You Can Have My Old Business That Makes $381,722 a Month

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I was talking with my friend who works at Keap (formally known as Infusionsoft) and he was breaking down how people still make millions of dollars selling info products and ebooks. Now, I don’t sell info products as heavily as I used to, but when I focused on it 100% of the time, my numbers were great. Just look at the screenshot above. It’s my revenue on a bad month of selling info products. So today, I thought I would do something different. Instead of just blogging about marketing tactics, I thought I would share my old business model with you and give you the exact emails, power points, and everything you need so that way you can replicate my results. Are you ready? Step #1: Figure out what you want to sell Don’t worry about traffic. Instead, I want you to figure out what you want to sell. Whatever it may be, it needs to solve a problem for people. For example, I’ve sold marketing courses that teach people how to get more traffic. This is a problem businesses have as they need traffic in order to generate sales. You can literally sell almost anything online, just make sure you are passionate about it and know that subject well. For example, Grant Cardone sells sales training . Sam Ovens teaches you how to make money through consulting . Ezra Firestone teaches you how to create an ecommerce business . Step #2: Start creating your product Once you figure out what you want to sell, you need to create it. You don’t have to finish creating it, you can do that as you generate sales. Before you start creating anything though I want you to read this guide by Kajabi, which specializes in online courses… Mega-Guide to Creating an Online Course Here are some general rules I’ve learned about creating a handful of info products: People want course material in video format. Don’t waste your time with too text-based documents or audio files. Your videos need to be short and to the point. People are strapped for time. Your course should be completed within 2 or 3 months at the latest. Ideally within 6 weeks. Include workbooks, cheat sheets and quizzes throughout your course. You can easily create these in Kajabi . Step #3: Create a presentation You need to create a presentation that helps you sell your product. The …

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The New Way to Chat With Your Visitors

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Marketing has evolved into an omnichannel approach. This means you can no longer just go after one channel to succeed. Back in the day, companies like Facebook grew into billion-dollar businesses through one channel. Facebook used email to grow and they did it by having you invite all your contacts to join Facebook. Yelp was also similar . They grew into a multi-million dollar business through one channel… SEO . Dropbox grew through social media. If you tweeted about Dropbox, they would give you more space. These marketing approaches worked well for all of these well-known companies, but what’s wrong with them? The law of shitty click-throughs What worked for Facebook, Yelp, and Dropbox were all great strategies, but over time, all good marketing channels got saturated and stopped working like they used to. As Andrew Chen puts it, first it works and then it doesn’t . It really is …

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How I Drove 231,608 Visitors to My Site Using This New Channel

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Just like any marketer, we all fear what we can’t control. And sadly, for years, a lot of our future is being determined by algorithms. From social sites to search engines… they all have algorithms. Heck, you even have to deal with them with things like email. When you send marketing emails, you can bet that there is a good chance that they will end up in the “Promotions tab.” Now sometimes these algorithms do adjust in your favor, but we all know that’s rare in the long run. But what if there was a way you could drive consistent traffic, not have to deal with algorithms, and not have to spend money on ads? There actually is. And I bet you’ve never used it before. Here’s the best part, it’s generated me more than 231,608 visitors and it automated and free. 🙂 How so? Alright, check this out. Every …

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The 4 Ps of Marketing: A Step-by-Step Guide (With Examples)

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The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. And no, it’s not just for large companies… the smaller you are, the more important for you it is to leverage the 4 Ps. So before we dive into it, let’s first break down what they are… What are the 4 Ps of marketing? The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: product, price, place, and promotion. It sounds simple and it really is (the harder part is implementing it, which we will get into later). The idea behind the theory is that if you implement them, you will generate more sales. But sadly nothing is that easy. :/ …

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How to Build Links Using Google Alerts

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Link building is hard. But did you know that Google makes it easier for you? Seriously… they do make it easier because they provide you with free tools . No, I’m not talking about the ones you already use like Google Search Console and Google Analytics … They actually have tons of other tools. Some you may have heard of, but I bet you don’t use them. And today I am going to show you how you can build links using Google Alerts . What is Google Alerts? As the saying goes, if it isn’t on Google, it doesn’t exist. Google is the most popular search engine in the world. Their database contains hundreds of billions of web pages and is over 100,000,000 gigabytes in size. Because of their massive size, they are able to crawl web pages more frequently than any SEO tool including my own, Ubersuggest . This …

