Youth Aren’t Keen on Amazon’s Environmental Impact

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As one of the first places shoppers head when they know what they want to buy, Amazon has become a mainstay in many shoppers’ lives. Indeed, more than three-quarters (77%) of shoppers say that they buy up to half of their products and goods from the e-commerce giant, per a recent survey [press release] from… Read More » The post Youth Aren’t Keen on Amazon’s Environmental Impact appeared first on Marketing Charts .

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Key Insights: Amazon search-scape and factors motivating consumers

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30-second summary: Our previous key insights clearly established that Amazon and Amazon’s Prime Day are elements of ecommerce businesses can’t miss. A quick look at the global Amazon search-scape – “Corona keywords” vs “Non-corona keywords”. What makes primary or shared decision-makers of households hit “buy now” while shopping online? A segmented view of Millenials, Gen Z, Gen X, and baby boomers’ ecommerce influential factors How word of mouth is the most powerful agent vs celebrities and influencers, and more. Our previous key insights clearly established that Amazon and Amazon’s Prime Day are elements of ecommerce businesses can’t miss. This week we take you through what the global Amazon search-scape looks like and the prerequisites to ensure you can create more micro-moments that influence a sale. The Amazon search-scape corona vs non-corona related searches Remazing, a full-service agency, tracked the Top 10/Top 100 Amazon keyword searches across USA, DE, UK, FR, …

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14 ecommerce platform features that retailers can leverage to improve sales

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30-second summary: Ecommerce agency Plum Tree Group (PTG) created a 60-page guide that outlines fourteen underutilized features in Shopify, Magento & BigCommerce that retailers can leverage to help increase sales. The features can be loosely bucketed into the following four categories: user experience enhancements, business enhancements, product-focused features, and website enhancements. PTG’s eBook lists several features that an ecommerce platform provides retailers to help improve shopper experience including multi-language websites, creating customer groups, and adding Amazon and Google payment gateways. It covers three features that help retailers streamline business functions including running shopping ads on external websites, creating unlimited admin accounts, and configuring automated tax calculations. PTG provides an extensive summary of four key features that can help showcase products, increase repeat sales, raise the average order value, and incentive shoppers to buy more. Their reviews include four website enhancement features as follows: the ability to configure site search, create …

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US Shoppers Are Embracing Second-Hand and Upcycled Products

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Consumers are no longer just focusing on price when it comes to making purchase decisions. Indeed, a majority of Gen Z (72%), Millennial (70%) and Gen X (63%) shoppers say that their purchase decisions are based on value, as well as social, personal and environmental principles, per a report [download page] from First Insight. Part… Read More » The post US Shoppers Are Embracing Second-Hand and Upcycled Products appeared first on Marketing Charts .

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Where Shoppers Say They Start Their Product Hunt: Amazon > Search

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More than 6 in 10 (63%) consumers in key e-commerce markets start their online shopping searches on Amazon, topping the percentage of those who start their purchase journeys on search engines. So finds a new report [download page] from Wunderman Thompson Commerce (WTC), which details Amazon’s continuing dominance in the digital commerce sector throughout the… Read More » The post Where Shoppers Say They Start Their Product Hunt: Amazon > Search appeared first on Marketing Charts .

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New study shows digital engagement is key to post-pandemic ecommerce customer retention

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30-second summary: COVID-19 has accelerated consumers’ shift to online shopping around the world, making digital strategy critical to retailer success, both now and in the future Analyzing these behavior trends yields insights about elevated retention risk, the primacy of mobile, shifts in purchase motivation, and in what drives brand affinity The holiday season will see many consumers planning to spend less, and to support local small retailers, so digital marketers must adapt Best-practice marketing strategies are now mission critical: Focus on customer relevance through personalization, seamless cross-channel experiences, and empathetic messaging across the lifecycle, or consumers will move on As the summer winds down, many of us are holding our breath in anticipation of another wave of pandemic-related headlines, guidelines, and obstacles to business as usual. The only thing we seem to be able to count on is change. That’s certainly the case in the retail industry, which has experienced …

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Shoppers Spending More Per Grocery Trip

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Although many shoppers have been driven online to fulfill their essential grocery needs due to the coronavirus, others are still heading to the grocery store. New data [press release] from Catalina shows that US shoppers have been spending more at the grocery store than they did a year ago, while making fewer trips. In August,… Read More » The post Shoppers Spending More Per Grocery Trip appeared first on Marketing Charts .

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Google Shopping Actions: How to Increase Product Visibility for Free

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Did you know Google Shopping listings are free for most merchants to use? Google has also dropped commissions for its Buy on Google program. This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale. Retailers and advertisers have a unique opportunity to get incredible exposure for their products. Almost half of users turn to Google to find or discover new products. This means even small businesses can put themselves in front of millions of new potential customers with just a few clicks. What Is Google Shopping Actions? Google Shopping Actions partners with several retailers to create a shopping experience in direct competition with Amazon. Today, this program allows retailers to upload products that appear in organic search across Google platforms. In turn, shoppers can find, compare, and buy products without ever having to …

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What Do B2B Buyers Want from Inside Sales?

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B2B buyers aren’t short of ideas concerning what they’d like vendors to do differently. Not only do they want vendors to personalize their buying experience and respond quickly to their needs, but they also want to be listened to and to have their problems solved. With COVID-19, some of these needs have been exacerbated. Here… Read More » The post What Do B2B Buyers Want from Inside Sales? appeared first on Marketing Charts .

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What the holiday shopping season will look like in 2020

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30-second summary: Shoppers aren’t planning to significantly change how much they spend this holiday season compared with 2019. Many more people are planning to make their holiday purchases online versus in stores, where the fear of catching COVID-19 is still keeping shoppers away. While saving money remains a top priority for consumers, the contraction in consumer spending that occurred in April rebounded in May and June. Black Friday is moving online, converging with Cyber Monday to make the overall holiday shopping season for 2020 a very virtual one. Retailers can prepare for holiday shoppers by looking at behavior from the recent back-to-school shopping season. Sprout Social found that consumers and brands interacted much more on social media than pre-pandemic, dominated by social conversations focused on COVID-19. Retailers can prepare for the upcoming influx of virtual shoppers by focusing on personalization, polishing their messaging, understanding what platforms consumers use to communicate …

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These extraordinary satellite photos give just a hint of the extent to which humans have transformed the planet

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From parking lots to copper mines, Overview collects aerial photographs that show our impact on the planet. Half a century ago, one of the first photos taken of the Earth from the moon—showing the planet rising as a vulnerable blue sphere against a background of darkness—helped spark the growth of the modern environmental movement. Sixteen months later, 20 million Americans took to the streets for the first Earth Day. Read Full Story

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