Why paper planners are the best way to stay organized in 2021

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One of the best organization tools for 2021 is not on your computer or phone. Now more than ever, my phone and laptop are inundated with Slacks, emails, and meeting reminders. Most of my 2020 social life now resides on my phone, in constantly chiming group chats and texts, which stack up under “Take some time to breathe” reminders from wellness apps (lol, okay), and increasingly ridiculous and alarming news headlines. Every time I open my phone to do one thing, I fall down a rabbit hole—checking Instagram, replying to texts, wait, what did I need to do again? If you’re experiencing the same, I can’t recommend a paper planner enough. Read Full Story

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Best Document Management Software

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Companies exchange private information with clients and customers all the time. If even one document falls into the wrong hands, they could lose a great relationship in an instant. Everyone I work with uses document management software, and you should too. Once you get started, you’ll see that it gives you tons of advantages beyond security. Whether you are trying to go green, stay organized, build great looking newsletters, or meet the most stringent regulations, document management software can make a hard process much easier. The key is finding the right one for your specific needs. I’ve put together a list of my top five document management solutions—let’s talk about why they are valuable and how they can help. The Top 5 Options for Document Management Software DocSend – …

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Best Business Phone Systems

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Phone communication plays a critical role in today’s business landscape. Practically every business, regardless of size or industry, needs to have a business phone system. This statement holds true for freelancers and single-member LLCs to Fortune 500 enterprises with thousands of employees across multiple locations. There’s just one problem—finding the best option for your business. With hundreds, if not thousands, of choices to consider, narrowing down the top pick for your business can feel like a daunting task. Fortunately, I’ve handled all the heavy lifting for you. After spending countless hours researching and testing different business phone systems, I’ve picked the top six that I can recommend with conviction. The Top 6 Options For Business Phone Systems Ooma Freshcaller Dialpad RingCentral Line2 Intermedia Unite How to Choose the Best …

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10 Free Google Tools All Content Marketers Should Use

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If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. But regardless of how much experience you have and the results you’ve achieved in the past, you know there are always new ways to boost your performance. Social media, just the right keyword tool, Google’s Keyword Planner, honing your search term — these things can all have a big impact on your volume and your success as a content marketing pro. Many people look at Google and see nothing more than a search engine. While there’s nothing wrong with wanting to see your website at the top of the search engine giant’s results, you can’t ignore the process for reaching this goal. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. It doesn’t matter if you’re …

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2021 Local SEO Success: Expert Tips & Predictions

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Posted by MiriamEllis “We are here to awaken from our illusion of separateness.” ― Thích Nhất Hạnh , Buddhist teacher Image credit: Maulvi My warm New Year’s greetings to all local business owners and local SEOs reading my column today. Add to this my sincere sentiments of solidarity for what we went through together in 2020 — we won’t soon forget it, and our stories from the journey contain important teachings for our market and industry. I often find that the best local SEO takeaways sprout from the real-world anecdotes of colleagues and friends, and you’ll find those here today along with my personal predictions for the year ahead. Let’s get learning! Teachings from the real lives of local SEOs In a year when we were physically distant from one another in unprecedented ways, I’ve found memorable lessons in how local business owners broke down barriers to keep communities connected. …

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How industries can deliver transformational change for Black professionals

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As a Black female professional, this VP of strategy explains how she had to fight every day to be seen, heard, taken seriously, and viewed as competent and capable. Here are three things companies can do to change that for others. There’s nothing like a videoconference grid to remind you that you are the only one. I have spent the majority of my time in corporate America as the only one on a team, in the room, and one of only a few within an organization. Read Full Story

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Crisis Adaptation - Whiteboard Friday

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Posted by BritneyMuller Businesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it's never been more vital to ensure your online presence is easily found and your business updates clearly communicated. In this special edition of Whiteboard Friday, Britney Muller outlines a checklist that businesses can use to meet the changing needs of consumers and improve visibility for local searches. Bonus — We've adapted these tips into a free checklist you can download and share: Get the checklist Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over crisis adaptation, and I first have to give a huge shout-out to Miriam Ellis , who really helped me …

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2021 Marketing Trends: Here’s What Nobody is Talking About

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I know you are ready for 2021 marketing trends because you read this blog and tons of other marketing blogs, right? Here is the thing: I also read the most popular marketing blogs, follow all of the marketing YouTube channels, and listen to the same podcasts you do. And I’ve noticed very few people are talking about what’s really going to happen in 2021 and beyond. Sure, they talk about the importance of voice search and Google going mobile-first. They might mention marketing automation . There are actually more interesting trends that will affect your marketing that no one is really talking about. So, what marketing trends should you actually be focusing on? Marketing Trend #1: Companies that Rely on Google Analytics Will Lose We all love Google Analytics . Heck, I love it so much I log in at least three or four times a day. And here is …

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17 Actionable Content Marketing Tips For More Traffic

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This is a list of actionable content marketing tips. In fact, these same strategies helped grow my blog to 304,265 monthly visits: So if you want more traffic from every piece of content that you publish, you’ll love this list of tips, techniques and strategies. Let’s get started. 1. Publish “X vs. Y” Posts 2. Link to Social Profiles in Outreach Emails 3. Use The Animalz Revive Tool 4. Try The PBC Formula 5. Publish “Power Posts” 6. Write About Trending Topics 7. Include Native Content With Social Shares 8. Use Padlock Posts 9. Include a Keyword in Your URL 10. Add More Cuts to Your Video Content 11. Write Longer Headlines 12. Optimize Around Untapped Keywords 13. Use Blog Post Templates 14. Use Emotional Titles 15. Optimize Around Brand Keywords 16. Tell Relatable Stories in YouTube Videos 17. Write Compelling Meta Descriptions Bonus #1: Reverse Engineer Your Competition Bonus …

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The Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores

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Posted by MiriamEllis Grocery stores belong at the center of the 2021 local SEO industry conversation. Other than medical facilities, no enterprise stands out more clearly on the map as essential to daily life in the US, and few verticals have had to adapt more rapidly in mid-flight than our neighborhood food stores in the COVID-19 era. From independent grocers to major supermarket chains, there are heroes in every aisle keeping the nation fed. Any data that supports the strong continuance of these businesses is well worth sharing. In this article, I’ll provide results from 900 data points I pulled while analyzing the top local-pack-ranked grocery store in each of the 50 US capital cities. I’ll also summarize the practical tactics I’ve learned from listening to grocers and their marketers, highlighting how they’re adapting and succeeding in unprecedented times. It’s my hope that both in-house and agency grocery marketers will …

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