Why managing impressions is critical (and doesn’t make you inauthentic)

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Impression management involves two key elements: the ability to get your point across and self-awareness. In your pursuit of career success, impression management is a critical skill, yet particular workers resist making an effort in this way, reasoning it as a betrayal of their authentic selves , or a demand that they behave like phonies. But impression management —or the conscious control of what and how you communicate so others arrive at the impression you want—doesn’t have to mean being inauthentic or phony. Instead, impression management requires you to have a keen awareness of who you are, what you are capable of, and the true nature of your strengths and weaknesses. Read Full Story

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A Guide To Managing Your Money Better In 2021

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When it comes to putting yourself in the best financial situation possible and having your personal finances under control, effective money management is vital. Are you aware of your outgoings? What about your credit score? Are you keeping track of your debt? These are all critical factors to be aware of to become a money […]

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PPC Consulting

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You have developed a killer website and drafted an effective marketing strategy to generate leads and drive sales. So what next? Considering paid advertising offers a 200% ROI , it’s a no-brainer that your marketing strategy should incorporate the same . “But I have no idea where to start with Google ads – in fact, I don’t know where to begin at all!” Well, even if that’s the case, you still have nothing to worry about. You can hire a PPC consultant who can enhance your paid advertising campaigns by offering a unique set of skills coupled with experience and expertise. Choosing the right consultant, however, can be challenging if you don’t know what to look for in a PPC expert, which is where we come in. Our team at Neil Patel Digital has created this handy guide to help you find the best PPC consultant for your business – …

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Self-awareness is key to success. Here are 5 ways you can improve it

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Leadership coach Amy Kan says it’s critical to develop self-awareness to ensure communications are effective, not only to maintain productivity but also to engage and inspire. Have you ever left a meeting with your boss more confused than when you went in? Or perhaps you’ve been the one giving direction to a team member, to find out later they got it totally wrong. What about participating in a Zoom meeting where the host doesn’t allow space for anyone to comment, interject, or express their views? Read Full Story

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The Definitive Guide to Online Reputation Management

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There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter? Just a few years ago, the internet was very different. Companies didn’t engage customers, they just sold (or tried to sell) to a passive audience People could not express their voice in a powerful way, and the overall communication landscape was very “top down.” The situation has radically changed. Today, websites are no longer static brochures. User-generated content is a must. And regular interactions on social networks are vital to any business …

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These are the 10 traits recruiters are looking for

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In a recent study, recruiters ranked what they consider to be the most important traits for job applicants. Like it or not, first impressions matter. A study from the résumé-building website Zety found that 83% of hiring managers call that initial gut feeling they get about a person a critical factor when making hiring decisions. What drives a first impression is your traits. Read Full Story

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How to Choose The Right Reputation Management Agency

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Is reputation management important? Research from Uberall shows if you increase your online review star ratings by 0.1 , you can boost your online conversions by 25 percent. A review reply rate of 30 percent also raises conversion rates by 80 percent. With reputation management, businesses can increase their revenue consistently over time. Most businesses need help, though. Reputation management has changed; the industry has grown into a large and sophisticated service. It’s too much for the average company to handle. Poor habits like bad review blackmail and hate trolling and the large volume of reviews make it difficult for businesses to keep up. With the right reputation management agency, you can build a strong reputation and a stable review portfolio. Know Your Goals and Desired Outcomes Review management requires a consistent amount of work. Many people think that it’s simply about requesting lots of online reviews from customers. There’s …

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What Are AdChoices and How Do They Affect Your PPC?

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Data is a godsend for marketers, helping us serve our audience with better, more relevant ads. However, regardless of what we might think, consumers aren’t always fans of data-targeted advertising. According to the Pew Research Center , four in five Americans say the benefits they see from data collection are outweighed by the potential risks, while the same proportion admits they’re concerned about how brands are using their data. Far from being excited about the prospect of seeing ads tailored to their preferences, they feel resigned to having little to no control over how their personal information is used. Theoretically, this is where AdChoices comes in. We’ll cover what AdChoices is all about, discuss its relevance to marketers and consumers, and review the initiative’s benefits and potential drawbacks. What is AdChoices? AdChoices is nothing new. It’s been around since late 2010, and its roots go back even further. To properly …

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What Is the YouTube Measurement Program (YTMP)?

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Every now and then Google and YouTube provide us with a little insight into what they’re thinking. This small glimmer of hope shows us that we, too, can have success on the platform with the right steps. The YouTube Measurement Program is one of these little glimmers. YTMP provides a clear list of all the approved partners that YouTube recommends we use in conjunction with the video platform. Software for metrics, data management, influencer marketing , security, and video insights are all present on the list. In this article, we’ll cover what YTMP is and see if it’s worth a deeper look. What Is the YouTube Measurement Program (YTMP)? As marketers, we spend a lot of money on measurement tools, software, advertising, and analysis; but how can you be sure the tools you use provide the most up-to-date and accurate data? Unfortunately, you can’t. When you spend time and money …

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Best Inventory Management Software

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Getting the right goods to the right place, at the right time, and in the right condition is a crucial prerequisite for running a successful business. But how is it supposed to happen if you end up selling an item that wasn’t actually in stock? Or the sold item gets misplaced? This is why you must know where your inventory is, how much you have, and how to get where it needs to go. Even better if all this is possible without any extra effort from you. Getting the best inventory management software for your business will make all of it a reality. And if that isn’t enough, the software tool can also help you reduce operating costs, increase revenue, and most importantly, ensure greater customer satisfaction. But how …

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How to Use PPC For Brand Awareness

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Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the right people. When you come up with a great idea or launch a new business, how do you get your name out there? How do you help people become more aware of what you’ve created or are trying to sell? The options are varied, from billboards and bumper stickers to word of mouth and cold calls. However, sometimes it can be simpler than that. You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more. What Is Brand Awareness, and Why Is it Important? In many ways, brand awareness is about how recognizable you are . Of course, in a noisy world online, where brands compete for attention all the …

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