Which Trends & Tech Do Marketers Think Are Most Overhyped?

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Two-thirds (68%) of marketers and brand professionals expect to increase the number of marketing technology providers their brand uses this year, with Marketing (31.4%) and IT (30.4%) jointly considered the most responsible for driving martech adoption. That said, a report from Bynder and OnBrand reveals that there are some trends and emerging technologies that marketers… Read More » The post Which Trends & Tech Do Marketers Think Are Most Overhyped? appeared first on Marketing Charts .

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Key Insights: Marketing technology industry August snapshot and CMOs’ plans

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30-second summary: As of August, nearly 42% of marketers reported decreasing marketing budgets. Interestingly, 33% of marketing budgets are allocated to marketing technology. 44% of CMOs experienced mid-year budget cuts with 11% expecting significant budget cuts. Top marketing technologies on marketers’ minds that will win wallet share. CMOs’ plans, strategic preferences, and intentions to give 2021 revenues that extra push. Will they explore beyond their existing markets? Find out what’s in store. All things new, exciting, and technology that happened at ClickZ this month Businesses are now acclimatizing as focuses shifted from surviving COVID-19 to co-existing with the pandemic. We’ve been tracking six-core marketing parameters and this week’s insights give you a quick snapshot of where the industry is headed and how CMOs plans are looking for 2021 growth. The marketing budget situation The market has been highly volatile due to the COVID-19 pandemic and following the global recession. Marketing …

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UX is the top brand differentiator among marketers in 2020

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30-second summary: Bynder commissioned Survata, to conduct an anonymous survey of over 1000 marketing and branding professionals in the US and UK. The goal of the survey was to assess how marketing automation and technology contribute to improved brand awareness and perception. Faster, more efficient content creation is the most effective use of marketing automation. Marketers, by and large, don’t feel that branding can be automated because it produces less brand differentiation and diminishes creativity. Respondents felt the best use of automation for marketing/branding purposes was in creating content more efficiently and faster. Respondents indicated that user experience was the strongest brand differentiator (over brand authenticity and superior product innovation.) About 1/3rd of respondents plan to increase their branded content efforts in 2020. In December 2019, Bynder commissioned independent research firm Survata, to conduct an anonymous survey of over 1000 marketing and branding professionals at organizations in the US and …

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Real-time digital insights & automation: Powering digital marketer’s performance

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30-second summary: Too often, the budget is wasted because the marketer driving the ship isn’t keeping pace with modern consumer behavior. The coming year holds great promise for digital marketers. In this article, we’ll take a look at two areas of great opportunity—two places you can focus to tackle these challenges head-on: real-time insights and real-time automation. It’s about truly understanding your customer’s need at that moment—even if there isn’t a human on the other end of the interaction. Last year digital marketers wasted on average of 26% of their budgets on ineffective channels and strategies {Rakuten Marketing}. While there are many different reasons and ways in which marketing strategies underperform, I believe there is a common thread woven through many of the campaigns we see today. Too often, the budget is wasted because the marketer driving the ship isn’t keeping pace with modern consumer behavior. As consumers evolve, so …

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Key insights: ClickZ benchmark survey, state of industry M&As, and more

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30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020 29.3% marketing leaders thought their current marketing technology stack is average in terms of achieving their marketing goals 46.3% said their marketing budgets are staying the same, while 28.4% said their marketing budgets are increasing Marketing leaders are planning to increase their marketing technology spends The top six technology marketers want to evaluate and invest in were – Search and social advertising, ecommerce marketing tools, experience building and management Lots more to discover in a quick snapshot We picked the brains of Director+ level executives to bring you juicy data insights on martech spending budgets, the technology they are keen on buying with a further detailed drill-down of each segment. More observations from the industry’s biggest acquisitions in the …

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Emotional AI platform reveals that smiles are down 32% due to COVID-19

