Tech Talk with Jivox: Personalization and ecommerce marketing

{ object.primary_image.title }}

30-second summary: Between multiple devices, fast-paced lifestyles, ever-changing minds, and the pandemic getting the brand message across is usually a shot in the dark. So many disparate marketing tools only make the task tougher. As confusion ensues, costs go up and productivity is impacted. Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. With a cloud-based, data-driven, and AI-powered platform, Jivox delivers personalized digital advertising and marketing experiences at scale; engaging consumers with the right message in real-time and across all channels. A modern brand is faced with many disruptions. And embracing the evolving needs of the modern brand is no longer optional, rather a compulsion. One of the most dominant needs …

More

13 influential marketing technology leaders

{ object.primary_image.title }}

30-second summary: Following a survey and some editorial research, we have highlighted 13 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Scott Brinker, Tamara McCleary, Ann Lewnes, Des Cahill, Stephanie Buscemi, Tony Ralph and David Encizo, amongst those named in the list. Katrina Lake, Werner Vogels, Max Wessel, Jay Richman, Melanie Deziel and Erin Rowles also honored in the list. With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. We asked you, our valued readers, to send us your picks and combined that with hours of relentless editorial research, to narrow down our list to 13 deserving people. So without further ado here are our list of 13 (in no particular order) who we …

More

Top 10 marketing-related AI thought leaders to follow

{ object.primary_image.title }}

30-second summary: AI can help marketers deliver better overall customer experiences across all digital channels. The key to success is in using it logically, ethically and in key areas where it can assist, save time and resource and help scale campaigns and performance. To gain a better understanding of the benefits to marketing it is best to build your knowledge from a wide range of perspectives to identify the best use cases. We look at 10 influencers worth following to get a good handle on how AI can and should effect the marketing sector. Adoption of Artificial intelligence (AI) is growing worldwide, with a recent IDC report identifying the ability to deliver a better customer experience, greater employee efficiency and accelerated innovation as the leading drivers for adoption. AI now powers marketing processes across the customer journey, from insights, search optimization and content marketing to personalization conversion optimization, predictive analytics, …

More

5 ways CMOs should start thinking like chief digital officers

{ object.primary_image.title }}

With businesses more digitally connected than ever before, technology is at the center of nearly every marketing function. It’s not something we typically realize until an eye-opening moment occurs. It could be your Wi-Fi going down for a couple of hours, or your computer needing to restart and install new updates. Even worse: Your phone battery dies and you can’t find your charger. In a 2020 work-from-home world, these three scenarios aren’t just inconvenient—they genuinely limit your ability to do your job. Technology has become ingrained in how we do business on many levels, and nowhere is that more apparent than in marketing. More than a third of all companies surveyed by Stein IAS, a marketing and advertising agency, say the greatest opportunity to come from digital marketing transformation is the ability for marketing to contribute directly to revenue growth . Companies are now primarily reaching their customers through digital …

More

The cost of complexity: ClickZ’s advisory board discuss the latest trends in martech

{ object.primary_image.title }}

30-second summary: COVID-19 has caused a seismic shift in digital operations and consumer behavior, leading to an acceleration in digital transformation. commerce penetration grew from 16% to 27% over an eight-week period this year, for example, fundamentally changing the way retailers sell goods. As martech players emerge to address increased shifts to digital, companies are caught in the middle of an explosion of complexity, trying to figure out how best to leverage new technology with little time to plan. The digital skills gap has widened with the increased rate of digital transformations. Businesses are scrambling to find talent that has experience across ad tech, martech and data.. Sales and marketing alignment has become even more important as teams balance decreasting marketing budgets and increase in pressure to deliver more sales with less to keep the business alive. The cost of complexity is high when companies purchase technologies they don’t use, …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=9392, ajax_url='/api/hit/ajax/', hits='10')