Youth Aren’t Keen on Amazon’s Environmental Impact

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As one of the first places shoppers head when they know what they want to buy, Amazon has become a mainstay in many shoppers’ lives. Indeed, more than three-quarters (77%) of shoppers say that they buy up to half of their products and goods from the e-commerce giant, per a recent survey [press release] from… Read More » The post Youth Aren’t Keen on Amazon’s Environmental Impact appeared first on Marketing Charts .

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What Should You Put on Your Product Page?

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With more people heading online to do their shopping, there are some elements e-commerce businesses can add to their product pages that make it easier for shoppers to make a buying decision. Here is what a survey [download page] of more than 1,800 shoppers from Salsify revealed. For close to two-thirds (62%) of the shoppers… Read More » The post What Should You Put on Your Product Page? appeared first on Marketing Charts .

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You can now buy used clothes online from Walmart

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The world’s largest retailer just partnered with the world’s largest resale site. If you’re a Walmart shopper, here’s some good news. Starting this week, while you’re ordering groceries and BBQ supplies online, you can also add pre-owned Reebok sneakers or a secondhand Anna Sui dress to your cart. Read Full Story

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How to Run an Omnichannel E-Commerce Marketing Campaign

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Think back to the last time you made a big online purchase. If you’re like most consumers, there’s a good chance you interacted with the brand multiple times on different channels using different devices before you paid. The customer journey isn’t straightforward anymore (if it ever was). It’s a meandering path where customers visit brands on different platforms before converting. To successfully target and convert consumers across every channel and platform, you need a unified marketing strategy. That’s the crux of an omnichannel e-commerce marketing campaign. This article walks you through precisely what omnichannel e-commerce looks like, why it is crucial for e-commerce brands, and how you can create your own killer omnichannel e-commerce marketing campaign. What Is Omnichannel E-commerce? Omnichannel e-commerce is a marketing approach that creates a unified customer experience across multiple platforms. Specifically, omnichannel retailers deliver the same experience across every channel and create a seamless experience …

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Unified ID 2.0, ecommerce Shopper Experience: Thursday’s daily brief

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Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and it’s nice to know where everybody is headed. As you’ll see a little further down, the digital ad space may be headed toward several different standards for universal identifiers, and that is creating disruption — in the adtech space, and therefore for advertisers and marketers. But first, some more disruption — this is my first time visiting your inbox as part of the committed MarTech Today team. See, disruption doesn’t have to be catastrophic. It can be minor, and potentially seamless, thanks to the martech pros who’ve welcomed me. I’m obsessed with human behavior and how it can change when people encounter new …

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