaging content about things that matter to them. Craig Davis , the former Chief Creative Officer at marketing communications firm J. Walter Thompson, said it best: We need to stop interrupting what people are interested in and be what people are interested in. That’s content marketing in a nutshell. And yes, it’s still king, but it is evolving. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x …

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