Why Amazon radically redesigned the Echo

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You may be ordering one for Black Friday. But why is it shaped like that? With Black Friday nearly upon us, you will no doubt see a slew of deals on a product that’s grown to be synonymous with Amazon itself: the Echo voice assistant speaker. Designed internally by Amazon’s secretive Lab126 hardware team, the first Echo launched in 2014 as a hard, black cylinder. Over the years, it’s spawned several iterations, including the smaller Echo Dot hockey pucks and screen-wielding Echo Shows, and each time, Amazon has expanded its base. In 2019, the company announced it had sold 100 million Echoes to date. Read Full Story

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YouTube Premium and Google Play Music users: Here’s how to get your free Nest Mini

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You only have until June 30—but supplies could run out before then. When you think of a smart speaker, you probably think “Amazon Echo.” However, a close competitor of the Echo is Google’s Nest Mini—and now Google is giving the diminutive smart speaker away for free if you’re a YouTube Premium or Google Play Music subscriber. Here’s what you have to do to get yours: Read Full Story

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Fewer Consumers Report Window Shopping on Amazon Now Than in 2018

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Consumers are less likely to use Amazon to discover new brands now than they were in 2018. A recent report [download page] from Tinuiti illustrates how consumers’ shopping habits have changed on the site when it comes to window shopping for new products or placing trust in unknown brands. The percentage of respondents who claim… Read More » The post Fewer Consumers Report Window Shopping on Amazon Now Than in 2018 appeared first on Marketing Charts .

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Amazon will invest $2 billion in climate tech

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Its new fund, called the Climate Pledge Fund, will invest in companies working on transportation and logistics, energy generation and storage, the circular economy, and agriculture. Nine months after Amazon announced that it planned to become carbon neutral by 2040 , the company is now launching a $2 billion internal venture capital fund to invest in technology to help it reach that goal. Read Full Story

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How to Use Amazon Posts to Promote Your Products

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If you’re serious about digital marketing, you’ve likely spent thousands of dollars on testing, experimenting, and workshopping only to find that you simply aren’t reaching your target audience. That’s where Amazon Posts comes in. Amazon is doing more than just integrating social with online retail. Their Posts initiative reimagines what social media marketing could be, and it might just be the answer to some e-commerce sellers’ problems. What Are Amazon Posts? Amazon Posts is Amazon’s social media initiative designed to help shoppers find new products and engage with their favorite brands. Essentially, this is Amazon’s version of Instagram . Posts allow brands to create and promote product-related content, directly linking to specific product listings. All your posts will appear on your brand’s feed. Your content is visible to shoppers on product detail pages, related product feeds, and category-based feeds. Amazon is presenting brands and businesses with an opportunity to market …

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