Why Data Quality is a Must for Email Marketers

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[Sponsored by Validity] Email continues to be one of the top performing marketing channels, providing an indispensable value to marketers that are no longer able to reach their customers in store or outside. However, as new research from Validity and the DMA reveals, not all organizations are in a position to capitalize on its strengths.… Read More » The post Why Data Quality is a Must for Email Marketers appeared first on Marketing Charts .

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2020 Email Deliverability Benchmark

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[Sponsored by Validity] Now more than ever, as budgets shift to digital channels, marketers must trust in email to communicate with their audiences. But because of poor email practices, one in six emails usually never reach the inbox. How does your email program compare to your peers around the world? In our eighth annual deliverability… Read More » The post 2020 Email Deliverability Benchmark appeared first on Marketing Charts .

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2020 Email Deliverability Benchmark

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[Sponsored by Validity] Now more than ever, as budgets shift to digital channels, marketers must trust in email to communicate with their audiences. But because of poor email practices, one in six emails usually never reach the inbox. How does your email program compare to your peers around the world? In our eighth annual deliverability… Read More » The post 2020 Email Deliverability Benchmark appeared first on Marketing Charts .

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2020 Email Deliverability Benchmark

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[Sponsored by Validity] Now more than ever, as budgets shift to digital channels, marketers must trust in email to communicate with their audiences. But because of poor email practices, one in six emails usually never reach the inbox. How does your email program compare to your peers around the world? In our eighth annual deliverability… Read More » The post 2020 Email Deliverability Benchmark appeared first on Marketing Charts .

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The State of CRM Data Management

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Validity and Demand Metric partnered to understand how data quality issues affect an organization’s ability to fully leverage its CRM system. While 86% of participants say their CRM system is important to achieving their objectives, half of the study’s participants rate their overall CRM data quality between very poor and neutral. Find out how high-performing… Read More » The post The State of CRM Data Management appeared first on Marketing Charts .

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The State of CRM Data Management

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Validity and Demand Metric partnered to understand how data quality issues affect an organization’s ability to fully leverage its CRM system. While 86% of participants say their CRM system is important to achieving their objectives, half of the study’s participants rate their overall CRM data quality between very poor and neutral. Find out how high-performing… Read More » The post The State of CRM Data Management appeared first on Marketing Charts .

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The State of CRM Data Management

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Validity and Demand Metric partnered to understand how data quality issues affect an organization’s ability to fully leverage its CRM system. While 86% of participants say their CRM system is important to achieving their objectives, half of the study’s participants rate their overall CRM data quality between very poor and neutral. Find out how high-performing… Read More » The post The State of CRM Data Management appeared first on Marketing Charts .

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The 5 Best Email Marketing Companies of 2020

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Almost everyone uses email. But here’s the sweet part. The people you’re trying to reach or retain already have active email addresses. Heck, most of them used or would use one to sign-up for your service or product. If you can get into (and stay) in people’s inbox, you can make a ton of money. Data shows companies can generate $38 for every $1 email investment. Unfortunately, getting into an inbox is not a stroll in the park. Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. How do I know this? Our team at Neil Patel Digital vetted hundreds of email marketing companies based on their brand reputation, client portfolio, ratings, and their areas of expertise. The result? The very top email agencies you can trust. Not …

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Despite Inbox Competition, Marketers Confident in Email’s Effectiveness

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Email remains a mainstay for marketers. In fact, not only did the volume of emails sent out increase last year, but so did open rates. But, how effective is email marketing? The latest The State of Email Marketing report from Validity and Demand Metric takes a look. Despite the disruptions in society and marketing last… Read More » The post Despite Inbox Competition, Marketers Confident in Email’s Effectiveness appeared first on Marketing Charts .

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Just 1 in 3 Organizations Are Satisfied With Their Lead-to-Customer Conversion Rates. What Might Help?

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For marketing and sales organizations looking to improve their lead-to-customer conversion rates and overall revenue, collecting and maintaining high-quality CRM data could be the key to positive change, per results from a recent study [download page] by Validity. That’s especially true given that 4 in 10 (39%) of those surveyed either have no CRM data… Read More » The post Just 1 in 3 Organizations Are Satisfied With Their Lead-to-Customer Conversion Rates. What Might Help? appeared first on Marketing Charts .

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