How Square narrowly avoided getting crushed by Amazon

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In this excerpt from Jim McKelvey’s new book, “The Innovation Stack,” the Square cofounder describes how the company was able to fight off Amazon—which copied its iconic card reader and undercut its price. In the summer of 2014, Square was still a simple business: we gave away a cool little white square card reader, charged 2.75 percent for our service, and had a happy collection of small businesses using our product. We were still growing fast. We had no live customer service and barely any advertising budget. Read Full Story

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Best WordPress Booking Plugins

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Does your business book appointments online? Are you looking for the best WordPress booking plugins to help you streamline your workflow and increase customer satisfaction? An effective booking plugin can be an essential part of your business puzzle. Once you find the right one, you eliminate the possibility of losing customers to faulty or less than ideal plugins that don’t do the job well. In this guide, I share some of the best WordPress booking plugins to help you manage all your appointments with ease. Once you’ve read through my top choices, you’ll be able to make the best decision for your unique business needs. Let’s get started. #1 – WP Simple Booking Calendar — The Best For Calendar Views In need of full calendar views to ensure customers …

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How to Use Facebook Lead Ads to Book Virtual Shopping Appointments

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Does your business rely on foot traffic? Looking for a unique way to serve your customers and sell your products? In this article, you’ll discover how to use Facebook lead ads to book virtual shopping sessions with customers and prospects. Why Use Facebook Lead Ads to Promote Virtual Shopping Sessions? When marketers think of Facebook […] The post How to Use Facebook Lead Ads to Book Virtual Shopping Appointments appeared first on Social Media Marketing | Social Media Examiner .

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Zocdoc CEO: Why vaccine scheduling is harder than it looks

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Vaccines were developed at record speed in large part due to public-private partnerships. The same model can expedite the rollout, writes Zocdoc founder and CEO Oliver Kharraz M.D. By now, the vaccine scheduling horror stories are familiar. Websites are crashing . Bookings are canceled at random . And a laundry list of technical issues is making it all but impossible to secure an appointment. Read Full Story

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Some Georgia business owners face an existential dilemma: Reopen now or maybe never

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With Governor Kemp’s controversial move to let businesses reopen, some entrepreneurs say they have to take their chances or close. To make sure his Atlanta-based hair salon was ready for its big reopening this weekend, Steve Hightower pulled out all the stops. The chairs were moved 10 feet apart. The communal table is gone. All appointments are being spaced out. Guests are prohibited from bringing friends or spouses or even children. Employees will wear masks and gloves, and temperature checks are mandatory. And if you’re still not convinced that the 1,500-square-foot storefront is properly safeguarded against viral incursion, Hightower even posted an extensive Facebook video tour to make customers feel more comfortable about coming in for cuts. Read Full Story

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