Why women are still falling off the glass cliff

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Very few women make it to the levels of upper management, and too often those who do are put into near-impossible positions. On this episode of “The New Way We Work,” we look at why the glass cliff persists. Over 17 years ago, the Times of London ran a story on the front page of the business section about how many companies with women on boards or in leadership positions were in worse financial positions. The most obvious conclusion? Women were simply not well suited for these positions. A convenient answer for those most comfortable with the status quo of mostly white, male leadership. Read Full Story

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Heavy industry needs more diversity. Here’s why

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Data from McKinsey show that companies in the top quartile of gender and ethnic diversity were 25% and 36% more likely to financially outperform those in the bottom quartile, respectively. During times of economic turmoil, women and underrepresented groups—those whose gains are more recent in the workplace—experience a disproportionate negative economic impact. Unless we address this proactively, we are at risk of undoing decades’ worth of progress. Read Full Story

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Why killing the office won’t close the gender gap

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Before this pandemic, research suggested women benefited more from working from home than men. But there are three factors that indicate women are going to be at a disadvantage if we continue to work remotely. Stay-at-home orders for the COVID-19 pandemic were put in place almost overnight, removing us from the office and abruptly transforming how most of us work. Read Full Story

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Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences

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Posted by NicoleDeLeon People around the world are having important discussions about systemic racism, overt and covert bias, and how we can all do better. Understanding the problem is the first step. To get a sense of conditions within the SEO community, we asked people to take our Diversity and Inclusion in SEO survey as part of our ongoing project to study the state of SEO . Due to the subject matter and the way we reached out, our respondents were not a snapshot of the industry as a whole. We were very pleased to have 326 SEOs complete the survey, including a significant number of female, BIPOC, and LGBTQ+ participants. These are important voices that need to be heard, but as we analyzed the data, we were careful not to generalize the industry as a whole without accounting for potential sampling bias. We addressed this by looking at groups …

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How Using Emotional Marketing in Content Can Help Drive Way More Sales

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Whether you care to admit it or not, the decisions you make today will be driven by your emotions. In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By leveraging common psychological triggers all people have,” you might hear, “you can drive more sales.” While it may feel like we make decisions with our minds, using logic and reasoning, the “mental triggers” we hear about are tied more to emotion than anything else. Case in point, Antonio Damasio spent time studying individuals with damage to the area of the brain where emotions were generated and processed. While these subjects functioned just like anyone else, they couldn’t feel emotion. The other thing they had in common was they all had trouble with making decisions. Even simple decisions about what to eat proved difficult. While they could describe what they should be …

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How Big Is the Gender Gap Between Men and Women in SEO?

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Posted by NicoleDeLeon To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you’ll see that those who identify as female are few and far between. A recent list of the 140 most influential SEOs featured 104 men and just 36 women. So how big is the gender gap? And how does it translate to tangible things like pay and job titles? To find out, we mined the data from our State of SEO 2020 survey , which featured 652 SEOs in 51 countries. Here are some of the things we learned. But first, a mea culpa. If SEOs who identify as women have an uphill climb in this industry, there’s no doubt that female-identifying …

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Forget leaning in or out: These are the questions we should be asking women (and men)

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A GM at Techstars says, “Rather than asking women (and now men) to lean in or lean out, why not ask them what they would do if they could set the goals and make the rules?” In the last decade, we’ve seen an increase in the amount of capital going to female founders , a slight increase in the number of Fortune 500 companies led by women , and more women than ever holding corporate director positions . But at the current rate of change, we won’t see gender parity in the workforce for 150 years. Yes, there is progress, but the end results are abysmally low. Read Full Story

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It’s time to talk about how Joe Biden defeated a dominant model of leadership

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Psychiatrist and professor Gianpiero Petriglieri argues that maybe, just maybe, Joe Biden will help us break up with the belief that great leaders are the cure for every ill. If you are interested in leadership, there is no grander spectacle than the U.S. Presidential election. It is not just a race for one of the most powerful leadership positions in the world. It’s a preview of what we might come to regard as a global leadership standard. Seen that way, the election is the equivalent of the Fashion Weeks in Paris, New York City, and Milan. The models display trends that we will see around town (or on Zoom) in the months ahead. Read Full Story

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Why we need to focus on equity to have a sustainable economic recovery after COVID-19

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The female CEO of Bank of the West points out that one issue that could prevent a sustainable economic recovery is the lack of women in positions that are responsible for P&L. “Women’s equality and empowerment are one of the 17 Sustainable Development Goals, but also integral to all dimensions of inclusive and sustainable development. In short, all the SDGs depend on the achievement of Goal 5 .” —The United Nations Read Full Story

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