You may be stocking up on toilet paper. Others are out buying guns

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You can’t shoot a virus. But that’s not what people who are lining up for guns and ammo are worried about. You may have witnessed your own apocalyptic scenes of people panic-buying thousands of rolls of toilet paper in the supermarket. What most shoppers may not have seen is that there’s a similar rush at gun stores, as gun owners rush to buy as much ammo as they can fit in their shopping baskets. Read Full Story

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The real reason people are hoarding toilet paper and guns

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It’s all in the head. I’ve hoarded toilet paper for as long as I can remember. I’ve always felt a bit more secure with a couple of extra packages of mega-rolls in my basement, alongside a 12-pack of paper towels and many six-packs of tissues. My family and friends are sometimes puzzled by this behavior, but mostly, they chalk it up to my long career as a brand consultant and a theory they’ve developed about the pride I have in the products I’ve helped redesign. I wish it were that simple. While it’s true I am loyal to the brands I’ve redesigned—Kleenex tissues; Viva paper towels; Cottonelle, Andrex, and Scott toilet paper—my penchant for paper products is driven more by psychological needs than physiological ones. Read Full Story

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What The Coronavirus (COVID-19) Means For Marketers

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By now you have heard about the Coronavirus . The sad reality is that it is spreading quickly and will continue to spread for a while. Did you know that we are getting roughly 15,000 new cases a day and it’s growing fast ? No one really knows how many people will be infected (or will pass away sadly), but it has caused the global stock markets to crash, which means as a business (or even a marketer), you will be affected. And because my ad agency works with hundreds of companies in all the major sectors and we have 7 offices around the world, we are already starting to see how it is impacting marketing (I’ll share the data below). So what does this mean for you? Well, before I go into that, let me be clear on what marketers should NOT do. Don’t exploit the situation The first …

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17 ways PPC can help your business survive economic crisis

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People are clicking, but are they buying? WHEN will they buy? Are they buying too much too fast? When will stores reopen and foot traffic resume? Consumer demand is evaporating for some businesses, while others may be unable to fulfill orders due to supply chain disruptions or shipping challenges. Dynamics shift daily, if not hourly. Now some good news: Search marketing is adaptable, measurable, and when done correctly, cost effective. Even with shifting data models, PPC pros can use timely trends to guide strategic decisions. COVID dashboards Tinuiti has created a useful dashboard that provides a look at trends in paid Facebook media since the pandemic took hold. It requires you to sign up (free, with your email) and offers insights into media spend by key verticals. Tinuiti advertising spend tracker shows changes in ad spend week over week and month over month. The dashboard is regularly updated with week-on-week …

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The bad toilet paper from your office might be the sustainable answer to TP shortages

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Using more toilet paper at home is destroying forests. Instead of churning out more of the TP we usually use at home, can producers find a way to get consumers the stuff they’ve already made for empty offices? Weeks into the coronavirus pandemic, many toilet paper shelves are still empty, and suppliers aren’t sure when rolls will be available again. But as Americans need bathroom tissue for at-home use, there’s a supply chain going unused: the kind of toilet paper stocked by offices, schools, sports arenas, and other public places that now are empty. This toilet paper is often more sustainably made than the TP you buy yourself, so getting it to consumers would be an environmentally friendly way to fill that toilet-tissue need. Read Full Story

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Despite what you think, 2020 had a silver lining. It forced ecommerce to evolve digitally

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30-second summary: Retail has split more than ever before as the trend shifts to a more even 50-50 ecommerce and offline sales ratio Ecommerce took a diversified approach to marketplaces and advertising avenues Social selling moved from a “want to have” to a “need to have” proving itself more valuable than with influencers alone – with almost every social platform providing an online marketplace Going local is the mantra helping local businesses wherever you are in the world Sellers with an online and offline approach sustained growth COVID-19 stole the show because of its massive impact across the globe. Focusing on retail and ecommerce, in particular, there were monumental shifts that led us into innovation and growth in the next year. I would also refer to these as the cardinal rules to survive in ecommerce in 2021. Brick and mortars need to react fast In January 2020, it was business …

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17 ways PPC can help your business survive economic crisis

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People are clicking, but are they buying? WHEN will they buy? Are they buying too much too fast? When will stores reopen and foot traffic resume? Consumer demand is evaporating for some businesses, while others may be unable to fulfill orders due to supply chain disruptions or shipping challenges. Dynamics shift daily, if not hourly. Now some good news: Search marketing is adaptable, measurable, and when done correctly, cost effective. Even with shifting data models, PPC pros can use timely trends to guide strategic decisions. COVID dashboards Tinuiti has created a useful dashboard that provides a look at trends in paid Facebook media since the pandemic took hold. It requires you to sign up (free, with your email) and offers insights into media spend by key verticals. Tinuiti advertising spend tracker shows changes in ad spend week over week and month over month. The dashboard is regularly updated with week-on-week …

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