XR Industry Continues to Grow Amid COVID-19

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Global XR revenue is forecast to grow year-on-year through 2023 with some delayed growth for AR/MR headsets, according to new figures from SuperData. Here’s an outline of the projected changes as well as other highlights from the quarter. In its Q3 update, SuperData has outlined the forecast growth in global XR revenue as far as… Read More » The post XR Industry Continues to Grow Amid COVID-19 appeared first on Marketing Charts .

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Global App Revenues Continue to Grow in Q1

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Global customer spending on Apple’s App Store and Google Play grew by 31% year-over-year (y-o-y) in Q1 2021 to reach $31.8 billion. This is per data from Sensor Tower Store Intelligence which postulates that the growth “indicates a lasting lift for the mobile market from the ongoing COVID-19 pandemic.” Overall, first-time downloads increased across both… Read More » The post Global App Revenues Continue to Grow in Q1 appeared first on Marketing Charts .

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Global App Revenue and Downloads Continue to Grow

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Global consumer spend on Apple’s App Store and Google Play grew by 23.4% year-over-year (y-o-y) in H1 2020 to reach $50.1 billion, per new data from Sensor Tower Store Intelligence. Based on Sensor Tower’s estimates and projections, the recent figures indicate growth across the board and highlight the potential impact of the COVID-19 pandemic on… Read More » The post Global App Revenue and Downloads Continue to Grow appeared first on Marketing Charts .

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

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30-second summary: 2020’s most valuable companies were Apple (US$1,993 billion), Microsoft (US$1,588 billion), Amazon (US$1,578 billion), and Google (US$1,046 billion). Apple made US $65 billion in consumer electronic goods’ sales for Q4 2020, making it the leader. How the iPhone 12 series promises to will enhance the AR experience which will inject potential spend into AR advertising that will cross $8 billion by the end of 2024. Just 36% of marketing leaders have a measurable revenue attribution strategy in place while a mere 15% are in the process of rolling out a strategy. 95% of marketing leaders are seeing success from an implemented revenue attribution strategy while 31% described this success as best-in-class. Top four departments involved in executing a revenue attribution strategy are – Marketing, Sales, Board of Directors, and Customer Service. According to Statista, the digital advertising market is expected to reach US $398 billion in revenues for …

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US Retail Sales Forecast to Grow by 6.5-8.2% This Year

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Although the world is still in the midst of a global pandemic, the rollout of vaccinations for COVID-19 has provided a light at the end of the tunnel as well as a sense of optimism when it comes to the outlook of retail sales. The National Retail Federation’s 2021 forecast predicts steady growth in the… Read More » The post US Retail Sales Forecast to Grow by 6.5-8.2% This Year appeared first on Marketing Charts .

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The Duopoly Is Expected to Outpace TV in Global Ad Revenues This Year

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Global advertising investment for 2020 is expected to grow for both traditional and online media, but, not surprisingly, the biggest growth is expected to be seen in online media. Indeed, while traditional advertising spending is predicted to grow by 1.5% to reach $324.2 billion, forecast data from WARC Data shows that investment in online advertising… Read More » The post The Duopoly Is Expected to Outpace TV in Global Ad Revenues This Year appeared first on Marketing Charts .

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Wake up call for content marketers, COVID-19 is still here

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30-second summary: 94%of content marketers think they succeeded in adopting their content marketing strategy to the COVID-19 pandemic Only 25% think that the COVID-19 outbreak had a major impact on their marketing strategy. A Minor 15% of feel the pandemic will have a major long-term impact on their organization’s overall marketing success. Global content marketing is projected to decline 1.9% in 2020. Overall, marketing professionals tend to be overconfident and downplay the impact of this global crisis. Self-deception is defined by Wikipedia as “a process of denying or rationalizing away the relevance, significance, or importance of opposing evidence and logical argument. Self-deception involves convincing oneself of a truth (or lack of truth) so that one does not reveal any self-knowledge of the deception.” Savvy B2B marketers often have the reputation of being able to praise the products and services they are pushing regardless of their real value. But these days …

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Global IT Spending Forecast for 2021: Enterprise Software’s A Strong Category

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After global technology spend (excluding consumer technology) dipped last year, a forecast from Gartner expects a rebound, with spending predicted to increase both this year and next. Here’s a look at which segments are expected to see the most growth. Gartner projects global IT spending in 2021 to grow by 6.2% from last year to… Read More » The post Global IT Spending Forecast for 2021: Enterprise Software’s A Strong Category appeared first on Marketing Charts .

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Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year

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Prior to the global outbreak of COVID-19, the total global investment in advertising for 2020 was forecast to grow by 7.1% year-over-year (y-o-y). But 6 months into the year and with the pandemic changing everything from customer behavior to marketing and advertising budgets and tactics, new data [download page, sample report] from WARC now predicts… Read More » The post Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year appeared first on Marketing Charts .

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8 in 10 Digital Minutes Are Spent on Our Mobile Devices

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Mobile app usage has seen a notable increase since COVID-19, and new data [download page] from Comscore confirms this trend, reporting global growth not only in mobile minutes, but apps’ continued dominance of those minutes. The report also outlines overall changes in digital consumption this year in key categories impacted by the crisis. Mobile and… Read More » The post 8 in 10 Digital Minutes Are Spent on Our Mobile Devices appeared first on Marketing Charts .

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US Retail Sales Forecast to Grow by 3.5-4.1% This Year

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Although factors such as the upcoming presidential election, the current trade war and increasing worries about the spread of the coronavirus have cast uncertainty over the outlook of retail sales, the National Retail Federation’s 2020 forecast predicts healthy growth in the industry again this year. Indeed, the NRF forecasts industry growth between 3.5% and 4.1%… Read More » The post US Retail Sales Forecast to Grow by 3.5-4.1% This Year appeared first on Marketing Charts .

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