Yale neuroscientists have identified 29 reasons why you drink too much

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The researchers identified problematic alcohol users and cross-referenced their genomes for common genetic variants. Drinking your way through the pandemic? You’re not alone. A fresh study out of Yale University indicates that there are many, many causes fueling that predilection to hit the bottle. Twenty nine , to be exact: That’s the number of genetic variants associated with problematic drinking , in a new genomic analysis of nearly a half million people, published in Nature Neuroscience . Read Full Story

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Two things you need to turn PPC campaigns into winners

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How do you set yourself apart in PPC when Google and Microsoft are continually adding more automated capabilities that effectively level the playing field? We believe there are a few critical factors that can tip the scales back to your advantage: Better strategy and better execution, tied together with an awesome process. On the surface, these factors may seem like common sense, “Business 101” tactics, but the real challenge comes into play when businesses attempt to build the processes that closely tie strategy to execution. We believe that companies with a great process will be the ones best positioned to deliver successful results. When your process enables you to be nimble and adapt to new strategies quickly, and you can quickly get your whole team to shift into execution mode on the new strategy without dropping balls left and right, that’s when you win. Business case study: Why process matters …

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Obesity researchers say Coke and Pepsi should stop targeting communities of color with ads

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Black children and teens see more than twice as many sugary drink ads (256 and 331 ads per year) as their white counterparts. If you want to know why communities of color suffer high rates of obesity and diabetes, start with the beverage industry: A new report finds that sugary drink advertising jumped 26% to $1.04 billion since 2013—and such advertising targets Hispanic and Black communities. Read Full Story

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Some early observations on the Google December core update

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Google’s December 2020 Core update was a big one according to many of the data providers. Our job, day in and day out, is to analyze Google updates and determine what the commonalities are so that we can advise our clients on how to improve their websites. Now that the core update is done rolling out , as of December 16, 2020 and while we do not have the December core update figured out completely, we thought we would pass on some interesting observations that we have made so far. What is a core update? Google makes changes to their search algorithms on a daily basis. A few times a year, they release significant changes to their core search algorithms and systems that are much more noticeable. In Google’s own words , core updates are, “designed to ensure that overall, [Google is] delivering on [their] mission to present relevant and …

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Make your home more bearable with these 5 tips from interior design maven Kelly Wearstler

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We’re going to be homebound for months; better make your space as cozy as possible. This spring, the concept of home is going to take on a new meaning. Experts say we’re likely to be confined to our homes for at least a few months in order to curb the spread of the coronavirus. For many of us, this reality is just beginning to sink in. We’re not going out to restaurants and bars, so our eating and drinking will be happening in the kitchen and living room. Many of us aren’t going to work, so our desks and dining tables have become our offices. Read Full Story

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The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)

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Posted by cheryldraper This year's MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we'd done before. MozCon Virtual was a delightful journey into the unknown. Just a few of the practical lessons we learned: How to collect, assemble, and ship high-quality at-home filming kits to our speakers How to reimagine online networking (they weren't held over delicious entrees at lunch, but our Birds of a Feather virtual sessions were a big hit!) How to get the most out of an online conference while also caring for your needs and being aware of Zoom fatigue And while it may have felt a little different this year, with 21 industry experts covering topics all the way from easy-to-implement machine learning to effective content promotion to crafting …

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How many COVID-19 infections are undetected? Studying its mutations may hold the answer

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In some areas, more than 90% of cases may not be showing up in the data. As of the end of June, there were more than 10.4 million confirmed cases of COVID-19 worldwide. The real number, of course, is much higher, though unknown, because of limited tests and because of how many people who are infected never have symptoms and so never think to get a test. At the nonprofit Chan Zuckerberg Biohub, researchers are using changes in the virus genome to estimate the number of undetected infections—and found that in some areas, more than 90% of cases weren’t discovered. Read Full Story

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Finding Keyword Opportunities Without Historical Data

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Posted by Imogen_Davies At Google’s Search On event in October last year, Prabhakar Raghavan explained that 15% of daily queries are ones that have never been searched before. If we take the latest figures from Internet Live Stats , which state 3.5 billion queries are searched every day, that means that 525 million of those queries are brand new. That is a huge number of opportunities waiting to be identified and worked into strategies, optimization, and content plans. The trouble is, all of the usual keyword research tools are, at best, a month behind with the data they can provide. Even then, the volumes they report need to be taken with a grain of salt – you’re telling me there are only 140 searches per month for “women’s discount designer clothing”? – and if you work in B2B industries, those searches are generally much smaller volumes to begin with. So, …

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How to Combine SEO and CRO for the Ultimate Lead Generation Strategy

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Posted by IzabelleHundrev If there’s one thing that most marketers have in common, it’s that we want more leads. Sure, not all leads are good. Some are even downright unqualified. But leads are what drive business, and as a result, many of us are held accountable for generating more of them. Out of all of the lead generation strategies out there, there’s one that I find particularly effective: search engine optimization (SEO) and conversion rate optimization (CRO) working together. While this may seem obvious, you’d be surprised how many marketing teams are really good at one or the other, but fail to find the balance between both. Below, I’ll share why it’s critical to find alignment between SEO and CRO, and how to do it so that both of these functions work together to drive qualified leads for your business. SEO and CRO: Why you can’t have one without the …

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