Why COVID-19 needs corporate branding

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Health and safety measures around COVID-19 get some much-needed help from the world of corporate branding. As an essential business, Nashville-based architecture firm Hastings went back to work in the office months ago. It was immediately clear to principal David Bailey that even their recently renovated office, a former main library branch in Nashville was not designed to be a workplace in pandemic. Read Full Story

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8 challenges for business leaders that will shape year 2 of COVID-19

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From navigating returning to the office to following through on social responsibility promises to a resurgent labor movement, here’s what CEOs need to think about in the coming year. Corporate boards and executive teams are typically considered effective if they are able to help a business navigate a global crisis in parallel with maintaining day-to-day operations. If only the bar was as simple and set so low right now. Read Full Story

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What the office lunch hour will look like when we return to work

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Expect big, pandemic-driven changes to corporate dining services and other perks when things reopen. Your beloved buffet? Gone. The microwave may be, too. As states enter later phases of reopening and offices start to turn their lights back on, many changes are in the works to keep employees safe and minimize the transmission of COVID-19. One area in particular that’s undergoing an evolution is corporate dining. Gone may be the days of the grease-splattered communal microwave, heavily fingerprinted water cooler, and shared refrigerator where leftovers go to die. In their place, fresh protocols, setups, and technologies are helping companies adapt their corporate dining and food and beverage perks (like complimentary snacks and coffee) to a new, safer world—without losing the benefits that those things have long brought to workplaces. Read Full Story

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Corporate donations shouldn’t be Band-Aids. Big bets on social enterprises will make more change

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Companies should think beyond charities when making their donations. When the COVID-19 pandemic first hit, many business leaders started rethinking how their companies could serve the needs of society as a whole. And for many, that meant donating to relief organizations and charities: Seven in 10 U.S. corporate funders increased their charitable contributions in response to the pandemic. Read Full Story

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Shop these 30 brands to support COVID-19 relief

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From dog food to sneakers to skincare to groceries, shop these brands to support coronavirus relief efforts. As we continue weathering the storm that is the COVID-19 pandemic, there are a lot of brands stepping up to donate and provide aid to the communities who need it the most. So if you’re planning on doing any online shopping anytime soon, buying with these brands puts your spending power to a great cause. Here are 32 of our favorite brands that are giving back. Read Full Story

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