1 in 3 Viewers Discover New TV Shows and Movies Through Social Media

{ object.primary_image.title }}

As many people will testify, a common topic of water cooler conversion is what people have been watching on TV – though the decline of linear TV has dampened that trend in recent years. And as lockdown measures became commonplace in 2020, fewer found out about new TV shows from word-of-mouth, as revealed in a… Read More » The post 1 in 3 Viewers Discover New TV Shows and Movies Through Social Media appeared first on Marketing Charts .

More

How to watch the Democratic National Convention live on CNN, MSNBC without cable, or free online

{ object.primary_image.title }}

The 2020 Democratic National Convention is streaming live online, and you can watch on your computer, phone, or smart TV for free. The 2020 Democratic National Convention is happening this week. History will be made on multiple occasions as former vice president Joe Biden becomes first presidential candidate to accept a major party nomination via live stream and Senator Kamala Harris of California becomes the first woman of color to accept the vice presidential nomination from a major party. Read Full Story

More

Linear TV Advertising Challenged in An Omnichannel World: 5 Points

{ object.primary_image.title }}

Although linear TV still accounts for the largest portion of traditional media spend, marketers are investing less in traditional TV than they once did as digital options proliferate. In fact, a recent report [download page] from Viant Technology reveals that 84% of the 500 US marketing decision-makers surveyed will be dedicating the same or a… Read More » The post Linear TV Advertising Challenged in An Omnichannel World: 5 Points appeared first on Marketing Charts .

More

The State of Traditional TV: Updated With Q1 2020 Data

{ object.primary_image.title }}

[By MC Editor, JC Lupis] It’s been a while and a lot has happened since our last traditional TV update, but it’s time for us to dive into this again. Let’s explore some findings from the latest quarterly Total Audience report [download page] from Nielsen, this time covering data from Q1 2020. A quick note before… Read More » The post The State of Traditional TV: Updated With Q1 2020 Data appeared first on Marketing Charts .

More

Report: Forrester lists top email marketing platforms

{ object.primary_image.title }}

The 13 most significant email marketing providers have been identified by the Forrester Wave: Email Marketing Service Providers Q2 2020 report. It nominates Acoustic, Adobe, Bluecore, Braze, Cheetah Digital, Cordial, Dotdigital, Epsilon, Exponea, Iterable, Oracle, Salesforce and Zeta Global as significant using a 23-criterion evaluation to score them for their B2C marketing offering.

More

CMO50 class of 2019: Where are they now?

{ object.primary_image.title }}

​It’s nominations time for the CMO50, the annual list of the most effective and innovative marketing leaders across the country. As we look to hear from those who’ll make our 2020 ranks, the CMO team decided to look at our 2019 over-achievers to see who has since spread their wings to seek new professional opportunities.

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=6401, ajax_url='/api/hit/ajax/', hits='3')