Why offices need to be designed for larger bodies

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If you ignore 71% of the population, there’s no way you can run a successful business. It is hard to focus on work and do your best when you can’t actually fit in your office chair. When most organizations think about diversity and inclusion, they usually don’t think: “How do we make sure our employees fit comfortably in their chairs so they can perform at their highest level?” Yet as 71% of the country (and 30% of the world ) is labeled as overweight or obese according to the CDC, companies need to start considering the implications that their seating options have on their employees. Read Full Story

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How to create serendipitous employee connections while remote

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Even in the best of times, nurturing a dynamic work culture isn’t easy, but it can be even more challenging when all of your team is communicating without face-to-face interactions. In 2017, political analyst Robert Kelly was doing a BBC interview, live from his home office . Suddenly, his young daughter, Marion, opened the door and danced jubilantly toward the camera. Moments later, his infant son wheeled in on a rolling chair and joined the party, the entire scene ended when Kelly’s wife, Jung-a Kim, dashed in to gather both children. Read Full Story

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The 6 Best Digital Strategy Companies of 2020

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According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy. Choosing the right digital strategy for your business is essential. Experience helps you sift through what to do differently, what not to do, and where to focus your energy. Having a fresh perspective from an outside eye can make all the difference. What’s more important is choosing a company that can execute that strategy. When you need to choose the best digital strategy company, you may be wondering where to start. Here’s a list of our picks for the best digital strategy companies in the world. 1. Neil Patel Digital — Best For Content Marketing & Digital Strategy I’ve written more than 4,294 blog posts in 10 years. I’ve created millions of words and I’ve used content marketing to build three companies of my own. I used content marketing to generate 195,013 visitors a month …

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How to Choose The Right Adwords Agency

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According to Unbounce, half of the people who click on your ads are more likely to make a purchase than those who came from an organic link. That’s a bit surprising. You’d think with 600 million devices running ad blockers —advertising would be less effective. Google Ads commands 73.1 percent of search advertising, roughly $40.3 billion. Advertisers couldn’t afford to continue spending that much money on ads if they didn’t work. Google Ads are effective. What’s tough for many companies is choosing the right AdWords Agency. Managing Google Ads takes a lot of time, effort, and energy. Most companies choose to outsource that hard work to a PPC agency. If you plan on doing the same, you’re going to need to know how to choose the right agency to manage your Google Ads. Here’s how you do it. Know Your Goals and Desired Outcomes Google Ads is a direct response …

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What to do if you’re not ready to go back to the office yet

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Some offices are reopening, but if you’re feeling worried about returning, you’re not alone. Various areas of the country are reopening after COVID-19 forced much of the country to either work from home or apply for unemployment benefits. As more companies make plans for employees to return to the office, a new Korn Ferry survey indicates that employees might not be ready. Half of those surveyed are afraid for their health , even though 75% think their companies will do a good job providing a safe workplace. Less than one in three (32%) say it’s “highly likely” that they will head back to their desks when the office reopens. Read Full Story

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Building Better Customer Experiences - Best of Whiteboard Friday

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Posted by DiTomaso Are you mindful of your customer's experience after they become a lead? It's easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love for your brand, you need to go above and beyond. In this popular episode of Whiteboard Friday, the ever-insightful Dana DiTomaso shares three big things you can start doing today that will immensely better your customer experience and make earning those leads worthwhile. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, Moz fans. My name is Dana DiTomaso. I'm the President and partner of Kick Point , and today I'm going to talk to you about building better customer experiences. I know that in marketing a lot of our jobs revolve around getting leads and more leads …

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What Shifts in Product Demand Mean for SEO

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Posted by SabrinaBomberger If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It makes sense that purchasing habits have, too. This shift in demand might require an equal shift in your marketing strategy. As an SEO, you need to make sure that you understand the new demands on your product in the given market, and ensure any on-site changes are SEO-friendly. These strategies apply not only in the midst of our current pandemic, but also during any rapid or unexpected change in product demand. E-commerce sites are facing two very different scenarios With my own e-commerce clients, and as a consumer myself, I’ve noticed two ways that the COVID-19 outbreak is affecting product demand: 1. Your product is suddenly …

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Let's Make Money: 4 Tactics for Agencies Looking to Succeed – Best of Whiteboard Friday

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Posted by rjonesx. We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention. In this popular (and still relevant) Whiteboard Friday, Russ Jones discusses four essential success tactics that'll ultimately increase your bottom line. Russ also delved into the topic of profitability in his MozCon Virtual presentation this year. To watch his and our other amazing speaker presentations, you can purchase access to the 2020 video bundle here . Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. I am Russ Jones, and I can't tell you how excited I am for my first Whiteboard Friday. I am Principal Search Scientist here at Moz. But before coming to Moz, for the 10 years prior to …

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