With downtowns staying abandoned, put tiny businesses back into residential neighborhoods

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What if we started creating tiny storefronts (ACUs, or accessory commercial units) in neighborhoods to serve people where they are—and give businesses a chance at new customers. When the pandemic closed down his office in downtown Portland, Oregon, urban planner Neil Heller started wondering about the bodega where he used to buy afternoon snacks. Without office workers in the area, and without shoppers headed to larger stores that were also closed, it might not survive. As many people continue working from home—in the case of some tech workers, indefinitely—Heller considered another possibility. Could some small businesses relocate to residential neighborhoods? Read Full Story

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How Your Local Business Can Be a Helper

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Posted by MiriamEllis “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother's words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.” — Fred Rogers This quote is one I find myself turning to frequently these days as a local SEO. It calls to mind my irreplaceable neighborhood grocer. On my last essential run to their store, they not only shared a stashed 4-pack of bath tissue with me, but also stocked their market with local distillery-produced hand sanitizer which I was warned will reek of bourbon, but will get the job done. When times are hard, finding helpers comes as such …

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Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients

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Posted by MiriamEllis When was the last time you relaxed with a client? As a local business consultant, I know that deeper marketing insights can be discovered when you set aside formality and share experiences: a moment, a laugh, a common bond. When I’m looking for ways to make life easier for a client, I sometimes reflect on ancient practices like yoga, tai chi, and mindful breathing, which are increasingly understood as beneficial to human health . For a space in time, they reduce the complex world we live in to a simpler one where being, breath, movement, and focus bring the practitioner to a more intuitive state. Local marketing agencies can empathize with the complex world their clients inhabit. Local business owners must manage everything from rent and employee benefits to customer service, business reviews, web content, and online listings. When you take on a new client, you expect …

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Why Nextdoor should be part of your SMBs social media strategy

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30-second summary: Nextdoor is a social media network for neighborhoods that reaches over 248,000 neighborhoods in 11 countries. In the second installment of our two-part series about Nextdoor, we focus on how the platform fits into your overall SMB social media strategy. One of the ways SMBs have adapted to the uncertainty of 2020 is by expanding the way customers can reach them. In 2020, over a third of businesses are prioritizing developing customer relationships over time, versus one-time transactions. Businesses can get started building a presence on Nextdoor by creating a Nextdoor Business Page which is free. There are two paid advertising opportunities, Local Listings and Neighborhood Sponsorships, both of which are extremely affordable and enable businesses to benefit from the social nature of the platform. Even before this disastrous year, small business marketing budgets were tight. A 2018 survey by Clutch found that 47% of SMBs spend less …

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Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

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The problem with selling your startup is the long exit time. Sometimes it can take as long as seven years before you can sell your business and hop on the next idea. And the investors? They feel the same way. Who wants to wait almost a decade to buy a startup when the face of tech is evolving at such a rapid pace? Plus, the price tag on those more established businesses often run into the billions. That’s an expensive mistake if you make the wrong investment. The solution? Micro startup acquisitions. From Facebook to Microsoft, there is a massive trend to seek out tiny teams of five or less, buy them, and use the technology and talent to gain a competitive edge. In this guide, we’ll discuss the benefits of buying and selling a micro startup, the trends changing M&R strategy, and the top tools you can use to …

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How local ads can mitigate COVID-19’s impact on SMBs

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30-second summary: Nextdoor is a social media network for neighborhoods of verified users in 270,000 neighborhoods across 11 countries. 100% of Nextdoor’s users are real people with verified home addresses. Nextdoor is a good marketing option for SMBs because it’s hyper local and comprises an audience that’s eager to support their community’s businesses. About a third of the conversations on Nextdoor are between neighbors asking for or sharing recommendations. There are two affordable advertising options on Nextdoor specifically geared for SMBs, Local Deals and Neighborhood Sponsorship. Depending on who’s advertising, Local Deals start as low as $1. In a survey of nearly six thousand small businesses (SMBs) conducted by the National Academy of Sciences earlier this year, 41% of respondents indicated that they’d temporarily closed their business due to the virus. Roughly 2% had closed permanently. Smaller businesses with less than 20 employees were more likely to close. Regardless of …

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Google My Business: What It Is, How To Use It, and Why

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Posted by MiriamEllis Google My Business is both a free tool and a suite of interfaces that encompasses a dashboard, local business profiles, and a volunteer-driven support forum with this branding. Google My Business and the associated Google Maps make up the core of Google’s free local search marketing options for eligible local businesses. Today, we’re doing foundational learning! Share this simple, comprehensive article with incoming clients and team members to get off on the right foot with this important local business digital asset. An introduction to the basics of Google My Business First, let’s get on the same page regarding what Google My Business is and how to be part of it. What is Google My Business? Google My Business (GMB) is a multi-layered platform that enables you to submit information about local businesses, to manage interactive features like reviews and questions, and to publish a variety of media …

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How to share positive news without sounding insensitive during the pandemic

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At a time when many people are struggling, you should give extra thought to how and where you share your wins. The unemployment rate is starting to improve and businesses that were shuttered are opening back up, but experts predict a wave of bankruptcies in the third quarter . A lot of people are hurting professionally and financially from the pandemic, but not everyone is failing. Some people haven’t been negatively impacted and are even thriving. Read Full Story

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How to Boost Your SEO on DuckDuckGo

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When you think about search engine optimization, there’s a good chance that Google is the only search engine that comes to mind. This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. Google is just a part of the SEO puzzle. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing. “But,” you think, “isn’t SEO the same no matter what search engine you’re dealing with?” Not quite. Here’s why alternative search engines like DuckDuckGo are worth your time, and what to do if you want to rank outside of Google. Are Alternative Search Engines like DuckDuckGo Worth the Effort? Yes, Google is the most significant player when it comes to search engines. According to Statista, Google has a whopping …

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Employers are reconsidering workplace benefits for newly remote workers

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With no kitchens to stock or in-person classes to offer, some employers are rethinking what perks they offer employees. Before Teampay was forced to close its Manhattan offices in early March, the company had a lot of the features you’d expect to find at a startup: a healthy snack bar and a much more popular unhealthy snack bar, coffee machines, and comfortable hangout areas where staff would gather for informal conversations. Read Full Story

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