5 simple steps to choosing the right software, every time

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30-second summary: Software selection isn’t as difficult as it’s been made out to be – but you absolutely need a plan. Don’t wing it. The right software decision can drive your business forward. The wrong one could cost you significantly. Follow this simple 5-step plan to streamline the selection process, minimize risk, and maximize satisfaction. Don’t be afraid to seek guidance when negotiating a deal and finalizing contracts. We’ve assumed since the beginning of digital time that choosing the right software package is difficult. It doesn’t have to be. But it is critically important. If you’re a marketer, you may be choosing a full-on CRM system, or a more focused online listening tool. Whatever you need, the very future of your organization may hinge on how successful the selection process is. Chances are you’ve been winging it. If you’ve never done it before, you may not really know when to …

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How to use Subliminal Messaging Tactics in Your Paid Social Media Campaigns

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For a long time, marketers have been looking for the silver bullet that drives leads and sales. That one hack that can help them sell sand at the beach. As we all know, there is no such thing as a silver bullet in marketing. However, one thing comes pretty close – subliminal messaging. What Is Subliminal Messaging? Subliminal messaging isn’t new. History suggests that Greek philosophers dabbled in it as early as the 5th century. What exactly is subliminal messaging? Subliminal messaging is a technique used to influence people without them realizing it. It employs visual or auditory stimuli to heighten a message’s persuasiveness. In short, a subliminal message is a hidden message that the brain picks up without you realizing it. While subliminal messaging is mainly used in media such as music, TV ads, and radio commercials, it still works for digital media, including paid social campaigns. A couple …

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Analytics Consulting

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Your analytics should tell you everything. Tools like Google Analytics are incredibly valuable for businesses. Once you’re setup, you’ll have everything you need to analyze your performance data properly. Instead, many companies have realized that their analytics tools have introduced a lot of unexpected problems. They’re not getting the kind of value they need. That’s the good news. Most companies think their data is clean; that they’re making good decisions with the data they have. Most of these companies are wrong; they just don’t know it yet. This is why companies need analytics consulting. They don’t know what they don’t know. Today, I’ll show you how to find the right analytics consultant for your business. 4 Ways an Analytics Consultant Can Help Grow Your Business Many companies make the wrong assumptions. Using a tool like Google Analytics, clients think all they have to do is drop the tracking code into …

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Terminus co-founder explains why ABM is a B2B strategy, not a tool

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30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. The platform, self-described as “all-in-one account-based marketing software” combines first and third-party data to help B2B companies target in-market accounts, manage audiences, and orchestrate marketing campaigns. With ABM, the goal isn’t to obtain more leads, but to be smarter about targeting the right prospects and nurturing those prospects throughout the sales funnel. Terminus developed a TEAM framework that includes five elements—target, engage, activate and measure (TEAM) which looks at ABM as a B2B strategy, not a tool. In 2018, Terminus acquired a company called Brightfunnel, a tool that measures marketing’s impact throughout the sales funnel. Meaningful ABM metrics are focused on business outcomes—improved acquisition, speeding up pipeline velocity, and expansion of existing accounts. Founded in 2014, by Eric Spett, Eric Vass, and Sangram Vajre, Terminus is a key …

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How to Use LinkedIn Message Ads to Get Into LinkedIn Inboxes

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Want to guarantee your message makes it into your prospects’ LinkedIn inboxes? Are you familiar with LinkedIn message ads? In this article, you’ll learn how to set up LinkedIn message ads. What Are LinkedIn Message Ads? With all of the other ad formats on LinkedIn, you pay only when someone clicks. But with LinkedIn message […] The post How to Use LinkedIn Message Ads to Get Into LinkedIn Inboxes appeared first on Social Media Marketing | Social Media Examiner .

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Why a crisis is the best time to hone your corporate reputation

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“A single crisis under the glare of the spotlight is more effective at getting your message out about who you are and what your organization stands for than a hundred meetings or a thousand speeches.” A crisis, especially one as unforeseen and devastating as the COVID-19 global pandemic, can rock the foundations of an organization. Yet within every crisis lies an opportunity to shape what your organization will become—and how it will be perceived as it emerges from such a challenging time. Read Full Story

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How AI fits into the martech landscape

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30-second summary: Today, artificial intelligence, sensors, and digital platforms—and an explosion of data—have already increased the opportunity for learning more effectively; but competing on the rate of learning will become a necessity in the 2020s. The Lean AI Autonomy Scale serves as a framework for assessing how the different capabilities of martech vendors stack up with AI in the industry. All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of delivering your message to the right audience at the right time — and encouraging people to take an action, buy a product, or a host of other outcomes a marketer might be looking for. Today, we’re at a place where buy-side solutions are emerging that operate a layer above the platforms themselves, working to orchestrate your spend, targeting and even creatives across channels. A range of emerging vendors are out …

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