Your sports merch is going beast mode as Fanatics expands beyond teams with Marshawn Lynch

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The sports apparel retail giant makes Beast Mode its first-ever deal with an individual player. Over the last decade, Fanatics has become the dominant player in sports apparel retail, thanks to its on-demand manufacturing and agile supply chain that has seen it close e-commerce and manufacturing deals with the NFL and Nike, MLB, NBA, NHL, MLS, European soccer clubs, and the Overwatch League. Read Full Story

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How this startup is redesigning pro basketball for the creator economy

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Part hoops factory, part TV production house, the Overtime Elite League is like nothing sports has ever seen. In American basketball, the path to becoming a professional has primarily been a singular one: Play high school hoops, then NCAA college for at least one year. Until a player signs that first pro contract, he or she is largely prohibited from earning any money from the sport, at the risk of NCAA ineligibility. Over the years, universities have made billions of dollars from TV broadcast rights, advertising and apparel deals, video game licensing, and more. In March, the Supreme Court heard arguments from athletes in a case against the NCAA, saying that the NCAA’s restrictions on education-related benefits—things such as computers, science equipment, and musical instruments—violate federal antitrust law. Read Full Story

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Outdoor Voices founder Tyler Haney resigns after being forced out as CEO

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Haney, who founded the buzzy athleisure brand in 2013, is exiting amid reports that the company is “hemorrhaging” money. Outdoor Voices founder Tyler Haney is leaving her company just days after its board reportedly forced her to step down as CEO . The 31-year-old was widely considered to be the public face of the direct-to-consumer athleisure brand, which she launched in 2013. Haney combined entrepreneurial hustle with social media prowess to build Outdoor Voices into a major player in the sports apparel space, becoming a minor celebrity in her own right. Behind the scenes, however, reports indicated the startup was burning through cash at an astonishing rate—and struggling to raise more. Read Full Story

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The 10 most innovative sports companies of 2020

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The St. Louis Blues, AS Roma, plus the teams of technologists, architects, and other behind-the-scenes players improving the sporting life. Of all the industries whose every aspect is being thoroughly transformed by advanced technologies, its broader effect may be most profound in sports. The companies we honor this year reflect this trend, showcasing how AI is impacting training and highlights, how sensors and spatial data are making players, coaches, teams, and even fans smarter, and how the in-game experience is being upgraded both at home and in the arena. Game on. Read Full Story

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This $1K copper jacket is designed to kill viruses and bacteria

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Vollebak’s Full Metal Jacket, which retails at a whopping $1,095, is designed to take advantage of copper’s antimicrobial properties. The company sees it as the first step toward creating disease-resistant clothing. Vollebak, the clothing company that made a jacket out of graphene and a T-shirt out of carbon fiber normally used in jet engines and sports cars, has come out with its most ambitious garment yet: a coat made of microbe-destroying copper . Read Full Story

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