What would it take to end homelessness in California?

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California represents a quarter of the U.S. homeless population. A suite of policies, including zoning changes and rental assistance, could end that crisis. Before the pandemic, around 160,000 Californians were homeless on any given night—accounting for more than a quarter of the nation’s homeless population. The number is likely higher now, and one report projects that COVID-19-related job losses could cause chronic homelessness to jump by 68% in the state in the next four years. But a new road map argues that it’s possible to move aggressively in the other direction—and outlines exactly what could happen to end homelessness in California over the next decade. Read Full Story

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This California city just ended chronic homelessness

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In January, 2020, Bakersfield, California, had housed nearly everyone who had been homeless for more than a year. Then they sustained it during the pandemic. Bakersfield, California, struggled with extreme poverty and homelessness long before the pandemic, and when COVID hit, the challenges in fighting those issues only grew. But in 2020, the city and surrounding county still managed to achieve a goal that few other communities have: It reached “functional zero” for chronic homelessness, meaning that long-lasting and recurring homelessness were essentially eliminated. Read Full Story

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How Facebook can make up for disinformation and help get everyone vaccinated for COVID-19

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Ads targeted to zip codes where vaccine uptake is low could have positive results. Facebook should give them away to public health departments. With the first vaccines administered in the U.S., the end of the COVID-19 pandemic is now in sight. The challenge over the next year will be achieving widespread vaccination across the entire population, especially among people of color who are suffering and dying from the virus at higher rates . Many experts are worried that vaccination rates for minority groups could lag behind the rest of the population. Data from the first weeks of the vaccine rollout indicate that in some states, white Americans are being vaccinated at two to three times the rate of Black Americans. Read Full Story

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This map shows what’s slowing down the vaccine rollout where you live

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A variety of factors—from poor healthcare systems to low internet access to vaccine hesitancy—will keep people from getting the vaccine. This map shows where those issues will need to be addressed to end the pandemic. More than two months after the first COVID-19 vaccine was approved in the U.S. and healthcare workers began getting shots, only around 14% of the population has gotten at least one dose. At the current rate of around 1.5 million jabs per day, it will take until next February for 90% of Americans to be vaccinated. Read Full Story

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California is renting hotel rooms and RVs to protect the homeless from coronavirus

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Disease can spread rapidly throughout encampments, so the state wants to step in before that happens. In California, where more than 100,000 homeless people live on the street—at extra risk from the new coronavirus, and without any way to easily wash their hands or self-quarantine—the state government is now working to procure hotel and motel rooms and deploy hundreds of RVs to provide temporary shelter. Read Full Story

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Are consumers finally sick of consuming? Here’s how brands can adapt

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What’s a business to do when customers find the concept of acquiring stuff distasteful? Is it finally happening? After decades of buying more clothes, shoes, books, furniture, sheets, toys, throw pillows, accessories, doodads, and thingamabobs than anyone could possibly need, have consumers gotten tired of consuming? We now produce 100 billion articles of clothing every year, for only eight billion humans. And developed countries are consuming more than their fair share of the world’s resources. Take America, which makes up only 5% of the global population, but consumes a quarter of the world’s energy. Read Full Story

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Operating During COVID-19: Helpful Tips for Local Businesses

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Posted by MiriamEllis Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer. Thank you. In this article, you will find local SEO tips that could make a difference for your business in the coming weeks, innovative resources for support, advice from my own tight-knit community of some of the world’s best local SEOs, and some serious thinking about building a better local future. Adhere to all regulations First and foremost, start each day with a …

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Who Were the Most Frequent Moviegoers in 2019?

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Three-quarters (76%) of North Americans are moviegoers, buying 1.24 billion movie tickets in 2019. So, who are these moviegoers and who’s going to the movies most frequently? Here’s what the THEME Report for 2019 from the Motion Picture Association (MPA) has revealed. Last year, more than half (54%) of the population of the US and… Read More » The post Who Were the Most Frequent Moviegoers in 2019? appeared first on Marketing Charts .

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