Youth Aren’t Keen on Amazon’s Environmental Impact

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As one of the first places shoppers head when they know what they want to buy, Amazon has become a mainstay in many shoppers’ lives. Indeed, more than three-quarters (77%) of shoppers say that they buy up to half of their products and goods from the e-commerce giant, per a recent survey [press release] from… Read More » The post Youth Aren’t Keen on Amazon’s Environmental Impact appeared first on Marketing Charts .

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14 ecommerce platform features that retailers can leverage to improve sales

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30-second summary: Ecommerce agency Plum Tree Group (PTG) created a 60-page guide that outlines fourteen underutilized features in Shopify, Magento & BigCommerce that retailers can leverage to help increase sales. The features can be loosely bucketed into the following four categories: user experience enhancements, business enhancements, product-focused features, and website enhancements. PTG’s eBook lists several features that an ecommerce platform provides retailers to help improve shopper experience including multi-language websites, creating customer groups, and adding Amazon and Google payment gateways. It covers three features that help retailers streamline business functions including running shopping ads on external websites, creating unlimited admin accounts, and configuring automated tax calculations. PTG provides an extensive summary of four key features that can help showcase products, increase repeat sales, raise the average order value, and incentive shoppers to buy more. Their reviews include four website enhancement features as follows: the ability to configure site search, create …

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US Shoppers Are Embracing Second-Hand and Upcycled Products

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Consumers are no longer just focusing on price when it comes to making purchase decisions. Indeed, a majority of Gen Z (72%), Millennial (70%) and Gen X (63%) shoppers say that their purchase decisions are based on value, as well as social, personal and environmental principles, per a report [download page] from First Insight. Part… Read More » The post US Shoppers Are Embracing Second-Hand and Upcycled Products appeared first on Marketing Charts .

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US Advertisers Moving More to Top-of-Funnel Objectives on Amazon

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Over the past year, US Amazon advertisers have increased their focus on top-of-the-funnel objectives, with the share of Amazon demand-side platform (DSP) spending focused on awareness and consideration inching closer to the share dedicated to the purchase stage, per a recent report [download page] from Tinuiti. In the first quarter of 2020 US advertisers dedicated… Read More » The post US Advertisers Moving More to Top-of-Funnel Objectives on Amazon appeared first on Marketing Charts .

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Here’s What Consumers Want From Advertising When Shopping for Everyday Products

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About two-thirds (68%) of shoppers say that with all the information now available to them, they are able to make better purchasing decisions than they could 5 years ago. With that in mind, what do shoppers want from advertising when they are shopping for everyday products like groceries, skincare and electronics? Here’s what a survey… Read More » The post Here’s What Consumers Want From Advertising When Shopping for Everyday Products appeared first on Marketing Charts .

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Amazon Dominates in Service Quality Perception, but Isn’t Always the First Choice for Shopping

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Amazon leads the way among online retail channels in consumers’ views of delivery speed, delivery price, product reviews and more, but it falls behind as a shopping destination in some sectors, according to a recent report [download page] from Wunderman Thompson Commerce (WTC). Amazon’s Lead on Other Retailers Varies Amazon continues to dominate various facets… Read More » The post Amazon Dominates in Service Quality Perception, but Isn’t Always the First Choice for Shopping appeared first on Marketing Charts .

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This DIY mask test kit finds that your neck fleece isn’t really helping

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Scientists developing a tool to help mask manufacturers make sure their cloth masks actually work found some masks work better than others, and one kind works particularly badly. If you buy a cloth mask online—whether from Amazon or Etsy or a large manufacturer such as Adidas—you’ll see a warning reminding you that what you’re buying isn’t medical grade. And while the evidence continues to mount that cloth face masks work, it’s also true that every mask isn’t equally effective, and many companies now making masks are doing it for the first time. In the absence of regulation for cloth masks, as shortages of more proven N95 masks continue, how can consumers or the manufacturers making masks know how much protection they offer? Read Full Story

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What Sort of Threat is Amazon to B2B Organizations?

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As the undisputed leader in global e-commerce, Amazon’s reach poses a threat to the growth of other online B2C retailers. But, does Amazon pose the same kind of threat to B2B businesses? Here’s what a recent report [download page] from Episerver reveals. Past research shows that, for many B2B companies, e-commerce has its advantages —… Read More » The post What Sort of Threat is Amazon to B2B Organizations? appeared first on Marketing Charts .

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What Do B2B Buyers Want from Inside Sales?

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B2B buyers aren’t short of ideas concerning what they’d like vendors to do differently. Not only do they want vendors to personalize their buying experience and respond quickly to their needs, but they also want to be listened to and to have their problems solved. With COVID-19, some of these needs have been exacerbated. Here… Read More » The post What Do B2B Buyers Want from Inside Sales? appeared first on Marketing Charts .

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17 ways PPC can help your business survive economic crisis

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People are clicking, but are they buying? WHEN will they buy? Are they buying too much too fast? When will stores reopen and foot traffic resume? Consumer demand is evaporating for some businesses, while others may be unable to fulfill orders due to supply chain disruptions or shipping challenges. Dynamics shift daily, if not hourly. Now some good news: Search marketing is adaptable, measurable, and when done correctly, cost effective. Even with shifting data models, PPC pros can use timely trends to guide strategic decisions. COVID dashboards Tinuiti has created a useful dashboard that provides a look at trends in paid Facebook media since the pandemic took hold. It requires you to sign up (free, with your email) and offers insights into media spend by key verticals. Tinuiti advertising spend tracker shows changes in ad spend week over week and month over month. The dashboard is regularly updated with week-on-week …

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The bad toilet paper from your office might be the sustainable answer to TP shortages

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Using more toilet paper at home is destroying forests. Instead of churning out more of the TP we usually use at home, can producers find a way to get consumers the stuff they’ve already made for empty offices? Weeks into the coronavirus pandemic, many toilet paper shelves are still empty, and suppliers aren’t sure when rolls will be available again. But as Americans need bathroom tissue for at-home use, there’s a supply chain going unused: the kind of toilet paper stocked by offices, schools, sports arenas, and other public places that now are empty. This toilet paper is often more sustainably made than the TP you buy yourself, so getting it to consumers would be an environmentally friendly way to fill that toilet-tissue need. Read Full Story

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