The 10 most innovative security companies of 2021

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Why Graphika, Identiq, ZecOps, Beyond Identity, and more top our list of the best cybersecurity firms this year. With so many people working from home on their personal devices during the coronavirus pandemic, cybersecurity has gotten more important than ever. Security companies have developed new ways to protect people from malicious activity on their phones and computers—even when they’re on their own—by detecting phishing messages, political misinformation, denial-of-service attacks, and other types of cyberattacks. They’ve also come up with new techniques to help stop fraud by confirming that people are who they say they are without relying so much on passwords and centralized databases that can themselves be targets for criminals. And they’ve built new systems for securing people’s most sensitive business data, whether it needs to be accessible on corporate servers or on individual employee cellphones. Read Full Story

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Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

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30-second summary : Email marketing conversions continue to climb : Email marketing’s performance continues to strengthen. In Q3 2020 alone, the conversion rate for promotional emails increased by 169% year-over-year. The metrics for automated emails are even more impressive. Marketing automation is a must for ecommerce brands : Email marketing automation drove 32% of email conversions while accounting for less than 2% of total email sends. Brands wanting to increase revenue should look to automate revenue-driving messages. SMS marketing is accelerating quickly : In Q3, there was a 237% lift in SMS messages sent over the same period in 2019, accompanied by a significant increase in both click and conversion rates. Expect SMS to increase in usage even more during the holiday shopping season. Push message marketing : While still in the early stages, push message marketing is showing signs of increased adoption by online stores. Year-over-year, we saw a …

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Pandemic pay cuts: The growing list of companies reducing salaries during COVID-19

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Conference Board has been tracking pay reduction announcements for publicly traded companies. More than 30 million Americans have filed for unemployment benefits since the economy first began to unravel due to the coronavirus pandemic. That figure may not count untold millions of freelancers or self-employed individuals who are also out of work, nor does it factor in countless people who simply couldn’t get through to their state labor department to file a claim. And of those who are still working, many are making considerably less money due to reduced hours. Read Full Story

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Five changes in social advertising for brands during COVID-19

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30-second summary: The increased use of social platforms from users during lockdown led to a decrease in the advertising cost. Many industries benefited from this sudden change making the most of the reduced competition and the cost-effective ad results. According to Smartly.io’s survey, users are more open to engaging with advertising on social media, especially in countries that experienced stricter lockdowns. The best way to create effective ads is to find a balance between consumer needs and advertising best practices. According to Smartly.io’s report, one-third of consumers want brands to share relevant messaging that is useful during and post the pandemic. More consumers expect from brands to continue their advertising compared to the ones who wish they’d stop for the time being. Not everything is negative for brands right now. Despite the uncertainty, it’s encouraging to see that consumers are now making more purchases through social media compared to the …

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Dos and don’ts of advertising during COVID-19

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Half of Australians (51 per cent) say it's okay for brands to continue advertising during the COVID-19 pandemic, according to research conducted by Dynata. And when asked which messages resonate most, almost half (47 per cent) said ads communicating how a brand is contributing to the needs of the crisis were among the most appealing.

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A Beginner’s Guide to Successful Email Marketing

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Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. The truth? Email marketing is still going strong and is possibly the best possible strategy to grow your business. The proof? Email marketing is still ranked as the most effective marketing channel , beating out social media, SEO, and affiliate marketing. Why is that? With all the hype over new channels, why is decades-old technology still one of the most effective marketing strategies? Despite the rise of social, people use email more than other platforms. After all, what’s the good of marketing to someone if they’re not there? Data shows that most people are on email—and the number increases every year. In addition, with email marketing you own the connections …

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David Byrne offers reasons to be cheerful amid the cynicism and despair of 2020

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The eclectic artist’s ‘American Utopia’ and ‘Reasons to Be Cheerful’ present an alternative to wallowing in misery amid a challenging year. In an era plagued by cynicism and division, David Byrne’s exuberant, theatrical Broadway concert, American Utopia , brought an unapologetic appeal for optimism and unity earlier this year—personified by its diverse lineup of international musicians and the relentlessly reassuring onstage presence of Byrne himself. Couched within its unbridled exuberance was a serious message of civic duty: If you want an American utopia, you have to vote. To drive the point home, Byrne teamed up with the nonprofit HeadCount to register people during the show’s limited run. (A more extended run had been planned for the fall; a filmed version will air on HBO later this year.) In the meantime, Byrne launched a solutions-based online magazine, Reasons to Be Cheerful , to offer up a much-needed escape from our horrific …

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Assessing the ecommerce marketing landscape, or what changed in 2020?

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30-second summary: Consumer demand and interests have changed as people are increasingly shopping for products they never purchased online before. Due to the coronavirus pandemic, consumer interest in online shopping has increased by 50% YoY. Ecommerce sites are seeing traffic numbers exceeding the holiday-time shopping spikes, hitting a 25 billion monthly visits mark. While digital ad spend is down by an average of 20%, ecommerce businesses might see an opportunity in the midst of the crisis as CPC costs are also decreasing. The global pandemic has turned the tables on how ecommerce brands do business. While the full impact of COVID-19 is yet to be assessed, some market trends can already be spotted and put to use by ecommerce businesses that want to stay afloat in the slowing economy. Having analyzed 2000+ of the largest ecommerce sites worldwide from various industries, SEMrush pinpointed the key shifts in consumer demand and …

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