The Best Blogging Platforms (In-Depth Review)

{ object.primary_image.title }}

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Whether you want to become a blogger for a big-time news publication, share your independent thoughts online, make millions as a blogger, or something in between, it all starts with a blogging platform. And choosing the right one sets precedence for everything else you do. But with so many options to choose from, picking the best blogging platform can feel overwhelming. So to help you out, I created a list of considerations to think about as you go through the process and reviewed the top five blogging platforms on the market today. By the end of this article, you’ll be well on your way to starting your own blog. The top 6 options for blogging platforms: Wix – Best drag-and-drop blogging platform WordPress.org – Best open-source blogging platform Squarespace …

More

Instagram’s redesign has a dark side

{ object.primary_image.title }}

Instagram says its new Shop tab is meant to support small businesses and help people connect to their favorite brands. But is it really just surveillance capitalism in disguise? Recently, when I opened Instagram, I noticed that the usual spot for checking notifications is now a Shop tab. The Instagram blog post announcing the redesign said that the change will support small businesses and connect people with their favorite brands and creators. Read Full Story

More

The B2B Content Marketing Report

{ object.primary_image.title }}

We analyzed 502 B2B companies to better understand how they approach content marketing. And to help identify content marketing approaches work best in the B2B space. Specifically, we looked at: How many B2B companies have a blog The types of content are they publishing How much organic traffic B2B blogs receive each month The characteristics of top performing B2B content And more Now it’s time to share what we discovered. Our summary findings are as follows: 1. 72% of B2B companies have a blog. Put another way, 28% of B2B companies don’t have a blog. 2. Only 8% of B2B companies solely use their blogs for sharing company-focused, PR-style content. 3. B2B blogs that create education content receive 52% more organic traffic than those that mainly publish content about their company. 4. Only 29% of B2B companies allow comments on their blog posts. 5. 65% of B2B companies use stock …

More

Should I Outsource My Blog? 5 Questions to Help You Decide

{ object.primary_image.title }}

Running a blog is a lot of work. You have to continually feed it new content, keep up with WordPress updates , maintain your hosting account, moderate comments, respond to readers…dozens, maybe even hundreds, of little tasks. On top of all that, there’s promoting and monetizing your blog, which is even more work. It’s hard for anyone to manage, and the larger your blog grows, the worse the situation becomes. That’s why it’s good to prepare in advance for blogging eventualities you might face. If you’re feeling overwhelmed, one of the questions you should ask yourself is “should I outsource my blog?” If so, there’s a few ways to do this. You could split up the work with guest posts , staff bloggers, or outsource your blog completely. The method you select will depend on a couple of things. 1. Your Relationship With Your Readers When you blog, you need …

More

5 Blogging Trends to Capitalize on This Year

{ object.primary_image.title }}

It’s no secret that blogs can be very profitable in the world of content marketing. According to Demand Metric, businesses that utilize a blogging strategy get 97 percent more links to their website and are 13x more likely to see positive returns. What’s more, blogging results in a 434 percent increase in indexed pages and a 93 percent increase in indexed links. This means more inbound traffic and more repeat customers for your brand. That said, there are over 31 million active bloggers in the U.S. posting once per month, and that talent pool is only growing. To keep up and stay competitive, you need to be on top of the latest blogging trends and go after the best blog talent. Here are some of the biggest blogging trends to look out for this year, along with quick and easy ways to implement them into your blogging strategy. Blogging Trend …

More

‘Gawker’ is coming back from the dead

{ object.primary_image.title }}

Bustle Digital Group, which owns brands including ‘Mic’ and ‘Nylon’, will be ‘Gawker’s’ new publisher. Over the weekend The New York Times published an interesting read by Ben Smith on the rise of Substack and its effect on the publishing industry. Yet buried deep in the piece was another little gem: The legendary blog Gawker is being revived. As Smith wrote: Read Full Story

More

Stock Photos are Dead: Create These Blog Images Instead

{ object.primary_image.title }}

The use of blog images in posts is a no-brainer. Images are an easy way to break up chunks of text, add context, or give your readers a more accessible medium through which to digest your content. With the growth of written content online, it’s harder to have your content be unique from others. Writers need to adapt to the changing landscape. How can you continue to engage your audience when so many bloggers have written on the same topics—and will continue to do so? The answer is original imagery. Blog Image Trends: Why Stock Photos Are Dead With more content available on the web every day, it’s more important than ever to stand out. While finding ways to put a unique spin on your blog post topics is critical, there are only so many angles on one subject. You need other types of content, such as photographs and illustrations, …

More

Data suggests there’s still no corporate or brand bias in Google results

{ object.primary_image.title }}

Haven’t written for Search Engine Land in a while as I’ve been head down in-house, but in late December John Mueller asked on Twitter what the SEO community thinks of this Twitter comment that claims that the first two pages of Google’s search results are devoid of blogs and overoptimized and I wanted to take a few minutes to look at the data. You may have an opinion that yes, Google is clearly biased toward big brands, or no, Google is just trying to give the users what they’re looking for and no one’s looking for someone’s dumb blog. But we don’t need opinions here because this is a claim about what sites show up in search, and we have a lot of data on that from SEMRush and other sites that rank the web according to how much organic traffic they likely get. Nonprofit dominates results So, there are …

More

Do High DA Backlinks From Blog Comments Help Rankings?

{ object.primary_image.title }}

If you have ever left a comment on NeilPatel.com, you’ll notice that there is no URL field. Why? Well, a few years ago, blog commenting exploded. I was literally getting thousands of spam comments a day from people just leaving a comment for the purpose of link building instead of providing value to the community. Sure, there are spam plugins like Akismet , but it doesn’t catch everything. Now, most blog comments contain the nofollow attribute in which they tell Google not to follow the link or drive any “SEO value” to that URL. But still, people still leave blog comments for the purpose of link building. So, over the past 7 months, I’ve been running an interesting experiment to answer the age-old question… Do backlinks from blog comments actually help rankings? Experiment rules First off, for this experiment, we used “domain score,” which is similar to domain authority. If …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=8177, ajax_url='/api/hit/ajax/', hits='5')