How Big Is the Gender Gap Between Men and Women in SEO?

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Posted by NicoleDeLeon To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you’ll see that those who identify as female are few and far between. A recent list of the 140 most influential SEOs featured 104 men and just 36 women. So how big is the gender gap? And how does it translate to tangible things like pay and job titles? To find out, we mined the data from our State of SEO 2020 survey , which featured 652 SEOs in 51 countries. Here are some of the things we learned. But first, a mea culpa. If SEOs who identify as women have an uphill climb in this industry, there’s no doubt that female-identifying …

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Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences

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Posted by NicoleDeLeon People around the world are having important discussions about systemic racism, overt and covert bias, and how we can all do better. Understanding the problem is the first step. To get a sense of conditions within the SEO community, we asked people to take our Diversity and Inclusion in SEO survey as part of our ongoing project to study the state of SEO . Due to the subject matter and the way we reached out, our respondents were not a snapshot of the industry as a whole. We were very pleased to have 326 SEOs complete the survey, including a significant number of female, BIPOC, and LGBTQ+ participants. These are important voices that need to be heard, but as we analyzed the data, we were careful not to generalize the industry as a whole without accounting for potential sampling bias. We addressed this by looking at groups …

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The business case for supporting female managers

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Exhaustion is reflected in the data from a new report by Limeade, and the implications should worry employers. No one, regardless of gender, can keep this up indefinitely. This year, we’ve watched entire industries falter, intensifying the inequalities that have lurked just beneath the surface of our economy for so long. Even back in May we knew: the pandemic is disproportionately affecting people of color. COVID-19 has hit women hard as well, exacerbating gender gaps in workplace experiences. New data shows that employers are failing to address the problem—whether that’s down to a lack of awareness or a “not our problem” mentality, companies are missing an opportunity to support employees and strengthen their organizations. Read Full Story

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Architecture’s top prize finally acknowledges women designers

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Yvonne Farrell and Shelley McNamara have been awarded the prestigious Pritzker Prize. Until this year, only three women had won the award. Women have developed an intimate understanding of the spaces we occupy, thanks to the expectations patriarchy has placed upon us. Given how closely women have been associated with the domestic space in particular, it’s hardly surprising that some of the strongest interior designers—and architects—have not been men. From Greta Magnusson Grossman’s functional midcentury furniture to Zaha Hadid’s undulating facades, women’s design has pushed boundaries and shattered conventions, even when the industry often lets those efforts go unrecognized. Case in point: In the Pritzker Architecture Prize’s 41-year history, only three women have won. Until this year. Read Full Story

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Take the COVID-19 Local Search Marketing Business Impact Survey

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Posted by MiriamEllis The poet Burns once observed that the best laid plans “gang aft agley.” At Moz, we were about to publish our State of Local SEO industry report, based on our local search marketing survey to which hundreds of you generously replied. Then the public health emergency unexpectedly arose, and we decided to pause in our planning. The findings of the survey, as they currently stand, contain valuable and surprising insights which are as relevant today as they were pre-COVID-19. Yet, in order to reflect the substantial changes the local business community is currently weathering, we are reaching out to you with a timely additional request. If you market local businesses in any capacity, whether in-house or for an agency, please take our quick, supplementary six-question survey. Your answers will help everyone gauge the impacts of the past few weeks on our industry, and hopefully help in planning …

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How to Choose The Right Technical SEO Agency

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Got a crawling, indexing, or site-wide ranking problem? SEO traffic isn’t just about having the right content. One wrong technical SEO setting can bring your entire site down. And many technical errors are so obscure that they go unnoticed for years. Even small problems can add up, slowing you down and resulting in less traffic. Technical SEO audits require specialized skills and in-depth expertise. Google is constantly changing it’s algorithms. If you want the audit done right, you’ll need someone that really knows that they’re doing. Well, I have good news. Step-by-step, I’ll walk you through how to choose a technical SEO agency that’s right for your business. Whether you’re a small business that just needs an audit done right, or a major corporation that needs a complete SEO program, there’s an option for you. Know Your Goals and Desired Outcomes Most people only give technical SEO a second thought …

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We need to get beyond ‘lean in.’ Women shouldn’t have to fix the workplace themselves

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The cofounder of Thinkific reflects on the insights of Sheryl Sandberg and Michelle Obama and advocates for partner efforts between employers encouraging equity and women tuning into their inner voices. Back in 2019, I joined a packed stadium of enthusiastic fans to hear Michelle Obama speak. She covered a range of topics, from motherhood to leadership. But I was especially struck by Obama’s take on impostor syndrome —that nagging whisper in your head telling you that you’re not good enough—which she called shushing . Read Full Story

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Flexible work programs can help retain working women if designed thoughtfully

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Creating more opportunities for remote and highly flexible work is essential—but companies must avoid common pitfalls. We are facing a gender equality crisis. The numbers have made for a steady string of headlines recently: We hit a 33-year low in women’s labor participation in January, and nearly 3 million women have dropped out of the workforce compared to a year ago. Since February 2020, women have lost a net of 5.4 million jobs , accounting for 55% of net job loss in the U.S. during this crisis, despite making up slightly less than half of the workforce. On a net basis, all 140,000 jobs lost in December 2020 in the U.S. belonged to women, and 2.2 million women have left the workforce entirely. Especially impacted are women of color, who comprise a large portion of the workforce in industries that have been hardest hit by the pandemic , including hospitality, …

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