8 major Google ranking factors — SEO guide

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The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather than ranking signals. Instead, here is the definitive list of Google ranking factors, each of which can make or break your search optimization strategy. 1. Backlinks Even though Google is planning to move away from backlinks in the future, they still remain the most important ranking factor for your pages. Except it is now too risky to use black hat SEO strategies — your links have to come from a variety of high authority websites that are similar to yours. Furthermore, some Google patents say that freshness and traffic may also be important backlink metrics. …

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Tech Talk with censhare: Offering Universal Content Management to steer marketing content

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30-second summary: Organizations are working with convoluted content management processes that aren’t scalable. Lack of centralization can take valuable time away from creative teams. In our latest Tech Talk series, Josh Van Dyk, censhare’s Vice President, North American Sales shares some insights into their Universal Content Management platform. Learn how brands like Jaguar Land Rover, McDonald’s, GoPro, Toyota, and Dyson are utilizing the platform to efficiently create and deliver quality, contextualized, and exceptional content. It is vital for organizations to power their brand forward with buyer-centric experiences. This is where censhare delivers excellence. When it comes to content management, imagine not having to hunt for the most up-to-date assets, frantically looking for assets, or worrying about content rights or user permissions. Josh Van Dyk , Vice President, North American Sales at censhare talks about how organizations can significantly speed up their creative workflow. About censhare censhare was founded in 2001 …

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That's a Wrap: MozCon Virtual 2020 Day Two Recap

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Posted by cheryldraper Wow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people. Not only were we able to include them, we were also able to see their families, pets, and home offices. It was an unusual experience for sure, but one we won’t be forgetting any time soon. As always, the speakers served up some flaming hot content (including an actual movie). We can’t wait to share some of these takeaways with you! Britney Muller — Accessible Machine Learning Workflows for SEOs Britney started off by assuring everyone that they absolutely can use machine learning. She knows this because she was able to teach her dad how to use it! Let’s jump right in. Basically, machine learning can be used for a lot of things. There's endless possibilities w/ #machinelearning …

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