Predictions: 10 technology trends in marketing for 2021

{ object.primary_image.title }}

While 2020 might have been the year of accelerated digital transformation, marketers will have a host of other technologies on their radar in 2021. From artificial intelligence (AI) and IoT to mixed reality (MR) and robotic process automation, marketing leaders will increasingly tap technology to make informed, responsive decisions with tightened budgets and changing consumer behaviour.

More

Marketing Budget Uncertainty Grows Post-Pandemic

{ object.primary_image.title }}

Prior to the global COVID-19 outbreak, many marketers anticipated increasing their investment in areas such as content marketing, events and marketing technology. And, while some still expect an increase in these areas, several appear to be pulling back on budget increases as uncertainty builds. This is according to findings from a report [download page] from… Read More » The post Marketing Budget Uncertainty Grows Post-Pandemic appeared first on Marketing Charts .

More

How the world ran out of a critical technology that powers our cars, phones, and more

{ object.primary_image.title }}

The great semiconductor shortage of 2021 has most impacted automakers, which now rely on chips to build cars. But no company, large or small, is safe from the fallout—and bitcoin is partly to blame. There’s a global shortage in semiconductors, and it’s becoming increasingly serious. The U.S. is currently reviewing its supply of the technology, following a landmark executive order from President Joe Biden. Read Full Story

More

Which Trends & Tech Do Marketers Think Are Most Overhyped?

{ object.primary_image.title }}

Two-thirds (68%) of marketers and brand professionals expect to increase the number of marketing technology providers their brand uses this year, with Marketing (31.4%) and IT (30.4%) jointly considered the most responsible for driving martech adoption. That said, a report from Bynder and OnBrand reveals that there are some trends and emerging technologies that marketers… Read More » The post Which Trends & Tech Do Marketers Think Are Most Overhyped? appeared first on Marketing Charts .

More

Global IT Spending Forecast for 2021: Enterprise Software’s A Strong Category

{ object.primary_image.title }}

After global technology spend (excluding consumer technology) dipped last year, a forecast from Gartner expects a rebound, with spending predicted to increase both this year and next. Here’s a look at which segments are expected to see the most growth. Gartner projects global IT spending in 2021 to grow by 6.2% from last year to… Read More » The post Global IT Spending Forecast for 2021: Enterprise Software’s A Strong Category appeared first on Marketing Charts .

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=18379, ajax_url='/api/hit/ajax/', hits='1')