Netflix’s ‘Umbrella Academy’ tries to thwart the apocalypse amid civil unrest. Imagine that

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Series creator Steve Blackman talks with ‘Fast Company’ about why he loves fallible superheroes and how this season ended up being so prescient. Any apocalyptic entertainment unleashed during COVID-coated 2020 was always bound to be imbued with a sense of verisimilitude. But the second season of Netflix’s The Umbrella Academy manages to be even more timely than your average world-ender. Read Full Story

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Remember greeting cards? They’re making a COVID-19 comeback

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From handmade to Hallmark, the greeting card industry is emerging as one of the big winners of a physically distant holiday season. In a holiday season when family gatherings are verboten and office parties have gone the way of coal in stockings, people are returning to an old tradition to share joy and well-wishes. Folded pieces of oaktag are decorated with pictures or drawings and often smudged by an overzealous ballpoint pen. A dusting of glitter, a reference to a shared memory, a hint of perfume—all attempting to bridge physical and emotional divides harrowed by a relentless pandemic. Read Full Story

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Pentagram’s holiday card has some of the most poignant advice for 2021

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The design firm’s annual card pays tribute to Michael Sorkin, who died of COVID-19 last year, and his ‘250 Things an Architect Should Know.’ Most holiday cards are festive celebrations of the season. You know the kind: sparkly, heartwarming, may accompany a fruitcake. Design agency Pentagram took this year’s card one step further, with a list of items that can double as New Year’s resolutions. Read Full Story

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Best Business Credit Cards

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A business credit card is much more than just a convenient payment method; it’s a way for you to earn rewards and benefits for your company. The best business credit cards offer features like purchase protection, membership rewards, travel insurance, and some even pay you cash. Your next big purchase could result in a free flight, a free night in a hotel, or even a few hundred dollars back into your pocket. You can’t get these types of benefits if you’re using checks or ACH transfers for business purchases—credit cards are the only way to access these perks. But all business credit cards are not created equally. Navigating the waters and trying to find the best option for your business can be tough, especially with hundreds of choices to …

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How To Create A Marketing Calendar That Will Streamline Your Campaigns

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If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. But distractions and urgent issues get in the way, and when you check the clock, several hours have passed. It happens all the time: you miss one deadline and end up missing more. The result is a half-baked campaign that fails to hit your goals. Without a concrete schedule, this becomes an inevitable cycle. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar? In my experience, you need a marketing calendar to get a full overview of your team’s deliverables, deadlines, and tasks. Recent research in an article by Evinex states that marketers who record their strategies are 538% more likely to complete tasks on time. Consider goal-setting as well, as 81% of people …

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How to Optimize Your Videos Through YouTube Analytics Data

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What if I told you there was a way to reach an audience larger than the one Netflix has through YouTube analytics? It’s possible! YouTube videos reach more than 2 billion users a month —about one-third of the entire internet’s traffic. However, if you want to use YouTube videos to drive traffic and revenue, you need to deep into the data. How do you know whether your video has impacted your business? Through the effective use of YouTube analytics ! In the next few sections, I’ll explain what YouTube analytics is all about, how to access it, what metrics you need to track, and how to leverage this information for better ROI. What Is YouTube Analytics? YouTube analytics is the native analytics platform on the site, providing access to vital metrics about video performance including watch time, viewer demographics, traffic sources, impressions, and more. What is the point of all …

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IRS tax refund delay: Still calling the phone number? Here’s why you can’t get through

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Anybody home? The National Taxpayer Advocate says the Internal Revenue Service has answered only 2% of 75 million calls this tax season. If you’ve been trying unsuccessfully to get through to an actual human being at the Internal Revenue Service (IRS) to ask why your tax refund is delayed, know that you have plenty of company among your fellow taxpaying Americans. Read Full Story

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