Which Ad Touchpoints Give the Most Positive Brand Impression?

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When it comes to the advertising touchpoints that give consumers the most positive impression of a brand, TV ads rule the roost among paid media. And, a new report from GroupM shows that despite the growing use of influencer marketing, influencers are less likely to create a positive brand impression. The global survey of almost… Read More » The post Which Ad Touchpoints Give the Most Positive Brand Impression? appeared first on Marketing Charts .

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Suncorp aims to inspire with Pinterest as platform reports rising consumer demand for positivity

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Nearly half of Australian adults are more likely to both feel more positively towards and remember the brands they encounter online when they’re feeling more positive and inspired, a new Pinterest survey has found. The findings come as Suncorp launches its first-ever campaign on Pinterest aimed at inspiring and positively connecting with Australian consumers around home renovations.

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