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30-second summary: Realeyes is an eye-tracking and emotion measurement platform with clients that include Buzzfeed, Coca-Cola, Conde Nast, and eBay. The company uses front-facing cameras, computer vision and machine learning technologies to detect attention and emotion among opt-in audiences as they watch video content. ClickZ spoke with Max Kalehoff, VP of Marketing & Growth for Realeyes, about their innovative technology and the capabilities they brings to marketers and publishers. The Realeyes system can detect major emotions including happiness, confusion, contempt, disgust, empathy, fear, and surprise. About a year ago, Realeyes pioneered attention monitoring as a fundamental breakthrough in their technology. Realeyes is using their emotion AI technology to help marketers with attention measurement. Going forward, Realeyes is taking their emotion AI to the live experience. Realeyes did an analysis on the ‘share of smiles’ or happiness that consumers have as they watch video and found a 32% decrease in smiles …

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Key insights: Our pulse survey uncovers key marketing technology trends

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30-second summary: 35% of marketers said their marketing budgets were decreasing, the slump, however, shows signs of recovery in the past week On the contrary, 36% increasing spend on marketing technology while 40% of marketers chose to maintain the same budgets for martech spending ‘Content and experience’ and ‘data’ are the top two technologies marketing leaders are keen on purchasing The least preferred technologies were ‘Social and relationships’ and ‘Management’ We’ve been tracking six core marketing trends since May 1st to identify industry dynamics and project marketing leaders’ thoughts about their budgets, marketing technology spend preferences and more. There have been some remarkable shifts since the first report was released. Read on to derive some exciting insights. Marketing budgets overall see a recovering uptick As the global recession continues to surge, the figures mentioned below reinstate the downward movement trend for marketing budgets. However, if you observe the graph shared …

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Key insights: AI Summit highlights, microbrowser advertising, and customer engagement sweet spots

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30-second summary: We’re not in a “post-COVID” world, we’re in a “coexisting-with-COVID” world where essentialism and humanization will matter the most Now is the time for marketers to dive into their data and reconsider the technology they use to understand the customers’ pulse Emerging habits of the “Interim Normal” The common line of vision for the bigger picture of the oncoming times will be based on hyper-targeted advertising and marketing Keeping it light, engaging, and interactive isn’t an option anymore – it’s a prerequisite for brands wanting to succeed at marketing and advertising More on the big-four of microbrowser advertising, the sweet spot for engaging your audience globally, and the secret sauce to marketing success in emerging times The answers lie in the data and how it is digested and applied will continue to play a vital role. Today we’ll take you through key takeaways from our AI Summit, new …

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Which Tools Are Most Prevalent in High-Growth Companies’ MarTech Stack?

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CRM technology is the most common tool in the marketing tech stacks of high-growth companies, according to a recently-released report [download page] from TOPO. However, it’s not always the more commonly used tools that provide the highest satisfaction and impact, with some emerging technologies proving more successful in these areas. The survey of almost 300… Read More » The post Which Tools Are Most Prevalent in High-Growth Companies’ MarTech Stack? appeared first on Marketing Charts .

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13 influential marketing technology leaders

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30-second summary: Following a survey and some editorial research, we have highlighted 13 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Scott Brinker, Tamara McCleary, Ann Lewnes, Des Cahill, Stephanie Buscemi, Tony Ralph and David Encizo, amongst those named in the list. Katrina Lake, Werner Vogels, Max Wessel, Jay Richman, Melanie Deziel and Erin Rowles also honored in the list. With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. We asked you, our valued readers, to send us your picks and combined that with hours of relentless editorial research, to narrow down our list to 13 deserving people. So without further ado here are our list of 13 (in no particular order) who we …

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Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SEO strategy

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30-second summary: COVID-19 and world recession eclipse the UK consumer sentiment as McKinsey & Company track a 46% growth in pessimism about their economic recovery The five most positive shifts and how they are here to stay Majority of marketing professionals believed that BAU will return in a year 2020 is the year for perfect vision in terms of CXO (customer experience optimization) How many SEO tools do marketers use? Feed your curiosity and discover more on local SEO and strategies. The COVID-19 waves have brought upon a unique fashion of ebb and flow in the marketing sea. Our key insights continue to reflect the new developments in the face of marketing as 2020 progresses. Pessimism continues to eclipse UK consumers Consumer behavior is a mosaic that has continued to shape up a new abstract in recent months. McKinsey & Company have continually been observing consumer thoughts and trends and …

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