Ford CMO takes reins as A/NZ CEO

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Andrew Birkic is now Ford Australia and New Zealand CEO, moving up from chief product marketer for Ford Ranger and Everest, reporting to Ford International Markets Group (IMG) president Mark Ovenden. Birkic has taken over the position from Kay Hart, who is moving to a European-based global role as enterprise product line manager for Ford Van and Bus.

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Netflix is missing one big thing. It just added it with its new superstar hire

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The streaming giant has always led with data, but with new CMO Bozoma Saint John on board, expect her to bring emotional pop-cultural prowess to the big red N. When you think of the strength of Netflix as a brand, it’s rarely anything to do with the streaming giant’s actual marketing and advertising. It’s the platform’s own content and sheer cultural ubiquity that has helped its “N” logo signify content comfort food among TV and movie junkies. Even the “N” itself is what my colleague Mark Wilson called “ a masterpiece of ambiguity .” Read Full Story

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The Facebook ad boycott didn’t cripple Facebook. But it sent a message

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The chief marketing officer of password manager Dashlane explains why her company joined in the widespread boycott—and how it’s just the first step toward holding Facebook accountable. When my company, Dashlane, joined a handful of brands in pulling advertising from Facebook for the month of July, we couldn’t have imagined that hundreds of other companies would join us to #StopHateForProfit. We couldn’t have imagined those efforts culminating in Facebook CEO Mark Zuckerberg and other titans of Big Tech appearing on Capitol Hill in one of the most robust demonstrations of our democracy’s strength in the face of consolidated market power since the beginnings of the New Deal. Read Full Story

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Our Facebook ad boycott failed. Here’s why it still matters

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The Chief Marketing Officer of password manager Dashlane explains why her company joined in the widespread boycott—and how it’s just the first step toward holding Facebook accountable. When my company, Dashlane, joined a handful of brands in pulling advertising from Facebook for the month of July, we couldn’t have imagined that hundreds of other companies would join us to #StopHateForProfit. We couldn’t have imagined those efforts culminating in Facebook CEO Mark Zuckerberg and other titans of Big Tech appearing on Capitol Hill in one of the most robust demonstrations of our democray’s strength in the face of consolidated market power since the beginnings of the New Deal. Read Full Story

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Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more

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30-second summary: The World Bank predicts that the global economy will see a 5.2% contraction in global GDP in 2020. This could mark the darkest recession since post-WW II. While CFOs face the reality of revenue drops by 25%, they’re in no mood to focus on their cornflakes In fact, PCW’s CFO pulse survey shows that 50% of CFOs plan to accelerate automation and new ways of working Our Pulse Survey finds that 44% of marketing leaders are maintaining their marketing budgets 42% of marketing leaders are increasing spend on marketing technology Email marketing remains the classic favorite for brands to drive customer engagement, tap into their customers’ minds, and influence customer experience through their inboxes Special focus on industry wise share of email marketing campaigns, region-wise email marketing stats, and the most read email content types The best performing email message was… can you guess it? CFOs’ take on …

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