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How to Use Email Images to Boost CTR

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Email is one of the most effective marketing campaigns out there — in fact, the average ROI of an email campaign is 122% . For those who aren’t afraid to take a few extra steps, email images will spice up your campaign and help your email campaign stand out. I’m going to show you how to leverage images in email the right way. Email Images: Yes or No? You can use email images, but should you? I want to start by asking a few questions, because these will help you determine if using email images helps or hurts you. Read these and answer yes or no: Do my images support my brand? Have I optimized the image size? Am I using the right number of images? Am I properly using image alt tags? Are my emails easily accessible? Chances are you may not even know the answer to all these …

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How to Get More Organic Traffic Without Doing Any SEO (Seriously)

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You all know SEO is a long-term game… at least when it comes to Google . And yes, who doesn’t want to be at the top of Google for some of the most competitive terms? But the reality is, we don’t all have the budget or time. So then, what should you do? Well, what if I told you there were simple ways to get more organic traffic and, best of all, you don’t have to do one bit of SEO? Seriously. So, what is it? And how can you get more organic traffic? Well, this story will help explain it… The old days When I first started my journey as an SEO, I got really good at one thing. Getting rankings! Now to be fair, this was back in 2003 when it wasn’t that hard to rank on Google (or any other search engine for that matter). Stuff some …

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9 Steps to Creating a Landing Page That Reads Your Prospects’ Minds

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So you’ve decided to create a landing page to promote your new product or service. But how do you know if your landing page will convince your readers to convert ? There are a number of things you can do to ensure your readers are enticed by your landing page and want to know more information. In this post, we’re going to figure out exactly what you need to do to produce a mind-reading landing page. But first, let’s start with the basics. What is a landing page? Before you create a landing page, you need to understand exactly what it is. A landing page is a dedicated web page, often called a squeeze or splash page. The objective is to collect your visitor’s data through a lead capture form. You might use a landing page to give away a free e-book, webinar, or course in exchange for your audience …

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30 Lessons After 30 Million SEO Visitors

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As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO. Technically it’s more, but who’s counting . What’s funny, though, is I barely look at my traffic, even as Google continually rolls out algorithm updates . I know that sounds contradictory because if you are an SEO, why wouldn’t you obsess about traffic, right? Well, it’s because I’ve learned some hard lessons over the year… mainly because I’ve made a lot of mistakes. So today, I wanted to share them with you so that you can learn from my mistakes… so here goes: Lesson #1: Don’t obsess over rankings, obsess over conversions I used to check my rankings every single day. Literally. On top of that, I would log into Google Analytics 4 to 5 times a day and continually check my traffic. That’s all I cared about back in the day… …

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How to Use Quizzes in Your Marketing Strategy

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Using quizzes in your marketing strategy is one of the most underrated marketing moves. Seriously. They are incredibly effective at generation leads, engaging your audience, and much more. But, it isn’t enough for me to just convince you to implement quizzes in your marketing strategy, so I’m going to show you exactly how to create an effective quiz, how to distribute it, and how to follow it up with marketing automation. At the end, we’ll cover several brands successfully using quizzes in their marketing strategy so you can walk away with a little more insight. Part I: Creating Your Quiz There’s more to a quiz than you might actually think. Did you know that six out of ten people only read a headline ? That means we’re going to have to make a pretty good first impression, so let’s talk about the title first. Title Selection & Quiz Types The …

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How to Find Your Target Audience

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When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot . Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those visitors produce roughly 10 billion dollars of market cap . Now, let’s look at NeilPatel.com. Can you guess how many visitors I’m getting each month? I’m generating roughly 8.717 million visitors a month from 3.616 million people. When you look at it from a unique visitor perspective, HubSpot is getting 3.24 times more unique visitors than me. So, in theory, I should be worth roughly 3 times less than them, right? Well, technically I’m not even worth 1/10th of them. Not even close. Why is that? It’s because I didn’t go after the right target audience, while HubSpot did. …

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