Advertising with a made-for-mobile mindset

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30-second summary: Advertisers need to review their approach to mobile advertising to not only ride the tide of ad blockers, but to provide a positive user experience that will make mobile users want to engage. Mobile users see little value in generic, sales-heavy messaging, they want mobile creative to tell an engaging brand story, mixing beneficial content with advertising to deliver an enhanced experience. At this time of global crisis, consumers are far more likely to engage with ads that tell a genuine story than with those displaying pushy and generic sales messaging. In addition to choosing made-for-mobile formats and telling a brand story, advertisers also need to ensure mobile ads reach users in the right context to engage. The number of unique mobile subscribers in APAC is expected to rise to over three billion by 2025 , when the region will account for half of all new subscribers globally. …

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How to Create Local Services Ads

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Did you know roughly a third of U.S. shoppers check out local business listings online daily? To me, this means there’s a real opportunity to grow your business if you find a way to quickly and reliably connect with the best leads. How do you achieve this? By creating a Local Services Ad. Let’s dive in and explore why these ads are such an invaluable tool for finding customers and building your brand. What Are Local Services Ads? Local Services Ads connect you to local customers searching for the services you offer, whether you’re a tradesperson or small business owner. They’re pay-per-lead rather than pay-per-click , meaning you only pay if someone contacts you through the ad. Using these ads means you’re Google guaranteed ; if someone’s unhappy with your work, Google refunds the cost. Ads “rank” based on the number of positive reviews and customers served. Here’s an example. …

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Best Online Fax Services

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Think back to the last time you saw one of those giant, clunky fax machines sitting around. It’s probably been a while, right? While that old-school hardware is undoubtedly outdated, faxing isn’t dead by any means. It’s actually very much alive. But thankfully, we have better technology. The best online fax services make sending secure communications via fax a breeze for individuals and businesses of all sizes with no ugly, expensive, or finicky hardware required. However, there are dozens of providers to choose from, which is why making the right choice is often more challenging than actually using the service. So to help make your decision easier, I narrowed it down to my top six recommendations—and reviewed them. The top 6 options for online fax services mFax – best …

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What Are AdChoices and How Do They Affect Your PPC?

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Data is a godsend for marketers, helping us serve our audience with better, more relevant ads. However, regardless of what we might think, consumers aren’t always fans of data-targeted advertising. According to the Pew Research Center , four in five Americans say the benefits they see from data collection are outweighed by the potential risks, while the same proportion admits they’re concerned about how brands are using their data. Far from being excited about the prospect of seeing ads tailored to their preferences, they feel resigned to having little to no control over how their personal information is used. Theoretically, this is where AdChoices comes in. We’ll cover what AdChoices is all about, discuss its relevance to marketers and consumers, and review the initiative’s benefits and potential drawbacks. What is AdChoices? AdChoices is nothing new. It’s been around since late 2010, and its roots go back even further. To properly …

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Friends and Family Still the Most Trusted Sources of Brand Information

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Advertising is the least trusted source of information about brands and services among consumers, according to a recent report from Kantar Media. As advertising becomes increasingly targeted based on online activity, consumers are at risk of being put off by ads that feel too intrusive, per the report. When asked which sources they particularly trusted,… Read More » The post Friends and Family Still the Most Trusted Sources of Brand Information appeared first on Marketing Charts .

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Adv.Cake leverages anti-cookie-stuffing technology to save Xiaomi $50,000 per month

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30-second summary: Xiaomi tried to manage its own context advertisements, however, noticed a very poor performance and low conversion rates. After the analysis of Adv.Cake, it was found that Xiaomi’s affiliate ads had been on the top Google positions. Websites with various promo codes, cashback and other user-catching attention schemes have been placed above the official Xiaomi context ads. After Adv.Cake started to identify and to block various webmasters that feature coupons and cashback, the brand own context ad has become way more effective. Adv.Cake’s anti cookie stuffing technology blocked 50 publishers from six affiliate networks and saved $50 000 for Xiaomi. Online shopping has become a massive industry and it is more efficient than ever for the companies thanks to brands like Adv.cake. Аffiliate fraud or cookie-stuffing most often focuses on schemes that find users who were already on the verge of making purchases. Through such methods, rogue affiliates …

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Key Insights: Amazon search-scape and factors motivating consumers

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30-second summary: Our previous key insights clearly established that Amazon and Amazon’s Prime Day are elements of ecommerce businesses can’t miss. A quick look at the global Amazon search-scape – “Corona keywords” vs “Non-corona keywords”. What makes primary or shared decision-makers of households hit “buy now” while shopping online? A segmented view of Millenials, Gen Z, Gen X, and baby boomers’ ecommerce influential factors How word of mouth is the most powerful agent vs celebrities and influencers, and more. Our previous key insights clearly established that Amazon and Amazon’s Prime Day are elements of ecommerce businesses can’t miss. This week we take you through what the global Amazon search-scape looks like and the prerequisites to ensure you can create more micro-moments that influence a sale. The Amazon search-scape corona vs non-corona related searches Remazing, a full-service agency, tracked the Top 10/Top 100 Amazon keyword searches across USA, DE, UK, FR, …

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How to Respond to Ripoff Report Reviews

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Ripoff Report is a popular website that claims to give consumers recourse if they are scammed on the internet. But what if the tables turn, and your legitimate business is listed? What course of action can you take? How Ripoff Report Listings Can Impact Your Business According to reputation management best practices , you should claim all the online listings you can, including local directories, social media , and authoritative sites such as government and educational domains. Unfortunately, getting listed on RipoffReport.com is not the kind of reputation you want. 93% of consumers use online reviews to help them determine which products and services to buy. So having just one negative review online can harm your business by turning good customers away. The reviews on Ripoff Report are always negative, unlike Yelp , where you will find a mix of good and bad reviews. The site has even been accused …

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Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

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30-second summary: Healthcare and educational institutes win consumer trust while media and government struggle March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications Mobile remains the best way to engage people with push notifications DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks Deals have shown a positive graph, Australia and Germany are opening up their economies due to some relief from the COVID-19 hit Conviva study segments streaming behavior across regions and devices – TV, PC, live streaming, and video on demand Standard ads vs COVID-19 based ads, what performed better? More on what CMOs’ immediate budget actions should be Information is power and mental health is key. In light of current events, we took the onus to save you the effort and have …

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