Cult sneaker brand Hoka One One surveyed 4,000 people to create its first activewear line

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The brand’s survey finds that athleisure is still very hot. If you’re a runner, you’re probably aware of Hoka One One, the decade-old sneaker brand known for its ultra-lightweight, highly cushioned sneakers. The brand was founded in France in 2009 but now has a cult following among runners, generating $93.1 million last year. (In 2013, it was acquired by footwear conglomerate Deckers, which also owns Ugg and Teva.) Read Full Story

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Outdoor Voices x Merrell hiking boots are a shoe collab we can get behind

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The new Moab 2 hiking boot combines Merrell’s outdoor adventure prowess with the style of Outdoor Voices. It’s the year 2020, and shoe collabs abound, from Crocs x Bad Bunny to Cole Haan’s colorful Slack-themed sneakers for people who really love enterprise software. Among this landscape of wild (and somewhat random) brand crossovers, there’s one shoe collab that we’re actually looking forward to: the Merrell + Outdoor Voices Moab 2 Mid Eco . Read Full Story

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The 13 best eco-friendly sneakers and street shoes

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From Reebok to Cariuma, these brands are elevating their footwear with sustainable materials. According a MIT-led life-cycle assessment , each pair of traditional sneakers accounts for 30 pounds of carbon dioxide emissions—which is comparable to keeping a light on for a week straight, or burning a gallon and a half of gasoline . A large amount of these emissions come from the manufacturing process and from raw materials. It takes a lot of crude oil to make synthetic fabrics. Read Full Story

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Is Salesforce going to buy Slack?

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Rumor of a merger resulted in Slack’s stock spiking and Salesforce’s being suspended for volatility. Salesforce is among the most acquisitive companies in the tech business, so it’s never a shocker when there’s rumor of it buying something. But a Wall Street Journal report that it has held talks to acquire Slack was a bombshell that sent Slack’s stock soaring and led to trading in Salesforce’s stock being suspended for volatility . Read Full Story

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Shop these 30 brands to support COVID-19 relief

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From dog food to sneakers to skincare to groceries, shop these brands to support coronavirus relief efforts. As we continue weathering the storm that is the COVID-19 pandemic, there are a lot of brands stepping up to donate and provide aid to the communities who need it the most. So if you’re planning on doing any online shopping anytime soon, buying with these brands puts your spending power to a great cause. Here are 32 of our favorite brands that are giving back. Read Full Story

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Why this cult running shoe launched its first-ever sneaker in the midst of a pandemic

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On Running’s Cloudnova is the brand’s first fashion sneaker, and cofounder David Allemann says it ties perfectly into the trends this crisis is accelerating. A record number of retailers have closed their doors, and people all around the world are hunkered down at home amid the global health crisis created by the spread of COVID-19. This does not appear to be the ideal moment to launch a new product for any company, unless it’s a mask or a hand sanitizer or some sort of bread-baking accessory. Read Full Story

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