Why powerful leadership depends on a genderless approach

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There aren’t female and male leadership traits—there’s only balanced leadership. When I started my career in the corporate world, I absorbed, by osmosis, the way that I thought leadership was. I worked in a male-dominated environment, in that most of the senior leadership was male, and the women that had risen to the top tended to have more stereotypical “masculine” traits. Read Full Story

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Why women are especially skilled at leading during a crisis

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Research shows female heads, in particular, are predisposed to lead intuitively and use more communication during fraught periods. The pandemic is bringing to light a wellspring of news coverage detailing how women are adversely affected by the virus. From my perspective, women are constantly bombarded by stories that point to ways that women are treated unfairly or are struggling in the workplace, despite how bright the prospects are for female leadership. Read Full Story

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Why women are still falling off the glass cliff

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Very few women make it to the levels of upper management, and too often those who do are put into near-impossible positions. On this episode of “The New Way We Work,” we look at why the glass cliff persists. Over 17 years ago, the Times of London ran a story on the front page of the business section about how many companies with women on boards or in leadership positions were in worse financial positions. The most obvious conclusion? Women were simply not well suited for these positions. A convenient answer for those most comfortable with the status quo of mostly white, male leadership. Read Full Story

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Leadership tips for helping women CMOs getting ahead

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In the wake of International Women’s Day, there was a lot of talk about how women need to forge ahead in their careers. CMO had the opportunity to talk to a number of marketers about how they got ahead in their careers and the top lessons they learnt along the way - lessons to benefit all those looking to make their careers in marketing.

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