How to Use Paid Ads to Market to Pet Owners Effectively

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American pet owners are some of the biggest spenders online , pet food and pet supplies being second only to vitamins for e-commerce. Online spending for this $70 billion industry is growing year over year. In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent . From special-diet foods to raincoats for dogs, desirable pet products can be very specific. Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. 9 Ways to Target Pet Owners Using Paid Ads Downtown Pet Supply, an Illinois-based company that makes its own products and sells them both online and in their store, wanted to improve its …

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This biotech pet food startup is growing chicken protein to make dog treats

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Vegan food isn’t always the best option for pets—but that doesn’t mean a has to die to feed them. While some “cultivated meat” startups work on the technology to grow steak and burgers to serve in restaurants in place of farm-raised beef, a startup called Bond is using biotech to satisfy a different palette: it’s animal-free chicken protein is going in dog treats. And there’s a possibility that cell-based pet food might make it to market faster than the versions designed for humans. Read Full Story

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The world’s largest insect farm will grow hundreds of millions of beetles—for eating

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In France, the new farm will supply a low-carbon source of protein for pet food, fertilizer, and fish feed, replacing land-intensive options such as soy or cows. On a sprawling site an hour north of Paris in the French city of Amiens, a new vertical farm now under construction won’t be growing lettuce or vegetables. Instead, it will soon begin raising hundreds of millions of insects. Inside, in trays stacked under 130-foot-high ceilings, an automated system will grow and process beetle larvae for use in products such as pet food, fertilizer, and fish feed, as a way to dramatically shrink their environmental footprints. Read Full Story

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Are dog-food startups like Farmer’s Dog and Wild Earth worth the price? We asked an expert

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An investigation into the Farmer’s Dog, Wild Earth, Jinx, and other gourmet dog food brands. After my Bernese mountain dog, Huxley, had a bad run-in with a rawhide bone, I learned the hard way that dogs can have sensitive stomachs. But the wrong food can cause much worse than tummy trouble. All it takes is a few minutes of research to find tons of food recalls and class action lawsuits about bad kibble. A new batch of boutique, direct-to-consumer dog foods promises to keep your best friend happy and healthy. They have beautiful branding and gorgeous Instagram ads, and they feature buzzwords such as “human-grade,” “grain-free,” and “fully transparent ingredients.” But are they worth it? We got in touch with Hunter Finn, D.V.M, TikTok’s favorite veterinarian , about dog-food marketing myths —and the best tips to avoid them. “Instead of falling for marketing tactics, we as pet owners need to …

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We waste 1/3 of all the food produced in the U.S—here’s how to fix it

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A new site is compiling food waste data and food waste solutions. In 2019, more than a third of the food produced in the U.S.—worth around $408 billion dollars—wasn’t sold. While a small portion was donated, much of it went to waste. But by the end of the decade, the government aims to cut food waste in half. It’s a complex challenge, as waste happens at every step of the food system, from produce that isn’t harvested on farms to food forgotten in fridges. Read Full Story

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Search insights and shifting consumer behaviors and trends during COVID-19

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As people following the stay-at-home requests, we’re seeing an increase in searches. We want to provide regularly updated insights and trends specific to different verticals to help you understand the search trends and shifts in consumer behavior happening right now. What’s driving change in the auto vertical? Sources: COVID Insights: Autos Consumer Sentiment – New & Used Searches and COVID Insights: Automotive Click Trends For many of us, the thought of our daily commute is slowly fading off into the distance as we continue to stay home during the mandated shelter in place. With most cars now sitting idle in their garage or driveway, we’ll look under the hood to determine what’s driving the biggest changes in consumer search trends for the auto vertical. Since this time last year, the marketplace has seen a decline in searches for new cars by 19% and used cars by 8%. This doesn’t come …

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