Which Big Tech CEO hurt his brand most during the antitrust hearing? The definitive ranking

{ object.primary_image.title }}

This largely ceremonial wrist-slapping of the leaders of Google, Amazon, Facebook, and Apple was also an exercise in the ties between CEO and brand image. On Wednesday, Apple CEO Tim Cook, Alphabet CEO Sundar Pichai, Facebook CEO Mark Zuckerberg, and Amazon CEO Jeff Bezos all testified before Congress, as lawmakers investigate if and how these companies stifle competition and harm consumers. Read Full Story

Read Full Article on Fast Company

Big Tech hearing live stream: How to watch Amazon, Apple, Facebook, Google testify before Congress

{ object.primary_image.title }}

It’s the first time the CEOs of Amazon, Apple, Facebook, and Alphabet have appeared before Congress together. Today is a historic day when it comes to Big Tech in America. The CEOs of four of America’s biggest tech giants—Amazon, Apple, Facebook, and Google owner Alphabet—will appear before Congress together for the first time ever. Another first: Today is the first time Amazon CEO Jeff Bezos has ever appeared before Congress. Read Full Story

More

Tim Cook would like to remind you that Apple does not dominate any of its markets

{ object.primary_image.title }}

Tim Cook of Apple and Mark Zuckerberg of Facebook were among the tech CEOs who downplayed their market dominance in front of Congress today. Wednesday’s Congressional antitrust hearing convened the CEOs of four tech-industry titans: Apple, Amazon, Google, and Facebook. And during their testimonies, each CEO was firmly committed to downplaying the size of his respective corporate behemoth. Read Full Story

More

Big Tech no longer sees its customers as humans–antitrust could change that

{ object.primary_image.title }}

Tech giants like Amazon and Facebook have lost sight of the people behind the data points. Antitrust regulation may be the best way to return empathy to tech. Big Tech CEOs—Amazon’s Jeff Bezos, Apple’s Tim Cook, Sundar Pichai of Google, and Facebook’s Mark Zuckerberg—testified yesterday before the U.S. House Judiciary antitrust subcommittee. I don’t expect much to result from this hearing. Such gatherings are largely theatrical, and yesterday’s was frequently derailed by partisan questions around liberal biases. And then there’s the fact that U.S. antitrust efforts are only a shadow of their former self, narrowly focused on consumer pricing rather than general competitive and societal impact and a far cry from the time of the Standard Oil Company, U.S. Steel Corporation, and AT&T breakups. Read Full Story

More

The devastating cost of the Big Tech billionaires’ immense wealth

{ object.primary_image.title }}

The titans of tech just keep getting richer, giving them undue influence over politics and democracy—which harms all of us. COVID-19 was a boon for the superrich. There are few better examples than the founders, CEOs, and spouses of the five Big Tech giants: Amazon’s Jeff Bezos and Mackenzie Scott, Microsoft’s Bill Gates, Facebook’s Mark Zuckerberg, Google’s Larry Page and Sergey Brin, and Apple’s Tim Cook and Laurene Powell Jobs. I call them the tech barons. Read Full Story

More

‘Mark Zuckerberg is the biggest oligarch in the history of mankind’

{ object.primary_image.title }}

The outspoken NYU professor Scott Galloway doesn’t mince words about our favorite social network and the government’s failure to regulate it. As the proliferation of misinformation and hate on social networks has grown during the pandemic and in advance of the 2020 election, NYU professor Scott Galloway has emerged as one of the fiercest critics of Big Tech and large social networks. Galloway, who teaches brand strategy and digital marketing to second-year MBA students, is the author of “ The Four ,” which tells the unvarnished story of how Amazon, Apple, Facebook, and Google became four of the most influential companies on earth. Read Full Story

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=6473, ajax_url='/api/hit/ajax/', hits='2')