How to Leverage Storytelling to Increase Your Conversions

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In the not so distant past, I embarked on a journey to grow NeilPatel.com to 100,000 blog readers . At the end of every month, I shared my traffic stats and the changes I’d made. That storytelling strategy went on to help my blog reach over 100,000 views a month — in only about eight months. As marketers, we use storytelling to help make our ideas stick. We create stories to help prospects understand our products, use company stories to build trust and transparency with consumers, and include stories in sales pitches to help persuade. Why does it work? Competition in native advertising and social media marketing is fierce. And, the rate at which great content is being produced and published on the web and across the media channels is expanding. Our readership is drowning. Most people scan web content, looking for something that stands out. If they don’t find …

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A Beginner’s Guide to Successful Email Marketing

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Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. The truth? Email marketing is still going strong and is possibly the best possible strategy to grow your business. The proof? Email marketing is still ranked as the most effective marketing channel , beating out social media, SEO, and affiliate marketing. Why is that? With all the hype over new channels, why is decades-old technology still one of the most effective marketing strategies? Despite the rise of social, people use email more than other platforms. After all, what’s the good of marketing to someone if they’re not there? Data shows that most people are on email—and the number increases every year. In addition, with email marketing you own the connections …

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3 science-backed methods for convincing your boss of something

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When you’re trying to persuade your manager to do something differently, here are three strategies you need to consider. Just about anyone who has had a job has had the experience of being struck with some insight about how to improve a product or process or how to solve a nagging problem. Sometimes, that insight is greeted with immediate acceptance, but there are times when your boss is simply not on board with your idea right away. Read Full Story

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Your team is talking about you behind your back. Why this may be a good thing

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Workplace gossip is to be expected, but how can managers leverage it to improve leadership and company cohesion? It’s never fun to find out people are bad-mouthing you in secret. But when you learn it’s your team privately attacking you, there are severe risks to your ability to lead them effectively. Also, confronting team members on hearsay can create further damage to your relationships with them. Read Full Story

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