Enter Fast Company’s 2021 World Changing Ideas Awards

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Tell us about your world-changing work! Fast Company is looking for the best products, concepts, companies, policies, and designs that pursue innovation for good for its World Changing Ideas Awards , now in their fifth year. We want to honor clean technology, innovative corporate initiatives, brave new designs for cities and buildings, creative works that help drive change, the ways companies are responding to the pandemic, and so much more. Read Full Story

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Canceling the MarTech Conference scheduled for next month and sharing our updated plans ahead

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Hey, I hope you’re doing okay. A crazy and surreal time we’re in. The photo above is my new “office” in the basement of my house. Yeah, I’ve got a green screen set up. I’d like to claim it’s to support seamless virtual backgrounds in the continuous stream of video meetings that now occupy my day. But truthfully, it’s mostly just to hide the massive piles of clutter that our basement gravitationally accumulates. My wife bumped me out of our home office that’s above ground, with a nicer view and fewer heaps of random stuff, to make it her new work-from-home command center. My daughter, whose school is closed for at least a couple more weeks, has taken over the rest of the house. It’s not a big house. So the basement has become my refuge. I’m not complaining though. I’m thankful that we’ve been able to adapt to working …

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How to Utilize Google Cache Websites

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When you think about Google cache, what comes to mind? That thing you clear out when our computer is running slow? Cache can actually be a useful SEO tool to catch a glimpse of what Google wants you to do. In this guide, we’ll go through some of the best ways to use Google cache to track competitors and help you potentially rise in the SERPs . What Is Google Cache? Google cached pages are HTML backups of the content on a page taken at a certain point in time. This information is stored on a server and can be retrieved later for various purposes. Periodically, Google crawls sites and takes snapshots of the site at that point. They’ll ind ex so they can refer back later to see what has changed since then. Google also provides the date and time of that snapshot. If you’re dealing with underperforming pages …

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An Inside Look at My Digital Marketing Agencies Around the World

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My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide. Below is more information about our agencies, as gathered by one of our writers. Meet our Co-Founders: Neil Patel and Mike Kamo Neil Patel, CMO and Co-Founder, is a New York Times Bestselling Author and is recognized as a top influencer by The Wall Street Journal and Forbes’s top ten marketers. Entrepreneur magazine credits him with creating one of the 100 most brilliant companies. He has been recognized as a top 100 entrepreneur under 30 by President Obama and a top 100 entrepreneur under 35 …

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How to Use Quizzes in Your Marketing Strategy

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Using quizzes in your marketing strategy is one of the most underrated marketing moves. Seriously. They are incredibly effective at generation leads, engaging your audience, and much more. But, it isn’t enough for me to just convince you to implement quizzes in your marketing strategy, so I’m going to show you exactly how to create an effective quiz, how to distribute it, and how to follow it up with marketing automation. At the end, we’ll cover several brands successfully using quizzes in their marketing strategy so you can walk away with a little more insight. Part I: Creating Your Quiz There’s more to a quiz than you might actually think. Did you know that six out of ten people only read a headline ? That means we’re going to have to make a pretty good first impression, so let’s talk about the title first. Title Selection & Quiz Types The …

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All the things COVID-19 will change forever, according to 30 top experts

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Tech exec, VCs, and analysts–from WhatsApp’s Will Carthart to AOL cofounder Steve Case–on the pandemic’s lasting impact on how we live, work, and think. We’re four weeks into the massive time-out forced on us by coronavirus. Many of us have spent much of that time trying to get used to the radical lifestyle change the virus has brought. But we’re also beginning to think about the end of the crisis, and what the world will look like afterward. Read Full Story

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Maximize Return During Tough Times Through Testing

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Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now . So what can we learn from this year as we move forward? You can bet things will continue to change and evolve in unpredictable ways. What worked last year might not work now. Heck, what worked last week might not work next week! How, then, can you be sure you’re getting the most out of your marketing efforts? Evolving and finding opportunities There are a few ways you can try to stay on top of things. No matter what, having a strategy for post-COVID is important. Learn from others For one, pay attention to those around you. Learn from your peers and competitors. Some may …

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10 Clever Sales Promotions for Paid Campaigns

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We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. Let’s look at ten of the best sales promotions for your paid campaigns. What Are Attractive Sales Promotions for Paid Ads? Sales promotions are a marketing device designed to boost sales and convert potential customers into actual buyers. We see them everywhere we go, whether it’s on TV, on the internet, or even when we drive by a billboard: “buy one get one free” “free entry for veterans” “25 percent off when you buy in the next 24 hours” These are all sales promotions, and they’re designed to get us to part ways with our …

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What are Google Certificates?

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Would you like to have your skills endorsed by one of the biggest brands on the planet? That’s what you get when you earn a Google Certificate, and you might find your certificate helps you stand out in your choice of field. With a range of courses in in-demand subjects, Google Certificates aim to give you the skills you need to take significant steps in your career. Better yet, they can be earned pretty quickly. What are Google Certificates? Google Certificates are online courses designed to help kick-start your career in a number of high-growth fields. With classes in data analysis, project management, UX design, IT support, and IT automation, Google Certificates are there to help you make the right first step in your career. All courses are 100% remote and experienced Google professionals teach them. One of the key ideas behind Google Certificates is you get the skills you …

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Daily SEO Fix: Collecting, Organizing, and Tracking Keywords with Moz Pro

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Posted by KerryDuggan So we meet again, keyword research... Now more than ever, we’re depending on the online world for our day-to-day activities. We’re making use of the web for learning and studying, shopping, paying bills, and for the majority of our entertainment and social needs. This means the need for search engines to provide us with what we’re looking for has never been more relevant. Google's algorithm focuses on how to fulfill search intent , and we want Google to see us doing that. We know the accuracy and relevancy of content is imperative so Google thinks we’re the answer to the searcher's query. I lead Moz’s onboarding team in Ireland, and keywords are our most discussed topic in one-on-one walkthroughs — you all want to know how to find the best keywords, if you are currently using the most relevant keywords, and what keywords your competitors are using. …

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